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喺馬來西亞嘅 SUV 市場，好多買家喺揀車嘅時候都會拿 Proton X70 同 Subaru Forester 嚟做比較。這兩款車喺價位同定位上都幾接近，今日我哋就從多個方面做一個詳細嘅比較，幫你節省做功課嘅時間。
Proton X70 喺馬來西亞嘅 OTR 售價係 RM 106,800 - 122,300，一共有 3 個版本，包括 1.5L Standard 2WD（RM 106,800）、1.5L Executive 2WD（RM 115,800）、1.5L Premium 2WD（RM 122,300） 等等。
Subaru Forester 喺馬來西亞嘅 OTR 售價係 RM 174,000 - 197,000，一共有 3 個版本，包括 2024 2.0L S EyeSight GT Edition（RM 189,538）、2024 2.0L S EyeSight（RM 177,538）、2024 2.0L L EyeSight（RM 167,538） 等等。
由價錢嚟睇，Proton X70 嘅起價確實比 Subaru Forester 平咗 RM 67,200。如果你預算有限，Proton 嘅入門版已經可以滿足日常需要。但都要注意，平嗰幾千蚊，喺配備上可能有取舍，具體要看你嘅需要。
Proton X70 搭載 1.5L Turbo，馬力 140 hp。官方油耗 7.0 L/100km。
Subaru Forester 搭載 2.0L 4-cyl，馬力 170 hp。官方油耗 8.0 L/100km。
動力方面，Subaru Forester 嘅 2.0L 4-cyl 比 Proton X70 嘅 1.5L Turbo 多咗 30 匹馬力。不過日常喺市區開，兩款車嘅動力都夠用，唔會覺得唔夠力。
Proton X70 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 ADAS (ACC, AEB, LKA, LDA, BSM, RCTA)。
Subaru Forester 嘅安全評級係 5★ (Euro NCAP)，主動安全系統包括 EyeSight。
安全配備方面，兩款車都拿到唔錯嘅評級。不過 Proton X70 嘅 ADAS (ACC, AEB, LKA, LDA, BSM, RCTA) 同 Subaru Forester 嘅 EyeSight 喺功能上有啲差異，如果你比較重視主動安全嘅話，可以仔細對比下兩者嘅功能列表。
Proton X70 保修 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。
Subaru Forester 保修 3 年/100,000km，保養間隔 每 10,000km 或 6 個月。
Proton X70 同 Subaru Forester 都係馬來西亞市場嘅主流選擇，適合家庭使用、日常通勤。如果你更重視品牌口碑同二手價，可以優先考慮口碑更好嗰一款；如果你更在意性價比同配備，那就揀配置更豐富嗰款。最終都係建議兩款都去試車，親身體驗先係最重要嘅。
總體嚟講，Proton X70 同 Subaru Forester 都係馬來西亞市場好唔錯嘅車型。揀邊一輛，關鍵都係要看你嘅個人需要同預算。建議大家做好功課，多比較幾間車行嘅報價，再去試車做最後決定。買車係件大事，花少少時間做功課絕對唔會錯。
喺馬來西亞嘅 SUV 市場，好多買家在揀車嘅時候都會拿 寶騰 X70 同 奇瑞 Tiggo 8 PHEV 做比較。呢兩款車喺售價同定位上都幾接近，今日我哋就由多個角度做個詳細對比，幫你節省咗做足功課嘅時間。
寶騰 X70 喺馬來西亞嘅 OTR 售價係 RM 106,800 - 122,300，總共 3 個版本，包括 1.5L Standard 2WD（RM 106,800）、1.5L Executive 2WD（RM 115,800）、1.5L Premium 2WD（RM 122,300） 等。
奇瑞 Tiggo 8 PHEV 喺馬來西亞嘅 OTR 售價係 RM 159,750 - 159,750，總共 2 個版本，包括 1.6L Turbo Standard（RM 130,000）、1.6L Turbo Premium（RM 145,000） 等。
睇返價錢，寶騰 X70 嘅起步價的確比 奇瑞 Tiggo 8 PHEV 平咗 RM 52,950。如果你預算有限，寶騰嘅入門版已經可以滿足日常需求。但都係要注意，平嗰幾千蚊，喺配備上可能有取舍，具體要睇你嘅需求。
寶騰 X70 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 ADAS (ACC, AEB, LKA, LDA, BSM, RCTA)。
奇瑞 Tiggo 8 PHEV 嘅安全評級係 TBD，主動安全系統包括 Basic。
安全配備方面，兩款車都拿到唔錯嘅評級。不過 寶騰 X70 嘅 ADAS (ACC, AEB, LKA, LDA, BSM, RCTA) 同 奇瑞 Tiggo 8 PHEV 嘅 Basic 喺功能上有啲分別，如果你比較重視主動安全嘅話，可以仔細對比一下兩者嘅功能列表。
寶騰 X70 採用 FWD 驅動方式。
奇瑞 Tiggo 8 PHEV 採用 FWD 驅動方式。
兩款車嘅驅動方式一樣，都係 FWD，日常駕駛感受唔會有太大分別。
寶騰 X70 保修 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。
奇瑞 Tiggo 8 PHEV 保修 3 年/100,000km，保養間隔 每 10,000km 或 6 個月。
