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When it comes to Chery QQ, we don't just think of a commuting compact car, but also a shared automotive memory for a generation.
In 2003, the first-generation Chery QQ entered thousands of homes with bright and vivid colors and its iconic smiling front grille, instantly breaking the high-price barrier of the automotive market at the time, becoming the starting point for countless people to fulfill their car life dreams, and further shaping a fashion compact car cultural IP belonging to China.
Over twenty years have passed, and the wave of electrification swept through the automotive industry, yet QQ did not indulge in nostalgia. With the official debut of the all-new QQ3, this classic IP, steeped for over twenty years, has come to life again. While inheriting classic genes, it meets the self-pleasing and personalized consumer demands of contemporary young people, opening a new chapter for national premium compact cars.
As the official custom version of the all-new QQ3 family, the Modern Edition went on sale officially on September 22, with a price range of 83,900 to 88,900 Yuan. This model fully upgrades exclusive retro exterior and interior kits upon the base model, providing official complete solutions for users pursuing personalized aesthetics.
Unlike many models in the market that merely pile up simple decorative strips to create "pseudo-retro," the all-new QQ3 Modern Edition has truly built a complete and exclusive exterior design system.
The new car adopts a fully wrapped same-color paint finish process, saying goodbye to traditional black plastic trims, making the body lines seamless, complete, and smooth; Time Emblem wheels replicate classic styles from the golden age of automobiles, lustrous chrome trim bars and golden age grilles are exquisite and refined, paired with wind trace racing stripes and retro white front and rear bumpers, every detail has been repeatedly polished and carefully tuned. Retro elements are not rigidly stacked but rather reinterpret classic aesthetics with contemporary manufacturing processes, precisely responding to the consumption demands of today's young groups to express themselves and pursue self-pleasing aesthetics, giving compact cars a high-end tone and unique temperament. The full kit comes standard from the factory, requiring no later modification by the owner, completely avoiding the hassle of modification filing, legal on the road allows you to enjoy this unique retro look exclusively.
The launch of the Modern Edition relies on the strong market heat of the all-new QQ3 and the globalization momentum of the QQ brand. Since its launch, the market performance of the base version all-new QQ3 has continued to rise, selling over 10,000 units per month for 5 consecutive months. Among them, August sales reached 19,103 units, a 64.07% month-on-month increase, with domestic heat not fading. Not only that, the influence of the all-new QQ3 is accelerating its expansion globally. After opening pre-sales in Thailand and Indonesia, orders quickly broke through 20,000 units, and the cumulative orders both domestically and overseas have exceeded 100,000, truly forming a pattern of dual-hot lines domestically and overseas, fully proving the strong product power of this premium compact car in the global market.
Hot-selling domestically and popular overseas, behind these achievements is the strong support of comprehensive product strength. Traditional micro EVs are often labeled with "cheap means downgraded configuration," while the all-new QQ3 steps out of the vicious circle of low-price involution, achieving comprehensive upgrades in dimensions such as space, chassis, intelligence, and safety. A 2,700-millimeter ultra-long wheelbase brings cross-class cabin space, rear-mounted rear-drive chassis architecture paired with independent suspension, saying goodbye to the thin driving quality of commuting compact cars; smart cockpits, complete active safety configurations, and external discharge functions further introduce premium standards into the small pure electric track. It is precisely with this set of hardcore product strength that it wins the favor of domestic young consumers and gains recognition from the Southeast Asian overseas market, allowing Chinese premium compact cars to steadily walk onto the world stage.
In such a market environment, the launch of the Modern Edition further enriches the product lineup of the all-new QQ3. For consumers, if they only pursue basic commuting, the price starting at 58,900 Yuan of the standard version is already enough to cope with daily commuting; but if you value looks and nostalgia, hoping to own unique travel temperament, the Modern Edition can achieve it in one step, providing a full set of official retro customization experience.
