Neta S Hunting Edition

The Neta S Hunting Edition is an executive shooting brake launched by Neta Auto shortly before the brand succumbed to an operational crisis. Officially introduced in August 2024, the model was designed to expand the brand's presence in the lifestyle niche by blending the dynamic handling of a saloon with the cargo practicality of an estate. However, with its parent company Hozon New Energy embroiled in severe financial distress and bankruptcy restructuring proceedings, production and official after-sales support for the vehicle have ground to a halt.

Model Overview

Positioned as the "world's only super range-extended intelligent shooting brake", the Neta S Hunting Edition highlights its sleek, aerodynamic silhouette and versatile cargo capacity as its main selling propositions. 

Market tags: Executive shooting brake, BEV/EREV dual powertrains, intelligent cockpit, lifestyle utility vehicle.

Product core: Underpinned by the "Shanhai Platform", the estate offers a standard boot capacity of 593 litres, expandable to 1,295 litres with the rear seats folded flat. Engineered for multi-scenario versatility, the vehicle pairs a dual-motor all-wheel-drive (AWD) system with a performance-tuned chassis to balance long-distance touring comfort with urban driving refinement.

Market positioning: At launch, official prices ranged from RM159,900 to RM209,900, aimed squarely at younger buyers seeking outdoor lifestyle capabilities and distinctive styling. 

Development History

Background: In mid-2024, Neta Auto introduced this distinctively styled shooting brake to counter slowing sales growth and tap into market upscaling trends, hoping to attract younger demographics with a differentiated product offering. 

Key milestones:

25 August 2024: The Neta S Hunting Edition officially debuted with six variants across range-extended electric vehicle (EREV) and battery electric vehicle (BEV) configurations, alongside the opening of order books for the 800V high-voltage variant. 

From 2025: Amid an escalating liquidity crisis at parent company Hozon New Energy, all three of Neta Auto’s nationwide manufacturing facilities halted production, rendering this final pre-crisis release an instant orphan model. 

April 2026: As court-led restructuring proceedings for Hozon New Energy progressed, the vehicle became heavily marginalised in the used car market; crippled by severed spare parts supply chains and suspended telematics services, its second-hand residual value experienced a steep decline.

Market Performance

The Neta S Hunting Edition saw an exceptionally brief market lifecycle and failed to achieve commercial scale.

Competitive landscape: At launch in 2024, the car drew notable interest in the RM200,000-bracket shooting brake segment thanks to its competitive value proposition. However, as the brand’s financial health deteriorated, the model rapidly lost its market viability. 

Owner situation: Owners currently face severe after-sales challenges. With operations suspended, official maintenance, replacement parts, and over-the-air (OTA) software updates are entirely unavailable. Consequently, used market values have crashed, forcing some owners to offload their vehicles at fire-sale prices.

Core Technology

Powertrain: Available in EREV (1.5-litre range extender) and pure BEV configurations. The EREV model features a segment-exclusive "emergency direct-drive" mode engineered to eliminate long-haul range anxiety. 

Architecture and chassis: Built on the Shanhai Platform, the vehicle features aluminium front double-wishbone and rear five-link independent suspension, benchmarked against sports models in the sub-RM500,000 bracket. Higher-spec variants incorporate an 800V electrical architecture paired with CATL Shenxing ultra-fast charging battery packs. 

ADAS and cabin: Equipped with an NVIDIA Orin-X computing platform and a Hesai AT128 LiDAR sensor, the car supports highway and urban pilot navigation assistance (subject to connected services availability). The cabin is appointed with a 17.6-inch central infotainment touchscreen and an integrated dual-door hot/cold refrigerator tailored for family use. 

Future Plans

As of June 2026, Neta Auto and its parent firm Hozon New Energy remain under court-administered bankruptcy restructuring, with all vehicle R&D, strategic expansion, and business operations indefinitely frozen. Production, supply chains, and official after-sales ecosystems for the model have effectively ceased.