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In Malaysia's SUV market, many buyers compare the Proton X90 and Toyota Yaris Cross when choosing a car. Both cars are quite close in price and positioning. Today we will make a detailed comparison from multiple aspects to help you save time on research.
The Proton X90's OTR price in Malaysia is RM 106,800 - 122,800, with a total of 4 variants, including 2026 1.5T Prime X (RM 122,800), 2026 1.5T Prime (RM 116,800), 2026 1.5T Lite (RM 106,800), etc.
The Toyota Yaris Cross's OTR price in Malaysia is RM 99,900 - 109,900, with a total of 2 variants, including 2026 1.5L Standard (RM 99,900), 2026 HEV 1.5L Standard (RM 109,900), etc.
Looking at the price, the Toyota Yaris Cross's starting price is RM 6,900 cheaper than the Proton X90. Honestly, in this price range, the difference of a few thousand is not actually that big, the key is still looking at overall value for money and long-term usage costs.
The Proton X90's safety rating is 5★ (ASEAN NCAP), and the active safety systems include ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).
The Toyota Yaris Cross's safety rating is 5★ (ASEAN NCAP), and the active safety systems include TSS.
The safety ratings of both cars are the same, and safety features are considered quite comprehensive in this class. New cars nowadays have no poor safety, no need to worry too much about this.
The Proton X90 body length is 4400 mm, trunk 400 L.
The Toyota Yaris Cross body length is 4400 mm, trunk 400 L.
The dimensions of the two cars are almost the same, and the interior space difference is not significant. For cars in this class, daily use is more than enough.
Both Proton X90 and Toyota Yaris Cross are mainstream choices in the Malaysia market, suitable for family use and daily commuting. If you value brand reputation and resale value more, you can prioritize the one with better reputation; if you care more about value for money and features, then choose the one with richer configuration. Ultimately, it is recommended to test drive both, as personal experience is the most important.
Overall, Proton X90 and Toyota Yaris Cross are both quite good car models in the Malaysia market. Which one to choose, the key still depends on your personal needs and budget. It is recommended for everyone to do research, compare quotes from a few more dealerships, and then test drive to make the final decision. Buying a car is a big matter, spending time on research will definitely not be wrong.
In the SUV market in Malaysia, many buyers compare the Proton X90 and Honda HR-V when choosing a car. These two models are quite close in price and positioning. Today, we will make a detailed comparison from multiple aspects to help you save time on research.
The Proton X90 OTR price in Malaysia is RM 106,800 - 122,800, with a total of 4 versions, including 2026 1.5T Prime X (RM 122,800), 2026 1.5T Prime (RM 116,800), 2026 1.5T Lite (RM 106,800), etc.
The Honda HR-V OTR price in Malaysia is RM 115,900 - 143,900, with a total of 4 versions, including 2026 e:HEV 1.5L RS (RM 143,900), 2026 1.5T V (RM 137,900), 2026 1.5T E (RM 130,900), etc.
From a price perspective, the Proton X90's starting price is indeed RM 9,100 cheaper than the Honda HR-V. If your budget is limited, Proton's entry-level version can already meet daily needs. However, also note that the price difference of a few thousand might involve trade-offs in features, depending on your specific needs.
Proton X90 is equipped with a 1.5L Turbo, 140 hp. Official fuel consumption is 7.0 L/100km.
Honda HR-V is equipped with a 1.5L Turbo, 140 hp. Official fuel consumption is 7.0 L/100km.
Both cars use the same powertrain system, and the driving experience in daily use is basically the same. Fuel economy is also similar, so no need to worry too much about this point.
Proton X90 body length 4400 mm, trunk 400 L.
Honda HR-V body length 4500 mm, trunk 450 L.
In terms of space, the Honda HR-V body is 100 mm longer than the Proton X90, offering an advantage in passenger space. However, the Proton X90 is a bit more flexible for parking in the city, each has its trade-offs.
Proton X90 warranty 5 years/150,000km, maintenance interval every 10,000km or 6 months.
Honda HR-V warranty 5 years/unlimited mileage, maintenance interval every 10,000km or 6 months.
Overall, the Proton X90 and Honda HR-V are both very good models in the Malaysian market. Which one to choose mainly depends on your personal needs and budget. It is recommended to do your homework, compare quotes from several car dealers, and then take a test drive to make a final decision. Buying a car is a big matter, spending some time doing research will never go wrong.
In the Malaysian SUV market, many buyers compare the Proton X70 and Chery Tiggo 8 when choosing a car. These two cars are quite close in price and positioning. Today, we will do a detailed comparison from multiple aspects to help you save time on research.
The OTR selling price of the Proton X70 in Malaysia is RM 106,800 - 122,300, with a total of 3 versions, including 1.5L Standard 2WD (RM 106,800), 1.5L Executive 2WD (RM 115,800), 1.5L Premium 2WD (RM 122,300), etc.
The OTR selling price of the Chery Tiggo 8 in Malaysia is RM 129,750 - 129,750, with a total of 1 version, including 2026 1.6T Standard (RM 129,750), etc.
From a price perspective, the starting price of the Proton X70 is indeed RM 22,950 cheaper than the Chery Tiggo 8. If your budget is limited, Proton's entry-level version is enough to meet daily needs. However, be aware that the few thousand dollars saved might involve trade-offs in features, depending on your specific needs.
The Proton X70 is equipped with a 1.5L Turbo, with 140 hp. Official fuel consumption 7.0 L/100km.
The Chery Tiggo 8 is equipped with a 1.5L Turbo, with 140 hp. Official fuel consumption 7.0 L/100km.
Both cars use the same powertrain system, and the driving experience is basically the same. Fuel consumption is also similar, so no need to worry too much about this.
The Proton X70 safety rating is 5★ (ASEAN NCAP), active safety systems include ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).
The Chery Tiggo 8 safety rating is TBD, active safety systems include Basic.
Regarding safety features, both cars have achieved good ratings. However, there are some differences in functionality between Proton X70's ADAS (ACC, AEB, LKA, LDA, BSM, RCTA) and Chery Tiggo 8's Basic. If you value active safety highly, you can compare the feature lists of both carefully.
Proton X70 body length 4400 mm, trunk 400 L.
Chery Tiggo 8 body length 4400 mm, trunk 400 L.
The dimensions of both cars are almost identical, and the interior space is not much different. For cars in this class, they are more than enough for daily use.
Proton X70 warranty 5 years/150,000km, maintenance interval every 10,000km or 6 months.
Chery Tiggo 8 warranty 3 years/100,000km, maintenance interval every 10,000km or 6 months.
Overall, both the Proton X70 and Chery Tiggo 8 are very good models in the Malaysian market. Choosing which one depends mainly on your personal needs and budget. We recommend doing your research, comparing quotes from multiple dealerships, and then test driving to make the final decision. Buying a car is a big matter, spending time on research will definitely not be wrong.
On August 1, Geely Automobile Holdings Limited (0175.HK) announced the latest sales data: July sales reached 250,161 units, with consecutive double growth month-on-month and year-on-year for 5 months, growing 5% year-on-year and 4% month-on-month. Regarding New Energy Vehicles, July sales (including Geely, LYNK & CO, ZEEKR) totaled 160,165 units, growing 23% year-on-year, accounting for 64% of new energy sales.
Globalization strategy is accelerating comprehensively, with overseas exports becoming an important growth driver. July overseas exports reached 106,663 units, a 202% increase year-on-year and 4% month-on-month, achieving consecutive double growth month-on-month and year-on-year for 7 months. New energy product export sales reached 62,604 units, a 616% surge year-on-year, accounting for 59%. Geely continues to promote local operation capabilities in overseas markets, established a joint venture with Ford Motor Company, and accelerated the implementation of the European localization strategy through production capacity sharing.
From the iteration of electric drive technology to the improvement of advanced manufacturing capabilities, and then to the construction of intelligent safety systems, Geely continues to strengthen the technical foundation and promote sales growth with product strength. Geely will establish the 2030 Lab to reserve forward-looking disruptive technologies for the future and achieve industry-leading intelligent experiences.
Diversified product matrix expands growth space Continuous breakthrough into high-value markets
Around different market and user needs, Geely builds a differentiated brand matrix through three major brands, forming a comprehensive product system covering mainstream to high-end, jointly supporting steady growth in enterprise sales.
ZEEKR continues to strengthen market competitiveness in the high-end, with multiple models topping the sales leader in high-end sub-sectors. July deliveries reached 35,837 units, a 111% increase year-on-year. ZEEKR 8X equipped with Qianli Haohan G-ASD H9 version began deliveries in July; ZEEKR 9X ranked first in sales of 500,000 Yuan+ models in the first half of 2026, the five-seat version was officially launched on July 28, and the Hyper version and above high-spec order share exceeds 75%; the refreshed ZEEKR 009 has topped the sales leader of pure electric MPVs above 400,000 Yuan for two consecutive months since its launch, the seven-seat Ultra+ Home Edition order share exceeds 60%; in July, ZEEKR 7X global delivery volume broke 10,000, with cumulative global deliveries nearing 180,000 units; ZEEKR Shooting Brake global delivery volume exceeded 390,000 units, July delivery broke 10,000, among which ZEEKR 007 GT won EuroNCAP for the highest score of the year, becoming the first five-star car of 2026.
LYNK & CO reinforces sports attributes, and new products create the ceiling experience for sports travel. July sales reached 16,382 units, with new energy product sales reaching 14,069 units. LYNK & CO 07 GT was officially launched on July 23, and exceeded 10,000 large orders within 27 minutes after launch. The new car is equipped with advanced configurations such as MRC magnetorheological suspension, Qianli Haohan H7 solution, etc.; equipped with factory original 100kg dynamic load roof rack, electric hidden tow hook, 6kW external discharge, etc., rich outdoor expansion configurations, one-stop satisfying camping, trailer, long-distance self-drive and other diverse travel needs. LYNK & CO continues to broaden the brand automotive sports competition map, LYNK & CO 07 GT rally car made a heavy debut, and will officially enter the rally race this August.
The Geely brand solidifies the high-quality growth foundation, July sales reached 197,942 units, a 2% increase year-on-year.
Among them, the mainstream new energy brand Geely Galaxy serves as the main抓手 for new energy transformation. July sales reached 107,797 units, a 13% increase year-on-year. Multiple core products continue to exert force: Geely Star Wish July sales reached 55,105 units, a 24% increase year-on-year and 8% month-on-month, with historical cumulative sales breaking 800,000 units; Geely Galaxy Starship 7 EM-i sales reached 15,236 units, a 70% increase year-on-year; Geely Galaxy E5 sales reached 11,479 units. Geely Galaxy A7 EM is the most capable electric hybrid sedan in the world, with an extreme driving mileage of 2608.360km, successfully creating the Guinness World Record for "Longest distance driven by a plug-in hybrid mass-produced sedan with full fuel and full electric without energy replenishment".
Multiple new cars from Geely Galaxy made their debut, further expanding the boundaries of new energy product categories. On July 6, the C-class AI pure electric sports sedan Geely Galaxy TT made its global premiere. The new car is empowered by Geely's all-new generation technology, featuring a fastback shape, speed-activated electric spoiler, front double wishbone + rear five-link suspension and other hardcore configurations. On July 21, Geely Galaxy TT Ultra officially started global pre-sale, with a pre-sale price of 209,800 Yuan, limited to 999 units.
As a new category for Geely to open up the new energy off-road track, Galaxy Battleship 700 debuted on July 24. The new car achieves million-level hardcore off-road capabilities through innovation in core technologies such as new energy, architecture, and intelligence, and further achieves an "enjoyment in city and wild" all-scenario travel experience with million-level texture.
Geely China Star continues to consolidate market competitiveness in fuel vehicles. July Geely China Star sales reached 90,145 units, a 15% increase month-on-month. Among them, the Dual Binyue Family grew steadily. July sales reached 31,152 units, a 68% increase year-on-year, and Binyue single-month sales exceeded 30,000 units.
Classic products continue to refresh. Geely China Star new wide-body flagship family sedan — Xingrui L PLUS made its global debut on July 10. The new car is equipped with CMA architecture and the global new generation i-HEV intelligent hybrid technology, achieving a comprehensive subversion in the five dimensions of energy saving, comfort, safety, intelligence, and handling, once again refreshing the new height of value in Chinese family sedans.