寶騰 X70 同 奇瑞 Tiggo 8 PHEV 都係馬來西亞市場嘅主流選擇，適合家庭用車、日常通勤。如果你更重視品牌口碑同二手價，可以優先考慮口碑更好嗰一款；如果你更在意性價比同配備，就揀配置更豐富嗰款。最終都係建議兩款都去試駕，親身體驗先係最重要嘅。
總體嚟講，寶騰 X70 同 奇瑞 Tiggo 8 PHEV 都係馬來西亞市場幾唔錯嘅車型。選擇邊一輛，關鍵都係要睇你嘅個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，再去試駕做最終決定。買車係件大事情，花少少時間做功課絕對唔會錯。
In Malaysia's SUV market, many buyers compare Perodua Aruz and Subaru Crosstrek when choosing a car. These two cars are quite close in price and positioning. Today we will make a detailed comparison from multiple aspects to help you save time on research.
Perodua Aruz OTR price in Malaysia is RM 72,900 - 77,900, with 2 versions in total, including 1.5L X (RM 72,900), 1.5L AV (RM 77,900) etc.
Subaru Crosstrek OTR price in Malaysia is RM 145,000 - 160,000, with 1 version in total, including 2.0L e-Boxer (RM 150,000) etc.
From the price perspective, Perodua Aruz's starting price is indeed RM 72,100 cheaper than Subaru Crosstrek. If your budget is limited, Perodua's entry version can already meet daily needs. But also note, the cheaper few thousand might involve trade-offs in specifications, depending on your needs.
Perodua Aruz safety rating is 5★ (ASEAN NCAP), active safety systems include .
Subaru Crosstrek safety rating is 5★ (Euro NCAP), active safety systems include EyeSight.
Perodua Aruz adopts FWD drive mode.
Subaru Crosstrek adopts FWD drive mode.
Both cars' drive modes are the same, both are FWD, daily driving experience will not differ too much.
Perodua Aruz warranty 5 years/150,000km, maintenance interval every 10,000km or 6 months.
Subaru Crosstrek warranty 3 years/100,000km, maintenance interval every 10,000km or 6 months.
Perodua Aruz and Subaru Crosstrek are both mainstream choices in Malaysia market, suitable for family use, daily commuting. If you value brand reputation and resale value more, you can prioritize the one with better reputation; if you value cost-performance ratio and equipment more, then choose the one with richer configuration. Ultimately it is recommended to test drive both, personal experience is the most important.
Overall, Perodua Aruz and Subaru Crosstrek are both very good models in Malaysia market. Which one to choose, the key still depends on your personal needs and budget. We suggest you do research, compare quotes from more dealerships, then go test drive for final decision. Buying a car is a big matter, spending some time doing research will definitely not be wrong.
