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VOYAH is a premium smart new energy brand jointly created by Dongfeng Motor Corporation Limited. Headquartered in the Wuhan Economic and Technological Development Zone in Hubei Province, the brand is positioned around "high‑end intelligence, core technology, full‑domain safety, and ultimate comfort." It represents the critical move by a "national team" automaker into the high‑end new energy sector. VOYAH has covered all high‑end model segments, including MPVs, SUVs, and sedans. It has not only established a strong presence in the 300,000 to 700,000 RMB price range but has also become the "leading high‑end new energy brand among central and state‑owned enterprises" by leveraging its comprehensive value chain self‑control capabilities.
The development history of VOYAH serves as a case study of how a central state‑owned automotive enterprise broke through institutional barriers to enter the high‑end new energy sector. Its origins can be traced back to 2019, when a secret "h‑department" was established within the Dongfeng Group to explore the path to premium autonomous new energy vehicles using the full strength of the group. In March 2021, VOYAH's first model, the VOYAH FREE, began pre‑sales, officially stepping out from behind the scenes. Soon after, VOYAH achieved the leap from zero to 100,000 vehicles, and the time required for each subsequent 100,000‑vehicle milestone continued to shorten—the step from 200,000 to 300,000 vehicles took just seven months, making VOYAH the first central SOE high‑end new energy brand to reach a production scale of 300,000 units in November 2025. On March 19, 2026, VOYAH was officially listed on the main board of the Hong Kong Stock Exchange, earning the title of "first central SOE high‑end new energy stock." The entire listing process was completed in just four months, reflecting the regulatory level's clear endorsement for the international growth of high‑quality new energy enterprises.
VOYAH has become the first among China's high‑end new energy brands to complete a full‑category lineup covering SUVs, MPVs, and sedans, forming a clear "three flagships plus SUV twin stars" product architecture.
Three Flagships: The VOYAH Dreamer is positioned as a high‑end MPV. In 2025, it could be said that "for every three high‑end MPVs sold, one was a Dreamer." Its annual sales exceeded 80,000 units, with the average transaction price firmly staying above 400,000 RMB. The VOYAH Taishan created a new category of high‑end full‑size flagship SUV, with major orders exceeding 10,000 units just 21 days after launch, and took only 26 days from the start of large‑scale deliveries to surpassing 5,000 units. The VOYAH Light L focuses on the high‑end flagship sedan segment, setting an industry record for the longest pure electric range of any hybrid sedan at 410 km.
SUV Twin Stars: The VOYAH FREE+ consistently held a top‑three sales position in the 200,000–300,000 RMB hybrid SUV market. The all‑new VOYAH Zhiyin offers a spacious three‑bedroom pure electric cockpit for family users, ranking among the top sellers of 200,000 RMB‑level domestic pure electric models. At the Beijing Auto Show, which opened in April 2026, the VOYAH Taishan X8—positioned as the "new king of five‑seat SUVs"—further strengthened the family lineup, with pre‑sale orders surpassing 20,000 units in just 20 hours.
In 2025, VOYAH delivered a cumulative total of 150,169 vehicles for the year, a year‑on‑year increase of 87%, maintaining rapid growth for four consecutive years with a compound annual growth rate of 73%. Operating revenue jumped from 12.75 billion RMB in 2023 to 34.86 billion RMB, achieving an annual net profit of 1.02 billion RMB and successfully turning losses into profits, with a gross margin stable at 20.9%, ranking among the industry's best.
Entering 2026, VOYAH continued its momentum of high‑quality growth. In the first quarter of 2026, cumulative deliveries reached 33,892 vehicles, a 30% year‑on‑year increase. Among them, March deliveries totaled 15,019 vehicles, up 50% year‑on‑year and 80% month‑on‑month, delivering an impressive performance in the first month following its successful listing on the Hong Kong Stock Exchange.
VOYAH's user value is also prominent: 55% of VOYAH Dreamer buyers who traded in their previous vehicles came from traditional luxury brands such as BBA, and the brand's Net Promoter Score is significantly higher than the average level of traditional luxury brands.
VOYAH has always adhered to independent R&D of core technologies. As of April 2026, the brand holds 6,102 cumulative patents, of which 85% are invention patents, with the patent growth rate ranking first among new energy vehicle enterprises.
In the field of electrification, VOYAH has developed the ESSA original smart electric architecture—the world's first native architecture compatible with multiple powertrain modes—and the VOYAH Hai Smart Hybrid 800V full‑domain high‑voltage powertrain system. VOYAH Hai Smart Hybrid technology has created a new hybrid paradigm centered on a "pure electric experience," supporting 5C ultra‑fast charging, a pure electric range of 360 to 410 km, and the ability to replenish range incrementally in just 12 minutes.
In the field of intelligence, in April 2025, VOYAH unveiled the world's first "Tianyuan Smart Frame" architecture, designed based on Level 3 conditional autonomous driving. This architecture integrates the Qingyun Level 3 intelligent safety driving platform and the Kunpeng Level 3 intelligent safety driving system, supporting high‑level autonomous driving capabilities from the underlying architecture. At the same time, VOYAH is collaborating deeply with Huawei, equipping all models across categories with Huawei's Qiankun driving assist and HarmonyOS smart cockpit as standard. By combining Huawei's cutting‑edge technology with its own engineering foundation, VOYAH has built the automotive industry's first full‑link, full‑value‑chain localized demonstration production line.
VOYAH has built two state‑of‑the‑art smart factories in Wuhan, with a combined annual production capacity of 450,000 vehicles and a new car rolling off the line every 40 seconds. On the sales and service front, VOYAH has a presence in 169 cities nationwide through 508 channel stores and connects to 1.63 million partner charging stations, creating a broad customer reach and service network. Additionally, VOYAH fosters deep user‑enterprise interaction through mechanisms such as the User Co‑creation Committee, and has earned the trust and support of over 350,000 users.
VOYAH's globalization strategy is built around three core initiatives: "deepening its presence in Europe, expanding into the Middle East, and entering right‑hand drive (RHD) markets." In the second half of 2026, VOYAH will launch the right‑hand drive version of the Dreamer, marking its entry into RHD high‑end markets such as the UK, Australia, and Southeast Asia, thereby extending its strategy from left‑hand drive to right‑hand drive. To date, VOYAH has entered more than 40 countries and regions worldwide, covering key markets including Europe, the Middle East, and Central Asia.
As it enters the 15th Five‑Year Plan period, VOYAH has set its sights on becoming a top‑tier Chinese high‑end new energy vehicle brand. The brand is launching two key initiatives: a pure electric offensive and a high‑end value campaign. It expects that by 2027, pure electric models will account for more than 50% of its sales. At the same time, VOYAH will deploy an ultra‑fast charging ecosystem network to fundamentally address range anxiety from the user experience perspective. Its Level 3 intelligent architecture has already achieved mass production and deployment, while the Kunpeng driving assist system has advanced from integrated driving and parking functions to Level 3 all‑scenario assisted driving. Additionally, VOYAH has unveiled its ESG brand, "Better VOYAH," deeply integrating social responsibility and sustainability with daily operations. This reinforces the brand's long‑term strategy of evolving from a "premium Chinese smart manufacturing nameplate" into a "world‑class leader in high‑end new energy vehicles."
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