Search History
Popular Searches
English
Dealer Login / Sign Up
Fullgood Motor is a Chinese innovative brand focused on the high‑end new energy vehicle sector. With "Retro Futurism" as its design philosophy, it blends classic car aesthetics with cutting‑edge new energy technology. The brand was established in 2022, is headquartered in Beijing, and targets high‑net‑worth consumers seeking personalisation and cultural depth.
Fullgood Motor's predecessor is Loose Motor, founded in 1995, with 29 years of heritage in high‑end automotive and motorcycle customisation. Loose Motor began as a motorcycle enthusiast club, engaged in the design and sale of "Chopper"‑style custom motorcycles, building deep design and craftsmanship expertise in the motorcycle customisation field. In 2009, the team established a factory in California, USA, to produce high‑end cars and motorcycles. In 2018, the company relocated its headquarters to Beijing, China, and began focusing on retro‑futuristic new energy vehicles, positioning itself in the high‑end market. From Loose Motor to Fullgood Motor, the brand completed a strategic transformation from motorcycle customisation to high‑end new energy vehicle manufacturing.
Fullgood Motor founder Zhang Xiaolei is the founder of Loose Motor and a key figure of Fullgood Motor, fully responsible for brand strategy and product definition. The operating entity is Fullgood (Beijing) Automotive Technology Co., Ltd., primarily engaged in new energy vehicle sales, machinery equipment leasing, auto parts retail, and motorcycle and parts retail.
Loose Motor Era: Accumulating Automotive and Motorcycle Customisation DNA (1995–2018). In 1995, Loose Motor was founded in China, initially operating as a motorcycle modification club focused on "Chopper"‑style motorcycles, accumulating nearly thirty years of craftsmanship and technical depth in the high‑end customisation field. In 2009, Loose Motor built a factory in California, USA, expanding its business from China to overseas, beginning production of high‑end cars and motorcycles, laying the technical and industrial foundation for subsequent vehicle manufacturing.
Transformation to New Energy Vehicle Manufacturing (2018–2022). In 2018, the company relocated its headquarters from California back to Beijing, formally focusing its strategic priorities on retro‑futuristic new energy vehicles, positioning itself in the high‑end new energy market. In 2019, Loose Motor launched its first new energy vehicle—the SS Dolphin, a plug‑in hybrid convertible sports car inspired by the 1958 Chevrolet Corvette, equipped with BYD technology, achieving mass production and listing, marking Loose Motor's successful leap from customisation to new energy vehicle manufacturing.
Fullgood Brand Establishment and OEM Cooperation (2022–2024). In 2022, the Fullgood Motor brand was officially established. To address the issue of passenger vehicle production qualifications, Loose Motor was renamed Fullgood Motor and sought an OEM production model. The first model, the SS Dolphin, was commissioned to BYD for OEM production, but mass production progress was affected to some extent due to various reasons. Thereafter, Fullgood Motor continuously adjusted its cooperation model, eventually reaching an OEM agreement with Nanjing King Long Bus Manufacturing Co., Ltd. (Kaiwo Automotive), paving the way for the smooth mass production of subsequent products.
Settling in Nanjing and Small‑Batch Production (2024–2025). In June 2024, Fullgood Motor signed an agreement to settle in Nanjing Lishui Development Zone, opening a new chapter in its development. In Lishui District, Fullgood Motor deepened its cooperation with Kaiwo Automotive, forming a complete industrial ecology covering three‑electric systems, intelligent connectivity, and lightweight materials. In March 2025, the brand's second mass‑production model, the SUMMER, was successfully approved for the Ministry of Industry and Information Technology vehicle directory, obtaining key qualifications for compliant sales.
Mass Production and Shanghai Auto Show Highlight (April 2025 – Q4 2025). From April 25 to May 2, 2025, at the 21st Shanghai International Automobile Industry Exhibition, Fullgood Motor appeared with two retro‑futuristic new cars—the SUMMER Family Happiness Car and the ROCKET Big Rocket—becoming one of the emerging brands in high demand at the show. SUMMER pre‑sale orders quickly broke through 5,000 units, with the first batch of mass‑produced vehicles planned for delivery in Q4 2025. At the Beijing Auto Show, Fullgood Motor's booth also drew large crowds due to three distinctively styled retro models.
