In the Malaysian SUV market, many buyers compare Proton X90 and Mazda CX-5 when choosing a car. Both models are quite close in price and positioning. Today, we will make a detailed comparison from multiple aspects to help you save time on research.
The OTR price of Proton X90 in Malaysia is RM 106,800 - 122,800, with a total of 4 versions, including 2026 1.5T Prime X (RM 122,800), 2026 1.5T Prime (RM 116,800), 2026 1.5T Lite (RM 106,800), etc.
The OTR price of Mazda CX-5 in Malaysia is RM 135,469 - 166,760, with a total of 3 versions, including 2025 2.0L AT 35th Anniversary (RM 316,154), 2025 2.0L AT (RM 296,154), 2025 2.0L MT (RM 294,154), etc.
In terms of price, the starting price of Proton X90 is indeed RM 28,669 cheaper than Mazda CX-5. If your budget is limited, the entry-level Proton can already meet daily needs. However, also note that the price difference might involve trade-offs in features, which depends on your specific requirements.

Proton X90 is equipped with 1.5L Turbo, 140 hp power. Official fuel consumption 7.0 L/100km.
Mazda CX-5 is equipped with 1.5L Turbo, 140 hp power. Official fuel consumption 7.0 L/100km.
Both vehicles use the same powertrain system, so the driving feel is basically the same in daily use. Fuel consumption is also similar, so no need to dwell on this point too much.

Proton X90 body length 4400 mm, trunk 400 L.
Mazda CX-5 body length 4500 mm, trunk 450 L.
Regarding space, the Mazda CX-5's body is 100 mm longer than the Proton X90, giving it an advantage in seating space. However, the Proton X90 is more flexible for parking in the city, so there are trade-offs for each.

Proton X90 adopts FWD drive mode.
Mazda CX-5 adopts FWD drive mode.
Both vehicles have the same drive mode, both are FWD, so there will not be a big difference in daily driving feel.

Proton X90 and Mazda CX-5 are both mainstream choices in the Malaysian market, suitable for family use, daily commuting. If you value brand reputation and resale value more, you can prioritize the one with better reputation; if you care more about cost-performance ratio and features, choose the one with richer configuration. Ultimately, it is recommended to test drive both models, as personal experience is the most important.

Overall, both Proton X90 and Mazda CX-5 are excellent car models in the Malaysian market. Which one to choose ultimately depends on your personal needs and budget. We suggest everyone do their research, compare quotes from several dealerships, and then go for a test drive to make the final decision. Buying a car is a major matter, spending time on research will definitely not be a mistake.

In Malaysia's SUV market, many buyers compare the Proton X70 and Volkswagen Tiguan when choosing a car. These two models are quite close in price and positioning. Today, we will make a detailed comparison from multiple aspects to help you save time on research.
The Proton X70 OTR price in Malaysia is RM 106,800 - 122,300, with 3 versions in total, including 1.5L Standard 2WD (RM 106,800), 1.5L Executive 2WD (RM 115,800), 1.5L Premium 2WD (RM 122,300), etc.
The Volkswagen Tiguan OTR price in Malaysia is RM 206,540 - 260,024, with 2 versions in total, including 2025 Allspace 2.0T R-Line (RM 260,024), 2025 Allspace 1.4T Elegance (RM 206,540), etc.
From a price perspective, the starting price of the Proton X70 is indeed RM 99,740 cheaper than the Volkswagen Tiguan. If your budget is limited, Proton's entry-level version can already meet daily needs. But also note, the few thousand ringgit saved might involve trade-offs in features, depending on your specific needs.

The Proton X70 is equipped with a 1.5L Turbo, 140 hp. Official fuel consumption 7.0 L/100km.
The Volkswagen Tiguan is equipped with a 2.0L 4-cyl, 170 hp. Official fuel consumption 8.0 L/100km.
Regarding power, the 2.0L 4-cyl of Volkswagen Tiguan has 30 more horsepower than the 1.5L Turbo of Proton X70. However, for daily city driving, both cars have enough power and won't feel lacking.

The Proton X70 safety rating is 5★ (ASEAN NCAP), active safety systems include ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).
The Volkswagen Tiguan safety rating is 5★ (Euro NCAP), active safety systems include IQ.Drive.
In terms of safety features, both cars received good ratings. However, Proton X70's ADAS (ACC, AEB, LKA, LDA, BSM, RCTA) and Volkswagen Tiguan's IQ.Drive have some functional differences. If you value active safety, you can compare their feature lists carefully.

The Proton X70 adopts FWD drive mode.
The Volkswagen Tiguan adopts FWD drive mode.
Both cars have the same drive mode, both are FWD, daily driving experience won't differ too much.
Overall, Proton X70 and Volkswagen Tiguan are both very good models in the Malaysia market. Which one to choose depends mainly on your personal needs and budget. We suggest doing your homework, comparing quotes from several car dealerships, and test driving before making a final decision. Buying a car is a big matter, spending time doing research will never go wrong.

近日,广汽领程再次换帅。天眼查显示,2026年7月8日,广汽领程新能源商用车有限公司发生重要工商变更,黄永强卸任法定代表人、董事长,由高锐接替。这已是广汽领程自2025年9月以来,不足十个月内第三次更换董事长。

2025年9月18日,时任广汽集团副总经理、广汽领程董事长严壮立因“个人原因”辞去所有职务,原定任期至2025年12月31日。随后,同为广汽集团副总经理的郑衡接任广汽领程法定代表人、董事长。然而仅过去约两个月,2025年12月23日,郑衡以“个人身体原因”辞职,提前两年多离任。
此后,广汽集团副总经理黄永强于2026年1月28日接任广汽领程法定代表人、董事长。但黄永强履职仅四个多月,便于2026年5月14日因“组织上工作安排”辞去广汽集团副总经理职务。7月8日,高锐正式接替黄永强出任广汽领程董事长。

公开资料显示,高锐出生于1979年12月,今年47岁,拥有工商管理硕士学位,历任广汽集团资产管理部部长、中隆投资董事长、骏威汽车总经理、广汽集团(香港)董事长等职,2019年12月起担任广汽集团副总经理至今。此外,高锐还兼任广汽本田、五羊本田等多家广汽集团旗下子公司董事长。

