On June 13, 2026, at Hall N8 of the Chongqing International Expo Center, the Changan Mazda booth was bustling with visitors.
The classic legendary sports car MX-5, global strategic new energy models MAZDA EZ-6, MAZDA EZ-60, and the April-launched EZ-60 Year of the Horse Edition were lined up in a row.
On the booth's backdrop wall, the five characters "Still Mazda" stood out prominently.
This is not a nostalgic slogan, but a solemn declaration: In the new energy era, Mazda remains the Mazda that pursues driving pleasure and adheres to quality standards.
However, its stage has extended from fuel tracks to the global electric racing arena.
Global Car Power: From Chongqing Made, Driving to the World
Amidst joint-venture automakers adjusting their China strategies, Changan Mazda has taken a unique path – making China the source of Mazda's global new energy.
Wu Xuxi, Executive Deputy General Manager of Changan Mazda Auto Sales Branch, clearly stated at the auto show: "Changan Mazda has become Mazda's global new energy vehicle design, R&D, manufacturing base and export center. We solemnly promise that every Mazda new energy user owns a true global car."
This is not self-praise, but a fact backed by a hardcore performance report.
On the design front, EZ-6 won the "2026 World Car of the Design" award, becoming the first Chinese new energy model to receive this honor. EZ-60 went further to win 8 world-top design awards, becoming the only SUV globally to achieve this simultaneously. Based on Mazda's proud "Kodo" design language, new energy models use the lines and proportions of the electrification era to reinterpret the fusion of Eastern aesthetics and sportiness.
In terms of safety, both models were built strictly according to the China-Europe Dual Five-Star standards. EZ-6 has already secured 5 authoritative safety certifications such as C-NCAP, E-NCAP; EZ-60's battery safety meets the new national standard and European standard in advance. More noteworthy is Changan Mazda's promise to all new energy users "Lifetime battery spontaneous combustion compensation, no mileage limit, no owner limit" – this confidence comes from high self-confidence in its own technology.
In terms of handling, at the China New Energy Vehicle Rally Championship, EZ-60 took the SUV Group Championship in circuit racing and the Overall Runner-up in rally racing. At the auto show, Changan Mazda owner and champion driver Ji Hao shared his experience: In the 6-day 910-kilometer devilish schedule, he drove a factory-original unmodified pure electric EZ-60. Facing competition from the vast majority of extended-range/pHEV participant vehicles, he finally broke through from 27 brands and 100 participating cars relying on extreme quality stability and "Jinba Ittai" tuning. This is not laboratory data, but extreme verification on a real track.
Currently, Changan Mazda has successfully obtained whole vehicle certification for the three major markets of the European Union, the United Kingdom, and Australia, becoming the first joint-venture new energy automaker domestically to obtain all three certifications simultaneously. At the end of May, over 80 overseas dealers from Europe, Australia, and Thailand specially visited the Nanjing factory, giving high praise to the production process and quality control system. Overseas sales and pre-sales of EZ-6 and EZ-60 continue to trend positively, while in the domestic market, EZ-60 has held the title of joint-venture new energy mid-size SUV sales champion for 7 consecutive months.
"User+" Mindset: From Product Delivery to Emotional Resonance
If global car power is Changan Mazda's hard skill, then the "User+" mindset is its soft power. In Changan Mazda's view, 5 million Chinese users are not consumers, but partners in brand development and co-creators of value.
In 2026, Changan Mazda launched a series of user co-creation activities, building a full-dimensional, full-lifecycle user ecosystem.
The "Wish Journey" launched at the beginning of the year, with the two-way rush of "user wishes, brand assistance", let Changan Mazda truly walk into users' lives. Some users wished to take aging parents to see the sea once, the brand assisted in planning the itinerary; some users hoped to build a book corner for children in mountainous areas, the brand coordinated resources to implement. Behind every wish is a unique emotional connection between the user and Mazda.
The cumulative 11 issues of "Owner Story Collection" have become a showcase window for Mazda fan spirit. Here are public welfare experts who have donated to poor primary schools for 7 consecutive years, love leaders who have organized car owner clubs to care for special children for 4 consecutive years, and sweet couples who met and got to know each other because of Mazda. These real and vivid stories constitute the most moving background color of the Changan Mazda brand – it is not a cold industrial product, but a partner carrying the life memories of countless people.
