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Yuejie (REGENT for global market) is a high-end custom off-road expedition RV brand under the New Gonow Group, a leading Chinese RV manufacturing enterprise. The brand aims to become a 'World-class high-end all-terrain RV', dedicated to fusing international aesthetics with local craftsmanship to create personalized camping RVs that combine rugged off-road performance and refined living experience for users pursuing extreme outdoor experiences.
The operating entity of the brand is Yuejie (Zhejiang) Automotive Co., Ltd., founded on May 31, 2022, with a registered capital of 10 million RMB, located in Tongxiang City, Zhejiang Province. Its history can be traced back overseas—its predecessor is the well-known Australian RV manufacturer REGENT, founded in 1974, widely recognized for its excellence in design, quality, and innovation, and has won multiple honors such as Australian 'Design Car of the Year'. In 2014, New Gonow Group officially took over the reform and operation of REGENT and achieved huge success in the Australian market. In 2020, REGENT's performance grew against the trend, jumping to the third place in the Australian travel trailer market (second only to Jayco and New Age), and even held the number one position in the hard-top trailer category.
In 2021, on the 30th anniversary of the REGENT brand, New Gonow Group introduced REGENT to the Chinese market, took the Chinese name "Yuejie", and entered the Chinese high-end off-road RV market with this as the core, aspiring to become a world-class all-terrain RV brand. In March 2025, New Gonow Group completed strategic restructuring of its three major brands Daidi, Longcui, and Yuejie, building a high-end product matrix with precise positioning and resource synergy. As an excellent representative of new-generation RV manufacturers, Yuejie has become a partner of high-end car brands such as Nissan Patrol many times due to its solid brand strength, and successfully created a new light wild luxury travel combination of 'SUV + Travel Trailer' for new car makers such as NIO.
The development of the Yuejie brand is rooted in New Gonow Group's integration of international high-quality brands and long-term deep plowing. Its predecessor REGENT went through a turbulent period after the founder's death and multiple company changes. It was acquired by New Gonow Longcui in 2014, officially starting the road of rebirth. Through bold and thorough reforms, the REGENT brand positioning and market share reached new highs. In 2020, it even rose against the trend despite the pandemic.
Brand Official Landing (2021): On the 30th anniversary of REGENT's establishment, New Gonow Group introduced the brand to China, took the Chinese name 'Yuejie', positioned as 'World-class high-end all-terrain RV', marking the arrival of a powerful veteran in the Chinese high-end off-road RV market.
Product and Market Rapid Expansion (2022-2024): Yuejie responded quickly to consumer demand in the Chinese market and completed a diverse vehicle model layout. In June 2023, Yuejie debuted multiple products at the Beijing International RV Exhibition, showcasing the customization strength of high-end off-road RVs. In April 2024, the first delivery ceremony for 'Zhu Rong' owners was held in Hangzhou, and the Yuejie Car Club was officially established. In November 2024, Yuejie launched the Camping Master A6 Camper based on the Ford T8 chassis for the first time at the Guangzhou RV Exhibition, receiving high market attention.
Strategic Restructuring and New Energy Breakthrough (2025-Present): In March 2025, Yuejie completed restructuring with other brands under New Gonow Group, aiming to precisely synergize resources and build a three-level product matrix of 'High-end-Inclusive-Customized'. In September of the same year, Yuejie launched its first new energy hybrid RV R5 PHEV, deeply solving the pain points of RV electricity and range. In 2026, Yuejie will continue to launch flagship products such as R6, and participate in top RV exhibitions in Beijing and Chengdu with multiple models.
The Yuejie product matrix is centered on high-end all-terrain living, forming a comprehensive product sequence covering various drive forms, different chassis platforms, and new energy power.
All-terrain rugged off-road pickup RV, deeply developed based on the JMC Grand Avenue professional chassis, serving as the brand's visual flagship and off-road flagship. It offers two versions: All-wheel drive and Dare Explore Off-road, with prices ranging from 458,000 RMB to 520,000 RMB. Equipped with 2.3T PUMA diesel engine and 8AT transmission, providing part-time four-wheel drive, Eaton differential lock, and professional shock absorption and other hard-core configurations. In late 2025, this model was successfully exported to the UAE, starting the globalization strategy.
The R series is Yuejie's core general-purpose product sequence, known for its modular design and multi-scenario adaptability.
R5 PHEV: The first new energy hybrid Type B RV, based on the SAIC Maxus New Tutuo Yuanjie PHEV chassis, with a starting price of 569,900 RMB. Equipped with 30.2kWh battery and ISG motor, integrated full-vehicle energy management, thoroughly solving the 'electricity pain point'.
R6: Mid-to-high-end off-road style RV, based on Ford V363 chassis, starting price 538,000 RMB. Exterior adopts black/yellow color rugged design, chassis equipped with 2.3T diesel engine and 8AT transmission, optional BorgWarner transfer case, 2-inch lift kit, and bull bar and other competitive equipment.
R3: More cost-effective Type B living car, based on Maxus V90 chassis, price 299,000 RMB. Body adopts flexible short-axis high-roof design, convenient for urban commuting and camping switching, with outdoor double kitchen and 2.5-meter custom awning.
Focused on flexible and compact camper vans, with high 'playability'.
A6: Based on Ford Transit T8 chassis, body is compact but has spacious rest area and modular combination, supports chassis later upgrade to four-wheel drive system, starting price 358,000 RMB, very suitable for outdoor exploration and camping around the city.