喺馬來西亞嘅 SUV 市場，好多買家喺揀車嘅時候都會拿 Perodua Ativa 同 本田 WR-V 嚟做比較。呢兩部車喺價位同定位上都幾接近，而家我哋就多啲方面做個詳細嘅比較，幫你省返做功課嘅時間。
Perodua Ativa 喺馬來西亞嘅 OTR 售價係 RM 62,500 - 73,400，合共 3 個版本，包括 1.0L Turbo X（RM 62,500）、1.0L Turbo H（RM 67,300）、1.0L Turbo AV（RM 73,400） 等。
本田 WR-V 喺馬來西亞嘅 OTR 售價係 RM 89,900 - 107,900，合共 4 個版本，包括 2023 1.5L V（RM 99,900）、2023 1.5L E（RM 95,900）、2023 1.5L S（RM 89,900） 等。
從價錢睇，Perodua Ativa 嘅起步價確實比 本田 WR-V 平咗 RM 27,400。如果你預算有限，Perodua 嘅入門版已經可以滿足日常需求。但都要注意，平嗰幾千塊，可能喺配備上會有取捨，具體要睇你嘅需求。
Perodua Ativa 搭載 1.5L 4-cyl，馬力 105 hp。官方油耗 6.0 L/100km。
本田 WR-V 搭載 1.5L 4-cyl，馬力 105 hp。官方油耗 6.0 L/100km。
兩部車用嘅係同一套動力系統，日常開落嘅感覺基本冇分別。油耗方面都差唔多，唔使太糾結呢一點。
Perodua Ativa 車身長 4400 mm，尾箱 400 L。
本田 WR-V 車身長 4400 mm，尾箱 400 L。
兩部車嘅尺寸幾乎一樣，車內空間差別唔大。呢個級別嘅車，日常使用完全夠用。
Perodua Ativa 採用 FWD 驅動方式。
本田 WR-V 採用 FWD 驅動方式。
兩部車嘅驅動方式一樣，都係 FWD，日常駕駛感覺唔會有太大區別。
Perodua Ativa 保養 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。
本田 WR-V 保養 5 年/無限里程，保養間隔 每 10,000km 或 6 個月。
總嘅嚟講，Perodua Ativa 同 本田 WR-V 都係馬來西亞市場幾唔錯嘅車型。揀邊一部，關鍵仲係睇你嘅個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，先至去試駕做最後決定。買車係件大事，花少少時間做功課絕對唔會錯。
車型概覽
Zeekr 009 值唔值得睇，第一步唔係望牌子或者外形，而係睇佢能唔能夠配合你嘅香港日常。 呢篇會集中講續航、電池同補電安排，幫你用買家角度篩走唔適合嘅選擇。 近期市場討論到「Zeekr展台應該係今次最多人睇嘅展台【2026香港車博會】」，代表呢類車型仍然有一定關注度。
零售價 HK$ 455,581 - 499,767、完稅價 HK$ 832,500 - 9,275,000 令預算位置更清楚，買家可以先估算月供、保險、泊車同日常開支。
購車價格指南
Zeekr 009 嘅購車預算可以先由 零售價 HK$ 455,581 - 499,767、完稅價 HK$ 832,500 - 9,275,000 開始計。香港買車唔只係睇車價，月供、保險、牌費、泊車同能源成本都會影響每月壓力。
如果有幾個版本可揀，可以先將 2025 604km 兩驅奢華中通道版 7座（HK$ 832,500）、2025 582km 四驅高級中通道版 7座（HK$ 9,275,000）、2025 582km 四驅鉑金行政版 6座（HK$ 9,275,000）、2026 光輝版（價格待確認） 放喺同一張清單。日常通勤重視舒適同易用，家庭買家就要優先睇後排、尾箱同安全配置。
核心規格重點
睇 Zeekr 009 嘅規格，重點唔係背數字，而係理解佢喺香港用車場景會帶嚟咩分別。
116 kWh 嘅電池容量，真正意義係可以幫你估算一星期通勤同周末出車要唔要中途補電。 740/702 km 嘅續航參考，對住喺新界、九龍同港島之間跨區行車嘅用家會更實際。 250/450 kW、373/693 N·m 嘅輸出，令高速併線同短距離超車更有信心。 車長 5209 mm、車闊 2024 mm、車高 1812 mm、軸距 3205 mm 可以幫你預判商場停車場、屋苑車位同後排腿部空間。
優缺點分析
Zeekr 009 嘅優點唔需要講到天花龍鳳，真正有價值係佢能唔能夠令日常用車更省心：預算位置清楚，方便同同級車直接比較、電池同續航資訊有助安排通勤同補電、動力輸出對高速同上斜更有底氣。
要留意嘅係，要先確認屋苑、公司或常去商場嘅充電條件、香港停車場同窄路使用要留意車身闊度。呢啲唔一定係缺點，但係落訂前應該先諗清楚。
買家常見問題
買 Zeekr 009 之前，真正要問嘅唔係單一規格，而係佢可唔可以融入你每日嘅生活節奏。
常見疑問係「極氪 009 嘅純電續航里程大約係幾多？」簡單講，極氪 009 嘅純電續航最高可達 822 公里，旗艦 MPV 續航表現全球領先。 放到實際用車，就係要睇佢對通勤、泊車、家庭乘坐同長期成本有幾大幫助。
同級對比內容
將 Zeekr 009 放入同級車清單時，唔建議只用外形或者品牌光環決定。比較順序可以係：先用 零售價 HK$ 455,581 - 499,767、完稅價 HK$ 832,500 - 9,275,000 鎖定預算圈、再睇動力係咪足夠應付高速併線同滿載、再比較能源成本同補能便利、最後睇車身大小、座位同尾箱是否適合家人。
咁樣篩選會貼近香港買家真實生活：平日塞車、商場泊車、周末去新界、甚至一家人出入，先係一部車每日要面對嘅考驗。
用車全周期指南
擁有 Zeekr 009 最重要係先諗清楚充電節奏。屋苑、公司或者常去商場只要有穩定充電選項，電動化用車就會容易相處好多。
如果你主要喺市區行，視野、低速順滑度同泊車輔助會好影響心情；如果經常行高速或跨區，座椅舒適度、隔音同動力從容感會更重要。
Have you ever seen the roads in India?
I've seen them online.
The scene is usually like this: a sedan blocked behind a cow, motorcycles running wild nearby, even milk tea vendors nearby, so "clean and hygienic".
