Mercury

Brand Overview

Mercury is an American automobile manufacturer, founded in 1938, headquartered in the United States. The company was a mid-to-high-end brand under Ford, and ceased operations in 2010.

Development History

Ford established the brand in 1938. It was a mid-to-high-end brand from the 1940s to the 1970s. It declined after the 2000s. The brand ceased to be used in 2010.

Main Products

Primarily produces passenger cars. Classic products include Mercury Cougar, Mercury Marquis, Mercury Grand Marquis, etc.

Technical Features

Mercury was based on Ford technology, positioned in the mid-to-high-end market.

Market Position

In the 20th-century US automobile market, Mercury was a mid-to-high-end brand under Ford.

Brand Status

The brand stopped being used in 2010, but Mercury, as part of American automotive history, has certain value in the collector market.