Fullgood Motor's product line is defined by retro design as its core characteristic. Currently, four core models are planned, covering MPVs, convertible sports cars, and luxury coupes, with prices ranging from 238,000 to 680,000 RMB.
Fullgood SUMMER. The first mass‑production model of the Fullgood brand, positioned as a "Family Happiness Car," is a plug‑in hybrid MPV paying tribute to the classic VW T1 (Type 2). It measures 5,000–5,290 mm in length, 2,058 mm in width, and 1,930 mm in height (slight differences due to varying calibres), with a wheelbase of 3,250 mm, belonging to the mid‑to‑large MPV class, rated for seven passengers. The SUMMER features a retro exterior with the world's first eight‑door design, equipped with circular LED headlights and R19 whitewall tyres, with third‑row seats supporting various space combinations. After its appearance at the 2025 Shanghai Auto Show, the pre‑sale price starts at 238,000 RMB. The chassis is tuned by UK‑based MIRA, a top global automotive engineering and testing company, adopting front MacPherson independent suspension and rear five‑link independent suspension.
Fullgood Dolphin (Four‑Seat Luxury Convertible). One of Fullgood's upcoming core products, inherited from the Loose Motor‑era SS Dolphin convertible. The new‑generation Fullgood Dolphin is positioned as a four‑seat luxury convertible, with styling inspired by the 1958 Chevrolet Corvette C1, with body dimensions comparable to the Mercedes‑Benz S‑Class. The car will be equipped with CATL's intelligent CTC skateboard chassis, balancing retro styling with modern handling. Further collaboration with CATL will be launched subsequently.
Fullgood Rocket (Ultra‑Luxury Two‑Door Four‑Seat Sedan). Fullgood's high‑end flagship product, positioned as an ultra‑luxury two‑door four‑seat sedan with an automatic hardtop convertible function. First publicly unveiled at the 2025 Shanghai Auto Show, the pre‑sale price is 680,000 RMB, including CATL's CTC intelligent pure electric chassis, holographic projection interaction system, and other frontier configurations. The exterior deeply integrates traditional Chinese red paint and Nanjing cultural heritage, earning it the industry nickname "Evolving Mobile Museum."
Planned Models. According to brand planning, more new‑era high‑end retro cars—beyond the Fullgood Dolphin and Fullgood Rocket—will be launched successively.
On the market positioning front, Fullgood Motor has reached a cooperation with CATL. The Rocket Big Rocket and some subsequent models will adopt CATL's CIIC integrated intelligent skateboard chassis, further consolidating its high‑end positioning.
Since entering the mass‑production pre‑sale phase in 2025, Fullgood Motor has achieved notable order performance. During the 2025 Shanghai International Auto Show, SUMMER pre‑sale orders quickly broke through 5,000 units, reflecting market recognition of the brand's retro design concept and strong cost‑performance positioning. The first batch of mass‑produced vehicles is planned for official delivery in Q4 2025, with large‑scale delivery expected to begin in 2026.
On terminal sales platforms, comparative data once showed SUMMER December 2025 sales as zero, which is mainly because the first batch of mass‑produced vehicles is still in the final pre‑delivery preparation phase, with actual terminal delivery data not yet generated. Fullgood Motor is currently in the early stage of production ramp‑up and market introduction. The brand's substantial scale sales will gradually appear after the first deliveries in 2026.
Financially, during the Loose Motor period, the founder once revealed that car‑making losses exceeded 200 million RMB over three years, but after the Fullgood Motor brand was established, financial data was not publicly disclosed. The brand has launched a special investment fund management institution selection project in Nanjing, indicating it is actively expanding financing channels. When Nanjing City signed a strategic cooperation agreement with CATL, Lishui District signed relevant cooperation agreements with Times Intelligent and Fullgood Motor, providing local policy and industrial ecology support for the project.
Fullgood Motor's technology route follows a "light asset" model—retaining independent design rights for retro styling, while outsourcing powertrain and chassis system R&D to top suppliers. Vehicle manufacturing is handled by Kaiwo Automotive through OEM production.