However, in a place where many feel physically uncomfortable after watching, Toyota, Suzuki, Honda and other Japanese car companies decided to bet on India.
According to the Indian "Brand Quality Foundation" website, the three car companies will invest nearly $11 billion to build factories, increase capacity, and develop exports in India.
Some netizens commented: Did the three Japanese car companies have too much money?
In fact, they didn't have endless money to spend, nor were they bewildered by Indian curry. These Japanese car executives are much clearer than us.
Current Japanese car revenue and market share are declining. Raw material costs are soaring. Looking at the world map, finding a market that can accommodate capacity, expand share, and has gentle competition is not easy.
So, it wasn't that Japanese car companies chose India, but because they had no choice.
The Pain of Japanese Car Companies
Past Japanese cars were truly the envy of others.
Ask old drivers who drove Japanese cars over ten years ago, talking about Japanese cars, almost no one doesn't give a thumbs up, cheap price, fuel saving, durable...
Even many Japanese cars needed to be bought at a markup, but who would think this iron fortress would be beaten out of sight in a few short years.
With the wave of new energy vehicles coming, electrification and intelligence became the goal for many domestic car companies to "leapfrog". Relying on China's strong new energy vehicle industry chain advantages and car companies' own persistence on R&D and technology, Chinese independent brands quickly achieved "leapfrogging".
Domestic cars once criticized are now becoming more and more common on the roads, even surpassing joint ventures in share.
According to CPCA data, in April 2026, the share of independent brands reached as high as 62.5%, far exceeding Japan's 13.1%.
You need to know, the Chinese car market is the largest car market in the world. Losing speed in the Chinese market is like losing a huge piece of cake.
Meanwhile, the main theme of the Chinese market in recent years is still price wars. Racing on configuration, price, and service has become a normal state, which also had a huge impact on Japanese cars' profits.
Apart from China, Japanese cars are also not doing well in the US.
On January 20, 2025, Trump swore in as the 47th US President, starting a series of chaotic operations, including imposing additional car tariffs in the name of national security, causing the tariff rate for imported Japanese cars to reach as high as 27.5% at one point. Although it decreased later, it was still far higher than the initial tax rate.
