Borgward

Brand Overview

Borgward is a German automobile manufacturer, founded in 1929, with headquarters in Bremen, Germany. The company produced passenger cars in the 1950-1960s and went bankrupt in 1961. The brand was revived in 2015.

Development History

In 1929, Carl Borgward founded the brand. It was the fourth largest automobile manufacturer in Germany during the 1950s-1960s. The company went bankrupt in 1961. The brand was revived by Chinese investors in 2015.

Main Products

Mainly produces passenger cars. Classic products include Borgward Isabella, Borgward P100, etc. After revival, SUV models such as BX5, BX7 were launched.

Technical Features

Borgward vehicles are known for innovative technology, including air suspension, automatic transmission, etc. After revival, modern technology platforms were adopted.

Market Position

In the 1950s-1960s German car market, Borgward was the fourth largest manufacturer. After revival, it mainly targets the Chinese market.

Brand Status

Currently, the Borgward brand has been revived, operated by Chinese investors, mainly selling SUV models in the Chinese market.