Building on 50 Years of Accumulation, Pulin Chenshan Joins Global Dealers to Forge New Development

In the golden month of October, the 2026 Pulin Chenshan International Dealer Conference was grandly held in Rongcheng, Shandong. China Tire Business Network (tirechina.net) learned that this conference coincided with the 50th anniversary of the founding of Chushan Group. Over 100 international dealer representatives from Europe and America, Asia-Pacific, Latin America, and the Middle East and Africa gathered together to exchange ideas on topics such as product innovation, market expansion, and supply chain synergy. This fully conveyed Pulin Chenshan's grand vision of deeply cultivating the global market, building high-end brands, and creating a win-win cooperation future.

Deeply Cultivating Cultural Roots, Joining Hands with Partners to Expand International Markets

Fifty years of hard work, culture casts the soul. Mr. Che Hongzhi, Chairman of Chushan Group, pointed out that 50 years of relentless progress have forged Chushan's unique corporate culture and deep brand heritage. This cultural gene with integrity as the cornerstone, craftsmanship as the soul, and win-win as the goal supports the company in walking steadily and going far in the global market; while the companionship and persistence of partners have endowed Pulin Chenshan with the courage and boldness to gallop around the world. The company is willing to join hands with partners to build a deeper-level, higher-quality international market landscape.

Culture precipitates inward and transforms into market competitiveness outwardly. Mr. Jiang Xizhou, President of Pulin Chenshan, analyzed Chushan's core competitive advantages accumulated over 50 years from dimensions such as products, services, and supply chain construction, elaborating on the company's development ideas of moving from price competition to value competition in the future, and truly transforming the "Product + Service" concept into cooperation benefits at the market end. Mr. Che Jing, Vice President of Pulin Chenshan, emphasized that Pulin Chenshan and partners have endured hardships together for 50 years, not only precipitating unique cultural heritage but also accumulating development practices well-versed in customer needs. The company will continue to move towards high-end direction relying on five major business growth engines such as new energy tires and special tires, providing full-link empowerment for international dealer partners.

Strengthening Product and Supply Chain Support, Docking with Overseas Market Demands

This conference provided a precious opportunity for international partners to fully perceive Pulin Chenshan's R&D strength, product matrix, and supply chain system. Mr. Li Chongbing, Director of the R&D Center, shared Pulin Chenshan's advanced R&D and production capabilities, pointing out that continuous innovation is the only solution to drive future development. Mr. Wang Hongdian, Director of the Marketing Center, elaborated on the company's system solutions and follow-up product planning in the fields of passenger cars, commercial vehicles, and special tires. Ms. Sun Yaping, Director of the Supply Chain Management Center, directly addressed three pain points of international trade, verifying the company's supply chain risk resistance and fulfillment reliability with detailed cases and data.

These topics also addressed the actual concerns of international dealers in market operations: whether products can adapt to local demands, whether supply can remain stable, and whether service can keep up timely. Discussing product planning and supply chain guarantee within the same cooperation framework helps both parties dock market demands and resource input more clearly, establishing more stable expectations for subsequent business expansion.

Deepening Two-Way Exchange, Promoting Global Channel Synergy

In the cooperation representatives speech session, dealer representatives from Brazil, Thailand, and U.S. Puerto Rico took the stage in succession. Combining local market promotion practical results, they told the deep friendship of walking side by side with Pulin Chenshan, vividly demonstrated the company's strong competitive momentum in the overseas market, and offered sincere blessings for the 50th anniversary of Chushan Group's founding.

During the conference, international dealers visited the company showroom in groups, visited six major laboratories on site including the noise laboratory and static performance laboratory, and conducted deep thematic seminars on topics such as product iteration development, regional market expansion, supply chain synergy guarantee, and after-sales system upgrade. This helps further break communication barriers, congregate development consensus, and lay a solid foundation for subsequent global business synergy implementation.

Industry Comments

To build long-term competitiveness in the overseas market, tire enterprises need to transform product performance, delivery capability, and local service into customer-perceived value together. Dealers are close to the terminal, and their understanding of usage scenarios, consumption preferences, and after-sales demands is also an important basis for enterprises to optimize products and services. The implementation key of the value competition idea proposed at this conference lies in making R&D, supply chain, and channels form closer cooperation, enabling market feedback to enter product iteration, so that enterprise capabilities truly serve terminal operations.

Building on 50 years of accumulation, we look forward to Pulin Chenshan and global partners further deepening synergy, converting product and service advantages into more solid market performance, and accumulating more practical experience for the high-quality going global of Chinese tire brands.