This operation directly led to a tariff loss of over 2 trillion yen for seven Japanese car companies in fiscal year 2025.
Looking at Japan itself, it is actually not easy either.
Middle East geopolitical conflicts blocked shipping in the Strait of Hormuz, transportation costs and raw material costs soared, Japanese car companies also had to suffer in silence.
Executives looking at the reports, their backs went cold, only to find a new growth curve.
So, Japanese car companies didn't fall in love with India, there was nowhere else to go.
Deep Thought on Choosing India
So, what magic does India have, to make Japanese car companies invest heavily?
The first advantage is big. In 2025, the Indian car market achieved 5.517 million new car sales, up 6% year-on-year, breaking the historical record, ranking as the third largest car market in the world, exceeding Japan for four consecutive years, second only to China and the United States.
The value of this doesn't need me to say much. India achieved this result mainly because India has been promoting tax reduction policies to promote consumption, which led to a significant increase in domestic consumption willingness.
The second advantage is close, meaning it is close to places where Japanese cars sell well, such as Africa.
So, India for Japanese car companies is more like a convenience store built in the center of a crossroad. You don't need to ship cars to eight countries separately, just build well at this stop in India, then unload ship by ship, and you can save a lot of costs.
The Nikkei also believes that India is expected to become its global car supply center.
The third advantage is stability. You know, Japanese cars' advantage is fuel cars, after all, the three major components of engines, gearboxes, and chassis, they have played for many years, technology accumulation is number one in the world.
But the Chinese car market has fully promoted electrification and intelligence development, leading to Japanese cars' advantage becoming weaker and weaker, impossible to play out. But India is different, it has the characteristics of few charging piles and slow electrification process. Indian old people buying cars still look for cheap, fuel saving, easy to fix, and these three points are exactly Japanese cars' old trade.
Especially Suzuki, always been India's car market evergreen, almost always sitting on the best-selling model throne, reputation of being worry-free, better than any advertisement.
So, Japanese car companies' vigorous layout of the Indian market is obviously carefully considered.
But, is the Indian market really that easy to mix?
The Hard-to-Bite Indian Market
Of course, India is not perfect like a hot commodity, its disadvantages are as obvious as its advantages, and every one is enough for Japanese car companies to face a hard time.
First talk about electrification. Yes, right now India has few charging piles and electric cars don't sell well, it is indeed a shelter for Japanese fuel cars. But you have to think, how long can this "shelter" avoid?
India previously shouted the slogan of 30% of new cars being electric vehicles by 2030. Although it sounds like bragging, but can't help but they really give subsidies, really build charging stations.
Imagine, what if one day India suddenly wakes up, starts vigorously promoting electrification, doing infrastructure, charging piles popping out like mushrooms after rain, then Japanese cars will be dumbfounded?
Isn't this a version of the Thai market?
Back then Japanese cars in Thailand won easily. The entire Southeast Asian market was called Japanese cars' backyard. Result Thailand took the lead in promoting electrification. Chinese electric vehicles came in, directly became a hot commodity. Look at Japanese cars again, share in Thailand falling down rapidly.
If India accelerates electrification, history will likely repeat, and this time, Japanese cars don't even have a place to flee, how to prevent will become the first problem for Japanese car companies.
Next talk about policy. India's policy is like a pot of curry, you never know if you will eat chicken or potato next time.
This magical country, today low tariff encourages building factories, tomorrow may fine you a huge amount. What's more annoying is mandatory joint venture. Foreign car companies want to sell cars in India, have to find local partners to partner up. When your factory is built, supply chain is done, India directly backstabs you. At that time whether adding money or withdrawing capital, what you get is heartache.
So you see, this market like India is like a mango that looks very sweet, bite the first mouth it's okay, chew two more mouths hit the hard core.
Japanese cars now is calculating, while the core hasn't bit the tooth, hurry up to nibble a few more mouths, but the core will bite sooner or later, just don't know which day.
Epilogue
Japanese cars this trip to India, not go for tourism, is go to make a living.
Chinese and Southeast Asian dining tables are more crowded, production and transportation costs have risen. Looking around the world, only this pot in India is still steaming, even if what is boiling inside is curry-flavored stones, have to bite hard and chew down.
