New Generation Li Auto MEGA Launched, Priced at 509,800 Yuan

On September 2nd, Li Auto's new generation tech flagship MPV — Li Auto MEGA officially launched. The new car offers only the Home trim, with a nationwide unified retail price of 509,800 yuan. Orders open starting today, and delivery will commence within this week.

Image source: Li Auto

Compared to the 2025 model MEGA Home version with a guide price of 559,800 yuan, the new car sees a direct price drop of 50,000 yuan; even compared to the old model's 529,800 yuan Ultra entry-level version, it is 20,000 yuan lower.

The new generation Li Auto MEGA has completed systematic iteration across three core dimensions: chassis, cockpit, and intelligence. From rear-wheel steering to the living room main light, from floating seats to four LiDAR units, every evolution points to the same goal: to make the "Mobile Home" not just a spatial concept, but a perceptible, interactive, and trustworthy mobility carrier.

Driving Quality Leap

MPVs have historically compromised on flexibility due to their large bodies, but the new generation MEGA chooses to break this fate with a combination of steer-by-wire and rear-wheel steering.

The new car comes standard with a rear-wheel steering system, reducing the turning radius from 6.2 meters to 5.5 meters. This means a body exceeding 5.3 meters offers handling feel close to a mid-size SUV during U-turns on narrow roads or entering/exiting underground garages. The addition of steer-by-wire further eliminates latency caused by mechanical connections, making steering response more direct. Drivers no longer need to pay extra attention costs for the "large vehicle feel."

Image source: Li Auto

Truly reflecting technical depth is the newly developed 800V active anti-roll magic carpet chassis. This system works synergistically with dual-chamber air springs, dual-valve CDC dampers, and an 800V active anti-roll bar. The active anti-roll bar's response speed is only 30 milliseconds, capable of instantly suppressing body roll in corners. In high-speed lane change tests per ISO 3888-1 standards, the new generation MEGA maintained a stable posture completing emergency lane changes at 120 km/h. This is not just about comfort, but also about safety.

Additionally, the "Elephant Greeting" function utilizes the fast response capability of the active anti-roll bar to tilt the body and lower the threshold within 1.5 seconds. Combined with seat rotation, it provides a more user-friendly boarding and exiting experience for the elderly and children. These details indicate that the new generation MEGA's chassis evolution is not simply pursuing eye-catching parameters, but rather converting technical capabilities into conveniences used daily by family users.

Li Auto CEO Li Xiang stated directly before the launch event that the driving experience of MPVs has long been sacrificed in the fuel vehicle era — "often, the worst suspension is given to MPVs." The pure electric architecture combined with steer-by-wire, rear-wheel steering, and active anti-roll bars enables the new generation MEGA to achieve a generational leap in handling.

Cockpit Premium

If the chassis addresses "how easy it is to drive", then the cockpit upgrade answers "is it worth staying in".

Image source: Li Auto

The new generation MEGA introduces the "Home Light Living Room Main Light" for the first time, using 3500K color warm light combined with 396 LEDs to create a uniform and soft lighting atmosphere, giving the rear cabin a true "living room" lighting tone. The vehicle features three independent sunroofs and three independent electric sunshades, with the second-row side window sunshades upgraded to electric. Additionally, optional 270° electric electrochromic glass (covering second and third-row side windows and rear windows) allows users to switch freely between a transparent view and complete privacy. Whether for home entertainment, temporary dressing, or a quiet rest, the spatial boundaries are redefined.

Image source: Li Auto

The seat system upgrade is even more thorough. For the first time, the second row applies floating seat cushion technology, where the floating layer is independent of the support layer, bringing a soft fitting feel similar to a high-end mattress. Nappa leather uses air diamond pattern craftsmanship; each diamond pattern has independent compression space, ensuring 3D styling while improving long-term anti-deformation capability. The headrest, lumbar pillow, and leg rest three-piece set is fully equipped, with the headrest and leg rest featuring built-in heating functions. More critically, dual zero-gravity seats are standard in the front row, and the third row adds ventilation. All three rows of seats across the entire vehicle have ventilation and heating. Combined with surface heating at 31 locations throughout the vehicle, every place that can be touched offers a warm sensation.

Image source: Li Auto

The second row's new electric table is another practical highlight. Unlike traditional manual tables, it comes with 8 sets of gears, can self-adaptively level with the front row seat angle, and has a sensitive anti-pinch function. The foldable combination large dining table serves as a small coffee table when stowed, and when unfolded, it echoes the living room main light, creating a true "Mobile Living Room" scene. These details are no longer just items on a specification list, but are genuinely changing how users behave inside the vehicle.

Smart Full Configuration

As the Li Auto flagship, the new generation MEGA chose an "all-in-one" strategy at the intelligence level.

The new car's intelligent cockpit is powered by a Qualcomm Snapdragon 8797 chip. The 29-inch 6K panoramic OLED screen in the front row and the 21-inch 4K mobile screen in the rear row are both OLED material, combined with the 9.3.6 Star Ring Theater audio system with a peak power of 5440 watts. The audio-visual hardware has reached the first tier of current mass-produced cars.

Regarding intelligent driving, the new car comes standard with the Dual Mach Embodied Intelligent Set, including two Mach M100 chips and four LiDARs — compared to the old model's single radar solution, the redundancy of sensing hardware is significantly improved. The Mach VLA 2.0 system has been officially pushed; highway pilot, city pilot, and parking functions are all fully unlocked.

The approach of this generation of MEGA on intelligence is very clear: it does not provide "futures", does not set high and low spec intelligent driving distinctions, and all users receive the full version. This strategy both reduces users' decision costs and reserves sufficient computing power space for subsequent OTAs. Among potential buyers of high-end MPVs, decisions often value the "full lifecycle experience" more than single parameters. The intelligent configuration of the new generation MEGA exactly responds to this expectation.

Image source: Li Auto

Conclusion: After experiencing multiple rounds of competition in the 500,000 yuan level high-end pure electric MPV market, the debut of the new generation MEGA is both a recalibration of its own product power and a redefinition of flagship value standards. Using an upgrade list that almost covers all user feedback, combined with the 509,800 yuan pricing, it completes an identity transformation from a "topic flagship" to a "practical flagship."

Actually, for Li Auto, MEGA was never a volume-selling model, but a symbol of the brand's technical strength. What the new generation MEGA shows is Li Auto's extreme pursuit of the concept of "Mobile Home". It is not about defining high-end with parameters, but using perceptible evolution to make users truly "need" it. The meaning of a flagship perhaps lies exactly in this.

Additionally, Li Auto has clearly planned to launch MEGA in right-hand drive markets such as Hong Kong, Macau, Singapore, and Thailand by the end of 2026. This flagship MPV that pushes the concept of "Mobile Home" to the extreme, whether it can find its own place in the broader market subsequently, is worth continuing to follow.