The "Joy Mazda Creator" and "Citizen Agent" plans have built a platform for users to co-create brand value. Since the launch of the event, a large number of Mazda fans have emerged who record ownership life with lenses and transmit product value through word-of-mouth. "Post-00s" EZ-60 owner Sun Jingyi shared her feelings at the auto show: "Usually busy with work, but I can use spare time to share driving feelings. I am a newbie, participating for the first time, but whether it is car friends or Changan Mazda staff, they will do their utmost to help me. If you are a Mazda owner, like sharing, and love making friends, welcome to join Joy Mazda Creator."
More noteworthy is the "Green Seedling Plan". The second season activity officially launched in May is gradually entering top universities across the country, deepening exchanges with young students on Changan Mazda's practical results in design, driving control, safety, intelligence, and other fields. The simultaneously launched EZ-60 National University Modification Design Competition not only provides opportunities for excellent works to come true creatively, but also opens summer practice and internship quotas to the broad mass of young students. This leap from "selling cars" to "educating people" highlights a responsible brand's profound thinking about the future of the industry.
The practice of social responsibility also cannot do without users' active participation. Since 2015, Changan Mazda has cumulatively donated and built 12 Hope Primary Schools in Yunnan, with a total investment exceeding 10 million Yuan, benefiting tens of thousands of teachers and students. In June, Changan Mazda launched the "Every Kilometer Has Kindness" public welfare action again, converting every user's trip into a public welfare fund, all used to improve the learning and living conditions of Hope Primary Schools. Let love be transmitted on the wheels – this is not an empty talk.
618 Mid-Year Big Sale: Making "Still Mazda" Accessible
Leveraging the Chongqing Auto Show opportunity, Changan Mazda simultaneously launched the "Enjoy Summer Scenery, Joyful 618 Major Promotion" event. From now until June 30, all series models offer heavyweight purchase gifts: Up to 17,000 Yuan replacement factory subsidy and 20,000 Yuan trade-in national subsidy, purchase designated models gift 7,999 Yuan exclusive set (factory charging pile + Longma Sun Film + TPE floor mats/trunk mats), enjoy 0 down payment 5-year low interest (annual fee rate 1.99%) and 7,999 Yuan lifetime zero combustion rights.
Additionally, all users who test drive new energy models at the store can receive the National Intangible Cultural Heritage Jinling Gold Foil. This detail is worth pondering – integrating traditional culture elements into the car buying experience is both humanistic care for users and a response to the brand's "Eastern Aesthetics" gene.
For consumers waiting to see the new energy SUV market, EZ-60's 7-month sales champion status has already proved market recognition; and for those users who still miss the pure driving pleasure represented by MX-5, Changan Mazda has given an answer with its handling performance in the new energy era: The soul of driving pleasure has never changed, only the power form is evolving.
Writing at the End: Still Mazda, Still Worth Looking Forward To
Looking back from the 2026 time node, Changan Mazda's new energy transformation path is gradually becoming clear. It is not simply adding batteries to fuel cars, nor completely copying the intelligent electric solutions of China's local brands, but taking a unique path of "Mazda Core + Global Standards + Chinese Efficiency".
In design, maintain the purity and premiumness of "Kodo" aesthetics; in handling, stick to the "Jinba Ittai" brand soul; in quality, benchmark the strict China-Europe Dual Five-Star standards; in service, practice the "User+" long-termism; in responsibility, continue to cultivate public welfare.
"Still Mazda" has never been a slogan. It is the engine roar when winning on the EZ-60 track, the smiling face when users realize their dreams in the "Wish Journey", the clear reading sound of Hope Primary School children, and the moment when the corners of every Mazda owner's mouth involuntarily rise when stepping on the accelerator pedal.
In the future, Changan Mazda will continue to build every product with global standards and connect every user with sincerity. From June 13 to 21, Hall N8 of the Chongqing International Expo Center, this unique charm belonging to Mazda is waiting for more people to experience it firsthand.