New Energy and High-End Products Accelerate Overseas Market Development, Globalization Strategy Moves Towards High-Value Overseas
With the continuous improvement of the globalization product matrix, as well as overseas channels and local systems continuing to optimize, Geely accelerates the promotion of the globalization process. In July, overseas export sales reached 106,663 units, achieving consecutive double growth month-on-month and year-on-year for 7 months, and exceeding 100,000 units in exports for two consecutive months.
New energy products have become an important support for overseas growth. In July, new energy product overseas export sales reached 62,604 units, a 616% surge year-on-year, accounting for 59% of total exports. In June, Geely Star Wish (Geely EX2) ranked first in Thailand EV sales, second in Brazil EV sales, and second in Mexico all-category pure electric sales; Xingjian 7 EM-i (Geely EX5 EM-i) took the first place in single-model sales in the Polish C-class PHEV market and second place in Mexico June PHEV sub-market sales.
International business continues to break through in high-value overseas. The global new energy high-end brand LYNK & CO continues to broaden overseas markets. Since its launch, LYNK & CO 08 cumulative global deliveries have reached nearly 190,000 units, ranking in the top three of Mexico high-end plug-in hybrid SUVs and Morocco mid-size plug-in hybrid SUVs in the first half of the year. ZEEKR anchors the global luxury technology brand positioning, and its influence continues to advance. It took the sales leader in the Australian and Malaysian luxury pure electric brand sales charts in the first half of the year. Among them, ZEEKR 7X topped the sales leader of mid-size SUVs above 65,000 Australian Dollars in Australia, the sales leader of luxury electric vehicles in Malaysia, the sales leader of luxury electric SUVs in Morocco, and the sales leader of mid-size luxury electric SUVs in Egypt; ZEEKR 009 firmly holds the sales leader of luxury MPV electric vehicles in Thailand and Malaysia pure electric MPV sales leader.
In addition, ZEEKR 007 GT was officially launched in 16 European countries; ZEEKR 7X pre-sale orders in the South Korean market broke 1,000 units, with high and medium specs accounting for 94%; ZEEKR expanded its authorized dealer network in Malaysia, becoming the first Chinese high-end automotive brand to land in East Malaysia layout.
In addition to product overseas exports, Geely continues to promote the construction of local operation capabilities, further opening up overseas market growth space by achieving win-win cooperation with local enterprises.
Regarding local production, in July, Geely Automobile reached an agreement with Ford Motor Company. The two parties will establish a joint venture in the Ford Valencia factory in Spain, creating new energy vehicle products for Geely and Ford brands for the European market through production capacity sharing, accelerating the implementation of Geely's European localization strategy.
Regarding sales channels, Geely Automobile and Pakistan comprehensive enterprise group Bestway Group officially signed a cooperation agreement, authorizing them to become the official importer of Geely Galaxy brand in the Pakistan market. It is planned to officially enter the Pakistan market in the third quarter of 2026, and will first release two pure electric SUVs — Galaxy E5 (Geely EX5) and Geely Star Wish (Geely EX2).
Relying on the globalization product matrix and industrial layout, Geely accelerates the promotion of high-value overseas, gradually perfecting local channels and production systems, and accelerating the implementation of the globalization strategy.
Core Technical Capabilities Solidify Growth Foundation, Reserve Forward-Looking Disruptive Technologies for the Future
The continuous improvement of product competitiveness is rooted in Geely's long-term technical accumulation and systematic innovation capabilities.
In new energy technology, Geely Galaxy's global first Thunder 16-in-1 intelligent electric drive was officially launched, completing a breakthrough iteration of new energy electric drive underlying technology, and achieving a comprehensive advancement in technical strength and user experience. This system will be first mounted on Geely Galaxy TT, and with the excellent results of actual test 100km electric consumption 8.20kWh and continuous drift exceeding 46km, successfully won the Guinness World Records for "Lowest energy consumption record for driving mass-produced pure electric sedan around Qinghai Lake" and "Longest continuous double-car drift on slippery road (electric vehicle)", bringing a more energy-saving, more performance, more reliable disruptive experience to users, and setting a new benchmark for global electric drive technology.
In manufacturing capabilities, two core technologies of Geely Automobile Group won the Second Prize of the National Science and Technology Progress Award for 2025. "Heat Treatment Free Toughening Aluminum/Magnesium Alloy and Its Application Technology for Integrated Die Casting" and "High Safety, High Fault Tolerance, High Energy Efficiency Intelligent Electric Chassis Key Technology and Industrialization" not only help the high-quality development of China's automotive industry, but also break the long-term monopoly of foreign enterprises in the core technology field of high-performance materials and high-end chassis. This award not only reflects Geely's deep accumulation in core automotive technology fields such as advanced body manufacturing and intelligent electric chassis, but also sets a new benchmark in the field of Chinese automotive high-end intelligent manufacturing.
In the process of intelligent development, Geely has always adhered to safety as the bottom line. On July 21, Geely obtained the industry's first Automobile Production Organization Combined Driving Assistance Safety Management System Certification Certificate. This not only means that Geely's assisted driving safety guarantee management capability has been recognized by national authoritative institutions, but also an authoritative recognition of Geely's extreme pursuit of product safety, and it also marks that Geely has established an industry-leading standardized system in the field of intelligent connected vehicle safety.
In the second half of this year, Geely will accelerate technology iteration with all-domain AI as the engine, establish the 2030 Lab, strengthen forward-looking technology innovation and research, and tackle frontiers such as acoustics, optics, all-domain safety, power semiconductors, digital chassis, embodied intelligence, data science, large models and agents, reserve forward-looking disruptive technologies for the 2030 strategy, and achieve industry-leading intelligent experiences.
From multi-brand synergy to global layout, from technology innovation to product value enhancement, Geely Automobile is continuously building growth capabilities for the future. In the future, Geely will further leverage systematic advantages, promote continuous improvement of technical strength, product competitiveness and global influence, and firmly move towards the leader of global intelligent safe automobiles.
In the Malaysian SUV market, many buyers compare the Proton X70 and Mazda CX-60 when choosing a car.
The OTR price for the Proton X70 in Malaysia is RM 106,800 - 122,300, with a total of 3 versions, including 1.5L Standard 2WD (RM 106,800), 1.5L Executive 2WD (RM 115,800), 1.5L Premium 2WD (RM 122,300), etc.
The OTR price for the Mazda CX-60 in Malaysia is RM 200,510 - 252,873, with a total of 2 versions, including 2026 3.3T 4WD High Plus (RM 252,873), 2025 2.5L 2WD High (RM 200,510), etc.
From a price perspective, the starting price of the Proton X70 is indeed RM 93,710 cheaper than the Mazda CX-60. If your budget is limited, Proton's entry-level version can already meet daily needs. However, keep in mind that the few thousand cheaper cost might involve trade-offs in features, depending on your specific requirements.
The Proton X70 uses FWD drive.
The Mazda CX-60 uses FWD drive.
The drive modes for both cars are the same, both are FWD, and there will not be much difference in daily driving feel.
