KHANN is a professional automotive modification brand originating from Russia. Owned by Unique Technologies LLC and founded in Moscow in 2010, it positions itself as a “Modern Russian Brand” that combines quality, technology, and contemporary design. KHANN focuses on developing high-performance aerodynamic kits, lightweight forged wheels, and other exterior accessories for models from Toyota, Lexus, and BMW.
The KHANN logo features the brand name in capital letters alongside three vertical line segments of different colors. The font is stylish and sophisticated, while the three parallel vertical lines to the right of the final “N” enhance the brand’s visual identity and recognizability. One of its most representative product series is the “Expedition Kit,” which aims to convey the adventurous spirit of the Toyota Land Cruiser.
Since its founding in 2010, KHANN has progressed through three main development stages:
Initial Stage (2010–2018): The brand focused on developing modification solutions for Toyota and Lexus models, with off-road vehicles such as the Toyota Prado and Land Cruiser at the core. During this period, KHANN gradually established a professional reputation for its expertise in modifying Toyota off-roaders. It launched wide-body and bumper kits for various Toyota off-road series, featuring front grille designs known for their bold and aggressive style.
Mid-term Expansion (2018–2021): The brand expanded its scope to include German manufacturers, sequentially launching aerodynamic kits and carbon fiber exterior parts for the BMW X6 and X7, as well as the Lexus RX and LX. Starting in 2021, KHANN also extended its offerings to new platform models like the Toyota LC300, customizing high-performance wheels and aerodynamic kits for these vehicles.
Business Transformation Period (2022–Present): With the rise of Chinese automotive brands in the Russian market, KHANN strategically shifted its focus to models under the Chery Automobile Group. It has subsequently collaborated with brands such as Exeed, Chery, and JAECOO, launching multiple KHANN-modified models. These vehicles are ordered and sold through Chery’s dealer network in Russia, marking the brand’s strategic transformation from a specialist in Japanese car modifications to a provider with a broader model lineup.
KHANN does not manufacture complete vehicles; instead, it provides tiered custom modification packages for various brands. The details are as follows:
Chery/Exeed Series Modified Versions: As the core of KHANN’s latest business segment, the brand has developed exclusive kits for several Chinese models. Specific models and their modification features include:
Exeed VX KHANN Version: Released in December 2022 as the first project in this series, it features a radical grille replacement, C-shaped matte black accents below the tailgate glass, and a small rear spoiler. Subsequent versions have become increasingly sophisticated, with the latest iteration adding a two-tone body design. Plans are also in place to introduce lightweight sport wheels and suspension upgrades. The powertrain retains the original 2.0T turbocharged four-cylinder engine, producing a maximum power of 261 hp and peak torque of 400 N·m, paired with an Aisin 8-speed automatic transmission and a BorgWarner sixth-generation four-wheel-drive system.
Exeed LX KHANN Version: Showcased in July 2024, this model is equipped with a new aerodynamic kit comprising a front lip, side skirts, exterior mirror covers, rear bumper, and spoiler. It features a matte gray body wrap, plum-shaped two-tone wheels, and red brake calipers. Power is provided by a 2.0TGDI engine (192 kW, 400 N·m), coupled with an 8-speed automatic transmission and CDC electromagnetic suspension.
Explore 06 (Overseas Name: JAECOO J7) KHANN Version: Released in May 2024, this version features a subtle bumper kit including a front lip, side skirts, fender trim, rear bumper, and spoiler. The front grille, logo, window frames, roof, and luggage rack are all blacked out. It is powered by a 1.6T turbocharged engine delivering 145 kW (197 hp) and 290 N·m of torque.
Exeed T7 KHANN Version: Launched in February 2025, this model features an exclusive appearance kit that includes a customized grille, front lip, side skirts, exterior mirror covers, rear bumper, and spoiler, resulting in an aggressive and dynamic design.