A8: Adopting Iveco Euro Shanhai heavy-duty four-wheel drive chassis, matching high-load off-road vehicle axle, having higher carrying capacity, focusing on meeting the off-road exploration and long-distance living needs of 4-6 people.
High-end custom four-wheel drive off-road living vehicle, strictly following Blue Plate Class C license driving standards. Satisfying high-end personalized custom users pursuing extreme luxury and large space, redefining the value benchmark of high-end off-road RVs.
The Yuejie brand has always adhered to high-end customization and personalized positioning, not targeting traditional volume models, but establishing extremely high brand recognition in specific circles. In April 2024, the delivery ceremony of the first batch of 'Zhu Rong' models marked the brand formally entering the large-scale delivery stage. The brand widely promoted the high-end living concept to the market through high-frequency participation in top industry events such as AIC International RV Exhibition and Chengdu RV Exhibition.
Yuejie's international influence is also rising synchronously. In November 2024, its models won the 'Annual Most Anticipated New Force RV Brand' award issued by the AIC International RV Exhibition. As the strategic core brand of New Gonow Group, Yuejie will rely on the group's whole industry chain advantages, strengthen the high-to-mid-end market share, and strive to become a leader in the high-end off-road RV market in China and even globally.
Yuejie's core competitiveness comes from deep technical accumulation on the underlying layer of vehicle engineering and precise integration of global supply chains. It has significant technical barriers in chassis, power, and body manufacturing.
Global Top-tier Chassis Engineering and All-Terrain Technology. Yuejie adheres to the hard-core car-making concept of 'Off-road First Look at Chassis', deeply bound with international top suppliers such as Bosch, BorgWarner, and Eaton. Whether it is the JMC Ford V363/V348 known for extreme reliability, the JMC Grand Avenue highlighting off-road pickup performance, or the Iveco Euro Shanhai four-wheel drive chassis representing the ceiling of off-road, Yuejie can perform deep all-terrain engineering matching and tuning for different models. This endows its products with excellent load-bearing redundancy and passability in extreme complex terrains.
Efficient Diesel-Electric Hybrid and All-Scene Three-Electric Systems. Yuejie got involved in the new energy RV field early. The self-developed R5 PHEV is one of the representative works of Chinese Type B RVs that adopted high-power hybrid powertrains first. The intelligent high and low voltage charging port supports fast and slow dual charging. The system total power reaches 280kW, peak torque 798N·m. In addition, the standard high-specification 48V circuit system, coupled with high-efficiency solar panels and integrated charge-inverter machines, combined with the exclusive APP to achieve energy visualization and refined control.
High-Strength Lightweight Body Manufacturing Process. Yuejie leads the industry in body material application, generally adopting special custom aluminum alloy structures. The core box bodies mostly use riveted aviation aluminum or special aluminum materials. The high torsional rigidity and lightweight characteristics of aviation aluminum not only reduce the vehicle's curb weight, improve fuel economy and range performance, but also ensure the vehicle's durability in harsh road conditions.
Exquisite and Eco-friendly Interior Design and Manufacturing. Relying on luxury car-level production processes, Yuejie series standard E0-grade environmental protection boards, adopting PETG wear-resistant surfaces, 3D texture scratch-proof floors, and even Alcantara ceilings and other high-end materials. The cabin overall adopts glue-free process, ensuring indoor air health and long-term use texture. Combining ergonomic aviation seats, full-vehicle multi-screen audio-visual entertainment, and intelligent variable-frequency central air conditioning, creating an extreme exquisite living space on the move.
The overseas market is the core strategic area for Yuejie brand's globalization development. Its predecessor REGENT, as a well-known Australian local old brand, has always occupied an important share in the Australian RV market, especially in the hard-top trailer field, where it once held the number one in all of Australia, accumulating rich dealer networks and user reputation foundation for New Gonow Group in the overseas market.
In December 2025, Yuejie RV formally completed the delivery of the first batch of products to the UAE market, with the core model 'Zhu Rong Grand Avenue' successfully driving into the Middle East interior. To adapt to the local high temperature and desert environment, the model specially strengthened adaptation of the cooling system, air conditioning power, intake filtration, etc.. This move marks a key step in Yuejie RV taking the landing of the globalization strategy, highlighting the international competitiveness of Chinese intelligence in the field of high-end off-road RVs. Yuejie plans to take this cooperation as a starting point, relying on the bridgehead function of the UAE, gradually advancing to more broad global high-end markets such as Europe and America.
Looking forward to the future, Yuejie, as a high-end off-road living brand under New Gonow Group, will continue to adhere to the globalization expansion strategy.
In terms of product matrix, Yuejie will further strengthen the iteration and upgrade of 'Zhu Rong Grand Avenue' and R series flagship models, while accelerating the penetration of new energy technology across the series. Based on consolidating the advantages of fuel and hybrid off-road products, the brand will explore the R&D of full-size pure electric living vehicles, embracing the electrification era. In 2026, Yuejie plans to participate in the AIC International RV Exhibition and series tours annually to expand its influence among the Chinese high-end off-road travel consumer group.
In terms of brand ecology, since the establishment of Yuejie Car Club in 2024, the brand is committed to building a full life-cycle service ecosystem around users. Yuejie will continue to deepen the club's membership system and community operations, through official off-road cross-country activities, living life exchange platforms, etc., converting users from simple consumers to brand co-builders, exploring the unknown with car owners, and jointly expanding the new map of global living.
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