Proton X70 warranty is 5 years/150,000km, service interval every 10,000km or 6 months.
Mazda CX-60 warranty is 5 years/150,000km, service interval every 10,000km or 6 months.
The warranty conditions for both cars are the same, no need to worry about this aspect. Actual maintenance costs also depend on the brand's service network and parts prices. It is recommended to ask real owners in car owner groups for their experiences.
Both the Proton X70 and Mazda CX-60 are mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, consider the one with better reputation first; if you care more about cost-performance ratio and features, choose the one with richer configurations. Ultimately, it is recommended to test drive both, as personal experience is the most important.
In general, the Proton X70 and Mazda CX-60 are both very good models in the Malaysian market. Which one to choose depends on your personal needs and budget. It is recommended to do your homework, compare quotes from several dealerships, and then test drive to make the final decision. Buying a car is a big matter, spending time doing homework will never go wrong.
喺馬來西亞嘅 SUV 市場，好多買家喺揀車嘅時候都會拿 Proton X50 同 Hyundai Tucson 嚟做比較。這兩款車喺價位同定位上都幾接近，今日我哋就從多個方面嚟做一個詳細嘅比較，幫你省返做功課嘅時間。
Proton X50 喺馬來西亞嘅 OTR 售價係 RM 89,800 - 113,300，一齊有 4 個版本，包括 1.5T Executive（RM 89,800）、1.5T Premium（RM 101,800）、1.5T Flagship（RM 113,300）等。
Hyundai Tucson 喺馬來西亞嘅 OTR 售價係 RM 143,888 - 197,888，一齊有 5 個版本，包括 2025 HEV 1.6T AT 2WD Prestige（RM 197,888）、2025 1.6T DCT 4WD Prestige（RM 186,888）、2025 1.6T DCT 2WD Prime（RM 164,888）等。
從價錢來看，Proton X50 嘅起價確實比 Hyundai Tucson 平咗 RM 54,088。如果你預算有限，Proton 嘅入門版已經可以滿足日常需求。但都要記住，平嗰幾千塊，可能喺配備上有取捨，具體就要睇你嘅需求。
Proton X50 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 ADAS (ACC, AEB, LKA, LDA, BSM, RCTA)。
Hyundai Tucson 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 SmartSense。
兩款車嘅安全評級一樣，喺呢個級別入面安全配備都算畀得好齊全。而家嘅新車安全性都唔差，唔使太擔心呢一點。
Proton X50 採用 4WD 驅動方式。
Hyundai Tucson 採用 FWD 驅動方式。
Proton 嘅 4WD 同 Hyundai 嘅 FWD 喺操控上會有唔同感受，建議試駕比較。
Proton X50 保修 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。
Hyundai Tucson 保修 5 年/300,000km，保養間隔 每 10,000km 或 6 個月。
Proton X50 同 Hyundai Tucson 都係馬來西亞市場嘅主流選擇，適合家庭用、日常通勤。如果你更睇重品牌口碑同二手價，可以優先考慮口碑更好嗰一款；如果你更在意性價比同配備，就揀配備更豐富嗰款。最終仲係建議兩款都去試駕，親身體驗先係最重要。
總括嚟講，Proton X50 同 Hyundai Tucson 都係馬來西亞市場幾唔錯嘅車款。揀邊一輛，關鍵都要睇你個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，先至去試駕做最終決定。買車係件大事，花啲時間做功課絕對無錯。
上半年賣咗將近 120 萬輛車，結果淨利潤同比暴跌近六成。呢啲事擱喺邊個身上都係肉痛。
7 月 14 號晚上，長安汽車發布咗半年報預告，歸屬母公司淨利潤預計 7.4 億到 9.7 億元，去年同期仲係 22.91 億。削掉三分之二，就咁一刀落去。扣除非經常性損益後嘅淨利潤更慘，只餘 2.3 億到 3.3 億，同比下滑七八成。
但你往銷量嗰邊睇，數據其實唔差。今年上半年長安汽車嘅累計銷量係 119.56 萬輛。海外賣咗 40.2 萬輛，同比增長 35.1%。新能源 45.6 萬輛。點睇都唔似一個「虧損邊緣」嘅成績單。
賣得多，賺得少。呢筆賬點計？
錢花咗邊？兩個窟窿
長安自己喺公告入面解釋咗兩個原因：匯率波動同原材料加價。官方講嘅確實係真話。
先講匯率。長安上半年海外銷量 40 多萬輛，同比猛增 35.1%。車賣去東南亞、歐洲、中東，收嘅係美元、歐元。換返人民幣嗰陣，匯率一波動，賬面就縮水。賣得越多，外匯兌換虧損越大。呢筆賬，擱邊個出口企業頭上都頭痛，但長安碰上海外擴張最猛嘅階段，撞槍口上咗。
再講原材料。碳酸鋰價格反彈，銅鋁金屬漲，車規晶片也跟住起漲。電池同晶片兩項加埋，單車成本往上抬咗好多，110 多萬輛係咩概念？呢筆賬嘅差額真係唔少。
可係問題係，成本漲咗，售價敢跟住漲嗎？國內價格戰打得你死我活，邊個先加價邊個就可能要掉隊。消費者睇住價格買車，企業被夾喺中間——成本頂住，售價壓低，中間嘅利潤空間被擠得越來越薄。
唔止長安，整個行業都喺度「出血」
長安唔係一個喺度扛。中汽協嘅數據更扎心：2026 年上半年國內整車製造平均利潤率跌到 1.5%，十年新低。2023 年仲有 4.8%，一年比一年縮，到今年半年直接腰斬再腰斬。咩概念？賣一臺 20 萬嘅車，整車廠可能就賺 3000 塊。仲不如一塊電池廠賺得多。
整個乘用車市場上半年零售量同比下滑超過 20%。市場喺縮，價格戰喺打，利潤喺跌。講「全行業都喺泥潭度掙扎」，一點唔誇張。
下半年三張牌，夠唔夠翻盤？
長安擺出三張牌。
第一張，海外繼續衝。啟源 Q05 去印尼、巴基斯坦，深藍 S05、S07 去菲律賓、澳洲，阿維塔 07 殺向歐洲。巴西工廠 3 月已經投產，年產能 9 萬輛。從出口到本地設廠，呢步棋下得夠大。海外業務佔比已經提到 33.6% 左右，而且海外市場嘅利潤率通常比國內高——少打價格戰，溢價空間亦更大。
第二張，新車密集上市。啟源 Q06、A05L、Lumin plus 三款全新產品，加埋四款老車型迭代。阿維塔推第二代產品線。深藍升級智能駕駛同三電。新車密集投放嘅意義在於——用新品打開增量空間，而唔係喺老車型上同對手拼價格。啟源 Q06 定位「最美 SUV」，即將上市，純電加增程雙動力，擺明係要搶緊湊型 SUV 市場。
第三張牌，可能係最有想象力嘅——自研智能駕駛系統「天樞領航」。分 Pro、Max、Ultra 三個版本，Pro 版全系標配激光雷達，夜間同隧道入面能同人眼提前 2 秒識別障礙物。Max 版依托 2000 萬條人類駕駛數據訓練。Ultra 版上 VLM 視覺語言大模型，能同人互動。啟源 Q06 會成為第一款全系標配呢套系統嘅量產車。
智能駕駛呢件事，而家各家都喺度捲。但大部分汽車廠嘅方案要么依賴供應商，要么選配加錢，長安汽車選擇自研，啱唔啱打出差異化，要睇實際體驗，但起碼喺策略上，方向係啱嘅——用技術降維打價格戰，而唔係用價格扛技術差距。
痛歸痛，方向冇跑偏
全年 330 萬輛嘅目標擺喺嗰度。上半年完成 36% 出頭，下半年月均要賣 35 萬輛，差不多係上半年嘅兩倍。呢個任務量，講實話，真係好重。
但話過回嚟，利潤下滑呢件事，短期確實痛，長期未必係壞事。點解？
因為長安嘅錢，冇亂花。海外設廠、智能駕駛研發、新能源轉型，每一筆投入都係奔住長期競爭力去。匯率波動係外部衝擊，原材料加價係週期波動，價格戰係行業洗牌。呢啲都唔係長安一家嘅問題，係整個中國汽車產業喺轉型期必須經歷嘅陣痛。
真正值得關注嘅係：呢啲投入啱唔啱喺明年、後年開始兌現？海外市場嘅利潤率啱唔啱能持续提升？智能駕駛系統啱唔啱能形成真正嘅技術壁壘？新能源嘅 5.2% 增長——講實話，呢個數字有點低，要提速。
長安唔係冇風險。利潤連續下滑會影響現金流，影響研發投入嘅持續性，亦會影響資本市場信心。但起碼方向冇跑偏。喺所有人都喊住「捲唔動咗」嘅時候，能逆勢往海外衝、往技術上投，呢份魄力值得畀個肯定。
下半年三張牌啱唔啱能翻盤，唔好講。但起碼牌面係齊嘅。剩下嘅，就睇點打。
喺馬來西亞嘅 SUV 市場，好多買家喺揀車嘅時候都會拿 Perodua Aruz 同 Toyota Corolla Cross 黎做比較。呢兩款車喺價位同定位上都好接近，今日我哋就從多個方面做一個詳細嘅對比，幫你節省咗做功課嘅時間。
Perodua Aruz 喺馬來西亞嘅 OTR 售價係 RM 72,900 - 77,900，合共有 2 個版本，包括 1.5L X（RM 72,900）、1.5L AV（RM 77,900）等。
Toyota Corolla Cross 喺馬來西亞嘅 OTR 售價係 RM 133,800 - 148,800，合共有 3 個版本，包括 2026 HEV 1.8L GR Sport（RM 148,800）、2026 HEV 1.8L Standard（RM 140,800）、2026 1.8L Standard（RM 133,800）等。
睇返價錢，Perodua Aruz 嘅入門價確實比 Toyota Corolla Cross 平咗 RM 60,900。如果你預算有限，Perodua 嘅入門版已經可以應付日常需要。不過都要留意，平嗰幾千蚊，可能喺配備上會有取舍，視乎你嘅需要。
Perodua Aruz 搭載 1.5L 4-cyl，馬力 105 hp。官方油耗 6.0 L/100km。
Toyota Corolla Cross 搭載 1.5L Turbo，馬力 140 hp。官方油耗 7.0 L/100km。
動力方面，Toyota Corolla Cross 嘅 1.5L Turbo 比 Perodua Aruz 嘅 1.5L 4-cyl 多咗 35 匹馬力。不過平日喺市區開，兩款車嘅動力都夠用，唔會覺得唔夠力。
Perodua Aruz 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 。
Toyota Corolla Cross 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 TSS (PCS, LDA, ACC, LTA)。
兩款車嘅安全評級一樣，喺呢個級別入面安全配備都算好齊全。而家嘅新車安全性都唔差，唔使太擔心這一點。
Perodua Aruz 採用 FWD 驅動方式。
Toyota Corolla Cross 採用 FWD 驅動方式。
兩款車嘅驅動方式一樣，都係 FWD，日常駕駛感受唔會有大分別。
總體嚟講，Perodua Aruz 同 Toyota Corolla Cross 都係馬來西亞市場好唔錯嘅車型。揀邊一輛，關鍵都要睇返你嘅個人需要同預算。建議大家做好功課，多比較間車行嘅報價，再去試駕先做最後決定。買車係件大事，花少少時間做功課絕對唔會錯。
喺馬來西亞嘅 SUV 市場，好多買家喺揀車嘅時候都會拿 Perodua Ativa 同 Chery Tiggo Cross 做比較。這兩款車喺價位同定位上都蠻接近嘅，今日我哋就從多個方面做一個詳細嘅比較，幫你省下做功課嘅時間。
Perodua Ativa 喺馬來西亞嘅 OTR 售價係 RM 62,500 - 73,400，一共有 3 個版本，包括 1.0L Turbo X（RM 62,500）、1.0L Turbo H（RM 67,300）、1.0L Turbo AV（RM 73,400） 等。
Chery Tiggo Cross 喺馬來西亞嘅 OTR 售價係 RM 88,750 - 99,750，一共有 2 個版本，包括 2025 HEV 1.5L CSH（RM 99,750）、2025 1.5T Standard（RM 88,750） 等。
從價錢睇，Perodua Ativa 嘅起步價確實比 Chery Tiggo Cross 便宜咗 RM 26,250。如果你預算有限，Perodua 嘅入門版已經可以滿足日常需求。但都要注意，便宜嗰幾千塊，可能喺配備上會有取捨，具體要看你嘅需求。
Perodua Ativa 搭載 1.5L 4-cyl，馬力 105 hp。官方油耗 6.0 L/100km。
Chery Tiggo Cross 搭載 1.5L 4-cyl，馬力 105 hp。官方油耗 6.0 L/100km。
兩款車用嘅係同一套動力系統，日常開起嚟嘅感受基本上冇咩差別。油耗方面都差不多，唔使太糾結這一點。
Perodua Ativa 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 ASA 3.0 + ACC + LDA + LKA + BSM + RCTA。
Chery Tiggo Cross 嘅安全評級係 TBD，主動安全系統包括 Basic。
安全配備方面，兩款車都拿唔錯嘅評級。不過 Perodua Ativa 嘅 ASA 3.0 + ACC + LDA + LKA + BSM + RCTA 同 Chery Tiggo Cross 嘅 Basic 喺功能上有啲差異，如果你比較著重主動安全嘅話，可以仔細對比一下兩者嘅功能列表。
Perodua Ativa 採用 FWD 驅動方式。
Chery Tiggo Cross 採用 FWD 驅動方式。
兩款車嘅驅動方式一樣，都係 FWD，日常駕駛感受唔會有太大區別。
總體嚟講，Perodua Ativa 同 Chery Tiggo Cross 都係馬來西亞市場幾唔錯嘅車型。揀邊一輛，關鍵都要睇你嘅個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，再去試駕做最終決定。買車係件大事，花啲時間做功課絕對唔會錯。
7月16日，广汽集团将迎来第3000万辆整车下线的历史性时刻，并同步举办3000万用户感恩活动。从首辆车交付到如今千万级用户版图，广汽的每一步成长，皆源于全球用户的信任与同行。2026年上半年，广汽累计销量达77.31万辆，同比增长2.35%，其中自主板块强劲增长35.69%，海外出口翻倍激增132%，这一成绩既是市场答卷，更是用户投出的信赖票。
深耕服务，守护安心出行
以用户为中心，广汽持续将服务做细做实。线下渠道加速下沉县域，年内计划建成1000家授权门店，截至6月底已认定600家，让看车、保养更贴近用户。线上“超级管家”承诺5秒响应、2小时解决问题，实现诉求直达快办。针对新能源补能焦虑，广汽建成“9纵10横”充电网络，覆盖213座城市，自营桩超2.7万根，核心城区直线1公里必有站。安全层面，推出自主品牌首个“三担责”服务承诺，星灵安全体系已服务近200万用户，累计预防潜在事故628万次；弹匣电池装车140万辆，行驶超1100亿公里，保持零重大事故纪录。活动当日，广汽将推出购车补贴、低息金融、置换升级等多重礼遇，以实打实的回馈感恩全球用户。
全球布局，品质赢得世界
依托“One GAC 2.0”战略，广汽从产品出海迈向体系化出海。上半年自主品牌出口12.15万辆，接近去年全年，美洲、亚太、中东、非洲、欧洲五大区域同步高增。目前国际化业务覆盖110个国家和地区，建成746家销售网点、6座海外工厂和9个零部件仓库，形成研发、生产、供应、销售全价值链本地化能力。在美洲，多款车型跻身细分市场前列，巴西、哥伦比亚单月销量数倍增长；亚太区中国香港电动车市占率超11%，泰国6月销量环比劲增207%；欧洲已搭建本地化生产到终端销售的全链路，新能源产品稳步进入核心市场。广汽始终践行“在当地、为当地”理念，以统一高品质服务全球用户，每一份增长都汇聚成3000万信赖的坚实基石。
匠心铸品，筑牢发展底色
品质是广汽的立身之本。从合资精益制造到自主创新突破，对品质的极致追求贯穿研发至交付全周期。广汽埃安智能生态工厂作为全球首个新能源汽车灯塔工厂，同时获评国家级“零碳工厂”，每53秒下线一台整车，可满足超10万种个性化配置混线生产，并融合华为前沿AI视觉检测、异音分析等数字化手段，保障每台车品质稳定。每款新车上市前，超500名工程师、上千个日夜、近万项测试，累计等效里程超1300万公里，覆盖极端场景。依托全球首个集空气动力学、气动声学、热力学于一体的整车风洞实验室，带来更经济静谧的驾乘体验。星灵安全体系构建智能驾驶、智能底盘、主被动融合、电池安全四大防护，八大关键系统双冗余设计，以双倍技术投入筑牢安全屏障。
3000万辆里程碑，凝聚全球用户的深情托付。站在新起点，广汽将纵深推进“番禺行动”，始终以用户为中心，将信赖化为前行力量，以更优产品、更先进技术、更完善服务回馈每一份支持，与3000万用户携手，共启全新征程。
一輛汽車需要幾多連接器，並唔係連接行業最重要嘅問題。
電氣架構集中化、線束輕量化同無線通信會減少部分傳統連接。但電動化、智能駕駛同高壓平台又喺提高功率、頻寬同可靠性要求。連接器數量喺發生變化，但對於連接器企業而言，關注更多係連接嘅位置、材料同實現方式。
喺 2026 慕尼黑上海電子展期間，TE Connectivity（泰科電子，簡稱"TE"）將發佈會主題定為「拓界同行，價值共創」。TE 汽車事業部中國區高級銷售同市場總監鄭榮表示，TE 正將能力由連接器延伸至導體、線束同系統連接，並將汽車業務經驗遷移到商用車、兩輪車同「人形機械人」。
呢套戰略嘅關鍵，係讓 TE 更早進入客戶嘅產品定義同系統設計環節。更早確定材料點樣選擇、線束點樣製造、連接迴路可唔可以簡化、產品係點喺海外交付。這亦意味著系統化嘅解決方案正進入一家連接器企業嘅能力範圍。
01.
