MINI

Born in 1959 in the UK, MINI is an iconic British brand celebrated for its compact design, go‑kart handling, and distinctive personality. The original Mini, designed by Sir Alec Issigonis, became a cultural icon of the 1960s. Since its acquisition by BMW in 1994, MINI has evolved into a premium urban lifestyle brand, offering the Hatch, Countryman, Clubman, and Convertible. In 2020, MINI introduced its first production EV—the Cooper SE—marking the start of its electric journey. Guided by "Big Love," MINI embraces sustainable mobility, with a commitment to becoming fully electric by 2030. The brand also pioneers circular design through the MINI Vision Urbanaut concept. With a vibrant global community and a strong presence in Europe, Asia, and the Americas, MINI continues to deliver individualistic, fun, and eco‑friendly driving experiences for modern city dwellers.