值得关注的是,在频繁的人事变动中,广汽领程的销量却实现了高速增长。广汽集团产销快报显示,2026年6月,广汽领程销量933辆,同比增长248.13%;1-6月累计销量2815辆,同比增长176.79%,增幅位居广汽集团各品牌首位。

喺馬來西亞嘅 SUV 市場,好多買家喺揀車嘅時候都會拿 Proton X70 同 Mazda CX-8 嚟做比較。呢兩款車喺價位同定位上都幾接近,今日我哋就從多個方面做一個詳細嘅對比,幫你省做功課嘅時間。
Proton X70 喺馬來西亞嘅 OTR 售價係 RM 106,800 - 122,300,一共有 3 個版本,包括 1.5L Standard 2WD(RM 106,800)、1.5L Executive 2WD(RM 115,800)、1.5L Premium 2WD(RM 122,300) 等。
Mazda CX-8 喺馬來西亞嘅 OTR 售價係 RM 165,360 - 201,360,一共有 5 個版本,包括 2025 2.5T 4WD High Plus Petrol(RM 201,360)、2025 2.2L 2WD High Plus Diesel(RM 193,123)、2025 2.5L 2WD High Plus Petrol(RM 186,360) 等。
從價錢嚟睇,Proton X70 嘅起步價確實比 Mazda CX-8 平咗 RM 58,560。如果你預算有限,Proton 嘅入門版已經可以滿足日常需求。但要注意,平嗰幾千蚊,可能喺配備上會有取舍,具體要睇你嘅需求。

Proton X70 搭載 1.5L Turbo,馬力 140 hp。官方油耗 7.0 L/100km。
Mazda CX-8 搭載 2.0L 4-cyl,馬力 170 hp。官方油耗 8.0 L/100km。
動力方面,Mazda CX-8 嘅 2.0L 4-cyl 比 Proton X70 嘅 1.5L Turbo 多咗 30 匹馬力。不過日常喺市區開,兩款車嘅動力都夠用,唔會覺得唔夠力。

Proton X70 車身長 4400 mm,行李廂 400 L。
Mazda CX-8 車身長 4500 mm,行李廂 450 L。
空間方面,Mazda CX-8 嘅車身比 Proton X70 長咗 100 mm,乘搭空間更有優勢。不過 Proton X70 在城市入面泊車會靈活啲,各有取舍。

Proton X70 同 Mazda CX-8 都係馬來西亞市場嘅主流選擇,適合家庭使用、日常通勤。如果你更看重品牌口碑同二手價,可以優先考慮口碑更好嗰一款;如果你更在意性價比同配備,那就揀配置更豐富嗰款。最終都係建議兩款都去試駕,親身體驗先係最重要嘅。
總嘅嚟講,Proton X70 同 Mazda CX-8 都係馬來西亞市場好唔錯嘅車型。揀邊一輛,關鍵都係要睇你嘅個人需求同預算。希望大家做好功課,多比較幾間車行嘅報價,先去試駕先做最終決定。買車係件大事,花點時間做功課絕對唔會錯。

喺馬來西亞嘅 SUV 市場,好多買家喺揀車嘅時候都會拿 Proton X70 同 Honda WR-V 嚟作比較。呢兩款車喺價位同定位上都幾接近嘅,今日我哋就會從多個方面做一個詳細嘅比較,幫晒你省返做功課嘅時間。
Proton X70 喺馬來西亞嘅 OTR 售價係 RM 106,800 - 122,300,一共有 3 個版本,包括 1.5L Standard 2WD(RM 106,800)、1.5L Executive 2WD(RM 115,800)、1.5L Premium 2WD(RM 122,300) 等。
Honda WR-V 喺馬來西亞嘅 OTR 售價係 RM 89,900 - 107,900,一共有 4 個版本,包括 2023 1.5L V(RM 99,900)、2023 1.5L E(RM 95,900)、2023 1.5L S(RM 89,900) 等。
由價錢睇,Honda WR-V 嘅起步價比 Proton X70 平咗 RM 16,900。講真嘅,喺呢個價位段,幾千蚊嘅差距其實唔算大,關鍵仲係睇整體嘅性價比同長期使用成本。

Proton X70 搭載 1.5L Turbo,馬力 140 hp。官方油耗 7.0 L/100km。
Honda WR-V 搭載 1.5L 4-cyl,馬力 105 hp。官方油耗 6.0 L/100km。
動力方面,Proton X70 嘅 1.5L Turbo 比 Honda WR-V 嘅 1.5L 4-cyl 多咗 35 匹馬力,中段加速更有信心,尤其係行高速公路超車嘅時候。不過 Honda WR-V 嘅油耗可能更啱用,日常市區通勤差別唔會太大。

Proton X70 車身長 4400 mm,後尾箱 400 L。
Honda WR-V 車身長 4400 mm,後尾箱 400 L。
兩款車嘅尺寸幾乎一樣,車內空間差別唔大。呢個級別嘅車,日常使用完全夠用。

Proton X70 採用 FWD 驅動方式。
Honda WR-V 採用 FWD 驅動方式。
兩款車嘅驅動方式一樣,都係 FWD,日常駕駛感受唔會有大分別。
Proton X70 同 Honda WR-V 都係馬來西亞市場嘅主流選擇,適合家庭使用、日常通勤。如果你更睇重品牌口碑同二手價,可以優先考慮口碑更好嗰一款;如果你更介意性價比同配備,嗰就揀配備更豐富嗰款。總之後建議兩款都去試駕,親身體驗先至最重要。
總體嚟講,Proton X70 同 Honda WR-V 都係馬來西亞市場幾幾好嘅車款。揀邊一輛,關鍵仲係睇你個人需求同預算。建議大家做足功課,多比較幾間車行嘅報價,再去試駕做最終決定。買車係一件大事,花少少時間做功課絕對唔會錯。

