Yijing

Yijing is a high-end intelligent electric vehicle brand jointly created by Dongfeng Motor Group and Huawei in November 2025. As the first brand nurtured by the deep cooperation between a central automotive SOE and Huawei (Hi PLUS model), Yijing is positioned as a "high-end family intelligent mobility space." Unlike the Huawei Select Car (Harmony Intelligent) model, Yijing adopts a deep integration path of "joint definition, joint development, and joint office." Dongfeng is responsible for vehicle mechanical quality, quality control, and manufacturing, while Huawei provides a full-stack intelligent solution including Qiankun Intelligent Driving, Harmony Cockpit, and Digital Chassis. In April 2026, the Yijing brand and its first flagship model, the Yijing X9, officially made their global debut at the 2026 Beijing International Auto Show, marking the point at which the intelligent cooperation between Dongfeng and Huawei has entered its highest stage of output.

Development History

The birth of the Yijing brand is the result of the deep integration of Dongfeng Motor's "Oriental Wind Rising" plan with Huawei's Qiankun technology ecosystem. 

Cooperation (2024-2025): Dongfeng and Huawei launched a strategic cooperation with the codename "H Project", investing over 10 billion yuan in R&D resources, forming a joint engineering team of 4,000-5,000 people.

Brand Launch (November 2025): At the 2025 Huawei Qiankun Ecosystem Conference, both parties officially launched the "Yijing" brand, establishing its status as the core carrier for Dongfeng's intelligent transformation. 

R&D Acceleration (December 2025): The brand's first engineering prototype vehicle was officially rolled off the production line and went to Mohe to carry out extreme cold tests to verify the performance of Huawei Intelligent Driving System in extreme environments. 

Global Debut (April 2026): The Yijing brand LOGO and flagship model Yijing X9 were officially unveiled at the 2026 Beijing Auto Show. Its LOGO design inspiration comes from "Flowing Star River", symbolizing the intersection of technology and humanity. 

Market Promotion (May 2026): Yijing X9 declaration images were officially exposed. The brand announced it will officially launch and deliver in the third quarter of 2026.

Product Portfolio

The Yijing brand planned a clear "one new car per year" rhythm, aiming to cover high-end home market segments from mid-to-large size to full size. 

Yijing X9: Brand flagship product, positioned as "Family Flagship Large 6-Seat SUV". The car length is 5.3 meters, wheelbase reaches 3.1 meters, adopting 2+2+2 independent layout, second row equipped with aviation-grade zero-gravity seats. 

Future Product Line: The brand plans to launch nearly 5 new models in the next three years, covering large 5-seat SUVs, high-end MPVs, and intelligent coupes, building a complete matrix covering the 250,000 to 500,000 yuan mainstream high-end market.

Market Performance

As a strong competitor in the 2026 high-end electric market, Yijing showed high market appeal from the start. The appearance of Yijing X9 during the Beijing Auto Show attracted a large number of family users with high loyalty to Huawei intelligent technology. Market analysis believes that relying on Dongfeng's system support as a central SOE and Huawei's "Qiankun Hi PLUS" brand endorsement, Yijing effectively filled the gap in Dongfeng's intelligent driving SUV market of over 5 meters in size. In terms of channels, Yijing adopts a 1+N model of "User Center Store + Supermarket Store", expected to reach 300 service touchpoints by the end of 2026, achieving rapid coverage of major core cities nationwide.

Core Technology

The Yijing brand is the flagship sample of 100% implementation of Huawei Qiankun full-stack intelligent solution, its technical value ranks in the first line of the industry: 

Huawei Qiankun ADS 5.0: Yijing X9 was the first batch to be equipped with the new generation ADS 5.0 system, equipped with industry-leading 896-channel dual-light path image-level LiDAR, with full-scenario city pilot assist (NCA) capability, supporting extremely narrow road passages and unmanned valet parking. 

New Generation Harmony Cockpit (HarmonySpace 6): Adopt dual 17.2-inch butterfly wing display screens and HUAWEI XSCENE in-vehicle laser projection, integrating XiaoYi AI large language model, supporting seamless device flow and in-cabin multimodal perception. 

Chitu Intelligent Control Chassis: All series are standard equipped with the "Chitu" platform empowered by HUAWEI XMC Qiankun Digital Chassis Engine, fusing dual-chamber air suspension, CDC electronic control damping and rear-wheel active steering, enabling 5.3-meter long vehicles to possess extreme driving stability and maneuverability. 

800V High-Voltage Power System: Provides pure electric (BEV) and extended range (EREV) dual power schemes. Pure electric version CLTC range exceeds 850km, supports 6C super charging, can achieve "charging 5 minutes, range 200 kilometers".

Global Presence

The Yijing brand incorporated global standards from the definition stage. In 2026, Yijing began brand research and road tests in the European and Middle Eastern markets through Dongfeng Group's overseas sales network. Yijing plans to enter the Southeast Asian and European high-end markets in 2027, competing with international luxury brands using its excellent intelligent driving capabilities and full-size space advantages. At the same time, Yijing is actively preparing to participate in the Munich or Geneva International Auto Show in the second half of 2026 to enhance the brand's voice in the global intelligent new energy field.

Future Outlook

The vision of the Yijing brand is "Defining smart family mobility in the AI era". In the next three years, Yijing is committed to achieving an annual revenue target of over 100 billion yuan through the deep binding of Dongfeng and Huawei. With the launch of Yijing X9 in the third quarter of 2026, the brand will enter a rapid scaling phase. Yijing not only represents the highest level of Chinese automotive central SOE in the intelligent track, but also forecasts the full popularity of the "Software Defined Vehicle" model in the high-end family car field.