Two Years, Two Years: Shattering the Global Record for the Fastest Million Unit Sales Speed

I've worked in the auto industry for 20 years, haven't been convinced by many "bestsellers", but this time counts as one

Let me set the scene first. On November 6th, Hangzhou, Geely Galaxy hosted a Global User Music Carnival, and also held a "Million Milestone" celebration for Xingyuan. To be honest, this "Press Conference + Concert + Fan Event" triple combo setup, I've seen too many of these in recent years, usually meaning two things: either the product is genuinely good, or they feel insecure inside and need the hype to cover up.

This time, Xingyuan belongs to the former category.

Let's talk about that number that left me stunned

Listed in October 2024, it took 24 months—exactly two years—to break 1 million units, averaging less than one minute to sell a car. What's a minute like? You haven't even sat in the dealership seat warm enough before the tea cools down, while others have already driven their new cars away. Globally, the New Energy Vehicle that achieved 1 million sales the fastest is this one. This isn't me hyping it, the accounts speak for themselves.

And it's not the "firework-type" competitor that sprints hard one month then fizzes out the next. In 2025, it took the Best-Selling Vehicle Award across all categories in China; in the first half of 2026, it sold 249,418 units, a 21% year-over-year increase, continuing to be the best-selling car in the Chinese market. The second half was even crazier: August and September saw single-month sales break 60,000 for two months in a row, October hit 70,000 directly, refreshing its own single-month record again. Pay attention, the "Sales Champion" tag has no qualifiers—no brand limit, no fuel type limit, no class limit. It lines up with fuel-powered, joint-venture, and luxury cars, standing at the front. Doing this in an A0-class small car is quite rare.

When selling abroad, it didn't falter either

Australia, UK, France... now it has reached over 30 countries globally. From January to June 2026, it ranked second on China's export list for New Energy Hatchbacks. Let me read out a few highlights from its overseas record: Sales Champion for EVs in Thailand, A/B-level pure EV sales champion in Egypt for two consecutive months, ranked second in all-category pure EVs in Mexico for three consecutive months, Australia market launched just two months ago, already took the Hatchback pure EV champion title consecutively. In the past, saying "Made in China Intelligence" sounded a bit like empty slogans. Now these cars are really running on their streets. The gold content of this million figure has spread from domestic to overseas.

Million is a milestone, how does Geely plan to "fulfill the vow"

This time released two STAR Limited Edition Series versions, one called STAR Ace, one called STAR Chill, limited-time special price 88,800 yuan. Ace offered Worry-Free Green, Pepsi Orange, Flowing Light Silver three colors, Chill paired with Creamy Salt Rice interior set. Both cars came with a unique electric frunk in its class, and also included an EVA robot—I can't say if this thing is practical, but young people definitely eat this up. Buying the car also gives 3,000 yuan Super Trade-in Subsidy, plus a limited-time STAR Exclusive Gift Box claimed to be worth 4,099 yuan.

They also did something for fan love: All owners can draw lots on Geely Galaxy App, prizes include Grandpa Doesn't Make Tea milk tea vouchers, Million Sales Commemorative Badge, In-car Ecological Premium Products, Capybara healing-themed merchandise, and Charging Service Fee Discount Coupons. Inviting 1 million people to drink milk tea, frankly, is a posture, but a posture willing to put in this effort is better than just holding oneself high. Geely also said STAR series will continue to change styles and launch new experiences, not letting users chasing the new wait too long.

What I truly admire is having the courage to pull a "old car" on stage for a real test

Anyone can fill out a spec sheet, pretty as it looks, it doesn't count. This time Geely partnered with China Automotive Technology and Research Center to pull a 310 km Dream Edition that the owner actually drove 220,000 km from the road for real testing—note it's an active vehicle, not a display car in the showroom, this is the car's most real look. Result, I list three numbers for you to savor: Eco mode, A/C off, combined driving conditions, range achievement rate 99.7%; Moose Test achieved 78.1 km/h, this handling stability is stronger than many same-class new cars; after driving 220,000 km, battery health state still remains 91.19%, while the National Standard requires for 200,000 km to be "not less than 70%", it exceeds by over 20 percentage points.

It comes standard with CATL cells plus liquid cooling temperature control, the battery, motor, and electronics foundation is stable; chassis is rear-motor rear-wheel drive, front MacPherson rear multi-link independent suspension, plus Lotus involved in tuning, so driven for so long it still holds steady. For the battery, they added a full set of Extreme Serial Tests—battery health state, high-temp baking, seawater soaking, low-temp charging/discharging, underbody impact, dual needle puncture, six tests passed consecutively, all green. Plus God Shield Battery Safety System, Eye-shaped aluminum alloy battery protection compartment, Double Well-shaped rear subframe these physical hard protections, coupled with liquid cooling temperature control and BMS 3.0 Battery Doctor watching temperature and health state. One sentence: Speed is the surface, this "old car" didn't break down, that's the core.

Finally, let's talk about something less "commercial"

Selling a million cars equals a million ways of living. Geely has a "Our Xingyuan" charity project, which was a wish made with owners when it launched. The first two seasons were in Liangshan, Sichuan and Qiannan, Guizhou, building basketball courts and soccer fields for children with owners. This season went to Masan Village, Ximeng County, Pu'er, Yunnan. There is a "Little Sparrow Choir", a group of Wa ethnic children wanting to sing their hometown songs to big stages. Geely donated a "Our Xingyuan Music Classroom", and also brought these children to Hangzhou, performed together on stage with Lang Lang, Lang Lang also gave them face-to-face lessons and held a masterclass.

I'm not good at speaking sentimental words. But a car seller who can remember the user's small wish from the beginning until today and actually makes it happen, in the auto industry, is rarer than holding ten press conferences.

Standing at the one million hurdle, Xingyuan wants to run towards the next one million. I've worked in this line for 20 years, seen too many saying "User First" on their lips. Xingyuan this time at least put together "Fast, Steady, No Tricks"—as for whether the next million can be held, I'll keep watching, next time I'll chat with everyone again.