文|德福
1997年的珠江两岸,外界依然对这片土地能否成功孕育汽车重工业抱有重重疑虑。
把时间轴拉长,广州这座城市的汽车工业梦想可谓历经坎坷。早在1954年,广州市公众汽车修理厂的工人们在没有任何大型现代化设备的情况下,完全凭借手工敲打出了第一辆华南牌铁木结构公共汽车。此后诞生的红卫牌卡车与广州牌轿车,见证了早期工业体系的艰难探索。
到了八十年代中期,广州标致的成立一度让这里跻身国内汽车制造领域的三大三小阵营。但后续波折却留下了沉重的历史包袱,让广州汽车工业陷入低谷,甚至有人曾断言这片土壤做不成汽车重工业。广汽集团正是在这种质疑中起步,在1998年与本田签约开创了全新的合资模式,这也成为后续产能全面爆发的起点。这段历史犹如一部微缩的断代史,记录了中国现代汽车工业从纯手工敲打到组装代工,再到一步步走向自主掌握核心技术的全过程。

历经29年的跋涉,广汽的产能爬坡曲线展现出了极强的韧性。企业实现第一个1000万辆产量,耗费了足足20年的时间。这20年里,广汽完成了从合资引进、消化吸收到自主崛起的漫长蓄力。而从1000万辆跨越到3000万辆,这家企业仅仅用了9年时间。
这种体量上的指数级增长,底层驱动力源于企业逐步将核心前沿技术牢牢握在手中。过去9年里,全球汽车行业面临着前所未有的技术变革,新能源转型与智能化浪潮重塑了整个市场的竞争格局。广汽能够在这一周期内实现交付体量的翻倍跃升,根基完全建立在对底层核心技术的自主掌控以及对市场趋势的精准预判之上。
面对今天行业价格战加剧与出海遇阻的双重挑战,这3000万辆的基盘显得格外扎实。它标志着一家车企完成了体系能力跃迁的临界点。部分造车新势力可以在短期风口中凭借单点技术迅速冲高,要想在长达近三十年的时间跨度里持续保持增长并跨越生死线,就必须拥有穿越产业周期的底层逻辑。

向内看,广汽历经四次跨越发展,成功完成了大湾区汽车产业集群的重构与造血。作为产业链的核心中枢,这家企业依托庞大的体系能量与深厚的技术积淀,带动了上下游无数零部件供应商、软件算法团队以及新材料企业的协同跃升。
这种深度的链主带动效应,让大湾区真正拥有了先进制造业的硬核底座,彻底改变了早期只能依赖外部技术输入的被动局面。向外看,这种在国内淬炼成型的生态底座正在跨越地域限制。凭借全生命周期的技术布局与严格的全球制造标准,广汽正将自身的能力逐步转化为覆盖全球五大板块的竞争力量。
这种向内筑基与向外生长的布局,确切地反映出中国汽车产业高质量发展与全球化进阶的真实轨迹。只有扎根本土打造出具备全球竞争力的产业链集群,并在广阔的海外市场完成从单纯的产品出口到全体系本地化运营的蜕变,中国车企才能真正在世界一流阵营中站稳脚跟。广汽交出的这3000万辆答卷,为中国汽车工业走向世界提供了一个极具穿透力的样本。

向内重构产业链
从整车制造商,到大湾区的技术孵化器
广汽作为大湾区产业供应链的绝对枢纽,其跨越3000万辆的基盘早已超越了单纯的机械制造范畴,进化为一个千亿级别的产业链生态底座。
想要驱动这样一个庞然大物持续保持敏锐的活力,单靠过往的制造惯性完全行不通。2024年,广汽集团将总部搬迁至番禺,正式开启了自主品牌一体化运营的全新阶段。这场被称为番禺行动的内部战役,最核心的目的就是打破传统组织壁垒,力求更加高效地响应用户诉求,彻底完成从工程师思维向用户思维的体制跨越。
在传统的汽车研发体系里,工程师群体往往习惯于坐在实验室里对照各种硬核参数造车,产品的定义权高度集中在企业内部。面对极度内卷的存量竞争市场,广汽展现出了推倒重来的魄力。企业内部搭建“用户全开麦”平台,强制要求研发部门与产品负责人走出办公室,去一线直接倾听用户的日常用车痛点。

这项机制确保了最真实的反馈能够被精准转化为产品优化的最高优先级动作。目前,用户全开麦机制已经在传祺、埃安以及昊铂三大品牌中全面落地,并正在向全国更多城市持续下沉。
这种底层思维的转变,在现实中催生了极具冲击力的鲜活故事。譬如说一位盲订昊铂HT的车主,在一次日常的实车深度体验后,他就提出了一个关于车内氛围灯优化的细微建议。按照以往传统车企繁琐的层层审批流程,这类非安全相关的边缘意见大概率会被淹没在浩如烟海的客诉表单中。而广汽高管在深夜迅速跟进对接这个不起眼的诉求,相关功能随后在极短的时间内通过OTA升级完美落地至用户的车机中。这种打破常规的极速响应,才能让用户真切感受到了情绪价值被尊重的重量。

为了让此类快速响应机制可以常态化运行,广汽在组织架构与服务保障上动了真格。企业专门成立了独立的用户洞察部门,深入推进从发现问题到解决问题的全流程变革,从根本的组织机制上保障用户的每一个诉求都能实现件件有回应以及事事有着落。
在线上服务端口,全面上线的超级管家可以做到全天候24小时在线并严格执行5秒内响应以及2小时内解决问题的铁律。线下渠道同样在精进,综合销售服务中心正加速向全国县域市场铺展,到今年6月底已经完成600家网点认定,计划年内还要增加建立1000家县域授权门店,一步到位打通触达用户的最后一公里。

用户思维的全面觉醒,也反向倒逼着广汽的大湾区技术孵化器属性全速运转。为了满足新一代消费者对智能化极致体验的新需求,广汽必须拉动整个产业链协同作战。企业累计投入超620亿元进行自主研发,取得超2.49万件专利申请。面对复杂的智能硬件定制需求,广汽牵头抛出国内首个汽车芯片应用生态共建计划,联合了105家生态伙伴,共同完成近400款芯片的联合定义开发与应用验证。这种极其开放包容的链主姿态,让广汽得以跨越单一企业的边界。
刚刚上市不久的启境GT7正是这种体制跃迁的成果。作为广汽与华为乾崑深度联合打造的高端智能新能源产品,它敏锐捕捉到了新生代用户对于前卫设计与高阶智驾的双重渴望。这款车不仅成为首批搭载华为乾崑智驾ADS 5系统的高端智能猎装车,更以入门即满配的定价重新订立了细分市场的价值标准。

