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Chery's "Green Going Global" Strategy Gains Recognition in European Market

2026-06-05 05:50:00
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Chery's globalisation strategy has delivered another outstanding result. Data shows that in May, Chery Group exported 181,871 vehicles, a year-on-year increase of 80.5%, marking the third consecutive month setting a new record for monthly vehicle exports by Chinese automakers. Among them, new energy vehicle exports grew by 138.8% year-on-year, becoming the main engine for Chery's "going global" strategy.

Looking at the overall performance, from January to May this year, Chery Group cumulatively exported 752,755 vehicles, a year-on-year increase of 69.5%, creating a new record for Chinese automakers "exceeding 700,000 vehicles exported within five months", and continuously surpassing the milestones of 140,000, 170,000, and 180,000 vehicles, consistently leading the "going global" of Chinese cars.

The core driving force behind the continuous surge in export volume is Chery's long-established "Green Going Global" strategy. Relying on continuously iterated green technologies, a complete product matrix, and global layout, Chery has successfully converted green competitiveness into global market growth, bringing Chinese cars' "Green Solutions" to the world.

First Sino-European Carbon Footprint Mutual Recognition Certificate: Securing the European "Green Passport"

Green and low-carbon technology is the "passport" for Chinese automakers to enter high-regulation markets. Chery focuses on greening the entire industry chain, from raw materials to recycling throughout the full lifecycle, dedicated to making greenery permeate the entire process of a car from birth to rebirth.

Taking the European best-selling model JAECOO 7 SHS as an example, its full lifecycle carbon footprint is only 120.40 g CO₂e/km, at the leading level of its class. This stems from the model's systematic green technology layout: using approximately 75% low-carbon aluminum to reduce carbon emissions at the material stage, and production factories now use 100% green electricity to reduce carbon emissions at the manufacturing stage.

This all-chain, systematic low-carbon solution allowed Chery to obtain the first Sino-European mutual recognition full lifecycle carbon footprint report among Chinese automakers, and JAECOO 7 SHS received China's first Sino-European carbon footprint mutual recognition certificate.

Figure: JAECOO 7 SHS receiving China's first Sino-European carbon footprint mutual recognition certificate

Recognition in High-End Markets: New Energy Vehicle Sales in Europe Grow by 5.7 Times

With the support of the "Green Pass", Chery's sales have continued to climb in high-regulation markets such as Europe. From January to April, Chery cumulatively sold 107,000 vehicles in 24 European markets where it has already entered, including 53,600 new energy vehicles, a year-on-year surge of 570%. Today, for every 2 cars Chery sells in Europe, 1 is a new energy vehicle.

In the UK, a core European market, Chery has ranked in the top two of new car sales for two consecutive months, among which JAECOO 7 became the best-selling model in the entire UK market across all brands in March, earning recognition in Europe's high-end market.

In Australia, Chery continues to achieve new breakthroughs. Chery has maintained positive sales growth in Australia for 22 consecutive months. In May, OMODA&JAECOO sales increased by 729% year-on-year, ranking at the forefront of the industry; JAECOO J5 ranked second in the pure electric vehicle sales chart, second only to Tesla Model Y.

Multifaceted Efforts to Deepen Global Markets: New Energy Layout Accelerates

While consolidating high-end markets such as Europe, Chery is accelerating the global rollout of new energy products, focusing efforts on key regions such as the Middle East, Southeast Asia, Africa, and Latin America, comprehensively accelerating the global new energy layout.

In May, iCAR (the overseas brand name) landed in Oman, Indonesia, and South Africa, further expanding the layout of high-end new energy markets in the Middle East, Southeast Asia, and Africa; Vantec G700 launched in Mexico, accelerating the deepening of the high-end off-road market in Latin America. Meanwhile, Jetour landed in markets such as Poland, Malaysia, Brazil, and South Africa, continuously deepening the global new energy layout. By the end of May, OMODA&JAECOO had entered 70 markets globally. The accelerating new energy global map is bringing Chery's "Green Mobility" solutions to more users worldwide.

Figure: iCAR V27 landed in Oman in May to deepen the high-end new energy market in the Middle East

Figure: iCAR V23 landed in South Africa in May, further perfecting the African regional network

Figure: Vantec G700 carrying out off-road test drive activities locally in Mexico

Continuous product iteration, technology upgrades, and globalisation have enabled Chery's global user base to rise steadily. By the end of May, Chery Group's cumulative global users surpassed 19.62 million, of which overseas cumulative users exceeded 6.59 million. Looking to the future, Chery will persist in green development and green going global, providing greener, safer, and smarter travel products and experiences for users worldwide.

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