CYBERSPACE

Brand Overview

CYBERSPACE is China's leading high‑end personalised customisation automotive brand, affiliated with Guangzhou CYBERSPACE Holding Co., Ltd. Founded in 2015 and officially established in 2021, the brand is headquartered in Guangzhou, Guangdong Province, and was founded by Liu Shulin. Guided by the core vision of "ensuring no two cars in the world are the same," CYBERSPACE focuses on full‑vehicle personalised customisation and innovative R&D, committed to customised mass production based on OEM mature models at the pre‑installation stage.

CYBERSPACE's business model is known as "horizontal vehicle manufacturing" (or "pre‑installation personalisation"). Rather than building vehicles from scratch, it collaborates deeply with OEMs, intervening at the product definition stage—redeveloping personalised custom components, performing engineering adaptation and production line transformation, and independently completing automotive design and sales. The brand name "CYBERSPACE" conveys a sense of transcending realistic boundaries, emphasising the fusion of technology, futuristic vision, and personal expression. Its slogan, "Define the Unchanging with Change (REDEFINE NORM)," advocates customised mass production through standardised automotive engineering solutions.

Founder Liu Shulin is a post‑1980s automotive culture enthusiast. In 2013, he travelled to Germany, Japan, and other countries to explore local automotive cultures. In 2015, he founded Hande Technology (the predecessor of CYBERSPACE), starting with automotive upgrade services. Through market validation, systematic process development, financing expansion, and other stages, CYBERSPACE has grown into a personalised customisation automotive brand with full‑link capabilities—including vehicle design, R&D, supply chain management, online and offline sales services, and quality assurance. It is a pioneer and practitioner of the concept and model of personalised customisation in the automotive industry.

Development History

CYBERSPACE's development can be roughly divided into three key stages: the industry exploration phase under Hande Technology, the brand breakthrough with the phenomenal Cyber Tank 300 debut, and the large‑scale expansion phase of brand matrix construction and channel development.

Hande Technology and Industry Exploration (2015–2020). In 2015, CYBERSPACE's predecessor, Hande Technology, started as an automotive upgrade brand. It secured the China general agency for the foreign power upgrade brand PP‑PERFORMANCE, organised teams to participate in the CDRC FAST4WARD drag racing competition certified by the China Automobile Federation, added design and R&D departments, and became a partner of Li Auto Mall. Subsequently, the "Night Owl Channel" team launched the original automotive culture programme "Direction Dare." Liu Shulin showcased personalised design concepts for four different models in the programme, which attracted the attention of several automakers after airing. The industry practice and cultural exploration of this period laid the foundation for CYBERSPACE's transition from "car modifying" to "car building."

Brand Establishment and Phenomenal Product Debut (2021–2022). In April 2021, the first co‑created personalised mass‑production model—the Cyber Tank 300—debuted at the Shanghai International Auto Show. The limited edition of 3,000 units sold out in 14 minutes, quickly becoming a phenomenon in the Chinese automotive market. In November of the same year, the Cyber Tank 300 won the International CMF Design Award Supreme Gold Prize. In October 2022, CYBERSPACE's self‑developed forged wheels passed three major strength tests, becoming the industry's first wheel product to obtain CATARC LM certification. In November 2022, the second limited edition model—the CYBERKNIGHT Cyber Knight—was released for pre‑sale, limited to 7,000 units, and began nationwide delivery in June 2023. CYBERSPACE completed a $10 million Series A financing round in September 2021, providing financial support for subsequent product development and market expansion.

Product Matrix Expansion and Brand Scaling (2023–Present). In January 2023, the first activity mother vehicle—CYBERNOAH Cyber Noah—made its debut. In April, CYBERSPACE and Great Wall Poer jointly launched China's first co‑created 6x6 pickup, the CYBERP!CKUP, breaking the monopoly of foreign brands in this field, involving modifications to more than 1,200 parts on the original models. That same year, the brand secured over 200 million RMB in total financing from Pre‑B and Pre‑B1 rounds, with investors including Hanrui Capital, Haizhu City Development Group, Yuexiu Industrial Investment, SuiKai Investment, and Wanlian Tianze. In June 2023, the first six CYBERSPACE Experience Centres—CYBERBOX—opened in Beijing, Xi'an, Wuhan, Guangzhou, Chengdu, and Shanghai. In September of the same year, the company headquarters moved to Haizhu District, Guangzhou, more than tripling its floor space. The team grew rapidly from 40 to 240 people. In the second half of 2023, CYBERSPACE received cooperation invitations from nearly 50 automakers.

Since 2025, the brand has further expanded its partnership map, jointly launching the Super V23 Cyber Edition with Chery iCAR, exploring the new energy personalised customisation space. In 2026, CYBERSPACE plans to launch new collaborations and release new cars with WEY. CYBERSPACE is gradually evolving from a product system centred on the Tank brand to a personalised customisation matrix spanning multiple brands and categories.

