Cirelli

Brand Overview 

Cirelli Motor Company (CMC / Cirelli Motors) is a local emerging automotive manufacturing and trading brand headquartered in Milan, Italy. The brand was officially founded by Paolo Daniele Cirelli in 2023. The Cirelli family has deep historical accumulation in the automotive aftermarket, multi-brand retail, and motorsports. Cirelli's core brand positioning is "a fusion of global high-cost-performance supply chains and Italian refined modifications". Its business model is highly similar to Italy's DR Automobiles: importing complete prototype sets from major Chinese automotive manufacturers (such as Dongfeng Forthing, SWM, BAIC, Seres, etc.) in complete sets, conducting refined reprocessing and "Rebadge" in Italy in compliance with European regulations, and focusing on fuel, dual-fuel (gasoline/LPG Liquefied Petroleum Gas), and pure electric diversified ecosystems. In Europe, especially the Southern European compact and mid-to-large luxury SUV market, it breaks through with an extremely aggressive "price killer" posture.

Development History 

In 2023, Cirelli was legally registered in Milan. The founding team aimed to transform mature aftermarket LPG (Liquefied Petroleum Gas) modification technology into a standard whole vehicle product flow, thereby coping with the pressure of high fuel costs in Europe. In early 2024, Cirelli launched a huge initial product matrix covering compact sedans, multi-purpose SUVs, and pickups. However, during rapid expansion, there were brief authorization boundary frictions with Italian competitor DR Group due to supply chain overlaps. In 2025, with legal restrictions and international supply chain networks sorted out, Cirelli accelerated the "Italian Luxury Reimagining" strategy and established a standard integrated ASO distribution network in Italy. Entering 2026, Cirelli welcomed a major brand strategy iteration, officially announcing the deconstruction and reorganization of the 2026 new product line into three iconic lineages: Glossy Black Sport Line, Silver Practical Line, and Gold Bespoke Line. Its market sales share and brand acceptance recorded a significant rise in the European aftermarket.

Brand Matrix/Product Line 

Cirelli's product family in 2026 adopts an extremely simplified digital naming method (Series 1 to 8). Under the packaging of the latest three product lines, core flagship models include:

Cirelli 1 and Cirelli 3: The brand's entry-level and compact SUV mainstays. Among them, the 2026 Cirelli 3 is equipped with a 1.5-liter dual-fuel efficient engine, featuring a large panoramic sunroof and all-leather wrapped cabin, mainly originating from the Italian reshaping of the SWM (SWM G01) platform.

Cirelli 4 and Cirelli 5: High-performance fashion coupe SUV product line (based on Dongfeng Forthing T5 EVO / BAIC Magic Cube, etc., forward evolution). The 2026 Cirelli 5 is equipped with a 1.5-liter direct-injection turbocharged engine, with peak horsepower soaring to 177 hp, offering a 7-speed dual-clutch transmission (DCT) and exclusive windproof black exterior kit (Linea Black).

Cirelli 6 and Cirelli 7: The behemoth combination sweeping the mid-to-large large-space car market in 2026. Cirelli 6 won the title of "Most Competitive Mid-to-Large SUV of 2026" with an extremely high cost-performance ratio of about 22,800 Euros, while Cirelli 7 is positioned as a high-end 7-seater luxury multi-function MPV (prototype originating from Dongfeng Forthing Yacht), featuring full-row executive seats and a starry sky ceiling layout.

Cirelli 8 and others: Include rugged double-cab 4x4 pickups derived from the Dongfeng Fukang series, as well as high-end coupe models named Cirelli Sport Coupe.

Market Performance 

In the 2026 European passenger car aftermarket, Cirelli demonstrated strong survival wisdom and risk resistance capabilities. Against the backdrop of European inflation pressure and excessive premiums on traditional European luxury cars, Cirelli successfully targeted the blue ocean market of "high specification low price + ultra-low operating costs". Its new car main price range was firmly locked between 18,000 and 35,000 Euros, nearly 30% cheaper than same-class German and French competitors. Thanks to its ultra-high economy of the gasoline/LPG dual-fuel system standard across the range, Cirelli recorded explosive growth in Southern European countries like Italy and Spain where gas fuel is highly recognized. Third-party sales evaluation in May 2026 showed that Cirelli's market share climbing momentum in mid-to-large and family MPV sub-dimensions was strong, becoming an unavoidable price alternative for ordinary Southern European families when cross-border upgrading.

Core Technology 

Cirelli's core competitiveness in 2026 stems not only from the high redundancy of top Chinese supply chains in three-electric systems, chassis, and high-strength steel structures, but is also reflected in its local integration and tuning:

Bi-Fuel GPL (Gasoline/LPG Super Dual-Fuel System): This is Cirelli's absolute technical trump card based in Europe. Cooperating with Bosch and Italian local natural gas control giants, Cirelli completed vehicle-grade secondary fuel supply control algorithm integration on the basis of the 1.5T engine, achieving seamless free switching of the two fuels during driving. In LPG mode, not only did the operating cost per kilometer drop by nearly 40%, but the single trip comprehensive range can easily break through 1,000 kilometers.

China Smart Manufacturing Base Support: Such as the 2026 Cirelli 4 PHEV model, underlying directly equipped with efficient hybrid transmission and three-electric control technology provided by BYD, possessing 183 horsepower comprehensive explosion power.

Passenger Car Full Function Full Configuration: Cirelli rejects the "rough configuration" of traditional European entry-level cars. 2026 High-spec model (Linea Gold) comes standard with L2+ full-level advanced driver assistance systems, 360-degree HD panoramic streaming media image, keyless entry system, rear electric tailgate, and native support for Apple CarPlay and Android Auto intelligent human-machine interaction.

Overseas Layout 

Although Cirelli deeply integrates the blood of Asian manufacturing, its brand roots and highest standard quality inspection centers are all rooted in Italy (CMC Milan Headquarters). In sales channels, Cirelli in 2026 adopted a light-asset "fully entrusted multi-brand dealer network (Concessionarie Multimarca)" model, establishing over a hundred one-stop delivery and ASO after-sales guarantee centers on the Italian peninsula. At the same time, with the deepening of European borderless trade, Cirelli used Italy as a bridgehead, accelerating ground push penetration towards France, San Marino, Slovenia, and Mediterranean island countries, establishing a stable regional cross-border brand defense circle.

Future Outlook 

Facing the second half of 2026 and mid-2028 strategy, Cirelli has established a roadmap for "evolution from dual-fuel reshaping to pure electric autonomous intelligence". According to its 2026 newly upgraded roadmap plan, the brand will, on the premise of maintaining continuous supply of LPG fuel benefit models, further increase the distribution of Cirelli 2 BEV (Pure Electric Version) based on the 53.6 kWh battery pack. Cirelli plans to introduce more high-end embodied intelligence, plug-in hybrid pickups in the next three years, pushing its annual sales ceiling to new heights. Continuously in the European and even global aftermarket, using the unique model of "Italian aesthetics definition, global supply chain OEM", providing global consumers with a zero-anxiety high-order travel new paradigm that breaks industry monopoly profits.