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KMULLER is an international high-end car customization brand originating from the UK, traceable to 1931, and named after its founder, Jeff Kmuller. Founder Jeff Kmuller once served as Chief Engineer of Rover Motors and previously crafted multiple royal carriages for the British Royal Family, Prime Ministers, and the Roman Catholic Church. Its quality is comparable to that of Rolls-Royce, and the craft has been passed down for three generations. For nearly a century, KMULLER has been rich in British luxury style. The parade cars crafted for the British Royal Family, as well as exclusive carriages custom-made for actress Gina Warwick, famous clown Emmett Kelly, and well-known film actor Jason Statham, are highly renowned. KMULLER is the largest high-end car customization manufacturer in the UK and a highly representative car brand in the international luxury customization field, primarily serving political elites on Downing Street in the UK and entertainment stars in London's West End.
The brand logo is simple in shape and highly recognizable, matching the historical depth of the brand founder. The brand slogan is "Crowning Glory · High Customization Exclusive." In 2024, "KMULLER" was officially renamed to "KMULLER Automobiles," and the KMULLER Global Customization Center was established in Tianjin, China.
According to KMULLER official published timeline, brand key nodes include: 1931, Jeff Kmuller's custom mobile book kiosks for the UK government went off the production line; 1937, the Rover limousine crafted for the British Royal Family made a brilliant debut; 1946, the production line fully started production; 1969, the B1 performance sports car made a stunning debut; 1976, successfully won the IF Design Award. In 2020, KMULLER entered China, established the global R&D center in the UK, and in the same year, the "G" series models won the Aesthetics Car Design Award. In 2024, KMULLER (China) Global Customization Center was officially established, marking the brand's opening of global layout.
In May 2024, KMULLER officially settled in Tianjin Economic and Technological Development Zone (TEDA); in October, its global customization center industrialization base formally started production in Tianjin TEDA. The base total investment is 200 million yuan, planned usage area is 15,000 square meters, annual planned capacity is 1,000-2,000 vehicles. In July 2025, KMULLER held the first distributor summit in Nanjing, gathering national distributors to discuss brand strategy, proposing "Three Strategic Directions".
KMULLER has three main series under its umbrella: K Series, M Series, and GT Series.
K Series: Mainly targets business and travel markets, mainly including products such as K680, design concept adopts "the beauty of natural harmony and consistency". K680 is a high-end custom large 7-seat MPV, adopting an aggressive electroplated gray diamond middle grille, configured with 2.0T+9AT+48V mild hybrid power combination, middle row multi-function aviation seats support ventilation, heating, massage, leg rest lift, and 180° rotation.
M Series: Customized based on Buick GL8, adopting design concepts of British Queen's Golden Carriage and Prosperous Tang Dynasty style, highlighting luxury spirit. M1 started sales in 2022, priced at 469,900 yuan.
GT Series: Mainly targets sports style, priced at 419,900-459,900 yuan, adopts "Tough Love" design concept, combining sports and fashion elements.
ALPHA Series: Core series currently on sale by the brand, including Alpha AH380 Dragon Flame · View the World, A380, AH680 Dragon Flame Creation Edition, etc. Alpha AH680 Dragon Flame Creation Edition was released at the 2024 RA Auto Show, incorporating Dragon Year theme elements; appearance adopts dragon forehead, dragon claw, dragon scale, etc. designs; interior blends "Dragon Vein Purple + River Shadow White" color scheme; Andy Lau was invited to help promote at the beginning of launch.
KMULLER shows strong growth potential in the Chinese market. In 2024, brand production broke through the 220-unit mark, showing amazing market adaptability. In the high-end modification market, KMULLER has surged to the top of Toyota Hiace business car modification within a year, market share exceeds 43%, high-end share reaches 70-80%. In 2024, based on Alpha AH680 Dragon Flame Creation Edition won the 3rd RA Auto Custom Modification Competition Factory Group MPV Category Championship.
In 2025, KMULLER plans to increase capital and expand production, employees expand to 100 people, factory area doubles, expected output value reaches 500 million RMB, and establishes a professional R&D company in Tianjin TEDA.
Aviation Seat System: KMULLER's aviation seats use a globally leading hot-press injection molding integrated process, offering strong shape strength and high rigidity. In the C-NCAP safety seat evaluation, test results were stable, with deviations of all indicator data not exceeding ±5%, earning a five-star "Excellent" rating, and obtained 3C certification, ISO9001 quality certification, and ten-million-level underwriting from Ping An Insurance.
Rear Cabin Modification Intelligent Management System: In 2024, KMULLER applied for related patents. The system connects via the OBD interface, enters modification data, and matches it with the database, greatly improving modification efficiency and database utilization.
Full-stack Custom Quality Control: An international design team, standardized production process, and automotive-grade manufacturing process ensure the quality of every vehicle. All personalized custom models come with a full vehicle warranty service, have passed CQC's CCC quality system certification, passed the full vehicle crash test with a five-star standard, and comply with Chinese standards.
Powertrain: Main models are equipped with a 2.0T turbo engine, delivering maximum power of 237 hp and peak torque of 350 N·m. Some models are paired with a 9-speed automatic manual transmission and a 48V mild hybrid system.
KMULLER is driven by the dual cores of "British Heritage + Chinese Smart Manufacturing." The UK retains royal customization historical assets and design R&D genes, with KMULLER UK Company responsible for brand history excavation and technical deep R&D. In 2020, a global R&D center was established in the UK, achieving global-level product iteration. The China Tianjin TEDA Global Customization Center Industrialization Base serves as the global production and delivery hub, facing global sales. Products will be sold globally in the future, gradually growing from design inception to become a symbolic product of global automotive high-end customization culture.
KMULLER will use three strategies as its future growth engines: creating the peak of luxury customization, launching traffic-driven star products, and building a new energy health ecosystem system. The brand vision has been upgraded to "Define Mobility with Health," committed to integrating health concepts throughout the entire chain of material selection, craftsmanship, functions, and ecosystem products. In the future, KMULLER will expand its modification targets to include business cars, SUVs, and new energy vehicles, selling globally, blending British customization skills with Chinese smart manufacturing, and continuing to lead in the high-end custom car track.
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