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Dongfeng Nammi is a national pure electric professional brand under Dongfeng Motor Corporation Group, focused on the small pure electric car market. The brand was established in 2023 and is headquartered in Wuhan, Hubei. Its operating entity was formerly Dongchuang Zilian (Wuhan) New Energy Technology Co., Ltd. (founded on October 28, 2020), and was renamed Dongfeng Motor Nammi Technology Co., Ltd. in February 2023, launching independent brand operations as a secondary division of Dongfeng Company.
Grounded in the brand DNA of "national smart pure electric," Dongfeng Nammi targets the A0 and A00 pure electric segments with a "high‑quality national car" positioning. It is committed to delivering cost‑effective smart pure electric mobility solutions to young users and families through the principle of technology for all. Together with Dongfeng Aeolus and Dongfeng eπ, Dongfeng Nammi forms the "three‑horse carriage" of Dongfeng's new energy strategy, focusing on the small pure electric track and becoming China's first automotive brand dedicated exclusively to small pure electric vehicles.
Dongfeng Nammi's development trajectory reflects the strategic adjustments and resource integration during Dongfeng Group's new energy transformation.
Initial Establishment and Rapid Breakthrough (2020–2022). Dongfeng Nammi traces its origins to Dongchuang Zilian (Wuhan) New Energy Technology Co., Ltd., established on October 28, 2020. Created for the A‑class pure electric market, it leveraged cost‑effective products, rapid channel expansion, and an internet‑based new retail model to achieve a leap from 0 to 10,000 units within a year—making it the fastest passenger vehicle enterprise in Dongfeng Group's history to reach that milestone. On July 17, 2022, the premium small pure electric SUV Nammi BOX was launched. With precise positioning, it quickly became a dark horse in the industry, entering the top tier of domestic small pure electric SUVs, with full‑year sales across all models exceeding 35,000 units.
Brand Independence and Upgrade (2023–2024). In February 2023, Dongchuang Zilian was officially renamed Dongfeng Motor Nammi Technology Co., Ltd., launching independent brand operations as a secondary division of Dongfeng Company, making it Dongfeng Group's exclusive brand dedicated to the small pure electric segment. In August of the same year, Dongfeng Motor underwent an organisational restructuring, unifying Dongfeng Aeolus, Dongfeng eπ, and Dongfeng Nammi under the "Dongfeng" brand, with differentiated positioning alongside premium brand Voyah and Mengshi. Among them, Dongfeng Nammi is positioned as a "national pure electric professional brand," focusing on pure electric national cars and committed to technology inclusivity. In 2024, the brand's first strategic model based on the Quantum Architecture 3 platform—the Nammi 01—was launched, quickly opening up the affordable commuter market.
Integrated Operations and New Product Push (2025–Present). In 2025, Dongfeng Nammi entered a phase of dual‑track growth in products and strategy. In May, the second strategic model, Nammi 06, went global, gaining traction with its intelligent driving technology and accessible pricing. At the end of June, Dongfeng Motor further integrated the three brands—Aeolus, eπ, and Nammi—under the Dongfeng eπ management system, ending the previous state of them "fighting alone." In 2025, total sales of Epai Technology (covering Dongfeng eπ, Dongfeng Aeolus, and Dongfeng Nammi) reached 275,752 units, a year‑on‑year increase of 28.3%. In 2026, the Dongfeng Peugeot‑Citroën Wuhan plant officially took over production of Nammi 06, further strengthening capacity assurance.
Dongfeng Nammi has built a product portfolio centred on small pure electric cars. Its current main models include the Nammi 01 and Nammi 06, covering the 50,000 to 110,000 RMB price range and targeting the A0 and A00 segments.
Nammi 01 is Dongfeng Nammi's strategic opening model, positioned as a "trendy smart national car." The 2026 version launched in October 2025 with eight variants, priced at 58,800 to 88,800 RMB. It adds an "Elf Green" colour, using luxury‑grade "Chameleon" paint technology and nano‑level silane film primer for a refined, translucent jade‑like finish. It comes with Level 2 intelligent driving assistance, fully automatic parking, remote parking, and a 540° surround‑view system, earning a reputation as the "intelligence ceiling" among 100,000‑yuan‑class EVs.
Nammi 01 Cross is a crossover upgrade of the Nammi 01, launched at the April 2026 Beijing Auto Show in Pro and Ultra trims, priced at 83,800 and 88,800 RMB. It adopts a "Vitality Gashapon" design language, with dimensions of 4,066×1,810×1,570 mm and a 2,663 mm wheelbase—slightly larger than the Nammi 01—with interior space utilisation reaching 85%. The cockpit is upgraded to the Tianyuan OS 2.0 system with a Qualcomm Snapdragon 8155 chip, powered by a 70 kW single motor, with a CLTC range of 429 km.