Chassis and Powertrain. The SUMMER's chassis is tuned by UK‑based MIRA, with front MacPherson independent suspension and rear five‑link independent suspension, balancing comfort and handling stability. The SUMMER is equipped with a 1.5T DHT hybrid‑dedicated engine supplied by Liuzhou Wuling Liuji Power Co., Ltd., with thermal efficiency as high as 43.2%, paired with a Farasis Energy‑supplied LFP battery. Total system output reaches approximately 324 horsepower and 550 N·m of torque, with a total range exceeding 700 km. The Rocket Big Rocket and some subsequent models will adopt CATL's CIIC integrated intelligent skateboard chassis, representing Fullgood's technology upgrade direction on the high‑end product line.
Intelligence and Safety Configuration. The SUMMER series comes standard with multiple active and passive safety features, including ABS, traction control, electronic brake system, and cruise control. The cockpit is equipped with a 12.8‑inch large central display, a 10‑speaker audio system, and seat heating and ventilation, balancing technological feel and comfort. The Rocket Big Rocket is further equipped with a holographic projection interaction system, creating a highly technological in‑car experience.
OEM Model and Production Qualifications. Fullgood Motor solves vehicle manufacturing and qualification issues through OEM production with Nanjing King Long (Kaiwo Automotive), focusing itself on product design, development, and marketing. The SUMMER relies on Nanjing King Long Bus Manufacturing Co., Ltd.'s Skyworth brand qualification for MIIT new vehicle declaration.
Fullgood Motor currently has no systematic public information on overseas layout. As a high‑end new energy brand relocated from California, USA, back to China, Fullgood Motor possesses an international brand gene and development starting point. The brand team built a factory in California early on to produce high‑end cars and motorcycles, accumulating overseas production and sales experience, which laid the foundation for subsequent global expansion. During the Loose Motor period, modified motorcycles were also exported overseas, with experience in localised product exhibitions in the US. From a corporate strategic direction, Fullgood Motor plans to promote its retro design concept and new energy technology to the global market in the future, but as of early 2026, no substantial overseas export data or clear overseas market cooperation agreements have been formed.
Looking ahead, Fullgood Motor will continue its differentiated positioning of "Retro Futurism," gradually advancing product matrix expansion and market scaling. During the 2025 Shanghai Auto Show, Fullgood revealed that it would continue to launch multiple retro‑styled new energy vehicles in the future, and planned to hold special exhibitions—such as at Nanjing Deji Plaza—at the end of 2025, continuously improving brand awareness and market penetration.
On product line expansion, Fullgood plans to successively launch multiple new‑era high‑end retro cars beyond the Fullgood Dolphin and Fullgood Rocket, covering four‑seat luxury convertibles and ultra‑luxury hardtop coupe sub‑segments. Cooperation with CATL on the CIIC integrated intelligent skateboard chassis provides key technical support for high‑end product development.
On production capacity and delivery, the first batch of SUMMER vehicles is planned to begin delivery in Q4 2025, with scale production expected by 2026. The 5,000 pre‑sale orders have preliminarily validated its market acceptance, and subsequent delivery rhythm and new model introductions will determine whether it can sustain itself in China's fiercely competitive new energy vehicle market.
On production base construction and industrial ecology, the Lishui District Investment Promotion Bureau has given high praise to the brand, stating that Fullgood Motor is promoting the upgrade of the regional industry chain to core fields such as intelligent chassis and vehicle‑grade chips, and has formed a complete industrial ecology covering three‑electric systems, intelligent connectivity, and lightweight materials. Nanjing's investment promotion and the accelerated layout of new energy vehicle industrial clusters will provide more policy and supply chain support for Fullgood Motor's future development.
Overall, Fullgood Motor is a design‑driven new energy vehicle brand with retro aesthetics at its core. Through an OEM model and supply chain collaboration, the brand effectively completed the leap from the "Loose Motor" era to the "Fullgood" brand via a light‑asset route. Currently, the brand's preliminary market order performance has been validated. Whether it can convert orders into long‑term scale sales, and whether subsequent high‑end products like the Rocket Big Rocket can gain market recognition, will determine whether Fullgood Motor can grow from a "niche design brand" into a commercially resilient, enduring new energy vehicle enterprise.
© 2024 Bitauto.com. All Rights Reserved.
Bitauto (www.yiche.com and www.bitauto.com) is one of the most visited automotive websites in China. We provide detailed info on Chinese car brands available in your area. Please note that the information provided on this website is based on publicly available data and is for reference only. It may not be fully updated or accurate at all times.
