ORA is a new energy brand of the Great Wall Motor, officially founded in 2018. It is an important step for GWM to separate its new energy business for independent operations. In order to completely get rid of the stereotyped thoughts of fuel vehicles modified into electric vehicles and building vehicles by policy, ORA has launched China's first exclusive platform for electric vehicles--ME platform--on the occasion of the brand release. The ORA models are mostly targeted at female consumers. With R&D and design teams from Germany, Austria, the United States, Japan, South Korea and other regions, it strives to produce safe, reliable and delightful electric vehicles.