Mazda CX-90

Model Overview

The Mazda CX-90 is the flagship three-row mid-to-large SUV from Japan's Mazda, standing as the largest and most premium mass-production model in the brand's history. Globally unveiled in January 2023, the CX-90 is built on Mazda’s newly developed large longitudinal rear-wheel-drive platform, marking the brand's strategic push upmarket. As of 2026, the on-sale 2026 CX-90 serves as an annual model update, offering two powertrain options in North America: a 3.3T inline-six mild-hybrid and a 2.5L plug-in hybrid (PHEV). In terms of body dimensions, it measures approximately 5,100 × 1,994 × 1,745 mm (L × W × H) with a 3,120 mm wheelbase. The vehicle is offered in various seating configurations including 6-seater, 7-seater, and 8-seater options. The 2026 model starts from USD 38,800 to USD 40,330 (approx. RM276,000 to RM288,000) in North America, while the 33T AWD variant in the Taiwan, China market is priced from RM1,799,000 to RM2,119,000.

Design Language

The CX-90 carries forward Mazda's signature  'KODO' design philosophy, taking 'subtractive aesthetics' as its core to blend the negative space and fluid elegance of Oriental aesthetics into its bodylines. Up front, it features a large darkened shield-shaped intake grille with a three-dimensional vertical waterfall mesh, outlined by chrome trim that flows seamlessly into the sleek, piercing LED headlamp clusters on both sides. The side profile exhibits sleek, elongated lines, where classic short-front-overhang and long-wheelbase proportions establish a poised, dynamic stance. At the rear, slim horizontal split-LED taillights are matched with chrome trim and silver skid plates on the rear bumper, delivering a well-defined, layered appearance. The 2026 model adds the new Artisan Red Premium Metallic  paint finish.

Inside, the CX-90 is themed around 'Japanese Premium'  luxury, generously appointed with light-coloured leather, natural wood grain trim, and refined metallic accents. The cockpit centres on a dual 12.3-inch digital instrument cluster and infotainment display setup, with higher-spec variants adding a Head-Up Display (HUD). The centre console retains tactile physical buttons and knobs for intuitive, eyes-on-the-road operation. Premium trims come equipped with Nappa leather upholstery, with the second row offering individual captain seats with seat ventilation. Tri-zone independent automatic climate control and USB-C charging ports are fitted throughout the cabin.

Powertrain Performance

The 2026 CX-90 is offered with two powertrain options:

• 3.3T inline-six turbocharged engine + 48V mild-hybrid system (e-Skyactiv M-Hybrid) : Available in Standard Output and High Output tunes. The Standard Output variant delivers a maximum output of 209 kW (approx. 280 hp)  and 450 Nm of peak torque; the High Output variant produces 254 kW (approx. 340–345 hp)  and 500 Nm of peak torque. The 0–96 km/h sprint is completed in roughly 6.4 seconds.

• 2.5L Plug-in Hybrid (PHEV) : Pairs a 2.5L naturally aspirated inline-four petrol engine with an electric motor, powered by a 17.8 kWh lithium-ion battery pack. The combined system output reaches 323 hp and a peak torque of 500 Nm. Pure electric driving range is rated at approximately 42–63 km.

The entire range is paired with an 8-speed automatic transmission and comes standard with the i-Activ AWD (all-wheel drive) system . Fuel tank capacity is rated at 74 litres. In the Taiwan, China market, the 33T model records an average fuel economy of approximately 12.2 km/L (NEDC cycle).

Chassis and Handling

The CX-90 is underpinned by Mazda's newly engineered large longitudinal rear-wheel-drive platform, marking Mazda's first mass-production SUV to feature a longitudinal powertrain layout. The chassis adopts a high-spec setup with front double wishbone independent suspension and rear multi-link independent suspension. The balanced 50:50 front-to-rear weight distribution provides a solid foundation for sharp, agile handling. The i-Activ AWD system is standard across the board. The vehicle also features Kinematic Posture Control (KPC) technology to enhance cornering stability and ride comfort. Minimum ground clearance is 205 mm, with a turning radius of 5.9 metres. The 2026 3.3T Premium Sport variant increases maximum towing capacity to 5,000 lbs (approx. 2,268 kg) . Five drive modes are available: Normal, Sport, Off-road, Towing, and EV.

Cabin and Equipment

The cockpit interface is headlined by dual 12.3-inch LCD screens. Higher-spec variants are treated to a 12-speaker Bose premium audio system. The infotainment system supports wireless Apple CarPlay and Android Auto smartphone connectivity. The 2026 model adds built-in Amazon Alexa voice control as standard. Creature comforts include an 8-way power-adjustable driver's seat, HUD head-up display, wireless smartphone charging, tri-zone independent automatic climate control, panoramic sunroof, and a 360-degree surround-view camera system. The second row offers individual captain seats, while the third row supports power-folding functionality. Boot capacity ranges from 257 to 2,025 litres.

Safety and Driver Assistance

In terms of safety, the CX-90 comes standard with 9 airbags across the lineup in the Taiwan, China market. Active safety is comprehensive via the i-Activsense active safety suite. Key highlights include Mazda Radar Cruise Control (MRCC) , Lane Centring Assist, Smart Brake Support, Blind Spot Monitoring, and Front & Rear Smart Brake Support. Higher-tier variants add advanced features such as Emergency Lane Keeping and Front Cross Traffic Alert, providing Level 2 semi-autonomous driving capability.

Market Performance and Reception

The Mazda CX-90 has shown distinct divergence in global market reception. In North America, the CX-90 has delivered strong sales as the brand's flagship SUV—recording 5,402 units in April 2025 (a year-on-year surge of 46.2%, setting an all-time monthly high) and 5,566 units in April 2026. Across the full year of 2025, cumulative North American sales reached 51,432 units, up 5.7% YoY. In the Taiwan, China market, the CX-90 challenged the RM2,000,000-class 7-seater SUV segment with a starting price of RM1,799,000. In Australia, sales of Mazda's longitudinal RWD SUV lineup, including the CX-90 and CX-60, have approached the volume levels previously held by the CX-8 and CX-9.

Conversely, the CX-90's trajectory in Mainland China has turned out very differently. Despite repeated local production plans since 2023 and confirmation from Changan Mazda regarding its introduction, the rollout was derailed by brand positioning, pricing hurdles, and fierce market competition. Recent reports suggest Mazda has decommissioned local test mules, indicating the CX-90 will likely miss the Chinese market. Automotive reviews highlight that the CX-90 "outperforms competitors in overall refinement and driving dynamics", but note that its "infotainment system has noticeable shortcomings"; in Taiwan, China, owners cite its "longitudinal RWD platform, 3.3T performance, and luxurious cabin as standout highlights", while identifying "third-row space and fuel consumption as the primary trade-offs".

In the mid-to-large SUV segment, the CX-90 contends directly against rivals such as the Hyundai Palisade, Volkswagen Teramont, Ford Explorer, and Kia Sorento. The core appeal of the CX-90 lies in the engaging driving feel delivered by its longitudinal rear-wheel-drive platform, the creamy refinement and vocal note of its inline-six engine, Japanese craftsmanship, and Mazda's 'Jinba-Ittai' handling philosophy; its shortcomings centre on a relatively dated infotainment experience, tight third-row passenger room, and higher fuel consumption. As Mazda's flagship statement in moving upmarket, the CX-90 leverages its distinct mechanical character and design ethos to champion internal combustion driving purity amidst the electrification era.