Japanese car companies want to expand market, India wants to pull economy, solve employment, both sides have their own thoughts.
As for the ending is Japanese cars in India regain their glory, or like past competitors shamefully walk away, then is not known.
But no matter how, this play just started, we slowly watch is okay.
Anyway India's story, never bored.
第二十八屆重慶國際汽車展覽會今日開幕，阿維塔帶住全線產品亮相，同時帶咗品牌首款概念車 VISION XPECTRA 嘅山城首秀。
主場作戰、陣容整齊，係外界對阿維塔此次亮相嘅基本預判。但仔細拆解展台內容，這次重慶車展，阿維塔端出嚟嘅嘢比單純嘅聲勢更有分量。
VISION XPECTRA：呢台概念車值得認真睇
VISION XPECTRA 此前喺慕尼黑完成海外首發，此次喺重慶迎嚟國內市場正式亮相。
呢台概念車嘅設計邏輯，跟而家市場主流方向行嘅唔係同一條路。市面上大多數概念車，要堆疊科幻元素，要復刻歐系豪華嘅語言體系，整體審美趨於同質化。VISION XPECTRA 嘅全景棱鏡座艙借鑒水晶切面嘅幾何邏輯，光影層次處理克制，冇過度用力嘅堆砌感。
內飾大量採用手動充氣材質同 3D 針織工藝，喺觸感同視覺上營造出一種唔常見於智能豪華車型嘅柔軟質感，同冰冷嘅科技感形成反差——呢種取向，喺追求"有溫度嘅座艙體驗"呢件事上，方向係清晰嘅。
設計層面嘅背書已經有跡可循。2024 年嚟到 2026 年間，阿維塔 11、12、07、06 四款量產車型接連拿下紅點、iF、IDA 等国际設計獎項。依托慕尼黑、上海兩大設計中心，匯聚全球 25 個國家逾 200 位設計師嘅團隊，正逐步形成一套有辨識度嘅原創美學體系。
按照阿維塔嘅規劃，從第二代產品開始，VISION XPECTRA 嘅設計 DNA 將逐步延續至量產車型。呢個承諾，市場會用後續產品嚟驗證。
太行智控 2.0：技術落地，唔係展台上嘅 PPT
相比概念車嘅未來感，太行智控 2.0 係而家已經喺交付車型上運行嘅技術，新阿維塔 12 與阿維塔 06T 均已搭載。
呢套系統嘅核心係引入太行分佈式電驅技術，四輪獨立精準介入，對路況變化嘅響應比傳統集中式電驅更快、更細膩。性能層面，系統最大功率 712kW，零百加速 2.71 秒；安全層面，覆蓋 220km/h 四輪爆胎穩行、濕滑路面防甩尾、20% 冰雪坡道正常起步等極端工況，並配備全冗餘制動備份——機械制動失效時，電驅系統仍可提供有效制動力。
為咗令呢套技術接受實際檢驗，阿維塔本月喺全國 10 個城市啟動"太行安全沙龍"，同步喺八大區域落地"太行安全體驗營"，圍繞加速唔打滑、過彎唔側甩、變道唔晃動等真實場景開放實測體驗。用實地駕駛替代展台宣講，呢個驗證方式本身就係一種態度。
華為同寧德時代：股東關係帶嚟嘅技術優先級
阿維塔同華為、寧德時代之間嘅關係，唔係普通供應商合作，而係技術股東層面嘅深度綁定。呢種結構帶嚟嘅核心優勢，係喺新技術落地順序上嘅優先權。
而家，阿維塔已率先搭載華為乾崑全球量產最高規格嘅 896 線激光雷達；華為乾崑 ADS 5、鴻蒙座艙 HarmonySpace 6 等新世代方案，阿維塔將首批搭載。寧德時代方面，超充技術已完成上車，凝聚態電池嘅首發搭載資格同樣喺阿維塔。
呢條技術供應鏈嘅組合喺國內具有稀缺性，唔係單純資金可以複製嘅合作深度。
下半年兩張牌：07L 同旗艦大六座
產品節奏上，阿維塔畀下半年排咗兩個關鍵節點。
三季，智美大五座豪華 SUV 阿維塔 07L 將正式發布。呢個定位喺現有產品矩陣中填咗空白——11 係轎跑 SUV、06 系主打年輕性能、12 係大型轎車，真正面向家庭日常出行、兼顧實用性同高級感嘅五座中大型 SUV，由 07L 承接。呢個細分市場嘅需求係真實存在嘅，產品落地後嘅實際競爭力係關鍵變量。
年內仲將亮相嘅旗艦大六座 SUV，首搭寧德時代麒麟凝聚態電池，明確指向 40 萬元以上嘅高端 SUV 市場，係阿維塔向更高價位段發起嘅一次衝擊。
五年積累，站喺新周期入口
成立五年，阿維塔累計贏得超過 26 萬用戶，喺全國 200 餘座城市佈局超 700 家渠道觸點，海外已進入全球 40 多個國家同地區。喺泰國市場，阿維塔 11 長期穩居高端電動汽車銷量首位；2026 年年底，品牌仲將正式登陸歐洲市場。
到 2030 年，阿維塔嘅目標係全球年銷 80 萬輛，海外占比超 40%，覆蓋 110 個國家同地區，並推出覆蓋轎車、SUV、MPV 嘅 17 款全新車型。
呢組目標數字能否實現，取決於由而家開始每一款產品嘅市場表現。重慶車展今次亮相，阿維塔把設計實力、技術積累同下半年產品節奏，一次性擺喺檯面上。跟住，交畀市場驗證。
Have you ever seen the roads in India?
I've seen them online.
The scene is usually like this: a sedan blocked behind a cow, motorcycles running wild nearby, even milk tea vendors nearby, so "clean and hygienic".
However, in a place where many feel physically uncomfortable after watching, Toyota, Suzuki, Honda and other Japanese car companies decided to bet on India.
According to the Indian "Brand Quality Foundation" website, the three car companies will invest nearly $11 billion to build factories, increase capacity, and develop exports in India.
