Piaggio

Brand Overview

Piaggio is an Italian motorcycle and scooter manufacturer, founded in 1884, headquartered in Pisa, Italy. The company is known for producing Vespa scooters.

Development History

Company founded in 1884 (aircraft). Vespa scooters introduced in 1946. Vespa became globally popular in the 1950s-1960s. Currently still produces motorcycles and scooters.

Main Products

Mainly produces motorcycles and scooters. Classic products include Vespa series, Piaggio motorcycles, etc.

Technical Features

Piaggio is known for scooter design and urban mobility solutions.

Market Position

In the European and global scooter market, Piaggio is one of the leading brands.

Brand Status

Currently Piaggio continues to produce motorcycles and scooters, advancing electrification transformation.