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Xiaomi Automobile is the intelligent electric vehicle brand under Xiaomi Auto Technology Co., Ltd., dedicated to reshaping the intelligent mobility ecosystem with the philosophy of technological inclusivity. The brand was established in 2021, with its headquarters in Beijing, mainly engaged in the R&D and sales of intelligent electric vehicles. Xiaomi Auto is a key part of the Xiaomi Group's "Human x Car x Home Full Ecosystem" strategy, connecting the three major terminals "Mobile - Car - IoT" through its self-developed HyperOS operating system, building a full-scenario intelligent closed loop. On September 1, 2021, Xiaomi Automobile Co., Ltd. was officially registered, with a registered capital of 10 billion RMB, and Lei Jun, founder, chairman, and CEO of the Xiaomi Group, served as the legal representative, executive director, and manager. As of April 2026, Xiaomi Auto cumulative deliveries have exceeded 655,000 vehicles, with total deliveries in 2025 surpassing 410,000 vehicles, breaking into the top 10 Chinese new energy vehicle brand annual sales for the first time. Relying on the fastest delivery curve, a full-stack self-developed technology system, and forward-looking capacity layout, Xiaomi Auto completed its transformation from a crossover challenger to an industry core competitor in just two years.
Xiaomi Auto's development follows a clear "Three-Step Plan for Car Manufacturing" path, unique in its pace among new car manufacturing forces.
Official Announcement and R&D Stage (2021–2023)
On March 30, 2021, Lei Jun announced at the Xiaomi Group launch event that it was officially entering the intelligent electric vehicle field, stating "I am willing to bet my entire reputation to fight for Xiaomi Auto". This commitment opened a new era of tech giants entering cross-border car manufacturing in China. On September 1 of the same year, Xiaomi Automobile Co., Ltd. completed industrial and commercial registration and settled in the Beijing Economic-Technological Development Zone; In November, Xiaomi signed a cooperative agreement with the Beijing Economic-Technological Development Zone Management Committee, officially landing the Xiaomi Auto headquarters and factory in Yizhuang. In the following two years, Xiaomi Auto entered a low-key period of dedicated R&D. In August 2022, Xiaomi publicly released an autonomous driving technology video; On December 28, 2023, Xiaomi held its first car technology launch event, systematically disclosing the progress of five core technologies: motors and batteries, large die casting, intelligent driving, intelligent cockpit. The first mass-produced model, Xiaomi SU7, made its first public appearance.
Mass Production and Explosive Growth Stage (2024–2025)
On March 28, 2024, Xiaomi Group held the Xiaomi SU7 launch event and officially announced the ex-factory price. After the model was launched, it triggered a huge reaction in the market, with 24-hour large orders exceeding 80,000 units, setting a new industry record. On April 3, Xiaomi SU7 officially started delivery. Single-month delivery volume increased rapidly after launch, exceeding 40,000 units in September. In November of the same year, the 500,000th vehicle rolled off the production line, setting the fastest delivery record for a global new energy car enterprise from zero to 500,000 units. 2025 was the year of comprehensive explosion for Xiaomi Auto, with annual deliveries reaching 411,837 vehicles, a year-on-year increase of 200.4%, breaking into the top 10 Chinese new energy vehicle manufacturers annual sales for the first time. In June 2025, the brand's first SUV model, YU7, was officially launched, with cumulative deliveries of 231,000 units within 10 months of launch. By the end of the same year, the total number of Xiaomi Auto stores nationwide exceeded 477, covering 138 cities.
Product Iteration and Scalable Maturity Stage (2026 to Present)
In 2026, Xiaomi Auto entered a new stage of product iteration and scalable development. On March 19, the new generation Xiaomi SU7 was officially launched, with starting prices for the Standard, Pro, and Max versions being 219,900 RMB, 249,900 RMB, and 303,900 RMB respectively. Delivery started on March 23 of the same year. Within 35 days, cumulative deliveries reached 26,000 units, and cumulative lock orders exceeded 60,000 units, achieving a growth rhythm of "launch means delivery, delivery means volume". As of the Beijing Auto Show on April 24, 2026, the cumulative deliveries of Xiaomi Auto have exceeded 655,000 vehicles. The brand is full steam ahead towards the 2026 annual delivery target of 550,000 vehicles.
Xiaomi Auto has built a dual-line product layout centered on the SU7 sedan series and YU7 SUV series, covering the price range of 200,000 to 500,000 RMB.