Some netizens commented: Did the three Japanese car companies have too much money?
In fact, they didn't have endless money to spend, nor were they bewildered by Indian curry. These Japanese car executives are much clearer than us.
Current Japanese car revenue and market share are declining. Raw material costs are soaring. Looking at the world map, finding a market that can accommodate capacity, expand share, and has gentle competition is not easy.
So, it wasn't that Japanese car companies chose India, but because they had no choice.
The Pain of Japanese Car Companies
Past Japanese cars were truly the envy of others.
Ask old drivers who drove Japanese cars over ten years ago, talking about Japanese cars, almost no one doesn't give a thumbs up, cheap price, fuel saving, durable...
Even many Japanese cars needed to be bought at a markup, but who would think this iron fortress would be beaten out of sight in a few short years.
With the wave of new energy vehicles coming, electrification and intelligence became the goal for many domestic car companies to "leapfrog". Relying on China's strong new energy vehicle industry chain advantages and car companies' own persistence on R&D and technology, Chinese independent brands quickly achieved "leapfrogging".
Domestic cars once criticized are now becoming more and more common on the roads, even surpassing joint ventures in share.
According to CPCA data, in April 2026, the share of independent brands reached as high as 62.5%, far exceeding Japan's 13.1%.
You need to know, the Chinese car market is the largest car market in the world. Losing speed in the Chinese market is like losing a huge piece of cake.
Meanwhile, the main theme of the Chinese market in recent years is still price wars. Racing on configuration, price, and service has become a normal state, which also had a huge impact on Japanese cars' profits.
Apart from China, Japanese cars are also not doing well in the US.
On January 20, 2025, Trump swore in as the 47th US President, starting a series of chaotic operations, including imposing additional car tariffs in the name of national security, causing the tariff rate for imported Japanese cars to reach as high as 27.5% at one point. Although it decreased later, it was still far higher than the initial tax rate.
This operation directly led to a tariff loss of over 2 trillion yen for seven Japanese car companies in fiscal year 2025.
Looking at Japan itself, it is actually not easy either.
Middle East geopolitical conflicts blocked shipping in the Strait of Hormuz, transportation costs and raw material costs soared, Japanese car companies also had to suffer in silence.