上市后短短24小时,大定订单便迅速突破5200辆,甚至吸引了众多极度看重底盘操控质感与智能体验的资深极客用户果断入手。市场用真金白银的选票证明了,正是依托番禺行动这场触及灵魂的改革,广汽真正蜕变为用户全周期同行者,从而让这3000万用户的基盘变得前所未有的坚不可摧。
跨越地域的技术转译
全矩阵战略破解全球化壁垒
大湾区内坚韧的产业链底座与用户基盘,自然化作了广汽向外突破的跳板。
强大的国内产业链实力正迅速转化为破解全球化壁垒的钥匙。今天中国车企出海面临着一个极为棘手的供需错位难题。众多国内厂家习惯于将中国市场高度成熟的纯电出行模式直接复制到海外,试图用单一的新能源产品横扫全球。
全球各个区域的能源转型节奏错综复杂。纯电路线在部分海外市场频频遭遇基础设施匮乏与政策摇摆的阻击。国内厂家溢出的纯电产能与海外真实多元的出行需求之间,存在着巨大的缝隙。依赖单一的技术路线在复杂的国际大盘中显得极其脆弱且充满风险。
面对这种错位痛点,广汽展现出了冷静的战略定力,顺势构建起覆盖燃油、油电混合、插电式混动、增程式以及纯电动全矩阵动力技术布局。这种全路线并发的能源矩阵赋予了广汽极强的抗风险能力,能够做到对全球不同地区真实需求的精准适配。

为了让这套技术矩阵在全球范围内畅通无阻,广汽在底层研发阶段就确立了极高的兼容门槛,目前其核心技术系统已经做到支持四十四种语言,并且全面满足严苛的欧七排放规范以及欧洲新车安全评鉴协会五星安全等全球最高标准。
这种全矩阵战略的精准适配能力,在高度发达的欧洲纯电市场得到了确凿验证。欧洲针对新能源车辆准入有着全球最严苛的环保与安全法规。举个例子,旅居英国的许女士作为首批登陆英国市场的埃安V车型车主,身在海外的她因国内家人长达两年安心使用广汽产品的真实口碑,果断预订了这款纯电车型。

在实车交付后的高频使用中,这款车凭借稳定扎实的续航表现与宽裕的座舱空间,彻底打消了她跨国购买中国电动车的初始顾虑。埃安V能够顺利驶上伦敦街头,恰恰证明了广汽的纯电技术架构完全具备正面应对欧洲严苛标准的技术底气,成为了广汽在纯电基建完善区域稳扎稳打的真实缩影。
视线转向基础设施截然不同的南美洲,广汽的全矩阵战略展现出了补齐市场缺口的硬核支撑力。在委内瑞拉,极端的暴雨天气频发且充电网络极度匮乏,强推纯电产品根本无法满足用户的刚性出行需求。职业棒球手Wilfredo常年需要跨城征战高强度比赛,他选择了一台广汽GS8作为核心通勤工具。

一个遭遇突发暴雨的夜晚,恶劣的天气与积水路面带来了极大的驾驶风险。凭借硬核的安全架构设计与超大内部空间,这台搭载传统燃油动力的SUV稳稳地装载着他所有比赛装备,护送他安全抵达并最终助力打出全垒打。在这些纯电基建尚未普及的区域,这台车化作长期靠谱的硬核承诺。燃油与混动车型的扎实品质,精准填补了当地市场因基建落后而产生的供需断层。
无论是在伦敦街头平顺行驶的纯电动车,还是在南美暴雨中穿梭的燃油SUV,背后都仰仗着同一套研发体系的强势输出。这种跨越能源形式的产品定义能力,源自大湾区产业链的技术外溢。通过海内外多元化真实场景的反复淬炼,广汽的研发体系已经实现了从本土适销向全球通行的视野跃迁,正凭借这套毫无死角的技术解法,一点点瓦解供需错位带来的出海壁垒。

拒绝浅层出海,长期主义重构全球版图
真正的世界一流车企走向全球,必然依赖完整工业体系的全面输出,绝对规避简单的产品倾销。今年上半年,广汽自主品牌交出了一份极具说服力的出海答卷,出口量达到12.15万辆,同比大幅增长132%。

仔细盘点区域战报,中国香港地区前五个月的电动车市占率顺利突破11%,泰国市场六月份销量环比激增207%。这些扎实的数据确凿地证明,海外市场加速蜕变为广汽的第一增长曲线。对比行业内部分把海外视为库存消化地的短视做法,广汽的全球化布局展现出极度冷静的重资产深耕逻辑。
依托One GAC 2.0战略,广汽彻底摒弃浅层贸易模式,全力践行在当地且为当地的全价值链体系出海路径。目前,企业已构建起覆盖亚太、中东、美洲、欧洲等五大板块的国际化业务网络。广汽稳扎稳打,将110个国家和地区的746家销售服务网点、7座海外生产工厂与9个海外零部件仓库连点成线。

在日益复杂的地缘经济大环境下,单纯的整车出口极易触碰重重壁垒。广汽选择了一条极为艰难却极具长期价值的破局之道,即在海外复刻大湾区的全价值链运营闭环。以准入门槛极高的欧洲市场为例,广汽稳步搭建起从本地化生产到市场终端销售的全链路运营体系,保障新能源产品稳步扎根核心国家市场。这种坚定本土扎根的策略,打造出中国汽车品牌参与世界级竞争的高质量样本。
产业链的向内重塑与体系化的向外生长,最终交汇于广汽企业文化中长期主义的具象化表达。务实低调且厚积薄发的广东精神,构成了这3000万辆最坚实可靠的品牌底色。这种精神不仅体现在对待造车品质的绝对敬畏上,更体现在面对行业浮躁内卷环境时的极度克制中。
大湾区的产业链根系扎得越深,全球化的商业枝叶自然伸展得越加繁茂。凭借这份务实的深耕,广汽始终保持着清醒的战略定力,稳步跨越了无数个残酷的产业洗牌周期。

