Double Growth in YoY and MoM! Yueda Kia June Sales Reach 25,791 Units

    Recently, Yueda Kia announced June 2026 sales of 25,791 units, a 15.8% increase month-over-month and an 11% increase year-over-year. Monthly sales have broken through 20,000 units for three consecutive months, with cumulative sales from January to June reaching 118,114 units. In the first half of this year, facing the pressure of an overall downward trend in the automotive industry, Yueda Kia firmly implemented the 'In China, For China' strategy. Through measures such as strengthening brand image, enhancing product competitiveness, expanding service channels, and optimizing user experience, it achieved double-digit growth in sales year-over-year and month-over-month for two consecutive months, demonstrating a steady development momentum and strong corporate resilience.

Meanwhile, facing the pressure on the global automotive market, Kia global sales reached 295,720 units in June, with cumulative sales for the first half of the year reaching 1,630,988 units. Sales grew by 2.7% year-over-year against the trend, setting a new high for the first half of the year! Among them, Sportage and Seltos ranked first and second globally for Kia single-vehicle sales with 303,203 units and 177,148 units respectively.

Currently, the 2026 USA/Canada/Mexico World Cup is in full swing. As an official partner of the International Federation of Association Football (FIFA) for nearly 20 years, Kia not only sponsored 660 operational vehicles for this event but also brought a 'World Cup Co-branded Gift' to Chinese consumers: Before July 31, consumers who visit the store for a test drive can participate in a lucky draw to win purchase vouchers worth up to 5,000 yuan, Kia x World Cup x Adidas merchandise sets, and other prizes; sharing the test drive experience also grants a limited edition Kia x World Cup x Adidas official football. Meanwhile, Kia also provided a 2,500 yuan purchase tax subsidy for the new Sportage, K3, and Stonic 3 'One Price' models, and gifted 2,000 yuan fuel cards/electricity cards to customers such as college graduates, newlyweds, families with newborns, as well as educational staff, medical and nursing staff, and media practitioners, showing full sincerity towards Chinese consumers.

It is worth mentioning that as a partner of the International Federation of Association Football (FIFA) for nearly 20 years, Kia holds the exclusive right to select official ball boys/girls globally. For this World Cup, Kia selected 104 teenagers aged 10 to 14 from around the world to serve as ball boys/girls. On July 3, the 2026 USA/Canada/Mexico World Cup knockout stage hosted the Spain vs. Austria Round of 16 match at the Los Angeles Stadium. Amid the deafening cheers of tens of thousands of fans, 11-year-old Liu Shuying, as the only official ball girl for the Chinese delegation in this World Cup, stepped onto the green field alongside world-class players and handed the match ball to the referee personally.

In the first half of this year, from the nationwide 'One Price' car purchasing policy launched at the beginning of the year to multiple benefits such as fuel card subsidies and purchase tax reductions landing successively, Yueda Kia continuously rewarded Chinese consumers with super-value car purchasing schemes, effectively lowering the threshold for consumers to buy cars, making prices more transparent and car purchasing more worry-free. Thanks to a series of super-value car purchasing policies, the sales of many Kia star models increased significantly compared to the same period last year. This also confirms that Kia's reliable global quality, excellent driving and riding comfort, and superior fuel economy are winning the recognition and trust of more and more Chinese consumers.

In addition to actively integrating global top-tier event resources, Yueda Kia also deepens its cultivation of local Chinese sports events. In the first half of this year, Yueda Kia has sponsored the Yancheng Marathon for 6 consecutive years and has been the main sponsor of the 'Su-Chao' Yancheng team for 2 consecutive years. It not only provided all-around support for local Yancheng events but also organized official volunteer care shuttle fleets, invited children from special groups to watch Su-Chao matches, and planned the 'Little Ball Boy Fulfilling Dreams Program'. It also created exclusive experience activities for car owner families such as free event viewing, factory tours, and new car test drives, extending the brand's warmth to every participant both on and off the field, continuously conveying a positive and warm brand image.

In terms of products, Yueda Kia integrates Kia's global quality and China's intelligent technology advantages, using high-quality, high-intelligence, and high-value products to respond to the diverse expectations of Chinese users for quality travel. In April this year, the new Kia Sportage, known as the 'Global Urban SUV Pioneer' with cumulative global sales exceeding 8 million units, was launched. The new car inherits the reliable quality of the 'Sportage' 33-year history and 5 generations of models, comprehensively improving in dimensions such as styling design, space experience, intelligent technology, and safety configuration. The 'Renewed One Price' starts as low as 109,900 yuan, and the main-selling model 1.5T Luxury Edition 'One Price' is only 124,900 yuan. Compared to the old model, it achieved upgrades in 13 configurations, further meeting the Chinese users' needs for more comfortable and intelligent travel.  