全面「鋁代銅」，背後係系統工程
TE 今次發布嘅重點之一，係同博威合金、驕成超聲同 Komax 簽署戰略合作協議，推動汽車「全面鋁代銅」。四方分別覆蓋材料、超聲焊接、生產設備同連接方案，希望打通由導體到整車應用嘅量產鏈路。
TE 汽車事業部及工業同商業運輸事業部中國區副總裁同總經理孫曉光認為，鋁代銅首先具有銅資源供應安全意義，其次先係成本同輕量化價值。
汽車線束消耗大量銅材。電動化同智能化繼續增加高壓迴路、傳感器同執行器，AI 數據中心同電網建設亦喺爭奪銅資源。鋁導體擁有密度同價格優勢，可以降低線束重量，並減少銅價波動對整車成本嘅影響。
孫曉光強調，銅鋁成本唔可以按每噸材料價格直接比較。更合理嘅計算方式，係比較傳輸相同電流、跨越相同距離時，兩種方案分別需要幾多材料，以及對應嘅加工、連接同驗證成本。
呢一步把鋁代銅由單純成本問題拉返嚟實際工程問題。鋁嘅電導率低於銅，同等載流能力可能需要更大嘅截面積。但整車可唔可以減重、減本，要結合考慮材料、線徑、端子同製造工藝。換句話說，鋁代銅真正嘅價值體現喺系統層面，而非單純嘅材料對比。
但這並不代表鋁線可以直接裝車。
孫曉光列出鋁導體面臨嘅主要風險，包括蠕變、機械強度不足、壓接碎裂同電化學腐蝕。
更加重要係，部分缺陷發生概率較低，好難喺生產線上及時檢測。一旦連接問題分散到整車線束嘅多個位置，售後維修將十分困難。
汽車線束唔係容易替換嘅標準模塊。導線貫穿車身同多個電子系統，局部失效可能表現為間歇性斷路、信號漂移或溫升異常。排查成本往往高於零部件本身。
TE 因此強調「高端鋁合金導體」，並要求重新設計端子、壓接、密封同測試規範。材料企業要解決導體性能，設備企業要解決焊接同自動化，連接器企業負責端子同接口，線束廠同整車廠完成製造同驗證。
單家企業無法獨立完成呢條技術路線。材料性能提高後，線束廠仍可能因設備投資過高而拒絕導入；設備成本下降後，缺乏測試標準又會增加質量風險。鋁代銅可唔可以量產，取決於整條鏈路係咪同時成立。
呢就好好解釋咗鋁代銅裝車嘅速度睇落並唔快。
孫曉光擔心，如果驗證不足嘅鋁線快速進入市場，一旦出現批量質量問題，消費者可能把鋁代銅直接等同於偷工減料。
呢種風險已經超出單個企業。低質量產品可能用短期成本優勢擠壓規範方案，最終損害整條技術路線嘅信譽。
TE 希望透過四方合作建立材料、工藝、設備同檢測閉環，再推動裝車。
孫曉光將呢種做法概括為「慢一點」，將技術邊界同質量標準講清楚。
由此可見，對汽車行業而言，鋁代銅嘅價值不在於把銅換成更平嘅材料，而在於建立一套可以持續量產、長期使用同承擔安全責任嘅新連接體系。
02.
「燈塔計劃」，讓客戶進入產品定義前端
TE 同時發布咗「燈塔計劃」。
孫曉光澄清，TE 並唔把自己視為燈塔。客戶提供需求、痛點同方向，TE 負責組織技術同產業資源，共同攻堅行業問題。
呢套機制改變咗傳統供應關係。過去，整車廠完成系統定義，再向零部件供應商提出規格。燈塔計劃將合作提早到問題識別同方案孵化階段，讓客戶參與材料、結構同工藝選擇。
當前「燈塔計劃」已披露嘅創始項目包括 0.19 多贏複合線、新一代低壓鋁合金導線、扁平線同新型高壓接觸器。
0.19 複合線源於客戶對線束減重同減本嘅需求。
但線徑縮細後，傳統裝配方式難以保證效率同可靠性，TE 需要同步考慮導體、端子同自動化裝配。
呢類項目體現咗連接技術嘅耦合特徵。導線變細會影響機械強度同壓接窗口，端子縮細會改變加工精度，最終仲要適配線束廠嘅製造節拍。
而扁平線瞄準嘅係線束自動化，解放人力。
傳統汽車線束仍包含大量人工組裝，而車型配置變化又導致線束品種複雜，無形中增加人力負擔。而扁平線能夠提高自動化率，喺降低人工成本嘅同時，降低製造波動同質量風險。
另外就係高壓接觸器重新進入中國市場
TE 曾將工業同航空領域嘅高壓接觸器引入中國汽車市場，但未有充分適應國內客戶對價格同快速上量嘅要求。
今次推出開放式高壓接觸器方案，取消傳統陶瓷密封結構，希望降低成本同生產能耗，同時滿足高壓系統要求。
這亦係 TE 拓展能力邊界嘅例子。公司不再局限於被動連接部件，而係進入高壓迴路控制同保護環節。
TE 已同吉利建立聯合創新實驗室，同理想汽車簽署戰略合作協議。鄭榮表示，更多客戶亦希望參與燈塔計劃。
燈塔計劃可唔可以形成壁壘，取決於聯合開發成果可唔可以跨越單個項目，轉化為具規模效應嘅平台產品。客戶名單同合作協議只能證明意願，量產同重復使用先決定價值。
03.
Auto Plus，把汽車能力遷移新市場
TE 將商用車、兩輪車同具身智能概括為「Auto Plus」。
三個市場嘅規模、周期同技術要求差異很大。TE 選擇進入呢啲領域，依靠嘅係汽車業務積累嘅規模製造、可靠性驗證同供應鏈能力。
商用車並唔係乘用車嘅簡單複製。
孫曉光認為，商用車連接器項目投資回報周期較長，但產品生命週期可能達到 20 至 30 年。乘用車項目回報更快，換代周期亦更短。
商用車嘅使用強度明顯高於乘用車。部分車輛每日可能充電 6 至 10 次，對充電連接器嘅壽命、耐候性同可靠性提出唔同要求。
TE 正喺開發適用於商用車嘅 0.3 複合線，並探索商用車鋁代銅方案。商用車線徑通常更大，單位迴路嘅銅材使用量亦更高。
乘用車方案可以提供技術基礎，卻唔可以直接複製。商用車需要針對防水、抗振動、充電頻次同長期供貨重新設計。
兩輪車嘅差異在於成本結構唔同
TE 關注兩輪車 ABS、攝像頭、電動化同輔助駕駛連接需求。中高端兩輪車正喺增加安全同智能功能。
鄭榮表示，TE 近期喺兩輪車市場取得進展，部分客戶主動尋求合作。
兩輪車嘅連接需求同汽車相似，但產品價格、體積同環境要求唔同。TE 要將汽車級可靠性壓縮入更低成本、更小尺寸嘅方案。
人形機械人則需要等待商業化嚟臨。
TE 認為，人形機械人同汽車都需要感知、控制、動力、電池同連接系統。攝像頭、激光雷達、毫米波雷達、控制器及高頻連接技術具有遷移空間。
機械人關節仲需要長期彎折嘅線對線連接，動力系統則涉及電池、充電同換電。
孫曉光同時承認，人形機械人尚未進入大規模爆發階段，TE 喺靈巧手同關節等細分領域「暫時仲冇市場話語權」。
Auto Plus 嘅意義在於 TE 嘗試擴大汽車能力嘅應用半徑，喺汽車之外尋找新一增長點。
04.
中國創新點樣連接全球市場
孫曉光將本土化分為生產、供應鏈、研發、人才同決策授權幾個層級。
TE 稱，過去連續三年，公司全球發明專利中超過 60% 來自中國團隊。中國管理團隊亦獲得新工廠、研發項目同市場決策方面嘅本地授權。
呢反映咗 TE 嘅新定位，中國已從製造基地轉往全球研發同決策節點。
TE 中國 + 全球嘅協同亦為中國客戶出海提供更多助力。
TE 唔只可以滿足中國客戶嘅產品要求，佢喺歐洲、摩洛哥、巴西同泰國等地區擁有嘅製造能力，仲可以為中國整車廠同 Tier 1 提供當地生產、供應鏈、法規同用工環境嘅本地化支援。
對 TE 而言，中國市場提供快速迭代、完整供應鏈同大規模應用；海外網絡提供本地製造、客戶覆蓋同合規能力。兩者結合後，中國研發成果先有機會成為全球產品。
結語
全面鋁代銅提供咗技術樣本，燈塔計劃建立聯合開發機制，Auto Plus 擴大汽車能力嘅應用範圍，中國研發同全球製造網絡負責將方案推向更多市場。呢四條主線共同指向 TE 嘅升級，由供應連接器，走向參與材料、工藝、系統同供應鏈設計。
呢條路徑並唔輕鬆。鋁代銅需要長期驗證，燈塔項目要形成規模量產，兩輪車同機械人業務仍需建立產品邊界，中國創新亦要獲得全球客戶採用。
連接器仍係 TE 嘅基本盤，但連接器之外嘅能力，正喺讓 TE 為汽車行業注入更大嘅價值。
喺馬來西亞嘅 SUV 市場，好多買家在揀車嘅時候都會拿 Perodua Ativa 同 Proton X90 嚟做比較。呢兩款車喺價位同定位上都幾接近嘅，今日我哋就從多個方面做一個詳細嘅比較，幫你慳做功課嘅時間。
Perodua Ativa 喺馬來西亞嘅 OTR 售價係 RM 62,500 - 73,400，一共有 3 個版本，包括 1.0L Turbo X（RM 62,500）、1.0L Turbo H（RM 67,300）、1.0L Turbo AV（RM 73,400） 等。
Proton X90 喺馬來西亞嘅 OTR 售價係 RM 106,800 - 122,800，一共有 4 個版本，包括 2026 1.5T Prime X（RM 122,800）、2026 1.5T Prime（RM 116,800）、2026 1.5T Lite（RM 106,800） 等。
從價錢嚟睇，Perodua Ativa 嘅起步價確實比 Proton X90 平咗 RM 44,300。如果你預算有限，Perodua 嘅入門版已經可以滿足日常需要。但都要小心，便宜嗰幾千蚊，可能喺配備上會有取捨，具體要睇你需要咋。
Perodua Ativa 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 ASA 3.0 + ACC + LDA + LKA + BSM + RCTA。
Proton X90 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 ADAS (ACC, AEB, LKA, LDA, BSM, RCTA)。
兩款車嘅安全評級一樣，喺呢個級別入面安全配備都算係好齊全嘅。而家嘅新車安全性都唔差，唔使太擔心呢一點。
Perodua Ativa 車身長 4400 mm，尾箱 400 L。
Proton X90 車身長 4400 mm，尾箱 400 L。
兩款車嘅尺寸差唔多，車內空間分別唔大。呢個級別嘅車，日常使用完全夠用。
Perodua Ativa 保修 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。
Proton X90 保修 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。
兩款車嘅保修條件一樣，呢方面唔使糾結。實際保養成本仲要睇品牌嘅服務網絡同零件價錢，建議去車友群問問真實車主嘅經驗。
Perodua Ativa 同 Proton X90 都係馬來西亞市場嘅主流選擇，適合家庭使用、日常通勤。如果你更重視品牌口碑同二手價，可以優先考慮口碑更好嗰一款；如果你更在意性價比同配備，那就選配置更豐富嗰款。最終都建議兩款都去試車，親身體驗先係最重要嘅。
總嘅嚟講，Perodua Ativa 同 Proton X90 都係馬來西亞市場好好嘅車型。揀邊一部，關鍵都係要睇你嘅個人需要同預算。建議大家做足功課，多比較幾間車行嘅報價，再嚟試車做最終決定。買車係件大事，花少少時間做功課絕對無錯。
May 26, 2026, Jiangling Group New Energy's brand new Ezhi EV3 officially launched globally. "We keep the complexity to ourselves and give the Easy to users." Wang Jinhua from Jiangling Group New Energy Marketing Department, the main speaker of the launch event, began in the identity of an ordinary mother, narrating the daily troubles of five real users—difficulty parking, small space, safety anxiety. This pragmatic thinking responds to a core industry proposition: What is true globalization? Jiangling Group New Energy gave a clear answer with the new Ezhi EV3—deep localization is globalization.