站在交付3000万辆的全新历史坐标上,广汽清晰地锚定了2030年的宏大目标,计划全面进入全球120个国家和地区,建成超2000家海外网点,并实现年销量100万辆的战略跨越。
3000万辆的成绩与近30年的耕耘,本质上是对大湾区汽车产业链进行的一次漫长且严苛的极限压力测试。顺利通过这场测试后,广汽向全球市场确凿地证明,中国车企完全具备成体系输出高标准现代工业的能力。
在席卷全球的新能源与智能化浪潮中,广汽早已告别单纯依靠性价比拼杀的初级阶段。这家企业正携手海量生态伙伴,将大湾区的智造底座转化为普惠全球的出行红利。一家真正掌握世界级供应链生态与在地化运营能力的车企,必定会超越简单的跨国商品贸易范畴。广汽正以极具韧性的产业厚度,在世界舞台上自信地定义智能出行的中国方案,并实质性地主导全球汽车工业新版图的深刻重构。

Among so many boxy products, only the BJ30 captured some distinct differences.

Currently, the competition in the 100,000 RMB boxy SUV segment is heating up, with many models featuring rugged exterior designs, yet few choices can simultaneously balance light off-road performance, family space, and low usage costs.
In June 2026, terminal retail data was released. The Beijing Off-road BJ30 Explorer single-month sales reached 8,609 units, topping the monthly sales chart in the 100,000 RMB boxy market, ushering the light off-road sub-segment into a new competition cycle.
This eye-catching sales performance was not accidental, so we will dissect the model's breakthrough logic from four dimensions: market landscape, product hard power, user operations, and brand strategy. Extending from sales data to long-term product value, we will outline the underlying reasons why the BJ30 Explorer is rewriting the sub-market.
8,000 Units Sales DeliveredLight Off-road Boxy Landscape Officially ShiftsIt is worth noting that while topping the sales chart in a single month, the BJ30 Explorer completed the production of 150,000 units in June. The combination of these two data points constitutes a key milestone for the model's development.

Combining terminal retail lists, the BJ30 Explorer's sales slightly lead the runner-up, Haval Big Dog, while the single-month sales of other competitors did not break 3,000 units. A sales gap between top and tail models has already appeared.
As the country's first boxy SUV equipped with HEV hybrid architecture, over 8,000 units of monthly sales prove that the hybrid light off-road route has gained widespread market recognition. Achieving 150,000 units delivery in less than two years also makes it the lightest SUV in the industry to reach this production speed.

Leading in a single-month list is just the surface; the performance of long-term leading in multiple sub-segments is what solidifies the model's market benchmark position.
According to reports, the BJ30 Explorer has secured the No. 1 sales position in domestic HEV hybrid SUVs for 24 consecutive months and topped the HEV hybrid boxy and domestic HEV hybrid model sales charts for two consecutive years. It also holds the first place in resale value retention for 100,000-150,000 RMB domestic compact SUVs. Continuous leading in sales, hybrid sub-segments, and resale value multi-dimensionally has allowed the model to form a stable competitive advantage in the light off-road market.
Furthermore, the changes in list data also reflect the transformation of the competition logic in the entire light off-road boxy segment. Previously, competition among boxy models at similar price points focused mostly on exterior styling, with fuel power being the mainstream choice.
The continuous hot sales of the BJ30 Explorer drive the sub-segment towards the hybrid technology route. Consumers' criteria for car selection are gradually shifting from solely valuing appearance to more comprehensive dimensions such as power technology and full-scenario family value.
Super Off-road, Super Large, Super Economical All-round StrengthBuilding Category Competition BarriersThe core root of the change in market landscape lies in the BJ30 Explorer creating balanced product strength of 'Super Off-road, Super Large, Super Economical', forming differentiated competitiveness distinct from same-class models. The three core advantages correspond to the three major user core demands: off-road performance, family scenarios, and long-term usage costs, filling in the shortcomings commonly existing in traditional boxy SUVs.


Firstly, when many family users choose light off-road models, they worry that balancing family comfort means sacrificing off-road performance. Relying on over 60 years of off-road technology accumulation by Beijing Off-road, the BJ30 Explorer provides a balanced solution.
The model is equipped with a dedicated three-engine four-wheel drive six-mode HEV hybrid architecture. The four-wheel drive system response is only 30 milliseconds, paired with six adjustable power modes, energy mid-lock, and four-wheel electronic limited slip structure, combined with the ATS all-terrain control system. Here, 'light off-road' points to a lower entry threshold, not weakening off-road capability. The entire hardware set can easily handle unpaved roads, mud, steep slopes, and other complex road conditions. Ordinary drivers can also easily complete light off-road recovery.

Secondly, the boxy appearance attracts many family users, but spatial practicality is the core standard determining daily usage experience. The BJ30 Explorer achieves a leading position in space among the same class.
The model boasts a 2820mm super-long wheelbase, bringing a 66% cabin space ratio. It is also the only model in the 100,000 RMB boxy segment that provides a large seven-seater layout. After the rear seats are fully folded, it forms a 1496-liter pure flat trunk, with an extended length of 1.92 meters. The whole vehicle has 38 independent storage spaces. Whether it is a family short trip, outdoor camping loading equipment, or moving large items, it can adapt to diverse usage scenarios.

Thirdly, the low energy consumption performance brought by the hybrid architecture is a key advantage that wins over ordinary family users, also filling the pain point of high fuel consumption in traditional fuel boxy SUVs.
Official data shows that the two-wheel drive version's comprehensive fuel consumption per 100 kilometers is as low as 5.85 liters, while the four-wheel drive version is 6.45 liters. Automotive bloggers from South Africa, Indonesia, UAE, and other five countries tested in extreme road conditions. Fuel consumption per 100 kilometers was all controlled within 5 liters. With a full tank, range can exceed 1,000 km. The model adopts an HEV structure without high-voltage battery packs, requiring no external charging; refueling completes energy replenishment. In addition, first owners can enjoy a lifetime whole vehicle warranty covering 99% of components, balancing saving fuel, saving time, and worry-free three usage demands.
Demand Insight Plus Sincere BenefitsWord-of-Mouth Drives Sustainable Sales GrowthSaid simply, perfect product strength is the foundation for the model's sales volume. Precisely capturing user needs and landing high cost-performance purchasing policies continuously amplifies the model's market appeal, forming a stable sales growth curve.

