SERES AITO M7

The AITO M7 is a mid-to-large luxury smart SUV co-developed through an in-depth partnership between SERES Auto and Huawei. As a flagship offering under HIMA (Harmony Intelligent Mobility Alliance, formerly Huawei Smart Selection), the model is positioned as a "family-first flagship SUV", designed to deliver expansive cabin space, cutting-edge intelligence, and extended range for families via its dual-powertrain options of range-extended EV (REEV) and battery electric vehicle (BEV).

Model Overview

The AITO M7 highlights versatile seating configurations with "spacious 5-seater" and "executive 6-seater" layouts, effortlessly catering to urban daily commutes, long-distance road trips, and corporate transfers.

Market Positioning: Mid-to-large intelligent SUV, HIMA, REEV/BEV dual powertrains, smart digital cockpit, advanced intelligent driving assist. 

Dimensions & Design: Measuring 5,080 mm in length, 1,999 mm in width, and 1,780 mm in height, with a wheelbase of 3,030 mm, the SUV adopts a sleek, contemporary styling. Paired with full-width light bars and aerodynamic body contours, it achieves a remarkably low drag coefficient of 0.249 Cd, significantly enhancing overall energy efficiency. 

Core Proposition: Powered by the dual synergy of "Huawei Tech + SERES Smart Manufacturing", the core edge of the M7 stems from its seamlessly integrated Qiankun ADS 4.0 advanced driver-assistance system and the highly interconnected HarmonyOS smart cockpit.

Development History 

Inception (2022): Launched in July 2022 as AITO's second range-extended model, the AITO M7 initially established brand presence for Huawei's Smart Selection automotive ecosystem in the market. 

Major Milestone (2023): In response to market feedback, SERES invested over RM500,000,000 in a comprehensive overhaul, rolling out the "New AITO M7" in September 2023. With substantial upgrades in structural crash safety, chassis suspension, and ADAS capabilities, the refreshed model quickly reversed earlier sales trends to become an industry blockbuster. 

Platform Maturation & Global Expansion (2025–2026): The debut of the all-new AITO M7 in September 2025 marked its evolution into a fully matured platform architecture, offering standard LiDAR-based intelligent driving and Huawei Touring chassis technology across all variants. In the same year, international expansion commenced, with the model rebadged as the "SERES M7" for global markets such as Russia.

Market Performance

Competitive Landscape: Contending in the competitive mid-to-large NEV SUV segment, the AITO M7 rivals the likes of Li Auto L7/L8, LYNK & CO 09, and the BYD Tang range. Backed by Huawei's state-of-the-art tech credentials, it maintains a formidable market moat among tech-savvy family buyers.

Customer Sentiment: Owners have widely praised the ultra-responsive HarmonyOS cockpit, seamless ADAS performance, and supreme comfort of the second-row zero-gravity seats. However, feedback remains varied regarding its exterior design distinctiveness and chassis handling dynamics at high-speed driving limits. 

Core Technologies

Huawei Qiankun ADS 4.0: Armed with a 34-sensor array (including a 192-line LiDAR), it boasts general obstacle detection and full-scenario autonomous emergency braking (AEB), delivering advanced driver assistance and automated parking across complex driving conditions.

Dual-Powertrain Platforms:

REEV Variant: Powered by a high-efficiency 1.5-litre turbocharged range extender, offering a combined CLTC range of up to 1,625 km and an all-electric range exceeding 300 km, effectively eliminating long-distance range anxiety.

BEV Variant: Driven by the Huawei DriveONE high-voltage silicon carbide (SiC) electric powertrain and backed by an 800V high-voltage fast-charging architecture, enabling a 30% to 80% state-of-charge top-up in just 15 minutes. 

Touring Chassis & Battery Tech: Equipped as standard with double-wishbone front suspension and a five-link rear setup, with top-spec trims featuring dual-chamber air suspension. Battery architecture is underpinned by the "Huawei Giant Whale" platform, having passed rigorous thermal runaway diffusion tests to ensure lifecycle safety. 

Future Plans

Moving into 2026, the strategic roadmap for the SERES AITO M7 centres on:

Full-Domain Autonomous Driving Evolution: Continuously enhancing Vision-Language Models (VLM) and end-to-end autonomous driving algorithms via over-the-air (OTA) updates, enabling mapless Navigation Pilot from highways to urban centres and complex rural roads. 

Vertical Supply Chain Integration: Deepening system-level synergies with Huawei by implementing more lightweight, highly integrated solutions across chassis electronics and battery management systems (BMS) to stay competitive amidst price wars.

Global Market Adaptation: Continuously tailoring vehicle interfaces, regulatory compliance, and software ecosystems to suit diverse international markets and charging infrastructures, reinforcing the AITO brand's competitive standing worldwide.