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On September 22, a trendy event full of atmosphere landed at Wuhu Jiuzi Plaza, and the all-new QQ3 Modern Edition was officially relaunched. As a trendy special edition model featuring retro refinement, the new car is upgraded from the 420km range version, with an official guiding price of 88,900 Yuan, an exclusive add-on price of 86,900 Yuan, and a trade-in price as low as 83,900 Yuan; purchasing the vehicle also includes benefits such as lifetime warranty for the whole vehicle and lifetime free basic data traffic. The launch event, centered around the 'QQ3 Happy Show', broke away from the stereotypical framework of traditional new car launches, perfectly integrating the new car debut, trendy experiences, and user interactions to create a relaxed and healing city happy party for young people. The scene featured Chery QQ global spokesperson Sun Li on site, along with three top talk show hosts Feng Zihao, Bu Jingyun, and Island Master, adding fun with down-to-earth internet-savvy expressions to unlock the trendy strength and happy driving core of the all-new QQ3 Modern Edition.
The entire launch focused on 'immersive happy interaction', breaking the boundaries between stage and life. The venue created a diverse show integrating global sales, quality display, trendy modification experience, and new car check-in; guests holding exclusive happy entry tickets could one-stop check in on QQ3's global popularity, hardcore quality, and versatile looks. Distinct from dull parameter presentations, this launch event was more like a gathering of old friends, allowing everyone to understand QQ brand's core temperament of being young, vivid, and understanding young people in a relaxed and pleasant atmosphere. Sun Li shared her driving experience on site, stamping the all-new QQ3 Modern Edition with 'Good-looking, Easy-to-use, Easy-to-drive', and also personally delivered the new car to fans, using warm interactions to bridge the gap between brand and users; the talk show actors' fun interpretations made product highlights easy to understand and inherently viral.
Most notably, the launch of the all-new QQ3 Modern Edition is backed by solid global sales hardcore strength, with sales data worth being a benchmark for its class. As a national small car that has deeply cultivated the market for many years, the QQ series cumulative sales have broken 1.6 million+, exported to over 100 countries and regions, with a deep accumulation of reputation. Entering the smart electric era, the all-new QQ3 continues to lead the market, with monthly sales breaking 10,000 for 5 consecutive months; August sales reached 19,103 units, a monthly surge of 64.07%, and domestic market heat continues to rise. Overseas markets are also in full swing, with pre-sale orders in Thailand and Indonesia quickly breaking 20,000 units; currently, the total orders for the all-new QQ3 domestically and internationally have successfully broken 100,000 units, truly achieving explosive success on both domestic and international fronts, achieving the globalization acceleration of Chinese boutique small cars, proving hardcore product power with real sales.
The confidence in hot sales comes from global-level quality that can withstand scrutiny. Before the all-new QQ3 launch, it completed full-scenario road tests covering 9 major regions and 44 countries, with the longest test mileage per vehicle exceeding 300,000 kilometers, plus over 1000 virtual validations, over 2000 bench validations, and over 3 million kilometers of vehicle validation, with rigorous testing maximizing reliability. The body uses 82% high-strength steel + 16% 1300MPa ultra-high-strength hot-formed steel, with an integrated hot-formed door ring reinforcing the rock-solid body; equipped with CATL Rhinoceros battery, featuring IP68 top-tier waterproofing, independent cell explosion-proofing, wide temperature range stable output, etc., passing six-dimensional full-scenario electrical safety certification, paired with 6 airbags, AEB active braking, 38-meter level 100km braking distance, etc., maximizing travel safety. At the same time, the whole vehicle adopts eco-friendly materials, paired with CN95 air conditioning filters, balancing safety and health, breaking the inherent bias that 'small cars lack high quality'.
In terms of looks, the all-new QQ3 Modern Edition precisely grasps young people's self-indulgent aesthetics, absolutely the ceiling of looks within 500,000 Yuan. Relying on hardcore design strength that has won the Red Dot Design Award multiple times, using the Neo Retro retro-futurism concept, upgrading and refreshing on the basis of classic square-round aesthetics, launching two exclusive healing colors: Modern Era and Anne Pearl. The whole vehicle uses the same PPG, Kansai 6-layer high-texture car paint as luxury cars, lasting for 10 years without fading. Full-wrap same-color paint paired with Time Emblem wheels, Gilded Chrome trim, Wind Trail Racing decals, and other exclusive kits, directly maximizing the retro-modern atmosphere. The cabin upgrades to Velvet ceiling, Houndstooth bespoke texture, contrast color webbing details, paired with Cloud Velvet Beige soft interior, texture upgrades a level, exquisite feeling runs through all car details.
In terms of smart and comfortable experience, the new car is also full of sincerity. Equipped with Qualcomm 8155 flagship chip + 15.6-inch 2.5K ultra-clear large screen, paired with Carmind AI smart large model, voice interaction is smooth and sensitive, achieving full-scenario services such as smart car control, route planning, and car status Q&A. 6 major custom smart scenarios cover Power Nap, Parent-Child, Pet, Camping, Karaoke, Sentry Mode, adapting to young people's diverse lifestyles. 540° panoramic imaging, 100+ full-scenario automatic parking, Level 2 assisted driving, perfectly adapting to high-frequency scenarios such as urban commuting and narrow road parking. Also equipped with 10-layer Cloud Comfort seats (Ventilation + Heating), dual smart soft light makeup mirrors, steering wheel heating, 50W wireless fast charging and other cross-level configurations, making daily car use comfortable and convenient. What is more considerate is that the new car supports continuous OTA iteration, constantly unlocking new functions, achieving a fresh user experience for daily use.
Driving control experience is also commendable, built on a native pure electric platform, rear-wheel drive layout paired with 50:50 golden axle load ratio, four-wheel independent suspension, combining flexibility and stability. 5.2-meter ultra-small turning radius, easy and free to shuttle and turn back in the city, ten-in-one high-integrated electric drive balancing high efficiency power and low energy consumption. 420km range, enough to cope with daily commuting and weekend outings, relieving charging anxiety.
As the 'modification ceiling' most loved by young people, the all-new QQ3 Modern Edition's playability is directly maximized. This launch event showcased 6 major customized trendy modification models: National Style, California Holiday, Pet Cat, Hand-painted Trend Toys, Urban Retro, Outdoor Mountain Travel, covering diverse scenarios such as looks check-in, outdoor camping, pet travel, street trendy toys. Relying on 70L smart electric frunk, 6.6kW external discharge, exclusive ecological threaded interface and other hardcore expansion configurations, paired with rich factory modification kits, it can not only meet user personalized aesthetic expression but also avoid adaptation risks of private modification, truly achieving one car multiple play styles, unlocking boundaryless happy travel.
From the continuously explosive sales results at home and abroad to affordable pricing, cross-level looks, quality, and smart experience, the all-new QQ3 Modern Edition precisely grasps the travel needs of contemporary young people 'self-indulgent, exquisite, fun, practical'. With 13 same-class unique and 13 same-class leading hardcore advantages, it is not only a commuting tool, but also a happy travel partner for young people to show attitude and unlock diverse lives, continuously refreshing the value ceiling of national boutique small cars.