Previously, there was a long-term demand void in the light off-road market. It was difficult to find models in the market that balanced boxy appearance with low fuel consumption. The BJ30 Explorer launched HEV hybrid boxy products first, precisely grasping these user demands. The brand also continuously collects owner feedback for rapid iteration. On the Highlight Edition model, an AGM dedicated battery with three times the lifespan of ordinary batteries was replaced. Rapidly landing user-proposed optimization suggestions, it continuously narrows the distance with owners.

High purchase thresholds are the main reason many consumers give up on hardcore SUVs. Trade-in policies effectively lower the entry cost for the model. Beijing Off-road launched a 30,000 RMB trade-in subsidy for the entire series of the BJ30 Explorer. With a trade-in, the lowest entry price is 69,900 RMB, bringing the threshold for hardcore boxy SUVs down to the 70,000 RMB level. The product concept of off-road equality is no longer limited to slogans. Ordinary families with limited budgets can also easily get a model balancing family use and light off-road.
Furthermore, purchasing policies combined with lifetime warranty and lifetime free OTA and other after-sales benefits push owners to spontaneously spread word-of-mouth. We noticed that many owners share usage experiences in communities and social platforms. Long-term stable quality performance and the brand's quick response style gradually form a positive circulation, becoming the implicit push force supporting the model's continuous high sales.
Dual-line Layout FormedBeijing Off-road Brand Takes a Key Step UpwardIt is worth noting that the single-model breakthrough of the BJ30 Explorer also perfects the overall product matrix layout of Beijing Off-road. The brand stabilizes at the top position simultaneously on multiple off-road sub-segments. Currently, on the hardcore off-road, light off-road, and range-extended off-road tracks, Beijing Off-road has secured good sales. The complete product dual-line layout has taken shape.

Among them, the BJ40 family, which focuses on professional off-road, accumulated 28,248 units in sales from January to June, ranking first in the hardcore off-road market. Combined with the BJ30 Explorer's leading performance in the light off-road track, this is praiseworthy. The BJ40 range-extended version sold 3,135 units in June, winning the range-extended off-road monthly sales crown. The BJ40 single item is also the No. 1 in both sales and growth rate in the hardcore off-road market from January to June, and firmly holds the first place in new energy hardcore off-road. It is not difficult to see that with dual swords combining, its strategic implementation of parallel professional hardcore and family light off-road lines has welcomed phased implementation results.

Furthermore, most potential purchasing users have doubts about the long-term durability performance of light off-road models. Authoritative media field testing effectively resolves market concerns.
In June, CCTV Finance launched a live broadcast, completely disassembling a real BJ30 Explorer vehicle with 150,000 km of mileage. It also visited the Zhuzhou Super Factory, making the whole vehicle durability condition and automated intelligent manufacturing process fully public throughout. The disassembled vehicle's power system, chassis, and battery showed no obvious aging or leakage issues. The factory's fully automated stamping, welding, and painting processes also intuitively displayed the whole vehicle manufacturing standards, using real vehicle conditions to dispel user concerns about the durability of light off-road models.

It can be seen that the continuous hot sales of the BJ30 Explorer also provide a scalable growth paradigm for the entire light off-road SUV sub-market. The model verifies that the development path of professional off-road technology sinking, fitting ordinary family user needs, and covering full-cycle usage value is feasible. Future new products in the same track can also refer to this product creation and user operation logic.
CarCloud SummaryComprehensive market data, product configuration, user operations, and brand layout multi-dimensional information indicates that the BJ30 Explorer's June monthly sales breaking 8,000 units is not short-term sales heat catalyzed by short-term marketing activities, but an inevitable result under the combined action of product power polishing, long-term user operations, and complete brand strategy.
As the model's sales champion status continues to solidify, the development direction of the 100,000 RMB light off-road boxy track gradually becomes clear. Hybridization, family orientation, and full-cycle high value will become the main development trends of the sub-market. Relying on the dual-line product layout of BJ40 professional off-road and BJ30 family light off-road, Beijing Off-road will also continuously participate in the iteration and reform of the domestic off-road market, continuously broadening the audience group of off-road models.

In the Malaysian SUV market, many buyers compare the Perodua Ativa and Mazda CX-30 when choosing a car. These two cars are quite close in price and positioning, today we will make a detailed comparison from multiple aspects to help you save time on research.
Perodua Ativa OTR price in Malaysia is RM 62,500 - 73,400, with a total of 3 versions, including 1.0L Turbo X (RM 62,500), 1.0L Turbo H (RM 67,300), 1.0L Turbo AV (RM 73,400), etc.
Mazda CX-30 OTR price in Malaysia is RM 122,409 - 146,409, with a total of 4 versions, including 2025 2.0L High+ Premium (RM 146,409), 2025 2.0L High+ (RM 138,409), 2025 2.0L High (RM 130,409), etc.
From a price perspective, Perodua Ativa's starting price is indeed RM 59,909 cheaper than Mazda CX-30. If your budget is limited, Perodua's entry-level version can already meet daily needs. But keep in mind, that few thousand dollars cheaper might involve compromises in specs, it depends on your needs.

Perodua Ativa equipped with 1.5L 4-cyl, power 105 hp. Official fuel consumption 6.0 L/100km.
Mazda CX-30 equipped with 1.5L Turbo, power 140 hp. Official fuel consumption 7.0 L/100km.
Regarding power, Mazda CX-30's 1.5L Turbo has 35 hp more than Perodua Ativa's 1.5L 4-cyl. However, for daily city driving, power is sufficient for both cars, you won't feel like it's lacking.

Perodua Ativa body length 4400 mm, trunk 400 L.
Mazda CX-30 body length 4500 mm, trunk 450 L.
In terms of space, Mazda CX-30's body is 100 mm longer than Perodua Ativa, offering better passenger space. However, Perodua Ativa is slightly more flexible for parking in the city, each has its trade-offs.