Toyota/Lexus Series: This remains KHANN’s core traditional business. Representative works include aerodynamic kits and exclusive KW LT2 wheels for the Toyota LC300; bumper and wide-body wheel arch kits for the Toyota Prado; the Toyota Camry HRS Classic kit (including a full body kit, radiator cover, air intake, rear spoiler, and multi-layer diffuser); the Land Cruiser 200 “Expedition Edition” (equipped with a 4.2L 1HD-FT 24-valve diesel turbocharged engine); the Toyota RAV4 HRS Sport kit; the Lexus LX HRS Sport grille and aerodynamic kit; and the Lexus RX aerodynamic kit.
BMW Series: Offerings include an aerodynamic kit for the BMW X6, emphasizing complex edge lines and a rugged design; carbon fiber exterior parts and an aerodynamic kit for the BMW X7; and an exclusive forged wheel series (such as the KW B1 and other models).
Proprietary Wheel Product Line: KHANN develops and sells its own branded forged and cast wheels, featuring exclusive paint schemes. These are primarily designed for specific models such as the Toyota LC300 and BMW X7.
KHANN’s market performance is defined by its focus on customization and regional sales. The brand has not yet established significant awareness or a sales network in the domestic Chinese market; instead, its influence is highly concentrated in Russia. Products are primarily sold within Russia through official dealer networks. As a modification provider, KHANN releases very limited public sales data. In the Russian market, as Chinese automotive brands continue to gain market share, KHANN-modified models have seen a steady influx of orders through Chery and Exeed’s local dealer channels. Additionally, while the brand has not yet established an overseas manufacturing base, it has set up representative offices in multiple countries and operates a global official website, gradually expanding its business influence internationally.
KHANN’s core technical capabilities are concentrated in three key areas: exterior design and lightweighting, aerodynamic optimization, and chassis function upgrades.
Exterior Design and Lightweighting: The brand offers a comprehensive range of aerodynamic body kits, including front lips, side skirts, rear bumpers, spoilers, and fender trims. These components are often combined with blacked-out accents and customized body wraps to create a strong visual impact. Additionally, KHANN independently develops and manufactures forged and cast wheels, creating exclusive specifications for models such as the BMW X7 and Toyota LC300, along with dozens of unique paint color options.
Aerodynamic Optimization: KHANN designs specific aerodynamic kits for each modified model, subjecting them to professional engineering verification. This ensures that the modifications meet daily driving safety regulations while improving vehicle downforce distribution and reducing drag.
Chassis and Suspension Upgrades: While keeping the original powertrain intact, KHANN recommends upgrading and optimizing the suspension system to accommodate larger wheels and wider body kits. This enhances high-speed cruising stability and improves handling characteristics.
KHANN’s overseas strategy centers on the Russian domestic market, leveraging its official website and dealer networks to expand global orders. The brand relies on Russia’s local dealer system to penetrate the Eurasian market.
Following the outbreak of the Russia-Ukraine conflict in 2022, many European, Japanese, and South Korean automotive brands withdrew from the Russian market, creating a vacuum that Chinese automotive brands quickly filled. KHANN seized this structural opportunity by shifting its business focus from Toyota and Lexus to Chinese manufacturers, establishing partnerships with Exeed, Chery, JAECOO, and others. These collaborations adopt a “KHANN handles modification + Chery local dealers handle sales” model, exploring a new framework for pre-equipped modifications. While the brand’s official website lists representative offices in multiple countries, specific details regarding its regional manufacturing layout remain limited.
Entering the mid-2020s, KHANN is undergoing a strategic transformation, evolving from a specialist in Japanese car modifications to a brand with a broader portfolio. As more Chinese automotive manufacturers enter the Russian market, KHANN is expected to expand its cooperation with Chery, Exeed, and JAECOO, continuing to launch additional customized models. Building on its accumulated experience in developing aerodynamic kits and wheels for models such as the Toyota LC300, the brand may also explore partnerships with other Chinese automakers present in Russia, such as Great Wall and Geely.
In terms of market strategy, KHANN will continue to pursue a development path that combines high-quality design with advanced technology. The brand aims to further enhance its official dealer channels, quality assurance protocols, and after-sales service systems. As a modification brand with close ties to OEMs, KHANN’s future prospects will largely depend on consumption trends in the Russian automotive market and the growing acceptance of Chinese-brand vehicles within that region.
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