It is worth noting that the new Kia Sportage has been on the market for over 100 days and still maintains the excellent record of 'Zero Customer Complaints' in new car quality. This not only confirms its robust product quality but also highlights the globally leading manufacturing standards and quality control strength of Yueda Kia's Third Factory in Jiangsu. As a core global production base for Kia, Yueda Kia's Third Factory fully benchmarks against international first-class manufacturing standards, introducing advanced tools such as Kia's Global Quality Management System (GQMS), MES Manufacturing Execution System, and IQIS Production Completion System, building a full-lifecycle quality management system covering R&D, manufacturing, and after-sales. Relying on embedding strict quality control standards throughout the entire production process, at the '2026 China Automotive Product Quality Trend Symposium' jointly hosted by Chezhiwang and Kairuisi Consulting, Yueda Kia's Third Factory was awarded '2025 Automotive Quality Excellent Factory', highlighting its benchmark status in manufacturing quality among joint venture automakers.  

It is also worth mentioning that on June 5, in the Israeli '2026 Car of the Year' evaluation, the new Kia Sportage beat the competition to win the 'Compact SUV of the Year' award, once again confirming its comprehensive product value advancement and leading product strength at its level!  

In terms of channel construction, Yueda Kia persists in promoting the expansion and improvement of terminal channels, continuously deepening cooperation with large dealer groups represented by United Crown, Blue Pool, Jiangsu Zhixing, Guoao, Zhongchi, etc., constantly strengthening the service network and promoting standard service downscaling. In the first half of this year, Yueda Kia partnered with partners to add 28 new outlets. Especially the first global SI 2.0 standard flagship store built by Kia and Changjiu Group in Guangxi this April not only filled the gap in high-quality travel services in the Guangxi region but also brought an efficient and convenient comprehensive service experience to local users.

For a long time, Yueda Kia has always regarded customer service as the cornerstone of brand long-termism. In the first half of this year, relying on globally unified high-quality service standards, Yueda Kia continuously optimized the service ecosystem covering pre-sales, in-sales, and after-sales stages, creating a high-quality service experience throughout the full lifecycle. In pre-sales and in-sales stages, Yueda Kia optimized customer experience around key touch points such as in-store experience, test rides, and signing and delivery contracts, gaining widespread trust from consumers and authoritative industry institutions. In the J.D. Power (Jun Di) released 2026 China Car Buying Customer Experience Index Study SM (PXI), Kia scored 806 in car buying customer experience, ranking fourth among mainstream traditional energy brands and second among joint venture brands, ranking in the top five mainstream brands and top two joint venture brands on the list for three consecutive years, demonstrating deep accumulation and leading strength in user service and car buying experience.

(Source: J.D.Power China Car Buying Customer Experience Index Study SM (PXI))

In the after-sales service field, Yueda Kia continuously brings more efficient and high-quality service experiences for users around service management system upgrades, service quality control optimization, and service facility implementation. At the same time, by regularly holding service consultant skills competitions and repair technician skills competitions, Yueda Kia continuously improves the service level of the service team through the method of 'using competitions to promote skills, upgrading services'. At the 12th Kia Global Skills Competition held this year, repair technician Guo Wenlei from Jinwantong Shop in Jinan won the comprehensive silver award of the competition, fully demonstrating the solid professional foundation and excellent service ability of Yueda Kia repair technicians.

  In the first half of this year, Yueda Kia continued to consolidate the development trend of simultaneous domestic and foreign sales, continuously expanding global export business. As of now, Yueda Kia has cumulatively exported over 617,000 vehicles, with export sales breaking through 6.79 billion US dollars, building an export matrix composed of 6 models including EV5, Sportage, Seltos, K5, Sonet, and Morning, covering 91 countries and regions globally such as Australia, Mexico, Saudi Arabia. Engine exports were also impressive, exporting 7,491 units in June, with cumulative exports of about 531,000 units, sold to countries such as Russia, Czech Republic, Slovakia, South Korea, Vietnam, Malaysia, India, Kazakhstan, Turkey.  

In addition, in the environment of overall volatility and adjustment in the automotive industry, Yueda Kia firmly implements the long-term development concept of 'people-oriented', focusing on building a corporate and employee harmonious symbiosis, two-way empowerment workplace culture. At the Jiangsu Provincial Corporate Culture Excellent Achievements Release Conference held in April this year, Yueda Kia won the 'First Prize of 2024-2025 Jiangsu Provincial Corporate Culture Excellent Achievements' with the project 'Building a New Engine for Communication, Achieving Cultural Aggregation and Leap', thanks to systematic innovation and excellent results in the field of corporate culture, becoming a benchmark model for joint venture corporate culture construction.

Deeply cultivating the Chinese market for 24 years, Yueda Kia has cumulatively earned the trust of over 6.85 million users. In the future, Yueda Kia will firmly implement the 'In China, For China' development strategy, continuously improve in dimensions such as brand value, product quality, channel network, and service experience, bringing travel experiences far exceeding expectations for more Chinese consumers.

-The End-