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— BYD joins hands with the Dongrun Cup, helping campus football youth realize their dreams at the Worker's Stadium
On October 24, at Beijing Worker's Stadium, the moment the whistle blew, someone on the stands cried.
It wasn't a professional league, there were no stars with annual salaries of millions, nor transfer rumors like a tidal wave. Running on the field was a group of high school students. Tsinghua High School Affiliated vs Shijiazhuang No. 2 High School, the 3rd Dongrun Cup National Youth Football Finals. A few days ago, many of them were still sitting in classrooms solving problems, training on concrete grounds in county towns; a few days later, they stood in the center of the most familiar venue in Chinese football, lights shining down, the turf glowing green.
It's hard not to be moved by this scene. The Worker's Stadium has seen too many grand occasions, rivalries between giants, stars' final performances, and roaring cheers. But this time, it yielded the stage to ordinary campus teams. Accustomed to watching professional players run here, suddenly switching to a group of seventeen or eighteen-year-olds fighting until cramping refuses to leave the court, you suddenly understand: Top-tier venues should never be exclusive to the few. Ordinary adolescents who love football can also, under the same lights, seriously finish a final match belonging to them.
The fact that countless ordinary children play football is worth taking seriously.
And pushing this final to the Worker's Stadium stage was the joint promotion of the Dongrun Public Welfare Foundation and the event's top strategic partner, BYD. BYD Brand and Public Relations Department General Manager Li Yunfei and Dongrun Public Welfare Foundation Founder and Chairman Kong Dongmei attended together to award the winning teams and individuals. When the medals hung around the children's necks, a player looked down and touched it, then looked up at the stands. At that moment, the lights of the Worker's Stadium treated no one differently.
This time BYD wasn't just hanging its name on billboards. As the event's top strategic partner, together with Dongrun Public Welfare, it allowed campus football youth to stand on this prominent platform at the Worker's Stadium. For many children, this might be their first time competing on real grass, facing such a large stand for the first time, feeling for the first time that "playing football" is treated so seriously. BYD Brand and Public Relations Department General Manager Li Yunfei awarded prizes on site; this action itself is a signal: corporate power is willing to bend down and give applause to ordinary campus teams.
This Dongrun Cup radiates to over 20 provinces, autonomous regions, and municipalities across the country, covering 352 schools, benefiting about 5000 players and coaches; the finals gathered 22 teams from all over the country. Numbers are cold, but behind the numbers are specific children: some came from Ili, Xinjiang, some from the mountains of Guizhou, some riding high-speed trains for the first time, some stepping on real grass for the first time. They may not all become professional players, but they should all have a proper match, a stage that is not perfunctory.
Dongrun Public Welfare Foundation launched this event in 2022, officially started in 2023, building a three-in-one empowerment system of event funding, faculty support, and equipment donation, benchmarking international competition standards, aiming to solve the pain point of insufficient supply of high-level events for local youth. Over three years, more than 1000 campus teams and over 10,000 players and coaches participated, with over 30 participating players selected for the National Junior Youth Team, National Middle School Team, and U-series Elite Training Camp. More importantly, it sinks the competition venue down to county levels, to ordinary high schools, to those grassroots campuses with weak resources.
This is difficult, but someone must do it. Dongrun Public Welfare Foundation is a national 5A-level foundation supervised by the Ministry of Civil Affairs, deeply cultivating rural education for over a decade, projects covering 31 provinces and regions and 324 counties nationwide. It knows what grassroots lacks and what a match means for a county middle school. BYD's addition gives this cause longer breath. In recent years, BYD's support for youth football is not just under the spotlight: from football youth in Ili, Xinjiang going to Japan for exchange, to Guizhou Yuanbao Women's Football receiving equipment and public welfare classes; from organizing football youth to visit Germany, Japan, Spain, Thailand, Italy, Brazil, Mexico to play with overseas clubs, to taking children to the Euro Cup and World Cup sites to broaden horizons. On one hand creating opportunities for talented children to go out, on the other building competition venues in county campuses to expand the participation base. This partnership with Dongrun Public Welfare is exactly sinking this support to ordinary high school campus teams, making up for the shortcomings of grassroots football resources.
The hope of Chinese football never lies only at the top of the pyramid. It lies on the playground of every ordinary middle school, under the feet of every child who refuses to go home after school, in match after match that no one broadcasts but are finished seriously. Letting high school students stand on the Worker's Stadium is not a show; it conveys a mindset: Ordinary children's passion deserves top-tier venues; the finals of campus football deserve serious applause.
The whistle will end, the match will disperse. But those youth who ran on the Worker's Stadium will remember they were once treated seriously. The most moving part of BYD's support this time lies here as well — it did not snatch the children's limelight, but together with Dongrun Public Welfare, lifted the children onto the Worker's Stadium. A society willing to treat ordinary children's football dreams seriously is the only one qualified to talk about the future.