Nammi 06 is Dongfeng Nammi's second strategic model, a pure electric small SUV launched globally on May 27, 2025, with five variants priced from 79,900 to 109,900 RMB. It features Dongfeng's "Tianyuan Smart Driving" system, including Highway NOA, city memory navigation assistance, and multi‑layer memory parking. The Ultra version is equipped with the "Tianyuan Smart Driving T100," jointly developed by Dongfeng and Zhuoyu based on the "Chengxing Platform," with an inertial‑guidance binocular vision system and end‑to‑end algorithms. Its 3C ultra‑fast charging technology can recharge from 30% to 80% in 18 minutes, and 5 minutes of charging adds 100 km of range. The model is offered in both left‑ and right‑hand drive versions, developed for the global market.
Dongfeng Nammi has experienced some fluctuations in the Chinese market in recent years. Historically, its predecessor, Dongchuang Zilian, achieved total sales of over 35,000 units across all models in 2022. In 2024, Nammi posted sales of 59,000 units, a year‑on‑year increase of 164.4%, though this figure included overseas markets and was largely driven by the single Nammi 01 model. In December 2025, Nammi 01 sold 3,196 units, with annual cumulative sales reaching 44,228 units.
Entering 2026, Dongfeng Nammi's domestic sales have been uneven. In January, total brand sales stood at 2,201 units; February at 1,532; March rebounded to 3,669 units (down 20.76% year‑on‑year), bringing first‑quarter cumulative sales to 7,402 units. Dongfeng Passenger Vehicle's official delivery figures, which include exports, showed that Nammi continued to perform well in March, with monthly deliveries of 6,789 units—up 247.3% year‑on‑year—and cumulative quarterly deliveries of 16,170 units, up 193.6%, underscoring the overseas market's significant contribution to the brand's overall sales. In May 2025, Nammi 06 pre‑orders surpassed 10,000 units in under an hour, and by the end of the month had exceeded 30,000 orders.
Dongfeng Nammi draws on Dongfeng Group's 50‑plus years of automotive expertise and the "Oriental Wind Rising" technology leap strategy to build a full‑stack technology system anchored by the new Quantum Architecture 3 platform, with Tianyuan Smart Driving and Tianyuan Smart Cockpit as its two wings.
New Dongfeng Quantum Architecture 3 Platform is Dongfeng Nammi's exclusive core technology base. This platform is the world's first national pure electric proprietary architecture independently developed by Dongfeng Company, offering four key advantages—ultimate space, ultimate safety, ultimate energy efficiency, and ultimate intelligent control—providing efficient, safe, and flexible support for small pure electric models. The platform also includes pre‑embedded expansion capabilities for next‑generation technologies such as in‑wheel motors, solid‑state batteries, and ultra‑fast charging.
Tianyuan Smart Driving System is Dongfeng Nammi's intelligence core. Jointly developed by Dongfeng Motor and Zhuoyu Technology based on the "Chengxing Platform," it features an innovative inertial‑guidance binocular vision system and end‑to‑end algorithms, enabling real‑time road condition recognition without reliance on high‑precision maps. The system supports Highway NOA, city memory navigation assistance, and other functions, achieving L2+ all‑scenario autonomous driving, and is set to bring high‑level intelligent driving to the 100,000‑yuan price point.
Tianyuan Smart Cockpit is powered by the Tianyuan OS operating system, with system boot‑up in under 2 seconds and voice interaction response time of 400 milliseconds—reaching industry‑leading levels. The Nammi 01 Cross has been upgraded to Tianyuan OS 2.0, featuring a 15.6‑inch 2.5K central display and a Qualcomm Snapdragon 8155 chip.
Three‑Electric Technology. Dongfeng Nammi is equipped with 3C ultra‑fast charging technology, capable of charging from 30% to 80% in 18 minutes, with 5 minutes of charging adding 100 km of range—significantly alleviating range anxiety for users.
Dongfeng Nammi's global expansion has moved quickly and delivered strong results. Its models are developed in both left‑ and right‑hand drive versions, with localization adaptation carried out to meet market demands in Europe, the Middle East, and beyond. Overseas customers are mainly concentrated in Europe, Southeast Asia, and South America, with Europe accounting for 65% of exports. Key export models are the Nammi 01 and Nammi BOX.
In the European market, the Nammi 01 ranked first among Chinese brands in the Dutch electric vehicle market for two consecutive months. In Belarus, after receiving its first order in June 2025, Dongfeng eπ Technology's Xiangyang plant rushed to fulfil four batches of orders, cumulatively reaching 4,000 units, with the single largest order standing at 1,500 units. In Africa, Dongfeng Import and Export Company customised the right‑hand drive Nammi BOX for South Africa, adopting a "platform trading company plus brand OEM" cooperation model and an overseas forward‑warehouse strategy. The first batch of 1,300 units set sail for South Africa in November 2025, entering Africa's largest automotive market. Following the launch of the Nammi 06, the brand plans to further expand overseas markets in the third quarter, steadily broadening its global footprint.
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