I. Left and Right Driving Together: Globalization Does Not Require Choosing Sides
The most strategically valuable signal from this launch event is that the new Ezhi EV3 achieved simultaneous development, launch, and delivery of left-hand drive and right-hand drive versions, directly adapting to traffic regulations in the vast majority of countries and regions worldwide, becoming the core support for Jiangling New Energy's globalization.
This is not common in same-class models. Most car companies first launch left-hand drive, then spend months or even a year adapting to right-hand drive markets. Jiangling Group New Energy chose simultaneous development and production of left and right-hand drive models, meaning its product platform had a global underlying architecture from the very beginning of the project.
The right-hand drive market is precisely the important incremental space for Chinese new energy vehicles going global. Taking Southeast Asia as an example, new energy policies in countries such as Thailand and Malaysia continue to increase, and right-hand drive is the legal traffic standard. The new Ezhi EV3 achieved simultaneous native development and mass production launch of left and right-hand drive models, designed according to global regulations at the platform architecture stage. Dealers can sell directly upon receiving the cars, greatly improving delivery efficiency and market competitiveness. As Nie Xiaoyong, General Manager of the Overseas Business Division, said: "JMEV is not about short-term trend following, but about determining to do long-term business." Simultaneous left and right-hand drive is not just a technical action, but a strategic declaration. New Ezhi EV3 global simultaneous launch: both left and right-hand drive models launched together, breaking the global market with "Easy".
The new Ezhi EV3 claims "over 100 real upgrades". Disassembling its product definition, all revolve around five "Easy"s: Easy Joy, Easy Drive, Easy Park, Easy Use, Easy Fun. These five dimensions correspond to five types of real users—Xiaojuan who pursues fashion, Lao Chen who values durability, Lily who fears parking, Frank who needs large space, Emily, a working mom seeking relaxation. This is exactly the truest summary of global small EV demand.
Taking Easy Park as an example. The new car is equipped with 540° panoramic image, automatic emergency braking in reverse, and a turning radius of only 4.9 meters, solving parking pain points in old residential communities, school gates, and narrow European alleys. It is the only in its class equipped with the 3rd Gen WCBS Brake-by-Wire System, with a 100km/h braking distance of 39 meters and a response speed at 150 milliseconds level. This configuration usually appears in models in the 150,000 yuan class, while the new Ezhi EV3 downsizes it to this level. The logic is simple: Safety shouldn't be tiered.
Another highlight is "Space Utilization Rate". 5-door 5-seater layout, 21 storage spaces in the whole car, maximum 1000L capacity after rear seats folded—86.59% space utilization rate means this car can not only commute but also undertake weekend trips, picking up/dropping off children, and even small hauling. For many overseas families who have only one car, this point is crucial.
Other core configurations: 30.24kWh LFP battery, CLTC range 330km; 50kW liquid-cooled permanent magnet synchronous motor, 0-50km/h acceleration 4.5 seconds; Lifetime warranty on three major components for first owners. Regarding intelligence, standard 5-inch LCD instrument cluster and 10.1-inch central control screen across all models, access to Doubao AI Voice Large Model, support for CarPlay, online navigation, and audio/video entertainment. Mobile app remote vehicle control supports one-click unlock, air conditioning on/off, battery pack heating and other functions, global standard.
III. Deep Localization is Globalization: From Going Out to Rooting In
Flipping through Jiangling Group New Energy's strategic materials, you will find it rarely shouts "disrupt the industry". Instead, Nie Xiaoyong repeatedly emphasized three "localizations" on the launch event: Product localization, Manufacturing localization, Team localization. European users value range and charging convenience, Southeast Asian users care about air conditioning cooling speed and ground clearance, Middle Eastern users need stronger high-temperature resistance performance. The new Ezhi EV3 will be tuned with exclusive chassis and performance adapted according to different regions. This "menu-based" development is the necessary path from "Going Out" to "Going In".
Nie Xiaoyong, General Manager of Jiangling Group New Energy Overseas Business Division
Data also confirms the effectiveness of this strategy. As of May 2026, Jiangling Group New Energy's overseas business has expanded to over 40 countries and regions, covering five continents. Exports grew positively for three consecutive years, with a year-over-year growth of 203% in 2025. Overseas orders from January to May this year already exceeded the full year sales of 2024.
More noteworthy is the channel and manufacturing strategy. Jiangling Group New Energy did not blindly pursue direct sales, but deeply cooperated with local dealers, building relatively complete sales and after-sales networks in Southeast Asia, the Middle East, and Africa. Core parts suppliers have already laid out factories overseas, and will promote KD localization production in the future. This means the global expansion of the new Ezhi EV3 is not "whole vehicle trade", but taking the supply chain, service standards, and even manufacturing capabilities out together. This model has high short-term investment but strong long-term risk resistance.
Conclusion:
China's new energy vehicle exports have been global No. 1 for three consecutive years, with an export volume reaching 2.615 million in 2025. Behind the brilliant data, the industry's true test has already arrived: How to truly move from "selling globally" to "integrating globally"?
The global simultaneous launch of the new Ezhi EV3 gave a resounding answer: Deep localization is globalization. Not relying on gimmicks, relying on reliability; not comparing specs, comparing experience; not betting on explosive growth, betting on durability. Left and right-hand drive synchronization breaking through global access, 100+ upgrades solving real pain points, deep localization achieving long-term symbiosis—this is Jiangling Group New Energy's best interpretation of "Globalization". For Jiangling Group New Energy, the new Ezhi EV3 is not just a car launched globally simultaneously, but a key: it opens not just the market doors of over 40 countries, but also the key door for Chinese car companies moving from "Product Output" to "Value Output".
True globalization is never about selling the same car to the whole world, but about putting every local user in mind. Achieving a global landscape through deep localization—this is the answer Jiangling Group New Energy gave to the world with an Ezhi EV3.
The 2026 Ring Tower Rally is halfway through, from the floating sand at the edge of the Taklamakan to the gravel at the foot of the Kunlun Mountains, and then to ground temperatures approaching 70°C, every inch of the track demands "reliability under extreme conditions" from the participating vehicles. As the only mass-produced hard-core vehicle in China using a front and rear integral axle structure, the 212 T01 challenges the "hardest Ring Tower in history" in almost stock form, completing practical tests under multiple extreme road conditions. On the track, it faces strict challenges; off the track, T01 balances daily travel, achieving dual compatibility between professional off-roading and home commuting.
Inside the Arena: Forging Mechanical Quality in the "Devil Stage"
As the competition deepens, T01 withstood the baptism of long-distance raids and gravel stones in the early stages, demonstrating stable mechanical quality.
When the race reached the "Yudu Secret Realm" stage, the purgatory mode officially began. This stage surrounds the Taklamakan Desert, with soft sand, wetlands, and mud alternating, becoming the "watershed" with a very high elimination rate this year, where many race cars failed here. Facing the repeated tearing of rocky gullies, T01 performed exceptionally calmly. The front and rear integral axle + body-on-frame hard-core architecture gives it a natural long suspension travel and anti-torsion rigidity. Even if one wheel is pushed to the limit and the other is suspended in the air, it can still keep the tires biting the ground, providing stable traction.
If the "Yudu Secret Realm" stage tests passive durability, then the "Qiemo Deadly Pass" is a life-and-death battle of active breakthrough. Sudden strong winds, rainstorms, and sandstorms occurred during the stage, visibility dropped to 20-30 meters. Any throttle lag or torque dropout means getting stuck, digging out sand, or even retiring. The "Golden Powertrain Combo" of T01 shines here: The 2.0T engine outputs 185kW maximum power and 410 N·m peak torque. Paired with the transmission's 5.00 wide gear ratio and direct downshift capability across gears, it gives the driver nearly instantaneous gear response between climbing sand dunes and going downhill. T01 calmly escapes from soft sand ridges time and again, showing extremely strong power stability and all-terrain adaptability.
Outside the Arena: Balancing Daily and Diverse Outdoor Needs
Extreme conditions on the track are a centralized verification of T01's hard-core strength. This confidence stems from 212's accumulation in international top-tier events like Dakar and Malaysia Rainforest Challenge. T01 did not stop at pure off-road performance, but simultaneously achieved comprehensive advancement in driving comfort, intelligent safety, and diverse expansion capabilities, able to calmly return to the city to meet users' diverse travel scenario needs.
For outdoor exploration scenarios, T01 has a 40° approach angle, 36° departure angle, and 850mm maximum wading depth, allowing users to calmly cross streams and rugged mountain roads. To meet users' diverse outdoor play methods, T01 comes standard with 2.5-ton towing capacity right from the factory. Whether towing an RV, or pulling a yacht, motorboat, it can be easily and legally achieved. In addition, the 30+ expansion installation points reserved on the whole vehicle allow adding equipment like snorkels and desert flagpoles without drilling holes, allowing direct installation, letting every user define their vehicle at will and easily travel to mountains and seas.
Under the dual scenarios of hard-core off-roading and family travel, T01 has built a solid safety baseline for users with solid materials. The body adopts an anti-roll cage design, through 7 horizontal 2 vertical roof supports and 6 horizontal 6 vertical floor reinforcement beams, combined with a high-strength steel ratio of up to 96%, constructing the "steel and iron bones" of the passenger compartment. For complex outdoor environments, the body steel sheet metal parts of the entire series use galvanized sheets to resist corrosion from the source. After facing daily car usage scenarios, T01 also shows a convenient and flexible side. During daily city commuting or off-roading in narrow sections, the standard 360° panoramic image and transparent chassis functions can effectively eliminate blind spots and easily park into the garage.
In addition, T01's quietness is noteworthy. This stems from the powertrain active end mounts upgrading to castings, reducing idle vehicle vibration by 40%~50%, and acceleration and constant speed condition vibration reduced by 25%~40%; high damping bushings are used on key chassis parts to effectively attenuate low-frequency noise transmitted from the road; the firewall, carpet, rear wheel cover, rear side panel are comprehensively thickened with sound-absorbing insulation materials, reducing acceleration noise by 3dB, constant speed and wind noise reduced by 2~3dB. If the Ring Tower track validated T01's mechanical quality, then the excellent NVH performance shows its "delicate" side in daily life, allowing this hard-core off-roader to still provide a comfortable driving experience after returning to the city.
As the "Benchmark for Professional All-Terrain Hard-Core Off-Road", T01 can not only withstand repeated questioning on devil tracks, but also becomes a daily vehicle trustworthy for off-road enthusiasts by virtue of factory expansion capabilities and all-scenario adaptability. In the future, 212 will continue to bring the reliable quality accumulated on the track to more global users, truly achieving a perfect balance between off-road equality and quality life.
