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On September 22, the new Chery QQ3 Modern Edition was officially launched at Wuhu Jizi Plaza. The new car's official guide price is 88,900 yuan, additional purchase price is 86,900 yuan, and limited-time trade-in price is 83,900 yuan. The launch event was themed "QQ3 Happy Show", with Chery QQ global spokesperson Sun Li, stand-up comedians Bu Jingyun, Feng Zihao, and Daozhu all present to witness the launch of this retro-style pure electric mini car.
The entire launch event downplayed the traditional presentation feel, adding interactive content such as stand-up comedy performances, trendy photo spots, and modified car displays. Six QQ3 modified works were showcased on-site, including "National Style Mini Car", "California Holiday", "Cat Car", and "Hand-painted Car", demonstrating the high modification playability of this car and reflecting the brand and user co-creation concept.
The new QQ3 Modern Edition adopts a Neo Retro design concept, blending classic retro elements with modern craftsmanship. The paintwork uses a 6-layer 2K spray process, paired with exclusive kits such as Time Badge wheels, Wind Track Racing Decals, and Retro White front and rear bumpers. Two exclusive color schemes are offered: Modern Era and Annie Pearl. The cabin is equipped with Cloud Velvet Beige interior, Velvet Ceiling, and Houndstooth Texture Panels, enhancing the sense of refinement from exterior to interior.
Body and battery are the focus of safety for this car. The new car adopts a cage-style Rock Body, with high-strength steel accounting for 82%, equipped with 1300MPa one-piece hot-formed door ring. The Rhino Battery uses CATL battery cells, and the whole vehicle passes the CAIC NESTA six-dimensional electric safety certification.
There are also many highlights in intelligent and practical configurations. The infotainment system is equipped with an 8155 chip, a 15.6-inch 2.5K central control screen, and Carmind AI agent. For assistance, it features 540° panoramic image, 12 ultrasonic radars, all-scenario automatic parking, and L2-level assisted driving. It also has a 70L electric front trunk, supports multiple opening methods, paired with 6.6kW external discharge, adapting to short trips, outdoor use, and other scenarios.
In terms of market performance, the market heat of the new QQ3 after launch is quite good. As of now, domestic and overseas orders have broken 100,000 units. August sales reached 19,103 units, breaking 10,000 units for 5 consecutive months. Regarding the overseas market, pre-order orders in Thailand and Indonesia have broken 20,000 units. The QQ series cumulative sales exceed 1.6 million units, and products are sold to over 100 countries and regions.
At the event site, Sun Li shared her feelings of test driving the new QQ3 Modern Edition, evaluating the vehicle design as classic and exquisite, while conveying a relaxed and self-pleasing lifestyle attitude, and participated in the first batch of owner delivery session.
From the first-generation QQ to the current new QQ3 Modern Edition, the QQ brand continues its approachable and companion-oriented product tone. The launch of the Modern Edition adds retro and exquisite version choices on the basis of the original model, targeting users who like personal transportation, value appearance, and modification potential. In the future, the QQ brand will continue to rely on user co-creation to expand the gameplay of small pure electric cars.