Product Lineup

CYBERSPACE operates on a "horizontal vehicle manufacturing" model, creating personalised customised mass‑production models through collaboration with partner automotive platforms. As of early 2026, the brand's product portfolio covers off‑road SUVs, 6x6 pickups, activity mother vehicles, automotive lifestyle kits, and other business segments.

Core Collaborative Models: The Cyber Tank 300 is CYBERSPACE's first model and the brand's starting point—a phenomenon in its own right. Built on the Great Wall Tank 300 off‑road vehicle, it features a silver‑white dual‑tone exterior, integrated roof platform, nitrogen shock absorbers, and chassis reinforcement components, among other design and engineering enhancements. It is powered by a 2.0T engine paired with an 8‑speed automatic transmission and equipped with L2‑level intelligent driving assistance. Limited to 3,000 units, it sold out in 14 minutes, with all units delivered. The Cyber Knight was released in November 2022, based on the Tank 300 and limited to 7,000 units, with an official guide price of 338,000 RMB. It features front and rear dual‑carbon integrated roof platform, tuned chassis, carbon fibre steering wheel, and custom wheels, along with a CYBERSPACE sound system. The CYBERP!CKUP is China's first co‑created 6x6 pickup, jointly launched by CYBERSPACE and Great Wall Poer. It debuted at the 2023 Shanghai International Auto Show as the brand's third personalised mass‑production model. The exterior uses the family‑style bright silver design, with white microfiber leather and matte silver electroplated interior, carbon fibre engine cover, and ladder frame. Its launch has been postponed to within 2026.

Automotive Lifestyle and Cultural Product Line: The CYBERNOAH Cyber Noah is CYBERSPACE's first "activity mother vehicle," debuting at the 2023 Kashi Coffee Culture Festival. The series is themed around exploration and residential travel, representing an important product line for the brand's extension into circle culture and travel lifestyle. PLAY.STH is the personalised customisation accessory sub‑brand released by CYBERSPACE in 2023, offering products including forged wheels, magnetorheological shock absorbers, and off‑road kits. The CYBERSPACE CR Series forged wheels obtained CATARC/LM certification in 2022, becoming the industry's first customised wheel product to achieve this certification.

Cross‑Brand Collaboration and New Energy Expansion: In 2025, CYBERSPACE and Chery iCAR jointly created the iCAR V23 CYBERSPACE Cyber Edition, designed around the "urban light travel SUV" concept, featuring factory‑original matte silver paint and an "Illusion White" interior. This version is currently in pre‑launch testing, marking CYBERSPACE's initial entry into the new energy space. In 2026, CYBERSPACE plans to launch new collaborations with the WEY brand, with new models expected to be unveiled at the Guangzhou Auto Show. The brand initially aimed to have at least seven models on sale simultaneously by 2025. While progress has slowed due to production scheduling and market rhythm factors, the direction of multi‑brand, multi‑category product development continues to move forward.

Market Performance

CYBERSPACE's market performance is anchored by the sales data of the Cyber Tank 300. By the end of 2022, cumulative deliveries of the Cyber Tank 300 had reached 3,000 units—all sold out. The high demand under a limited‑release model surpassed the sales performance of many traditional models, establishing a benchmark case for the personalised customisation model in China's automotive industry. Following the nationwide delivery of the Cyber Knight in June 2023, it has built a stable user base in the high‑end customised off‑road niche market. Prior to 2026, the CYBERP!CKUP had not yet gone on sale, and no public sales data was available. While CYBERSPACE's overall limited‑release volumes remain relatively small, its high‑unit‑price customised products have kept revenue leading in the customised modification niche track.

In terms of user influence, the brand has cumulatively gained the recognition and affection of over 400,000 users, the majority of whom are online bookers, real‑name identity‑verified enthusiasts, and community followers. On the channel front, the first six CYBERBOX experience centres opened in June 2023, and the brand announced plans to expand its channel network to 100 dealers in 2024.

On the financial and financing front, CYBERSPACE's total financing exceeded 200 million RMB, with investors including Jingwei China, Hanrui Capital, Haizhu City Development Group, Yuexiu Industry Fund, SuiKai Investment, Wanlian Tianze, and others. The brand has not disclosed full‑year operating revenue or net profit figures for 2023–2025. Guangzhou CYBERSPACE Technology Co., Ltd. was listed on the dishonest judgment debtor list in September 2025, with associated judicial cases and enforcement records.

Core Technology

CYBERSPACE's technology system is built on full‑link pre‑installation personalised customisation capability, encompassing independent product development processes, national standard engineering adaptation, regulatory compliance certification, and other systematic R&D directions.