SU7 Series: The Xiaomi SU7 is positioned as a "C-class high-performance eco-tech sedan". The body dimensions are 4997×1963×1440mm, wheelbase 3000mm, and drag coefficient as low as 0.195 Cd. The full series provides multiple versions including Standard, Pro, and Max, equipped with Xiaomi Super Motors V6/V6s. The 2026 new generation SU7 has comprehensively upgraded performance, range, and intelligence, with a maximum range of up to 902 km. The Xiaomi SU7 Ultra is the brand's high-end performance flagship, officially launched on February 27, 2025, priced at 529,900 RMB. The car is equipped with a three-motor layout, with a maximum horsepower of 1,548 hp, 0-100 km/h acceleration of 1.98 seconds, and a top speed of up to 350 km/h. Monthly sales exceeded 3,000 units in the initial period of launch, with annual sales breaking 10,000 units. Monthly sales returned to normal levels after December 2025.
YU7 Series: The Xiaomi YU7 is positioned as a "sports car-level smart SUV", the brand's first SUV model, officially launched in June 2025. The 2025 YU7 has a maximum horsepower of 690 PS, 0-100 km/h acceleration of 3.23 seconds, priced at 253,500 RMB for the Standard version, 279,900 RMB for the Pro version, and 329,900 RMB for the Max version. After the YU7 was launched, it quickly became the brand's second largest growth engine, leading the mid-to-large SUV sales for multiple consecutive months. The YU7 GT is the flagship performance version of the series, with complete specifications revealed in April 2026, planned for launch by the end of May of the same year. The car is equipped with a high-performance electric drive system with over 1,000 horsepower (system comprehensive output 1,003 hp), 0-100 km/h acceleration of 2.95 seconds, a top speed of 300 km/h, and a CLTC range of up to 705 km. The YU7 GT adopts a sports car-level wide body design and a long hood "War Horse" stance, deeply participated in R&D by the Xiaomi European R&D Center and completed track test calibration on the Nürburgring Nordschleife.
Xiaomi Auto refreshed the delivery growth curve of new car manufacturing forces with the attitude of "instant hit from launch". Sales and financial indicators both achieved milestone leaps.
In terms of delivery data, 2025 was the year of breakthrough for Xiaomi Auto sales. The whole year delivered 411,082 new vehicles, a year-on-year increase of 200.4%; the average selling price (ASP) per vehicle increased significantly compared to the initial period after launch, and high-end models SU7 Ultra and YU7 series contributed significantly to overall revenue. In December 2025, Xiaomi's single-month deliveries exceeded 50,000 units, setting a new historical high. Entering 2026, the cumulative deliveries in the first quarter were about 80,000 vehicles, including 39,000 units in January, 20,000 units in February, and more than 20,000 units in March. The new generation SU7 deliveries starting March 23 exceeded 7,000 units in that month. As of April 24, 2026, the cumulative deliveries of Xiaomi Auto have broken through 655,000 vehicles, of which the first-generation SU7 cumulative deliveries reached 381,000 vehicles.
In terms of financial performance, Xiaomi Auto achieved annual operating profit for the first time in 2025. According to the 2025 financial report, the Xiaomi Group's total revenue for the whole year was 457.3 billion RMB, a year-on-year increase of 25%; adjusted net profit was 39.2 billion RMB, a year-on-year increase of 43.8%. The revenue of the intelligent electric vehicle and AI and other innovative business segments reached 106.07 billion RMB for the whole year, a year-on-year surge of 223.8%. The proportion of total revenue increased from 9% in 2024 to 23.2%. Among them, intelligent electric vehicle revenue was 103.3 billion RMB, an increase of 221.8% compared to the 32.1 billion RMB in 2024. The segment's annual operating income was 900 million RMB, with a gross profit margin of 24.3%, an increase of 5.8 percentage points year-on-year. Xiaomi Auto became the second-fastest new car manufacturing force in the world to achieve profitability and revenue, following Tesla. The Xiaomi Group's R&D expenses for the whole year of 2025 reached 33.1 billion RMB, a year-on-year increase of 37.8%, and cumulative R&D investment over the past five years exceeded 105.5 billion RMB.
In terms of channel network, by the end of 2025, the number of Xiaomi Auto sales stores nationwide reached 477, covering 138 cities. As of March 31, 2026, the number of stores increased to 492, and service points reached 274 (covering 160 cities). The 2026 store target is 500, focusing on expanding into third and fourth-tier cities.
Xiaomi Auto takes the "Modena" architecture as the core technology base and systematically built five all-stack self-developed core technology clusters including motors, batteries, large die casting, intelligent driving, and intelligent cockpit. Multiple technical indicators reached industry leading levels.
