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Farming, how could it be Chery's keyword for 2026.
At an innovation conference, Chery released new technology progress and plans covering over four categories and more than 11 items, encompassing automobiles, energy, grain, and lifestyle. Understanding this innovation conference reveals Chery's direction up to 2035. The emergence of intelligent embodied agricultural machinery is naturally rare in the automotive industry, which attracted a lot of attention.
But in fact, the big move Chery is making is to strengthen the overall innovation gene through global deep AI integration, ensuring every segment possesses its own unique characteristics and innovative bloodline. AI is the technique of mass generalization and reuse, while the Way is true innovation.
Don't worry, here is a sample of 1 million units in 3 years
In 2026, the cumulative global sales of OMODA & JAECOO officially surpassed 1 million units. Counting from the brand's establishment in April 2023, it took only about three years to achieve this, becoming one of the fastest automotive brands to reach 1 million in sales globally. As of September 2026, the brand's cumulative global sales have exceeded 1.4 million units, covering 79 markets with a dealer network of 1,702 outlets. This speed has not only refreshed growth records in the automotive industry but also provided a clear validation of 'Chery-style innovation' in the global market.
OMODA & JAECOO are positioned as new forces brands born global, born new energy, and born unique. OMODA focuses on fashion crossover, with trends, future, and technology as the core; JAECOO is positioned as refined off-road, emphasizing outdoor exploration from classic to beyond classic. Together, they carry the vision of 'co-creating a better life with young people'. Unlike traditional export paths, they started with the global market from their inception, rather than stabilizing domestically first and then replicating outwardly. This 'Global First, Local Later' logic is itself an active innovation by Chery in its overseas strategy.
Looking at sales data, the growth is not accidental. In 2025, the brand's sales exceeded 200,000 units, a year-on-year growth of over 600%; from January to September 2026, cumulative sales were approximately 568,000 units, maintaining three-digit year-on-year growth for nine consecutive months. September's single-month global sales reached about 54,000 units, with a year-on-year increase of over 180%, where new energy vehicle models accounted for about 73.5%. New energy has become a true growth engine, not just an embellishment.
The European market made a significant contribution, establishing a presence in 22 countries within two years and opening more than 500 dealer showrooms. Cumulative sales accounted for about 40% of the brand's global total. The UK, entered less than two years ago, saw cumulative sales break 100,000 units. In September 2026, registrations reached 22,000 units, with a market share of 6.37%, ranking second among local brands. JAECOO 7 topped the list of best-selling new cars for single months multiple times. Spain and Poland lead in new energy niche segments, while Italy, France and other markets also saw rapid volume growth. In Southeast Asia, Thailand and Indonesia frequently topped pure electric or niche segments. Brazil continuously broke monthly sales records, and Australia achieved several-fold growth. The common characteristic of these markets is strict regulations and full competition; behind the performance lies the continuous delivery capability of products and channels.
Innovation, Mastering the New Globalization of Chinese Cars
Supporting this sales volume is a clear operational rhythm. Entering a new market every 16 days on average, with one new showroom added globally each day, this speed is not common in traditional automotive overseas expansion. Product development proceeds according to global high standards, adopting dual five-star safety designs for A-NCAP and E-NCAP, passing EU UN/ECE R171 safety management system audits and Dutch RDW certification. Real road tests involving 16 countries globally, 114 media outlets, and over 100,000 kilometers covered complex conditions including high altitude, high speed, and hills. JAECOO 8 SHS-P set a 1,660 km combined range record in Indonesia; in UK UTAC tests, the actual range of two SHS-P models exceeded official data.
Endorsement by authoritative awards in multiple countries: UK Carwow Brand of the Year, full marks for Spanish dealer network evaluations, and awards for vehicle models in multiple countries. These are not propaganda slogans, but the papers that must be handed in after entering harsh markets.
Youth and co-creation are another main operational thread. The brand entered London Fashion Week as a Chief Partner, became the Global Chief Partner of VALORANT VCT EMEA, sponsored music festivals such as Spain's Mad Cool and Chile's Lollapalooza, and established long-term cooperation with European professional rugby and women's rugby leagues. Brand names were born from global user votes, with user satisfaction rates for the first car design exceeding 92%. After capturing the real demand for 'pets as family members' in Poland, pet-friendly SUVs were launched through the angel user co-creation plan and obtained German TÜV certification. Stores promote 'One Store, Two Lifestyles', placing urban technology and outdoor exploration in the same space, forming a community attribute of daytime coffee and nighttime socializing. Actions such as education, ecological protection, and community mutual aid bring the connection between the brand and local society down to specific projects.
The result of 1 million in three years is essentially the simultaneous advancement of four links: product definition, standard execution, channel expansion, and user co-creation. Chery did not simply export mature domestic products with rebranding, but instead created two differentiated brands specifically for global young users, and established presence directly in European, Southeast Asian, Latin American, and other markets by focusing on new energy, high standards, and cultural scenes. This path is not without challenges — localization depth, supply chain resilience, and long-term brand premium still need continuous validation — but current data and market feedback show that it has already run a replicable rhythm: enter first with speed, then retain users with standards and experience, and finally convert sales into brand identity.
The new round of globalization for Chinese cars is no longer just 'selling a lot', but needing to be truly needed in different cultural and regulatory environments. OMODA & JAECOO gave a sample in three years: when innovation truly unfolds around the aesthetics, lifestyle, and actual mobility needs of young people globally, sales and brand can accelerate simultaneously. This is not the end, but the starting point for Chery-style overseas expansion entering the next stage.