Standardised Engineering Solutions and Customised Mass‑Production Technology. CYBERSPACE does not simply modify the appearance of mass‑production vehicles; rather, it plans and designs jointly with automakers at the product BOM stage, manufactures according to pre‑installation standard production processes, and strictly follows automotive‑grade standards. The full chain includes jointly selecting the base model, product definition, design drawing output, prototype production, personalised component development, engineering verification, production line transformation, supply chain coordination, small‑batch mass production, and large‑batch delivery. On the production side, the brand focuses on high‑end design and engineering adaptation, while physical assembly manufacturing is integrated into the smart production lines of partner factories.

Material Craftsmanship and Quality System. CYBERSPACE products incorporate innovative materials, including carbon fibre, forged aluminium alloy, microfiber leather, and matte electroplated materials. Engine covers, ladder frames, and other core exterior parts use carbon fibre composite materials to reduce vehicle weight and enhance visual recognition. The CR01/CR02/CR03 forged wheels passed rigorous three‑major‑strength‑test verification and CATARC/LM certification, becoming the industry's first wheel products to obtain this certification.

Powertrain Integration. CYBERSPACE's first 6x6 pickup, the CYBERP!CKUP, is equipped with a 3.0T twin‑turbo V6 engine paired with a P2 motor hybrid system, matched with a self‑developed 9‑speed automatic transmission and a BorgWarner TOD+MLock intelligent transfer case. It delivers a combined maximum power output of 380 kW (517 HP) and peak torque of 750 N·m. It features intelligent six‑wheel‑drive mode and low‑speed six‑wheel‑drive mode, equipped with equivalent five‑lock differentials and six nitrogen shock absorbers, supporting a CLTC pure electric range of 110 km. In models such as the Cyber Tank 300, the Great Wall original powertrain is retained, while custom wheels, nitrogen shock absorbers, chassis reinforcement kits, and other upgrades improve both off‑road and on‑road performance.

Smart Cockpit and User Interaction. CYBERSPACE provides sound quality tuning and cockpit atmosphere optimisation for production models. The Cyber Knight is equipped with a CYBERSPACE‑branded exclusive sound system. Going forward, CYBERSPACE plans to deepen collaboration with partner OEMs in smart cockpit and in‑vehicle interaction systems to continuously enhance the intelligence level of customised models.

Global Footprint

CYBERSPACE currently focuses on meeting the personalized customization needs of Chinese car consumers, and there is no public information showing that it has systematic overseas market expansion plans or export delivery records.. CYBERP!CKUP showed signs of attracting international attention during the prototype testing stage, and 6-wheel pickups have a certain user base in the overseas market customized automotive ecosystem.. The brand is currently in the process of expanding the depth and breadth of the Chinese market, and substantial layout in overseas markets has not yet started.

Future Outlook

2026 is the stage for deep implementation of CYBERSPACE's product planning and industry model. The brand focuses on three strategic directions: multi-brand cooperation matrix construction, channel system expansion, and new energy sector in-depth layout.

In terms of product cooperation, CYBERSPACE's previous successful cooperation with Great Wall Tank Brand will continue to serve as the brand's core product ecosystem.. Since the two parties reached a strategic partnership in 2023, they will jointly explore more possibilities for car series and customized products in the personalized automotive field.. CYBERP!CKUP debuted at the 2023 Shanghai Auto Show is expected to be officially launched in 2026.. In addition, the brand's new cooperation with WEY will be further disclosed within 2026, providing richer customized solutions.. The 2025 V23 Cyber Edition cooperation with Chery iCAR is still advancing the launch rhythm confirmation, and continuously optimizing in the engineering and regulation testing links before mass production.. By 2026, CYBERSPACE has completed the expansion leap from the single cooperation platform of Tank 300 to multi-brand and multi-type product lines.

In terms of brand channels, CYBERSPACE is advancing the nationwide layout of CYBERBOX offline experience centers.. The first batch of 6 centers first started in 6 cities such as Beijing and Shanghai in 2023. The brand plans to expand the experience network in a dual-way manner of direct operation and collaborative dealers, allowing users to have more intuitive contact and customization of personalized automobiles.

In the new energy field, with the emergence of iCAR V23 Cyber Edition, CYBERSPACE has preliminarily accumulated product design and engineering technology experience in new platforms and electric vehicle customization.. In the future, personalized customization models driven by pure electricity have the potential to inject new design elements in energy management strategies, chassis layout, smart cockpit links, etc.. With the continuous rise of demand for high-performance, good-looking electric drive brands in the Chinese new energy market, CYBERSPACE is expected to explore customized roads together with more new energy host factories.

In the long run, CYBERSPACE will continue to take products as the core, continuously build the three core barriers of "High-end Supply Chain, Global Operations, Service-oriented Terminals", and promote the evolution of personalized automobiles from "Small Batch Handmade" to "Industrial Customization".. The brand will also continue to collect diverse user aesthetics and usage preferences, realizing the ultimate brand vision of "Mass Production is Personalization" and "Making every car in the world different".