Geely Three Major Brands Jointly Debut at Paris Auto Show, Systematic Global Expansion Deepens European Market

On October 12, Geely Automobile Holdings Group jointly debuted its three major brands—Geely, Lynk &Co, and Zeekr—for the first time at the Paris International Motor Show, concentrating on presenting the group's new energy product matrix ranging from mainstream to luxury and cutting-edge technological achievements. As one of the world's oldest and top-tier auto shows, the Paris Motor Show is the home ground of the European automotive industry and also a core testing ground for global brand value. This participation is both a concentrated presentation of Geely's past 20 years of European accumulation and a public commitment towards the next 20 years, marking that its globalization strategy in Europe has entered a new stage of systematic deep diving.

Three Booths, Complete Product Matrix Debut Together

At the Geely booth, Geely Monjaro EM-i completed its European debut and launched in the high-spec market, becoming the brand's first D-segment E-Hybrid global car; Galaxy Warship 700 welcomed its European debut after the global launch on October 10; Geely E5, Geely E2, Geely Starray EM-i and other models debuted simultaneously, showcasing a complete new energy product layout.

The Lynk &Co booth focused on the global overseas debut of Lynk &Co 07GT. This is Lynk &Co's first B-segment plug-in hybrid wagon, entering the European wagon consumer market with trendy sporty design. This debut marks Lynk &Co's European product matrix expanding from SUV to the wagon category, with Lynk &Co 01, 02, and 08 collectively covering plug-in hybrid and pure electric powertrain routes.

At the Zeekr booth, Zeekr 9X appeared as the highest-end product within the group system. The car was designed by the Gothenburg design team, integrating European design and forward-looking technology, making it a strategic model for Zeekr's entry into the European luxury SUV niche market. The all-new Zeekr 7X debuted simultaneously, advancing comprehensively in dimensions such as assisted driving, cockpit, appearance, range, and performance, planned to start the first batch of user deliveries in the first quarter of 2027. Previously, Zeekr 7X global cumulative production had broken through 200,000 units.

"One Geely" Systematic Global Expansion, Building Differentiated Competitiveness

The underlying logic of Geely's participation this time is a systematic path of "One Geely" distinguished from single-brand global expansion. Backend R&D and supply chain are highly shared, while the front-end three major brands are precisely stratified—Zeekr focuses on the luxury market, Lynk &Co positions as high-end trends, Geely targets the mainstream market, forming a complete brand matrix covering different niche markets.

In terms of industry cooperation, Geely adheres to a "symbiotic industry" light-asset path, deeply cooperating with partners such as Volvo, Renault, and Ford in technology, channels, manufacturing, and powertrain fields. It builds no new factories and adds no new production capacity, but shares capacity and markets, adopting a lighter posture to cope with tariff and investment barriers. In September 2026, both parties completed the agreement; starting from January 2027, Volvo Cars will become Lynk &Co's exclusive distributor in Europe, relying on the group's internal asset portfolio to mobilize the operations and channel capabilities of mature luxury brands, achieving deeper localized operations.

At the technology level, Geely has built a full-stack moat where five technology routes—pure electric, plug-in hybrid, extended range, hybrid (ICE), and alcohol-hydrogen—run in parallel, with core three-electric systems fully self-developed. The i-HEV smart hybrid engine thermal efficiency reaches 48.41%, with an integrated 100km fuel consumption as low as 2.22L; the new generation Shen Dun Golden Brick Battery Ultra-short Blade series has passed the new national standard for battery safety certification, with a 12C peak charging rate reaching the highest level of industry mass production.

From Product Export to Local Manufacturing, Becoming a Long-Term Co-builder of Europe

Rooted in Europe for nearly 20 years, Geely's steps have shifted from product export to local manufacturing and local sales. The group operates 11 overseas manufacturing factories in Malaysia, the UK, Brazil, etc., has built over 2,300 sales and service outlets, with business covering over 100 countries and regions. In January-September 2026, the group's cumulative sales exceeded 2.23 million units, setting a new historical high for the same period; overseas export sales reached nearly 800,000 units, a year-on-year increase of 169%, and the annual export target has been raised from 640,000 to 920,000, sprinting towards the million-level.

R&D and design level, Geely relies on a global network to implement localization efficiency. In March 2026, Geely Technology Europe Company was established, integrating Gothenburg and Frankfurt R&D businesses, aiming to compress the interval between Chinese and foreign new car launches to within 6 months. The Gothenburg Design Center and R&D Center serve Zeekr and Lynk &Co, while the Italian Design Center serves the Geely brand—Europe is not only Geely's sales market but also a hub for R&D and design.

In terms of regulatory and standard adaptation, in March 2026, the Qianli Haohan G-ASD system obtained UN R171 certification. Geely became the first Chinese automaker to receive this certification, taking the "pass" for European high-level assisted driving first. The group already has 10 car models certified with Euro NCAP five stars, and became the first Chinese automaker to join the European Road Safety Information System (DFRS), promoting a new road safety model of "data-driven, privacy-first" through anonymized data sharing.

As the only Chinese automaker selected for the S&P Global "Sustainability Yearbook 2026", Geely's carbon emissions per vehicle over its full life cycle in 2025 decreased by 25.5% compared to 2020, continuously advancing the 2045 carbon neutrality goal.

At the Paris Motor Show, Geely delivered not a list of exhibitors, but a long-term commitment to its European peers. With systematic capabilities and growing together with the local industry, this Chinese automaker rooted in Europe for nearly 20 years is, in the role of a "co-builder", kicking off the next 20 years of deep cultivation in Europe.