BYD named Brand of the Year at 2026–2027 World Branding Awards, now in over 120 markets

BYD has been named Brand of the Year in the automotive category at the 2026–2027 World Branding Awards, held on 3 November 2026 at Hampton Court Palace in London. The award also recognises BYD at the Global Tier level, highlighting its growing presence and influence in international markets.

Global Tier recognition

Organised by the World Branding Forum, the World Branding Awards recognise leading brands across different markets. The selection process goes beyond sales figures, taking into account brand valuation, consumer market research and public online voting to assess a brand's reputation and influence.

The Global Tier is reserved for international brands operating in at least 10 countries across at least three continents. This distinguishes it from awards recognising brands within a single country or region. BYD's recognition at this level reflects the scale of its international operations.

BYD Executive Vice President Stella Li said that the brand's growth is built on earning customer trust through technologies that deliver practical benefits in everyday life.

She added that the international recognition would encourage BYD to continue innovating and working with global partners to make sustainable mobility solutions accessible to more people.

Dual-track strategy

According to BYD, its new energy vehicle business now spans more than 120 countries and regions, with a line-up covering both battery electric vehicles (BEVs) and plug-in hybrid electric vehicles (PHEVs).

The company continues to invest in batteries, electric motors, electronic control systems and automotive semiconductors. Its Blade Battery and Super Hybrid DM-i technologies are among the key foundations of its current new energy vehicle line-up.

By offering both fully electric and plug-in hybrid powertrains, BYD aims to cater to the different mobility needs of consumers across markets while expanding its international reach.

Global brand growth

BYD said the Global Tier recognition at the World Branding Awards marks another milestone in its international growth. The company plans to continue focusing on technological innovation and developing safer, more efficient new energy vehicles, while pursuing its global vision of Cooling the Earth By 1°C.