Inferno Automobili is a supercar brand originating from Mexico, affiliated with Inferno Automobile Company, founded in Mexico in 2015 by brothers Guillermo and Íker Etxebarría. The brand's mission is to create extreme high-performance supercars. The first model is directly named after the brand name "Inferno" (Spanish for "Hell"), reflecting its uninhibited design philosophy. Although Inferno is a niche brand, it is quite capable in car building, dedicated to fusing Mexican engineering R&D with Italy's top design and manufacturing craftsmanship. It is a highly representative manufacturer of extreme performance sports cars in the North America region. The brand logo consists of a tense monster pattern with extremely strong visual impact, highly consistent with the exaggerated and unique styling of the brand's models.
The Inferno brand was established in 2015. The brand's core project's structure and technical R&D were handled by a Mexican engineering team, while appearance design was commissioned by Italian famous car designer Antonio Ferraioli, who previously participated in the design of legendary models such as Lamborghini Asterion, Veneno Coupe & Roadster, Aventador SV and Reventon Roadster. This "Mexican Engineering + Italian Design" dual-country cooperation model endowed Inferno with a unique design language and engineering gene.
In December 2015, the brand officially released the prototype of its first conceptual supercar Inferno. With an exaggerated power of 1400 horsepower and a violent styling like a messenger from hell, it quickly caused a sensation in the international supercar world. The brand announced at the time of prototype release that the car would be manufactured in Italy and adopt a patent material named "Metal Foam" to build the body. Between 2016 and 2017, Inferno entered the mass production preparation stage, confirmed the first batch of mass production cars will be limited to only 11 units, and planned to start production at the end of 2016.
Inferno's product line is extremely streamlined. The brand has only one product so far - the supercar Inferno named after the brand. This model plans to be produced limited to 11 units at once, adopting an extremely niche pure handmade customization model. As the brand's first and only work, Inferno supercar is positioned as a top-tier "million euro-level" supercar, directly benchmarking against top-tier limited models such as Lamborghini Centenario. According to founders and brand planning, most of the first 11 units were reserved before mass production started, showing recognition from the high-end collector market for such extreme performance products.
From the body structure perspective, Inferno adopts mid-engine layout and two-door hardtop sports car styling. Appearance designed by Antonio Ferraioli, the body adopts red-black two-tone main color scheme, presenting complex curved lines, a giant carbon fiber splitter, long and sharp front headlights, prominent front and rear wheel arches, and a recessed waistline. The roof features uniquely shaped air intakes. The rear uses a large spoiler wing and five-outlet central exhaust pipe design. Overall style is extremely exaggerated and full of aggression.
As a top-tier limited custom supercar brand, Inferno's market positioning determines that it does not use production volume and sales as measurement standards. The brand confirmed the first batch will be limited to production of 11 units, which belongs to a very rare scale in the supercar industry. According to 2016 market information, before formal production started, 8 units out of the limited quota of 11 were already reserved by global collectors, showing extremely high market heat.
In terms of pricing, Inferno's selling price is about 1.9 million Euros, higher than the Lamborghini Centenario Coupe of the same period. If entering the Chinese market through parallel import channels, the tax-inclusive selling price is expected to exceed 30 million RMB. For a model from Mexico, an emerging supercar that has not yet established a strong brand endorsement, this price fully reflects the market premium of its product power and scarcity. Although the brand has been established for over seven years, currently it still only has one product and has not officially entered the Chinese market for sales.
Inferno's core technology focuses on three major areas: "Metal Foam" patent material, thousand-horsepower powertrain, and extreme lightweight engineering.
"Metal Foam" Patent Material: Inferno brand's most core technical asset is a patent composite material named "Metal Foam". This material is made by mixing three metal elements: zinc, aluminum, and silver, possessing characteristics of high strength, high ductility, and extremely low density. This material can be stretched to 100 times its original size to absorb impact energy. The provided safety protection level is close to that of a light armored vehicle, and the body can still maintain structural integrity after an accident. Thanks to this material, Inferno's curb weight is controlled below 1200 kg, equivalent only to the weight of a Mini Cooper, greatly improving the power-to-weight ratio and handling limits.
Twin-Turbocharged V8 Engine: Inferno is equipped with a twin-turbocharged V8 engine whose displacement and manufacturer are not disclosed. Peak output up to 1400 horsepower (about 1044 kW), peak torque about 1523 N·m (1125 lb·ft). According to the brand, the engine is supplied by "a very important supplier", potentially involving deep cooperation with global first-line high-performance powertrain companies. Relying on this power configuration, Inferno's 0-100km/h acceleration time requires only 2.7 seconds, maximum speed can reach 394 km/h (about 245 mph), performance parameters benchmark against the global first-line hypercar camp.
Carbon Fiber Aerodynamic Components: Inferno is equipped with a large number of carbon fiber aero kits, including front splitter, side skirts, and large rear spoiler wing, optimizing body downforce and stability during high-speed driving while reducing vehicle weight.
Inferno brand established a global business model from the beginning. Although the brand subject is a Mexican enterprise, vehicles are handled by Mexican engineering team for structure and technical R&D, but its design is handled by Italian designers, and mass production manufacturing is also all landed in Italy. Customers of the brand's first 11 limited units are distributed in Mexico and multiple supercar collector circles globally. Top buyers from different countries and regions have high reservation enthusiasm.
In terms of channel layout, the brand relies on a customization model directly facing top customers, without establishing a large-scale dealer network, sales conducted through supercar circles and private exhibitions. As of 2026, Inferno has not officially entered the Chinese market, and there is no clear plan for Chinese localization production or official sales channels.
There is high uncertainty regarding the future of the Inferno brand. After the intensive exposure from 2016 to 2017, mass production progress and update dynamics of the brand and its only model almost disappeared from public media. Official information has been in a long-term silent state. The real delivery records of the first 11 limited units have not been confirmed publicly either.
From the perspective of overall development in the supercar industry, niche brands like Inferno which focus on pure internal combustion engine extreme performance face challenges and opportunities brought by the electrification wave. Whether the brand will launch electrified or hybrid version successor models in the future, whether it will expand product line to more market segments, or if it has completed the delivery of the first batch of orders in production, these key information are all in pending confirmation state. Inferno is a brief and bright highlight flash of supercar culture on the South American continent, or truly entered sustainable mass production, still needs time to give an answer.
In addition, the brand's cross-border cooperation model with Italian manufacturers and top suppliers faces many practical challenges in mass production implementation and subsequent maintenance guarantees. Inferno brand is the first deep attempt between Mexico and Italy, two countries with extremely different supercar traditions, in the field of top-tier automobile manufacturing. Its mass production success or failure relates not only to the brand's own survival but also has symbolic significance for Mexico's automotive industry breakthrough in high-end fields.
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