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Owl Auto News (ID:owlauto), Mitsubishi Motors announced on October 29 that the new Pajero will be officially launched in the Japanese domestic market on December 17, with a starting price of 6.19 million yen, approximately 261,900 RMB at the current exchange rate. This marks the Pajero's return to the Japanese market 6 years after production ceased in Japan in 2019, becoming Mitsubishi's most expensive model currently sold domestically. Mitsubishi regards the return of this flagship model as a crucial step towards revitalizing the brand's overall performance.
Four trim levels are available in the Japanese market (GLS, GSR, Exceed, Super Exceed), with a price range from 6.19 million to 7.95 million yen, equivalent to approximately 261,900 to 336,400 RMB. Among them, the top-spec Super Exceed starts at 7.95 million yen (approximately 336,400 RMB), and the GSR starts at 6.76 million yen (approximately 286,000 RMB); these two models will be delivered first in December; the cheaper versions and other models will not enter production until April 2027.
This pricing directly targets the Toyota Land Cruiser. The Pajero's starting price is approximately 400,000 yen (about 16,800 RMB) higher than the main Land Cruiser model "250", placing it overall between the Land Cruiser 250 and the larger flagship model "300". Mitsubishi did not choose to cut in with a low price, but instead focused differentiation on driving performance and the premium feel of the interior: the body is narrower than the Land Cruiser, steering is more flexible, and it can switch to rear-wheel drive on paved roads to improve fuel economy; regarding the interior, seats and the area around the driver are wrapped in genuine leather, the entire vehicle is equipped with sound-insulating glass, and the soundproofing materials are specially designed to maintain a quiet cabin on rough roads.
In terms of powertrain, the new Pajero is equipped with a 2.4-liter twin-turbo diesel engine, with a maximum power of 201 horsepower and a peak torque of 470 Nm, paired with a 6AT or 8AT transmission. The new vehicle is developed based on the Triton pickup platform and produced at a Thai factory, utilizing a body-on-frame chassis structure, returning to the core positioning of hardcore off-roading. The body-on-frame structure makes it more inclined towards traditional off-roading rather than a city SUV positioning.
Market feedback has exceeded expectations. Since reservations opened in October, orders for the Pajero in Japan have reached 5,500 units, with 70% of customers choosing the top-spec Super Exceed, and 80% of customers coming from other brands. Mitsubishi has set a domestic monthly sales target of 1,000 units for this model.
The return of the Pajero is set against the backdrop of a general resurgence in the Japanese off-road SUV market. Driven by sustained strong demand for outdoor travel, Toyota Land Cruiser series sales reached 45,000 units in Japan in 2025, presenting a pattern of one dominant player. Facing this demand, Nissan plans to launch the Patrol in the first half of 2027, while Honda plans to import from the US market starting from the second half of 2026. Among this round of new off-road SUVs, the Pajero is the first to hit the ground; whether it can convert reservation heat into sustained sales is the next challenge facing Mitsubishi.
The Pajero is Mitsubishi's signature model. Evolving over four generations since its birth in 1982, it has won 12 Dakar Rally championships and has built a long-term reputation in the off-road community. The first generation was launched in 1982 and won the overall title at the Paris-Dakar Rally in 1985, thereby gaining recognition. In 2019, due to declining sales and pressure from emission regulations, Mitsubishi stopped production of the Pajero in Japan. Six years later, this legendary off-road vehicle returns to the Japanese market with a new identity; in the market dominated by the Land Cruiser, whether it can carve out its own share will be the focus of market attention in the coming period.