車圈數據話
你信唔信？有啲車廠賣 20 萬輛，恨不得敲鑼打鼓放三天假；可長安賣咗 20.91 萬輛，愣係有人盯住同比下滑嗰 6.78% 放唔落，整出一副「天要塌咗」嘅表情。老實講，我看完 5 月銷量第一反應唔係「慘」，而是——呢幫人係唔係對「慘」有啲誤解？
6 月 1 日，長安汽車亮出官方銷量數據：2026 年 5 月整體銷量 20.91 萬輛。新能源 9.24 萬輛，佔比 44.2%；海外出口 7.07 萬輛，同比猛增 38%。三大子品牌入面，啟源、深藍雙雙站係 3.4 萬輛階梯，阿維塔 7336 輛。
車宇世界發現，放眼全中國，月銷過 20 萬嘅自主品牌，總共也就四個。長安穩穩坐喺第四把交椅上，前面係比亞迪 38.3 萬、奇瑞 24.78 萬、吉利 23.78 萬。
你覺得呢個成績，夠唔夠資格講句「唔錯」？
長安啟源 A07
我哋得將話講公道
20.91 萬輛，環比 5 月仲有細微增長。咩概念咋？放喺三年前，呢個係能把大部分合資品牌踩喺腳底摩擦嘅數字。
即便放喺而家呢個卷成麻花嘅市場入面，長安依然係中國汽車嘅頭部玩家之一。嗰啲一開頭就只係盯「長安下滑咗」而睇唔見其他嘅人，不妨問吓自己——你屋企條街落邊，有幾間 4S 店能夠一個月賣 2000 輛？
所以，第一個結論好明確：長安 5 月嘅銷量，唔但唔丟面，反而好能打。
但車宇世界亦理解，點解下滑會被關注。因為長安去年同期賣咗 22.43 萬輛，今年少咗 1.52 萬輛。同比下滑 6.78%，喺「只爭頭一名、唔問第二」嘅輿論場入面，確實容易被放大。再加上新能源增幅只得 5.8%，低於行業平均增速，嗰時引起關注，亦不足為奇。
深藍 S07
唔急，我哋將賬目一笔一笔計清楚
睇下新能源。9.24 萬輛，佔比 44.2%。呢個比例高唔高？放喺去年呢個時候，長安嘅新能源滲透率仲未達 35%。
一年升咗差唔多十個百分點，呢個叫跟唔上趟？嗰叫跑步前進。不過呢條賽道上嘅對手跑得更瘋狂——比亞迪已經全域新能源，滲透率 100%；吉利、奇瑞都係拼命追趕。
長安嘅 5.8% 增速確實唔高，但車宇世界認為，你應該知道，長安嘅燃油基礎仲有 CS75PLUS、逸動呢啲「現金牛」喺穩定輸血。佢唔係 All in 新能源一條腳行路，而係兩條腳都在出力。車宇世界認為，呢種「穩中求進」嘅打法，喺而家呢個經濟環境下，亦未必係壞事。
阿維塔 07L
再睇海外。7.07 萬輛出口，同比增長 38%。泰國、中東、拉美、歐洲，長安嘅步子好大。深藍頭 5 個月海外暴增 167%，說明海外市場開始認可中國品牌嘅新能源產品。唔好睇細呢個 38%，當國內市場競爭白熱化、價格戰打得血流成河嘅時候，海外市場就係長安最可靠嘅「第二戰場」。而且，一般嚟講，海外賣嘅車，利潤率往往比國內要高出一截。呢筆買賣，好抵。
最後睇品牌結構。啟源 34528 輛，深藍 33243 輛，兩個加埋接近 6.8 萬輛，撐起長安新能源大半邊天。
阿維塔 7336 輛，雖然數字唔大，但平均價超過 30 萬，係長安真正意義上衝高端嘅「獨苗」。有人說阿維塔賣得唔夠好，但你要承認，30 萬以上嘅純電市場，原本就唔係走量嘅地方。阿維塔能穩定喺七千多，再加上華為智駕嘅加持，呢個成績其實算唔差。
真正要看嘅係下半年——阿維塔嘅新車款可唔可以打開局面，可唔可以講清楚「我究竟點解值得你買」。呢個問題解決咗，阿維塔就可能起飛。
長安
咁長安有無煩惱或問題？
當然有。任何一個年銷 200 多萬輛嘅大廠，都唔可能完美無缺。
比方話，其中一個隱憂，我反而覺得唔係同比下滑嗰 6.78%，而係「啟源同深藍到底有無內耗」嘅問題。
客觀嚟講，呢兩個品牌喺某啲方面可能存在一定程度嘅重合，例如部分車款價格重疊、目標客戶亦有一定重疊等等。事實上，呢個問題，應該亦引起過長安方面嘅思考。長安要想清楚：啟源同深藍，到底邊個係守門員，邊個係前鋒？
另一個問題，係長安嘅「新品牌聲量」故事點樣講。呢唔係產品嘅問題，可能係傳播同定位嘅問題。
官方或許亦關注到呢個問題
車宇世界認為，長安手上有技術、有產能、有渠道，不過，深藍、阿維塔、啟源，如果構建一個能夠讓消費者「一眼記住、一講就明」嘅品牌故事，或許係值得品牌方思考嘅問題。當然，呢只係個人嘅意見。
佢嘅全年銷量目標，可唔可以完成？長安 2026 年嘅總體銷量目標係 330 萬輛，同比增長 13.3%；其中新能源 140 萬輛，同比增長 26.2%；海外 75 萬輛，同比增長 17.7%。
按照長安公佈嘅數據，今年 1-5 月份，其累計交付量 101.22 萬台，完成率係 30.7%。即係話，長安汽車要喺剩餘嘅 7 個月入面，平均每月完成 32.6 萬台。
顯然，依照長安目前嘅銷量水準嚟講，呢應該係有壓力。但話回來，車宇世界認為，呢啲都唔係致命傷。對於一個賣咗 20 多萬輛、而家持續擴海外、增新能源佔比嘅車廠嚟講，呢啲問題充其量叫「成長煩惱」，唔係「生死危機」。
深藍
我想講句掏心窩嘅說話：
我哋對長安嘅要求，係唔係有啲太高咗？當然，這可能係愛之深，責之切。你總係覺得佢應該更好。
20.91 萬輛，放喺全球任何一個汽車市場，都係值得開香檳嘅數字。中國消費者俾「月銷 30 萬」「月銷 40 萬」呢啲數字衝擊咗，睇到 20 萬反而覺得唔夠癮。但冷靜諗諗，全世界能夠穩定月銷 20 萬以上嘅車廠，數住手指都數得曬。
車宇世界認為，長安唔係冇焦慮，亦並冇冇壓力或者轉型陣痛。只係，佢選擇嘅方式唔係哭窮，而係默默出海、默默推新、默默將新能源佔比做到 44%。呢種悶聲做大事嘅勁，反而令我覺得踏實。
當然，下半年嘅考試亦好關鍵。啟源同深藍可唔可以再上一個階梯？阿維塔可唔可以講出新故事？海外市場可唔可以頂住貿易壁壘等壓力？呢啲問題，長安自己心入面或許有數，我哋作為旁觀者，不妨多畀啲耐心。
逸動經典版
最後，我想將話筒遞畀你：
你覺得長安而家嘅打法，係「穩紮穩打」，定係「過於保守」？如果你係長安嘅規劃師，你會首先解決啟源同深藍嘅可能重疊或者內耗問題，定係先將阿維塔、深藍、啟源嘅故事講透？嚟評論區，我哋一邊嗑瓜籽一邊傾。
最後，本文涉及嘅相關數據，來源於品牌官方同權威媒體消息，僅供參考，具體以官方回應為準。如有筆誤等造成嘅資訊、數據不符，以官方資訊為準。希望大家理性看待，唔信謠、唔傳謠。
本文聲明：
本文係車宇世界原創文章，第 14088 期，部分圖片來源於網絡，標註來源嘅數據及相關資料均係引用。車宇世界原創版權所有，侵權必究。
Zhou Weidong, Chairman of the Machinery Industry Branch of the China Council for the Promotion of International Trade, He Yi, Party Secretary of the Chongqing Municipal Committee of the China Council for the Promotion of International Trade and Chairman of the Chongqing Chamber of International Trade, Yao Jie, Chairman of the Supervisory Board and Executive Deputy Secretary-General of the China Association of Automobile Manufacturers, Yang Xuchao, Member of the Party Leadership Group of the Chongqing Municipal Committee of the China Council for the Promotion of International Trade and Vice President, Zheng Ling from the State Key Laboratory of Mechanical Transmission of Chongqing University, Liu Chengfang, Deputy Secretary-General of the Machinery Industry Branch of the China Council for the Promotion of International Trade and General Manager of Beijing Zhongqi Sifang Exhibition Co., Ltd., Tao Zhijun, Director Assistant of the China Automotive Industry Consulting Committee, Wen Yi, General Manager of Yibin International Exhibition Group Co., Ltd., Traukauskas Eric, Representative of the Russia SCO Civil Foreign Exchange Center in China, Yunusov Vadim, Chairman of the Russia SCO Cultural Council, Altynmyshev Aubek, Vice Chairman and Minister of International Cooperation of the Kyrgyzstan State Chamber of Commerce and Industry, Alikmuradov Dilshad, Vice Chairman of the Uzbekistan Energy Association, Muhmat, Minister of International Liaison and Representative in China of the Tajikistan Chamber of Commerce and Industry, as well as dozens of government, business association and entrepreneur representatives from Russia, Kyrgyzstan, Uzbekistan, Tajikistan, Cambodia, Thailand and other countries, and guests representing mainstream domestic and foreign car companies, new brands, industry institutions and media gathered together to witness this innovative gathering of the Western automotive industry.
Yang Xuchao, Member of the Party Leadership Group and Vice President of the Chongqing Council for the Promotion of International Trade, pointed out in his speech at the opening ceremony that the current automotive industry is accelerating its transformation towards electrification, intelligence and connectivity. Chongqing, as a major town of the Western automotive industry, is striving to promote high-quality development of the intelligent connected new energy vehicle industry. This carnival relies on the Western China International Trade Fair platform, gathers mainstream domestic and foreign car companies and new brands, concentrates on displaying the latest models and cutting-edge technologies of 2026, is a concentrated review of innovation achievements in the automotive industry, and is also a vivid practice of Chongqing's opening up and industrial upgrading.
Traukauskas Eric, Representative of the Russia SCO Civil Foreign Exchange Center in China, highly affirmed the professionalism and innovative vitality of this carnival, emphasizing that Chongqing's substantial strength in the fields of new energy vehicles and intelligent manufacturing is expected to become an important fulcrum for cooperation between the Russian and Chinese automotive industries. He introduced that Russia is actively developing hydrogen energy and other clean energy transportation projects, and expressed that it will continue to promote pragmatic cooperation between the two sides in the fields of intelligent connectivity, technology research and development, standard docking and brand co-construction.
Yao Jie, Chairman of the Supervisory Board and Executive Deputy Secretary-General of the China Association of Automobile Manufacturers, stated that China's automotive industry is moving towards a stage of high-quality development. China has become the world's largest new energy vehicle market, and the advantages of the industrial chain are gradually becoming apparent. The Western region, especially Chongqing, has a good industrial foundation and great potential. This carnival is held in parallel with the Western China International Trade Fair, which is an important platform for showcasing innovation, promoting docking, and spreading brands, and will further stimulate the vitality of the Western market. The association will continue to play the role of a bridge, helping China's automotive industry move towards the high and medium end of the global value chain.
Zhou Weidong, Chairman of the Machinery Industry Branch of the China Council for the Promotion of International Trade, pointed out in his introduction of the overall situation of this carnival that this activity is a concrete practice of promoting high-quality development of the intelligent connected new energy vehicle industry. Through the diversified model of technology display + challenge activity + economic and trade docking, it builds an efficient link platform between car companies and the market, technology and capital, and industry and city. Choosing to hold the debut carnival during the Western China International Trade Fair is exactly due to the appreciation of Chongqing's concentration effect and radiation ability as a highland of the Western automotive industry.
When Professor Zheng Ling from the State Key Laboratory of Mechanical Transmission of Chongqing University spoke as an expert representative, he emphasized that the deep integration of intelligent connectivity and new energy technologies is reconstructing the automotive industry technology system at an unprecedented speed. Seeing new models equipped with domestic independent electric drive and intelligent driving platforms make a centralized appearance, he felt greatly encouraged. In the future, we will continue to strengthen university-enterprise collaborative innovation, helping the high-quality development of the automotive industry in Chongqing and the Western region.
