In Malaysia's SUV market, many buyers compare the Proton X90 and Kia Sportage when choosing a car. These two models are quite close in price and positioning. Today, we will make a detailed comparison from multiple aspects to help you save time doing research.
The OTR price of the Proton X90 in Malaysia is RM 106,800 - 122,800, with a total of 4 versions, including 2026 1.5T Prime X (RM 122,800), 2026 1.5T Prime (RM 116,800), 2026 1.5T Lite (RM 106,800), etc.
The OTR price of the Kia Sportage in Malaysia is RM 129,639 - 179,320, with a total of 4 versions, including 2025 1.6T DCT 4WD High (RM 179,320), 2025 1.6T DCT 2WD High (RM 159,320), 2025 2.0L AT 2WD High (RM 139,639), etc.
From a price perspective, the Proton X90's starting price is indeed RM 22,839 cheaper than the Kia Sportage. If your budget is limited, Proton's entry-level version can already meet daily needs. But also note, that difference of a few thousand might involve trade-offs in features, depending on your specific needs.

The Proton X90 safety rating is 5★ (ASEAN NCAP), active safety systems include ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).
The Kia Sportage safety rating is 5★ (ASEAN NCAP), active safety systems include Drive Wise.
Both cars have the same safety rating, and safety features are quite comprehensive within this class. New car safety nowadays is generally good, no need to worry too much about this.

Proton X90 body length 4400 mm, trunk 400 L.
Kia Sportage body length 4400 mm, trunk 400 L.
The dimensions of both cars are almost identical, with little difference in interior space. For this class of car, it is completely sufficient for daily use.

Both Proton X90 and Kia Sportage are mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, you can prioritize the one with better reputation; if you care more about value for money and features, choose the one with more configurations. Ultimately, it is recommended to test drive both, as personal experience is the most important.

Overall, both Proton X90 and Kia Sportage are very good models in the Malaysian market. Which one to choose depends mainly on your personal needs and budget. It is recommended to do your homework, compare quotes from several car dealers, and then test drive to make the final decision. Buying a car is a major event, spending some time doing research will never be wrong.