Lloyd

Brand Introduction

Lloyd is a German automobile manufacturer, founded in 1914, headquartered in Bremen, Germany. The company is part of the Borgward Group, produces small cars, stopped production in 1961.

Development History

Company founded in 1914. Produced cars in the 1920s-1930s. Joined Borgward Group in the 1940s. Produced small cars in the 1950s. Stopped production in 1961 following Borgward bankruptcy.

Main Products

Mainly produces small cars. Classic products include Lloyd LP300, Lloyd Alexander, Lloyd Arabella, etc.

Technical Features

Lloyd vehicles are known for simple design and economy. Equipped with two-stroke engines (later used four-stroke).

Market Position

In the 1950s German market, Lloyd was one of the main small car manufacturers.

Brand Status

The brand ceased operations in 1961, but Lloyd, as a representative of post-war German economy cars, has some value in the collector community.