Debut new product centralized release session. Product launch officer and senior media person Qing Qin pointed out that different from traditional auto shows, this carnival realizes centralized release and centralized display of new products. The audience can not only see cars but also test drive, which is a brand new model, business format and experience. He focused on introducing multiple debut new cars and innovative products for the 2026 model year, covering categories such as high-end intelligence, performance hunting equipment, national hybrid, intelligent driving SUV, welfare cars, electric heavy trucks and more.
After the opening ceremony, leaders and guests moved to the first appraisal exhibition area to visit and experience the dynamic debut activity.
The Hi SHOW · Chongqing Meets Good Cars Intelligent Connected New Energy Vehicle One-Stop Debut Carnival was held on May 21 to 24, 2026 at the North Plaza of Chongqing International Expo Center. As an important supporting activity of the 8th Western China International Trade Fair, it is organized by the China Council for the Promotion of International Trade Machinery Industry Branch, China Society for Electrical Engineering, Beijing Zhongqi Sifang Exhibition Co., Ltd., and Chongqing Chamber of International Trade. This activity takes Technology Empowerment · Intelligence Leading the West as the core, focuses on cutting-edge technologies of intelligent connectivity and new energy, and creates a high-end platform for the automotive industry integrating debut, dynamic experience, technology science popularization, and economic and trade docking. The activity covers six core modules: new product roadshow release area, intelligent electric new product first appraisal exhibition, new product dynamic experience camp, assisted parking challenge, debut technology science popularization hall and new electricity safety experience camp, gathering 23 mainstream domestic and foreign car brands and new forces, with 62 popular models making a centralized appearance.
Six major modules comprehensively upgraded to create a full-scenario automotive carnival with technology, experience, and competition
This carnival attracted 23 brands and 62 popular models to make a centralized appearance, including Avatr, Deepal, Qiyuan, Gravitation, Kaicheng, AITO, Tesla, Mengshi Technology, Dongfeng Aeolus, Leapmotor, Onvo, Arcfox, Geely Galaxy, MG, Exeed, Jetour, GAC Aion, Jetta, Hongyan, Qingling, Nium Intelligent, Zhongchuang Youpin, etc. Among them, there are many new models newly launched in 2026, such as the all-new Avatr 12, Avatr 06T, all-new AITO M9, AITO M6, Mengshi M817, Leapmotor D19, GAC Aion N60, i60, Hongyan i · Jieshi, etc., as well as Changan Gravitation all-new launch and first batch delivery models fourth generation CS75 and Eado Blue Whale Super Engine, as well as Nium Intelligent new safety hardware, Zhongchuang Xinghang modified, Southwest Region debut Avatr welfare cars, etc.
The Chongqing Launch Debut · New Product Roadshow Release Area, as the core main stage of this carnival, is the core benchmark area for the entire automotive carnival ceremony, brand voice, traffic gathering, and honor coronation. During the four-day activity, major mainstream and new car companies held new car releases and strategic briefing activities here intensively, concentrating on displaying the latest results and brand moves in the fields of intelligent connectivity and new energy.
The Debut Appreciation · Intelligent Electric New Product First Appraisal Exhibition serves as the core static brand image display window for this automotive carnival, providing customized immersive display space for each brand. The special zone focuses on diverse display dimensions. The audience can contact all five brands of Changan, Avatr, Deepal, Qiyuan, Gravitation, Kaicheng, and their main selling new products, Seres AITO series models, Tesla Model 3, Model Y twin star and other characteristic models product display, core technology dissection analysis, intelligent cockpit immersive experience cabin, on-site appointment ride and test drive links, etc., making cutting-edge technology visible, touchable, and experienced.
The Chongqing Rush First Drive · New Product Dynamic Experience Camp is the most popular core immersive experience home for this carnival. On the opening day, it attracted a large number of audiences to actively book and experience. The experience camp sets up four hard-core matrices:
Off-road ride experience: Professional all-terrain tracks cover topics such as驼峰 (Humps) and cross-axis, on-site driven by professional drivers in Deepal G318, Mengshi M817, M917, Jetour and other hard-core new energy off-road models, leading audiences to unlock vehicle extreme rescue capabilities in real scenes.
Vehicle chassis stability experience: Through continuous curves, emergency avoidance, slippery road conditions, etc., intuitively presenting the excellent performance of Avatr 12, Geely Xingyao 8, Boyue REV, Xingtu and other models' air suspension and intelligent torque distribution systems.
Smart cockpit experience: Audiences can sit inside popular models such as Seres all-new AITO M9, Geely Galaxy Starship 7, Onvo L90, etc., personally unlock full-scenario smart interaction of human-vehicle-home, and experience voice assistants, multi-screen linkage and immersive audio-video space under the support of large models.
Karting experience: Drivers drive performance models such as MG 26 edition MG4, Deepal L06, GAC Aion N60, Jetta VS8, etc., performing ground-flying flight in the mini track composed of cones. The shortest time wins, fully demonstrating the instantaneous torque and precise handling of electric vehicle models.
The Intelligent Connection Peak · Assisted Parking Challenge has become the most interactive and viewing point competitive project at the scene. Relying on the new models of this debut and their automated parking systems, it creates an immersive and competitive interactive experience. The challenge uses a unified Devil parking spot scenario to test the extreme performance of vehicle intelligent parking in narrow parking spaces, intrusion parking spaces, dead-end parking spaces, etc. Vehicles equipped with parking systems have entered the garage smoothly and precisely, drawing repeated惊叹s from the scene, truly realizing technology showing muscles and audience enjoying themselves.
Scientific Innovation Future · Debut Technology Science Popularization Hall focuses on cutting-edge technologies of intelligent connectivity and new energy vehicles. During the activity, science popularization explanation activities are carried out synchronously with static displays. Industry experts and car company technology engineers are invited to teach on-site, unlocking the mysteries of smart electric and connectivity core technologies in easy-to-understand language.
Smart Safety Driving Electricity · New Electricity Safety Experience Camp opens urban roads and short-distance test drive routes to guests. The routes cover real traffic scenarios such as urban congestion and ramp merging. Guests can book in advance and sign a safety commitment letter, personally drive popular new cars with the company of professional test drivers, and deeply experience core highlights such as power performance, intelligent cockpit interaction and navigation assisted driving. The experience camp is fully equipped with safety guarantee vehicles and on-site engineers to ensure the test drive activity is safe and orderly.
Frontier display links market demand, diversified experience empowers industrial ecology
