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[China · Wuhu]September 22, the "QQ Show and Friends & QQ3 Modern Edition Launch Event" was successfully held. The all-new QQ3 Modern Edition officially launched, with an official guide price of 88,900 yuan, a trade-in price of 86,900 yuan, and a limited-time replacement price of 83,900 yuan. To repay user love, starting from now, car buyers can enjoy the Easy Gift, Companionship Gift, Peace of Mind Gift, and Surprise Gift, four launch gifts. These include a limited-time order gift of a Sun Li signed car model, factory original Wind Racing Stripes, as well as up to 5,000 yuan renewal subsidy, up to 70,000 yuan for 36 installments at 0% interest, and whole-vehicle lifetime warranty, along with multiple other rights, bringing users a more attractive modern mobility choice.
This launch event took "QQ3 Happiness Showcase" as the creative concept, integrating product launch, user interaction, and happy expression. Chery Brand Global Spokesperson/Chery QQ Global Spokesperson — Sun Li, along with talk show hosts Feng Zihao, Bu Jingyun, and Island Master attended, jointly witnessing the launch of the all-new QQ3 Modern Edition. As the brand DNA inherited by QQ, "Happiness" is further amplified in this event.
QQ Show Opens Happiness Showcase, Modern and Individuality On Stage
This launch event was held in Wuhu Jiuzi Plaza, which is both the modern premiere of the all-new QQ3 Modern Edition, and a happiness showcase for young and fashionable crowds to express individuality and life attitude. From personalized modification, trendy display, instant camera check-in, and lifestyle experience, it is jointly presented to create a happy scene that can be seen, played, and interacted with. While freezing happy moments, it allows the product value of the all-new QQ3 Modern Edition to be perceived more intuitively, further showcasing the youthful temperament of the QQ brand.
Opening Show and talk show performances first ignited the atmosphere at the site. "Happiness Sharer" Feng Zihao, Bu Jingyun, and Island Master took the stage with hilarious humor expression and life-like observation, telling QQ user stories and car usage fun, and made happiness the most distinct background color of the launch event.
Versatile Modification Appearance, QQ3 Releases Co-Creation Happiness
At the launch event site, six modified cars appeared centrally: National Style Small Car, California Holiday, Cat Car, Hand-painted Car, City Safari, and Outdoor Mountain Travel, showcasing QQ3's "playable, modifiable, co-creatable" product temperament with different styles.
From low-key National Style, Coast Holiday, Pet Companionship, City Retro to Outdoor Exploration, the six modified cars brought user interests, aesthetics, and lifestyle to the site, and also let QQ3 happiness change from brand language to a more concrete, perceptible experience.
Long-term Value Continuously Released, QQ Gold Content Continuously Improved
At the launch event, Chery Automobile Co., Ltd. Vice President/QQ Brand Manager — Zhang Hongyu, entered from user real feedback, sharing the all-new QQ3 market performance and reputation since launch. In his view, user choosing a car is just the beginning, true value will be continuously discovered in daily use.
Zhang Hongyu stated, "Outwardly, classic looks, inwardly, unchanged perseverance. Native intelligent pure electric platform, master-level chassis tuning, full-dimension safety protection, global quality verification — this hard core bottom support, achieved the all-new QQ3 Modern Edition!" This expression also became the value main axis of this launch event. The all-new QQ3 Modern Edition not only attracts users with looks, quality, and cross-level configuration, but also through driving control texture and scenario play, continuously releases product value in long-term use, allowing users to continuously discover new happiness.
From High-end Sense to Understanding You Better, All-New QQ3 Modern Edition Fully Advanced
The all-new QQ3 Modern Edition carried out an upgrade around ultra-high looks, cross-level quality, and top configuration, making aesthetics, quality, and experience further improved.
On looks, the new car takes the Neo Retro design concept as the core, fusing classic modern elements with high-end manufacturing processes. Luxury car same-supplier 6-layer 2K high-texture car paint, matching Time Badge wheels, Wind Racing Stripes, Retro White front and rear bumpers and other exclusive designs, further strengthening whole vehicle exquisite sense; Modern Era, Anne Pearl exclusive color scheme, with Cloud Fleece Beige interior, Velvet Ceiling, Houndstooth High Custom Texture echoing, letting Modern and High-end Sense extend from appearance to cockpit.
On quality, Rock Body and Rhino Battery jointly build a peace of mind foundation. High strength steel proportion 82%, 1300MPA integrated hot formed door ring further strengthen car body structure; Rhino Battery equipped with CATL cells, whole vehicle passes China Automotive Technology and Research Center NESTA six-dimension electric safety certification.
On configuration, the new car emphasizes "understand you" usage experience more. 8155 Chip, 15.6-inch 2.5K central control screen and Carmind AI Smart Agent, making car machine interaction more natural; 540-degree panoramic image, 12 ultrasonic radars, 100+ all scenario automatic parking and L2-level assisted driving, improving city car usage convenience; 70L intelligent electric front trunk supports 8 opening ways, matching 6.6kW external discharge, further expanding storage, outdoor and other multi-scenario.
Global Hot Sales Continue to Heat Up, QQ3 Accelerates Towards Global
All-new QQ3 Modern Edition launch, established on all-new QQ3 continuous hot sales and QQ brand global momentum basis. As a generation National Small Car, QQ series cumulative sales 1.6 million+, sold in 100+ countries and regions in China and abroad, accompanying a generation of users opening their own travel life.
Entering Smart Electric Era, all-new QQ3 with higher quality, stronger intelligence and more distinct happy expression, continuously releasing Chinese original fine small car value. Since launch, all-new QQ3 China and overseas orders break 100 thousand units. Among them, August sales reached 19,103 units, month-on-month growth 64.07%, continuous 5 months sales over 10 thousand. Meanwhile, Thailand and Indonesia pre-order cumulative order volume rapidly broke through 20 thousand, forming domestic and foreign dual line hot sales trend, further proving all-new QQ3 global market attractiveness.
Fit Self-pleasing Life Attitude, Sun Li Interprets Modern Core
QQ carries a generation of national memory, also continues happiness, approachable, and companionship sense; Sun Li's composed, relaxed, and attached-to-life true quality character, also fits naturally with the all-new QQ3 Modern Edition's modern aesthetics and self-pleasing attitude.
On-site, Sun Li started from QQ national memory, shared feelings of test driving the all-new QQ3, and recognition of the all-new QQ3 Modern Edition classic, exquisite, elegant design, and further expressed "Good is good enough, happy in it" life attitude. Subsequently, she and Chery Automobile Co., Ltd. Vice General Manager/Chery Marketing General Manager — Li Xueyong, jointly participated in the new car delivery ceremony, passing the joy of the new car launch to the first batch of car owners, and also let this launch event, under the joint witnessing of brand, user, and spokesperson, leave a more emotional memory with temperature.
From National Classic to Global Happiness, QQ Continues Co-Creating Forward with Users
From first generation QQ to all-new QQ3, to all-new QQ3 Modern Edition, the QQ brand always continues the inherited "Happiness" gene. It once carried a generation of people having the first car beautiful memory, and also in the Smart Electric Era, transformed user needs for aesthetics, intelligence, and self-pleasing expression into a more era-feel travel experience, continuously expanding the boundary of China small car culture.
The all-new QQ3 Modern Edition launch lets QQ walk from classic memory to modern rebirth, and lets brand value further extend from product experience to culture expression. In the future, the QQ brand will continue with global quality as support, with user co-creation as drive, letting "Happiness" continuously become the brand bond connecting global users.