Executives looking at the reports, their backs went cold, only to find a new growth curve.
So, Japanese car companies didn't fall in love with India, there was nowhere else to go.
Deep Thought on Choosing India
So, what magic does India have, to make Japanese car companies invest heavily?
The first advantage is big. In 2025, the Indian car market achieved 5.517 million new car sales, up 6% year-on-year, breaking the historical record, ranking as the third largest car market in the world, exceeding Japan for four consecutive years, second only to China and the United States.
The value of this doesn't need me to say much. India achieved this result mainly because India has been promoting tax reduction policies to promote consumption, which led to a significant increase in domestic consumption willingness.
The second advantage is close, meaning it is close to places where Japanese cars sell well, such as Africa.
So, India for Japanese car companies is more like a convenience store built in the center of a crossroad. You don't need to ship cars to eight countries separately, just build well at this stop in India, then unload ship by ship, and you can save a lot of costs.
The Nikkei also believes that India is expected to become its global car supply center.
The third advantage is stability. You know, Japanese cars' advantage is fuel cars, after all, the three major components of engines, gearboxes, and chassis, they have played for many years, technology accumulation is number one in the world.
But the Chinese car market has fully promoted electrification and intelligence development, leading to Japanese cars' advantage becoming weaker and weaker, impossible to play out. But India is different, it has the characteristics of few charging piles and slow electrification process. Indian old people buying cars still look for cheap, fuel saving, easy to fix, and these three points are exactly Japanese cars' old trade.
Especially Suzuki, always been India's car market evergreen, almost always sitting on the best-selling model throne, reputation of being worry-free, better than any advertisement.
So, Japanese car companies' vigorous layout of the Indian market is obviously carefully considered.
But, is the Indian market really that easy to mix?
The Hard-to-Bite Indian Market
Of course, India is not perfect like a hot commodity, its disadvantages are as obvious as its advantages, and every one is enough for Japanese car companies to face a hard time.
First talk about electrification. Yes, right now India has few charging piles and electric cars don't sell well, it is indeed a shelter for Japanese fuel cars. But you have to think, how long can this "shelter" avoid?
India previously shouted the slogan of 30% of new cars being electric vehicles by 2030. Although it sounds like bragging, but can't help but they really give subsidies, really build charging stations.
Imagine, what if one day India suddenly wakes up, starts vigorously promoting electrification, doing infrastructure, charging piles popping out like mushrooms after rain, then Japanese cars will be dumbfounded?
Isn't this a version of the Thai market?
Back then Japanese cars in Thailand won easily. The entire Southeast Asian market was called Japanese cars' backyard. Result Thailand took the lead in promoting electrification. Chinese electric vehicles came in, directly became a hot commodity. Look at Japanese cars again, share in Thailand falling down rapidly.
If India accelerates electrification, history will likely repeat, and this time, Japanese cars don't even have a place to flee, how to prevent will become the first problem for Japanese car companies.
Next talk about policy. India's policy is like a pot of curry, you never know if you will eat chicken or potato next time.
This magical country, today low tariff encourages building factories, tomorrow may fine you a huge amount. What's more annoying is mandatory joint venture. Foreign car companies want to sell cars in India, have to find local partners to partner up. When your factory is built, supply chain is done, India directly backstabs you. At that time whether adding money or withdrawing capital, what you get is heartache.
So you see, this market like India is like a mango that looks very sweet, bite the first mouth it's okay, chew two more mouths hit the hard core.
Japanese cars now is calculating, while the core hasn't bit the tooth, hurry up to nibble a few more mouths, but the core will bite sooner or later, just don't know which day.
Epilogue
Japanese cars this trip to India, not go for tourism, is go to make a living.
Chinese and Southeast Asian dining tables are more crowded, production and transportation costs have risen. Looking around the world, only this pot in India is still steaming, even if what is boiling inside is curry-flavored stones, have to bite hard and chew down.
Japanese car companies want to expand market, India wants to pull economy, solve employment, both sides have their own thoughts.
As for the ending is Japanese cars in India regain their glory, or like past competitors shamefully walk away, then is not known.
But no matter how, this play just started, we slowly watch is okay.
Anyway India's story, never bored.