Perodua Ativa warranty 5 years/150,000km, maintenance interval every 10,000km or 6 months.
Mazda CX-30 warranty 5 years/150,000km, maintenance interval every 10,000km or 6 months.
Warranty conditions for both cars are the same, no need to worry about this aspect. Actual maintenance cost depends on brand service network and parts prices, suggest asking real owners in car owner groups for experience.

Overall, Perodua Ativa and Mazda CX-30 are both very good models in the Malaysian market. Which one to choose depends on your personal needs and budget. We suggest doing research, compare quotes from several dealerships, then test drive to make a final decision. Buying a car is a big matter, spending time on research will definitely not go wrong.

作者 | 郭月
编辑 | 志豪
宁德时代投的矿区无人驾驶公司敲钟了!
开盘后,易控智驾股价一度超过发行价,报价91.1港元/股(约合人民币78.92元),涨幅达到3.62%,市值134.71亿港元(约合人民币116.7亿元),随后其股价呈现回落。

▲易控智驾港股刚开盘时股价
开始交易半小时后,易控智驾股价迎来强劲增长,报价96港元/股(约合人民币83.17元),涨幅9.19%,市值141.95亿港元(约合人民币122.97亿元)。

▲易控智驾港股开盘交易半小时股价
截至发稿前,易控智驾股价呈现小幅回落,报价93.05港元/股(约合人民币80.61元),涨幅5.83%,市值137.59亿港元(约合人民币119.20亿元)。

▲截至发稿前易控智驾股价
易控智驾成立于2018年,专注于采矿业矿区无人驾驶解决方案的商业部署,截至2025年12月31日,易控智驾已部署2580辆活跃无人驾驶矿卡,市占率达55.5%,排名中国矿区无人驾驶解决方案市场首位。
从财务数据来看,易控智驾2025年实现收入14.35亿元,同比增长45.5%,较2023年的2.71亿元增长约4.3倍。
不过,易控智驾近三年仍处于亏损状态,2023年、2024年及2025年,其净亏损分别为3.34亿元、3.90亿元及5.16亿元,三年累计亏损约12.39亿元。

▲易控智驾财务要点一览
根据官方资料,本次IPO引入了11名基石投资者,合计认购约1301万股发售股份,占发售股份总数的约49.8%,包括紫金矿业、摩根大通等国内外知名机构,且其在香港的公开发售获大幅超额认购,认购倍数约157.82倍,一手中签率为10.00%。
招股书显示,预计其全球发售所得款项净额约35%将用于软件研发,约23%将用于支持海外业务扩张及客户获取计划,约15%用于硬件研发,约10%将用作营运资金及其他一般企业用途,8%将用于人才发展及组织成长,约5%将用于战略联盟、投资及选择性收购,约4%用于信息技术开发。
整体来看,易控智驾已经从矿区无人驾驶早期验证阶段,进入百台级乃至数百台级规模化部署阶段。
但在快速扩张之外,如何持续改善现金流、提升毛利率并走向盈利,仍是其上市后需要回答的核心问题。
01.
连续三年营收上涨
去年毛利率提升至10.1%
从招股书中可以看出,易控智驾近几年的业绩整体向好。
2023年、2024年及2025年,易控智驾收入分别为2.71亿元、9.86亿元及14.35亿元,其中,2024年易控智驾收入同比增长264.0%,2025年进一步同比增长45.5%,收入规模继续扩大。

▲易控智驾主要财务信息
从收入结构来看,封闭环境无人驾驶矿卡产品及解决方案是易控智驾的绝对主力业务。
2025年,易控智驾封闭环境无人驾驶矿卡产品及解决方案收入为14.28亿元,占总收入比例达到99.5%。其中,客户提供车队模式收入为8.15亿元,占比56.8%;公司提供车队模式收入为6.13亿元,占比42.7%。

▲易控智驾收入构成
从商业模式变化来看,易控智驾正在从资本投入更重的公司提供车队模式,转向更轻资产的客户提供车队模式。
在客户提供车队模式下,客户购买或租赁矿卡,易控智驾主要提供无人驾驶技术、软件支持及相关服务;在公司提供车队模式下,易控智驾则需要提供车辆及全生命周期服务,承担更多车辆管理、维护及维修责任。
这一变化也带来了毛利率改善。
2023年,易控智驾录得毛损5046万元,毛损率为18.6%;2024年实现毛利7471万元,毛利率转正至7.6%;2025年毛利进一步增长至1.45亿元,毛利率提升至10.1%。

▲易控智驾毛利
其中,客户提供车队模式的毛利率明显更高。2025年,该模式毛利率达到16.0%;同期公司提供车队模式毛利率仅为1.5%。
亏损方面,2023年、2024年及2025年,易控智驾净亏损分别为3.34亿元、3.90亿元及5.16亿元;同期经调整净亏损分别为2.84亿元、3.03亿元及4.84亿元。
现金流方面,易控智驾2025年经营活动现金净流出3.94亿元,较2024年的净流出7.13亿元有所收窄,但尚未实现经营现金流转正。
研发投入方面,2023年、2024年及2025年,易控智驾研发开支连续三年上涨,分别为1.77亿元、2.08亿元和2.71亿元;由于收入增长,研发开支占收入比例由2023年的65.4%下降至2025年的18.8%。
02.
活跃无人矿卡2580辆
拥有全球最大L4单矿矿卡车队
从商业化进展来看,易控智驾已经进入矿区无人驾驶规模化部署阶段。
截至2025年12月31日,易控智驾已部署2580辆活跃无人驾驶矿卡。

▲易控智驾无人驾驶矿卡情况一览
在大型露天煤矿渗透方面,截至2025年底,易控智驾的解决方案已部署在中国年核定产能超过1000万吨的41个露天煤矿中的19个,以及按年核定产能计算12个最大露天煤矿中的7个。
按2025年收入计算,易控智驾在中国商用车智能驾驶解决方案市场中排名第一,市场份额约10.2%。

▲易控智驾行业排名(按收入计)
在中国矿区无人驾驶解决方案市场中,按收入计算市场份额约37.6%,按活跃无人驾驶矿卡数量计算市场份额达到55.5%,同样排名第一。