XIAOMI HyperEngine is the core of the brand's power technology. Xiaomi self-developed three super motors: HyperEngine V6/V6s and V8s. Among them, the V6/V6s motor speed reaches 21,000 rpm, and is already mass-produced equipped on SU7 series models; the V8s motor speed reaches up to 27,200 rpm, power density reaches 10.14 kW/kg, peak power 425 kW, torque 635 N·m, motor efficiency reaches 98.11%, planned for subsequent mass production. Xiaomi cooperated with Shougang to develop 960 MPa highest strength special silicon steel sheets, the strength reaching twice that of mainstream industry products, while adopting two-way fully oil-cooled heat dissipation and S-shaped 3D oil circuit design, increasing stator heat dissipation area by 100%.
XIAOMI HyperCasting is the core capability of intelligent manufacturing. Xiaomi self-developed a 9,100-ton clamp force super die-casting machine, which can create a 72-in-1 integrated die-cast rear floor, significantly reducing the number of parts, improving body stiffness and manufacturing efficiency. Xiaomi also self-developed exclusive large die casting material "Titanium Alloy", becoming one of the few automotive enterprises in the world capable of self-developing large die casting materials.
Self-developed CTB Technology realizes the deep integration of the battery pack and the body. This technology integrates the battery pack with the chassis (body) structure, improving space utilization and structural strength, while adopting multi-level thermal runaway protection design, guaranteeing the intrinsic safety of the battery system. In 2026, Xiaomi plans to advance the annual production capacity of 15 GWh power battery factory project in Yizhuang, Beijing, jointly funded by CATL, BAIC, Jingneng, and Xiaomi Auto, further extending to the upstream and downstream battery industry chain.
XIAOMI Pilot is an all-stack self-developed high-level assisted driving system, covering the core algorithms of perception, decision-making, and execution throughout the link. The system integrates multi-sensor fusion perception schemes and high-precision map technology, supporting highway navigation assist, urban navigation assist, intelligent parking, and other functions, and continuously iterating and upgrading through OTA. The continuous evolution of VLA (Vision-Language-Action) technology lays the algorithm foundation for Xiaomi Auto to move towards L3/L4 level high-level autonomous driving.
XIAOMI Smart Cabin uses HyperOS as the underlying system, realizing ecosystem interconnection and seamless collaboration of "Human-Car-Home" full-scenario. Users can directly control Mijia smart home devices inside the car, mobile applications and in-vehicle machines flow seamlessly, and third-party application ecosystems also expand synchronously. In 2025, Xiaomi continued to focus deeply in the AI field. In March 2026, it released the flagship base model Xiaomi MiMo-V2-Pro with over one trillion total parameters (activated parameters 42B), and the all-modal model MiMo-V2-Omni, injecting AI interaction capabilities of the Agent era into the intelligent cockpit.
Whole Vehicle Production and Supply Chain Capability constitutes the physical guarantee for Xiaomi Auto's large-scale delivery. As of April 2026, the first and second phases of the Beijing factory are operating at full capacity with an annual production capacity of about 300,000 to 330,000 vehicles. The third phase factory has been put into production after the 2026 Spring Festival (annual production capacity 150,000 vehicles); The Wuhan factory is planned to start production in May 2026, with an annual production capacity of 150,000 vehicles. The overall annual production capacity is expected to exceed 600,000 vehicles. Song Gang, former Tesla manufacturing production vice president, was reported to have joined Xiaomi Auto to be responsible for the overall management of multi-factory capacity ramp-up.
Xiaomi Auto has taken a steady and solid strategy in its overseas layout. Since February 2025, the Xiaomi Group has launched a large-scale research work targeting the overseas automotive market. On January 29, 2026, Lei Jun announced at the 2026 Sino-British Entrepreneurs Committee meeting that Xiaomi plans to increase the number of UK market stores to 150 within the next four years. This move is seen as a preheat signal for Xiaomi Auto to enter the European market.
On April 27, 2026, Xiaomi Group partner and president Lu Weibing officially disclosed the globalization roadmap at the Xiaomi Investor Day: officially launch the globalization process in the second half of 2027, with the first stop chosen in the European market; Enter the right-hand drive market in the first half of 2028. The overseas strategy follows the path of "high-end first, mid-range later, developed market first, developing market later, left-hand drive first, right-hand drive later". To support this strategy, Xiaomi has hired Diether Lorenz, former Tesla Central and Eastern Europe regional delivery operations senior manager, to serve as the head of European delivery and logistics. The Xiaomi European R&D Center has also taken on the task of localizing technical adaptation targeting specific road conditions such as the German Autobahn unlimited speed limit. Xiaomi plans to promote its mature new retail models and digital marketing systems to overseas markets. In addition, Xiaomi has clearly stated that there is no plan to enter the US market at the current stage.
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