The Hi SHOW · Chongqing Meets Good Cars Intelligent Connected New Energy Vehicle One-Stop Debut Carnival was held from the afternoon of May 21 to the morning of 24 at the North Plaza of Chongqing International Expo Center. During the activity, multiple enterprise new car releases, roadshows and technology science popularization activities will be interspersed. Among them, an opening ceremony was held in the morning of the 22nd, and a closing ceremony and award ceremony were held in the afternoon of the 24th. It is worth mentioning that the 23rd evening session specially added a Blue Whale Super Engine Night - a night session activity and dual car launch delivery ceremony hosted by Changan Gravitation.
We sincerely invite citizens, industry guests and car enthusiasts to visit the North Plaza of Chongqing International Expo Center, feel the technological charm of intelligent connected new energy vehicles at close range, and jointly witness the wonderful moment of innovative development of the Western automotive industry.
This carnival is not only a centralized display platform for technology and products, but also an important carrier for promoting the deep integration of the automotive industry and Western manufacturing, services and digital economy. Through the diversified model of technology display + challenge activity + economic and trade docking, it gathers high-end talents, innovative capital and high-quality projects, helping to build a more competitive industrial ecology. As an important industrial supporting highlight of the Western China International Trade Fair, this carnival drives with industrial docking + consumption promotion wheels, further enriching the industrial connotation and public participation of the exhibition, and demonstrating the strong potential of high-quality development in the Western region with the innovative vitality in the automotive field.
5 月 28 日，新款吉利星願上市，新車共推出 6 款車型，上市限時權益價 6.18 萬至 9.18 萬元。新款車型在續航上升級為 CLTC 310km、410km 同 480km 三種可選，其中 410km 版型仍保留 310km 續航反選權益，用戶可選裝後價格減免 7000 元。即日起至 6 月 30 日前大定鎖單嘅用戶，可享 3000 元超級置換金等十重購車好禮。
今次改款，新款吉利星願實現超過 100 項產品力升級，涵蓋駕控、三電、智能座艙、輔助駕駛及安全五個維度。新車基於吉利首個全球化原生架構打造，係同級唯一標配後驅獨立懸架並經過全球化調校嘅純電小車。操控方面，新款星願搭載 G-TCS 2.0 全天候防滑系統，喺平路、坡道同彎道工況下減少打滑、甩尾同溜車現象；全新無刷轉向系統響應速度提升一倍，支援三種轉向模式及轉向中位自學習；G-CST 2.0 全場景舒適制動系統可模擬老司機腳感，降低煞車點頭同行車暈車感。該車以 130km/h 嘅速度成功通過魚鉤測試，並以 80.7km/h 完成麋鹿測試，操控表現喺同級車型中較為突出。
喺最核心嘅三電系統上，新款星願全系標配寧德時代電芯、液冷溫控系統以及 11 合 1 高集成電驅。專屬定制嘅寧德時代新一代電芯能量密度達到 190 Wh/kg，最高續航 480km。配合同級唯一嘅主動式進氣格柵同低風阻輪轂，風阻降低 15 個 counts，實際續航額外增加 10km。補能效率上，車輛從 30% 電量快充至 80% 需 19 分鐘，液冷系統同全新 BMS 電池管理系統確保高溫同低溫環境下充電速度穩定。新車搭載嘅星睿 AI 雲動力 2.0 系統，實現全鏈路能量管理，具備智能充放電、波谷電價識別、電池維溫、能耗診斷同養護等功能。
智能座艙方面，新款星願搭載銀河 Flyme Auto 2 系統，基於 7 納米車規級龍鷹 1 號芯片同 16G+128G 存儲，運行順暢。AI 語音助手 Eva 支援模糊指令理解同上下文記憶，可完成車控、問答、娛樂等操作，並能調用高德 850 版導航自動規劃路線。車機新增支援 CarPlay 手機互联，覆蓋 iOS 設備無縫連接，本地常用應用同雲端 200 多款應用可供選擇。座艙仲提供隱形模式、洗車模式、一鍵尋車等場景功能，並支援千人千面嘅自定義助手。
新車仲搭載咗同高端車型同源嘅千里浩瀚 H3 方案。該系統已累計安全行駛 13.8 億公里，依托 G-ASD 智駕底層同星睿 AI 大模型，支援高速高架 NOA 領航輔助，唔受道路同雨霧天氣限制，具備語音變道、多場景避讓及自動上下匝道口能力；全場景接管里程超過 200km，相當於連續駕駛 3 小時需接管 1 次。新車仲配備咗 APA 泊車輔助支援一鍵泊入、指尖泊車、遙控泊車，覆蓋 300 多種停車場景；HPA 記憶泊車可記錄 2 公里超長路線，學習一次後即可全程自動泊入，具備智能跟車、自主找位、遇障繞行功能。DMS 主動式疲勞檢測可及時提醒駕駛員，哨兵模式 24 小時守護停車安全。
雖然作為小型車，新款星願喺安全上並冇缩水，採用人五縱八橫星甲籠式車身結構，前端三傳力路徑配合雙“三葉草”洩力結構，側面電池至門檻間距 149 毫米並增加雙重防撞縱樑，後端 750 毫米長後懸同雙“井”字形後副車架形成堅固屏障。車頂抗壓強度提升至 3.4 倍車重，AB 柱及頂蓋橫樑等核心區域材料升級。新車搭載嘅電池驗證標準為國標嘅 2 倍，1000 次循環後電池容量仍保持 90.72%。新車仲採用人 BDMU 高壓器件深度集成技術，將 BMS 與 BDU 二合一，減少接口以降低密封失效風險。5 月 12 日，該車完成咗同級唯一嘅正面同側面連續碰撞測試，高壓系統及時下電，電池包冇冒煙起火，乘員艙結構完整，氣囊精準點爆，非碰撞側車門可正常開啟。主動安全方面，配備胎壓直顯、DOW 開門預警、哨兵模式、AEB 主動煞車同 AES 緊急轉向，成功通過 120km/h 靜態車輛煞停同 130km/h“消失嘅前車”主動避讓測試。
自 2024 年 10 月上市以來，吉利星願累計交付超過 70 萬輛，2025 年成為中國車市全品類銷量冠軍，2026 年第一季躋身全球新能源銷量前三。目前，該車型已登陸全球 30 多個國家同地區，喺巴西上市兩個月銷量突破 2300 台，喺泰國車展單周訂單 3300 台，並獲得“巴西年度最佳緊湊型電動車”同“印尼車展最受喜愛電動車”等榮譽。新款吉利星願通過超過 100 項升級，喺續航、駕控、智能座艙、輔助駕駛同安全等方面提供咗新嘅配置組合。其上市權益價格覆蓋 6.18 萬元至 9.18 萬元區間，繼續喺純電小型車市場擴大優勢局面。
比亞迪正式發布 2026 年 5 月產銷快報，全品牌新能源汽車單月銷量 383453 輛，同比微增 0.26%，時隔十個月實現單月銷量同比轉正；其中乘用車交付 376990 輛，環比大漲 19.4%，一掃前期車型換代陣痛，呈現國內基本盤穩固、海外銷量狂飆、高端品牌全線放量的全新格局，在國內新能源內捲加劇、特斯拉 FSD 入華、自主新品密集上市的市場環境中，走出獨有的結構性增長路線。
王朝 + 海洋兩大主力品牌 5 月合計售出 330215 輛，佔據集團總銷量超八成，仍是比亞迪銷量壓艙石，全系列共 8 款車型單月銷量突破 2 萬台，產品從 5 萬入門代步到 20 萬家用 SUV 實現全覆蓋。
王朝網內部，元家族 56691 輛、宋家族 51370 輛。雙雙跨過五萬門檻，成為品牌兩大銷量支柱，兼顧家用代步與城鄉出行需求；秦家族緊隨其後交出 28360 台穩定表現，漢、唐系列月銷維持六千級體量，深耕中大型家用轎車、SUV 細分市場；全新車型夏處於市場培育期，單月交付 1810 台，後續隨渠道鋪開有望穩步上量。
海洋網增長勢頭更為迅猛，全系五款車型跨入兩萬俱樂部：海獅 42615 台、海豹 34117 台、海鷗 39919 台、海豚 22260 台、宋 PLUS 27755 台。其中海鷗憑藉 6-8 萬親民定價穩居入門代步銷冠，海獅作為全新走量車型上市即站穩四萬量級，補齊海洋網中型 SUV 產品空白，完善海洋產品梯隊佈局。從代步小車到緊湊 SUV，兩大主品牌依托 DM-i 混動與純電雙線技術，牢牢鎖住 15 萬以內國內主流家用市場份額。
方程豹同比暴漲 139.7% 品牌向上落地見效騰勢、方程豹、仰望組成的高端矩陣 5 月合計銷售 46489 輛，正式擺脫小眾定位，成為比亞迪品牌溢價與利潤增長新支點，打破自主品牌高端化難破局的行業魔咒。
越野品牌方程豹單月 30186 輛，同比暴漲 139.7%，創下品牌上市以來月度銷量新高，旗下鎦 7 單月 18280 台，豹 5、豹 8 穩定輸出，在 25-40 萬硬派越野細分市場持續擠壓合資、進口車型生存空間。
騰勢 5 月交付 16303 台，MPV 標桿 D9 售出 6721 台，Z9 系列近 6000 台，MPV、中大型轎車雙線發力，站穩豪華新能源賽道；百萬元級超豪華品牌仰望穩步爬坡，當月交付 286 台，同比增幅 105.8%，完成自主品牌天花板產品的市場驗證，形成從十幾萬家用、三四十萬越野、五十萬豪華 MPV 到百萬元級旗艦的全價格帶產品佈局。
5 月比亞迪乘用車和皮卡海外銷量 160177 輛，同比大漲 80.7%，出口佔全系總銷量突破 42%，創下品牌出海歷史新高，成為穩住 5 月整體銷量、實現同比轉正的核心驅動力。
東南亞、歐洲、拉美成為主力增量市場，海鷗、宋 PLUS、元系列持續登頂多國新能源熱銷榜單，SHARK 皮卡連續兩月單月出口突破 4000 台；依托泰國、巴西、匈牙利、烏茲別克斯坦四大海外整車工廠落地投產，本地化生產持續落地，規避關稅同時快速下沉終端渠道。在國內車市存量競爭、價格戰常態化背景下，高速擴容的海外市場有效對沖國內車型換代帶來的銷量波動，正式從補充市場升級為比亞迪核心增長引擎。截至當前，比亞迪新能源汽車全球累計銷量已經突破 1650 萬輛，全球化版圖持續拓寬。
智駕賦能產品迭代 下半年新品蓄力衝量5 月比亞迪智能化落地迎來關鍵節點，天神之眼智駕系統成為車型核心加分項：全品牌搭載高級智駕車型保有量突破 315 萬輛，日均路測數據超 2 億公里；當月比亞迪落地城市領航、智能泊車雙安全兜底服務，成為全球首家實現兩項智駕兜底的車企，政策落地三天後，搭載天神之眼系統車型的城市 NOA 激活率暴漲 50%，智能化體驗升級直接拉動終端到店訂單轉化，為後續車型持續走量築牢產品競爭力，直面 FSD 入華帶來的智駕市場衝擊。
從數據細節來看，2026 年 1-5 月比亞迪累計銷量 1405039 輛，同比下滑 20.32%，核心誘因是全系主力車型集中換代、第二代閃充刀片電池產能爬坡受限。新款閃充電池升級快充與低溫性能，全系換代車型優先換裝新電池，但產線改造拖累產能釋放，熱門車型訂單積壓、交付延後，一定程度壓縮 5 月交付體量。
隨著二季度末二代刀片電池產能持續釋放，疊加騰勢 N8L、方程豹鎦 7 純電版、海獅 05、夏 L 等多款新車陸續登陸市場，業內普遍預判比亞迪 6 月全品牌銷量有望突破 40 萬輛。依托低端走量鎖份額、高端提利潤、海外衝增量、智能化提產品力的四維發展邏輯，在國內新能源淘汰賽加劇的當下，比亞迪全品類佈局優勢持續放大，坐穩國內新能源龍頭，加速向著全球頭部車企穩步邁進。
唔知有幾多朋友最近期關注 10 萬內純電 SUV 市場？近段時間睇嚟，呢個細分市場好熱鬧。就講長安啟源全新 Q05 同零跑 A10，上個月銷量分別達 15814 輛同 14372 輛，全部挺進 2026 年 4 月銷量排行全品類前 10，長安啟源全新 Q05 甚至奪得緊緊湊型純電 SUV 市場嘅銷冠。
（長安啟源全新 Q05）
值得留意係，兩款大熱門產品亮點亦唔少，9 萬級可以得到 500km+嘅續航，零跑 A10 甚至配備激光雷達，有高級智駕輔助需求嘅朋友嚟講，呢架車吸引力的確唔低。但係喺價格上，同為高配嘅長安啟源全新 Q05 506Max+ 同零跑 A10 505 激光雷達版，終端價格分別係 9.59 萬同 8.68 萬，手握 9 萬左右預算嘅朋友都可以考慮。明顯係，又去到決賽圈二揀一環節。
（零跑 A10）
如果對預算比較敏感，咁喺長安啟源全新 Q05 同零跑 A10 之間，後者可能更受歡迎，畢竟終端價格實打實平咗幾千元。而且，高配 A10 配有激光雷達，市區/高速情況均能啟動領航輔助駕駛，呢個就係佢嘅優勢所在。當然，如果預算允許，揀長安啟源全新 Q05 高配，都有帶激光雷達嘅高級輔助駕駛。
（長安啟源全新 Q05）
但既然係買車前嘅橫評，唔少全方位對比。首先從尺寸睇，作為緊湊型 SUV，長安啟源全新 Q05 長寬高分別係 4435*1855*1595mm，軸距為 2735mm。而零跑 A10 車型級別就係小型 SUV，長寬高分別係 4270*1810*1635mm，軸距為 2605mm。
（零跑 A10）
如果只係考慮代步、通勤，零跑 A10 嘅細個嘅略有優勢，方便行街串巷。但實際上，好多人買車都要兼顧家用，10 萬內預算也多以剛需用車群體為主。既然係剛需，且有家用需求，嗰空間自然唔好掉鏈子。
（長安啟源全新 Q05）
（零跑 A10）
講返日常家庭出行嚟講，兩車之間 130mm 軸距差異，直接反映喺後排體驗。坐入長安啟源全新 Q05 後排，腿部空間平整兼寬敞，一齊坐 3 位成年人都唔會太擠；但係坐入零跑 A10 後排，無論坐寬定係腿部空間都會細少少。媽咪喺後排照顧孩子，長安啟源全新 Q05 後排更加寬敞嘅空間會更加方便佢操作，孩子都能有更大嘅活動空間。
（長安啟源全新 Q05）
（零跑 A10）
除咗空間，通勤黨同家庭用戶對舒適配置都比較關注。睇嚟對比，兩車都有配電動尾門、無匙進入、自適應遠近光等外部配置。但係從車廂內睇，零跑 A10 副駕無法電動調節，後排靠背都唔支援角度調節，同埋缺少後排空調出風口、車內 PM2.5 過濾裝置等。
（長安啟源全新 Q05）
（零跑 A10）
反觀長安啟源全新 Q05，除咗副駕支持電動調節，前排仲集成咗加熱/通風/按摩/副駕腿托功能，對比零跑 A10 只提供前排座椅加熱，佢嘅品質無疑更上一層樓。包括後排乘員都有少少照顧，例如靠背角度可調、配有後排空調出風口、後排中央扶手/杯架等，更加適合家人同行呢類場景。
（長安啟源全新 Q05）
（零跑 A10）
除咗舒享體驗，行駛系統嘅對比我哋都唔好忽略。首先從大家關注嘅續航睇，長安啟源全新 Q05 同零跑 A10 分別搭載 51.9kWh、53kWh 電池，CLTC 純電續航做到 506km、505km，差異大可忽略。但從電芯供應鏈睇，前者出自寧德時代，後者就係國軒高科/江蘇正力，若論品牌含金量，“寧王”順位自然靠前，更值得信賴。另外，兩車都有全球品質，按照全球嚴苛嘅標準打造，零跑 A10 符合國內、歐盟雙標準，長安啟源全新 Q05 已經喺泰國上市，未來仲會相繼落地多個國家地區，最終開拓歐洲區域，此外仲有央企背書，質量品質都好可靠。
因為本文討論嘅係 A10 嘅 505 版本，採用電池液冷技術，溫控較好，而如果係 403 版本，採用成本低嘅風冷技術，散熱效果較差。呢點上，全新 Q05 做得更好，入門就採用電池直冷技術，高配用嘅係液冷技術，能更好地實現熱管理，保證電池安全。
（長安啟源全新 Q05）
（零跑 A10）
動力方面，長安啟源全新 Q05 同零跑 A10 都係前置單電機佈局，電機最大動力輸出分別係 120kW/190N·m、90kW/150N·m，0-100km/h 加速時間分別做到 8.9 秒同 10.6 秒。坦率嚟講，兩款車喺純電陣營加速性能都中規中矩；但係相對嚟講，長安啟源全新 Q05 嘅 8 秒級零百加速，喺山路行駛、高速超車等情況下會比零跑 A10 更加分。
（長安啟源全新 Q05）
（零跑 A10）
總結嚟講，零跑 A10 505 激光雷達版優勢突出：價格更低、智駕輔助覆蓋範圍更廣，適合預算優先 + 科技嘗鮮嘅消費者。而長安啟源全新 Q05 更強調“全面”二字：加少少預算同樣可以獲得高級輔助駕駛，而且尺寸更大、舒適配置更高、採用頭部電芯供應鏈，動力亦更強，綜合表現更全能。總括嚟講，預算 9 萬級追求面面俱到嘅家用體驗，長安啟源全新 Q05 506Max+ 更加值得考慮。