▲易控智驾行业排名(按车辆计)
更值得关注的是,矿区无人驾驶正在从单车、小车队试点,进入单矿百台级甚至数百台级部署阶段。
截至2025年12月31日,全国范围内共有11个单矿超百辆无人驾驶矿卡的矿区无人驾驶项目,其中9个部署了易控智驾的解决方案。
在易控智驾解决方案运行的单个矿区中,其部署的无人驾驶矿卡车队已超过500辆,为全球部署在单个矿区的最大无人驾驶矿卡车队。
客户方面,易控智驾主要服务矿业公司及其承包商。2023年、2024年及2025年,易控智驾分别服务13名、24名及52名客户,且在这三年间所有终端客户集团均保持100%的留存率。
其客户及合作方包括国家能源集团、紫金矿业、首钢集团、宝武集团等大型矿业及工业集团。
不过,易控智驾的客户集中度仍然较高。

▲易控智驾五大客户构成
2023年、2024年及2025年,易控智驾来自五大客户的收入分别为2.56亿元、8.25亿元及9.50亿元,占总收入比例分别为94.4%、83.7%及66.3%。同期,最大客户收入占比分别为41.7%、54.5%及35.7%。
可以看到,虽然易控智驾客户集中度正在下降,但其收入仍较大程度依赖头部矿业客户和大型项目。
03.
“著山+暮野”两大产品线
支持70多款车型适配
从业务结构来看,易控智驾主要有两套核心解决方案:封闭环境无人驾驶矿卡产品及解决方案“著山”,以及矿区数字化解决方案“暮野”。

▲易控智驾两大解决方案
其中,“著山”是易控智驾当前最核心的业务,主要面向大型露天矿场,为矿卡提供无人驾驶系统、远程驾驶辅助、无人驾驶调度、远程技术支持、持续软件更新等能力。

▲易控智驾“著山”解决方案
按照车队资产归属和服务内容不同,“著山”又分为客户提供车队模式和公司提供车队模式。
客户提供车队模式下,易控智驾主要提供软硬件产品及技术服务;公司提供车队模式下,易控智驾还需要提供无人驾驶矿卡,并负责车辆日常维护、维修等全生命周期服务。
“暮野”则是矿区数字化解决方案,主要通过数据分析、物联网整合和实时监控技术,提升矿区生产运营效率,覆盖智能车队管理、预测性维护等环节。
技术方面,易控智驾强调自主全栈研发能力,其系统可支持70多款车型适配,并能够在三天内完成新矿场部署。
截至2025年,易控智驾研发团队超过400人,累计拥有242项中国专利及43项PCT申请。
招股书还提到,易控智驾已经参与制定17项国家及行业标准,并牵头露天矿山无人驾驶标准化工作组。
04.
3年完成超30亿元融资
宁德时代、紫金矿业等为股东
融资方面,易控智驾在上市前已经完成多轮融资,投资方包括闽西兴杭、上海辰韬、紫金矿业、斯道资本、蔚来资本、熙禾投资、无锡星奇、郑州高新基金、溥泉基金、宁德时代、兖矿资本、同力股份、德赛西威、高成资本及弘毅投资等。
融资现金流方面,2023年、2024年及2025年,易控智驾融资活动所得现金净额分别为人民币5.79亿元、11.65亿元及13.23亿元,三年合计实现融资活动现金净流入约30.66亿元。

▲易控智驾部分上市前股权占比
股权结构方面,上市前,蓝水生、张磊、刘冬梅、嘉兴志韬、宁波御英及宁波众英共同构成一组控股股东,合计持有易控智驾42.75%权益。
其中,蓝水生为易控智驾联席董事长、执行董事、总经理兼首席执行官;张磊为董事长、执行董事。
蓝水生曾多次创业,专注于矿区无人驾驶技术的商业化应用,并参与易控智驾发展的多个阶段。

▲易控智驾董事长兼联合创始人张磊
董事长兼联合创始人张磊拥有超过十年的无人驾驶车辆研发经验,长期从事矿区无人驾驶及商用车平台相关工作。

▲易控智驾上市前股权分布
从股权架构来看,由于发行完成后易控智驾股本结构将发生变化,蓝水生、张磊等控股股东的持股比例或将相应被摊薄。
信息显示,易控智驾计划将上市募集资金用于软件研发、硬件研发、信息技术开发、海外业务扩张、人才发展、战略投资以及营运资金等用途。
此外,海外市场也是易控智驾未来重点方向之一。
易控智驾已于2023年成立澳大利亚及新加坡子公司,并与Thiess、MACA等海外矿业服务商建立合作,未来计划拓展澳大利亚、加拿大、智利、蒙古、中东及非洲等矿区市场。
05.
结语:L4自动驾驶规模化正加速袭来
根据弗若斯特沙利文数据,中国矿区无人驾驶解决方案市场正在进入快速规模化阶段,无人驾驶矿卡渗透率预计将从2025年的约12%提升至2030年的50%以上。
继商用车智能驾驶企业希迪智驾登陆港股,专注矿山场景的龙头企业易控智驾挂牌上市,矿区自动驾驶这一细分赛道已从技术验证步入规模化商业落地的新阶段,市场空间正在快速打开。
这不仅为赛道内的先行者打开了增长窗口,也为整个自动驾驶行业的商业化进程注入了强心针——在矿山、港口、物流等封闭场景中,自动驾驶企业正迎来真正属于它们的机遇时代。谁能率先在规模化与盈利之间找到平衡,谁就能在下一阶段的竞争中占得先机。

2026 年 5 月 28 日,上喺上海北外灘搞咗一場“全球第 1 億位用戶交車儀式”。旗下十幾個品牌、19 款車型,由國內到海外接力交車。上汽變成中國第一個累計生產銷售突破 1 億輛嘅汽車集團,刷新中國汽車行業嘅歷史。

由“鳳凰”到“智己”,1 億輛車背後嘅中國汽車奮鬥史
上汽嘅故事要由 1955 年開始講起,嗰時叫上海內燃機配件製造公司。1958 年,工人用榔頭敲出第一輛“鳳凰牌”轎車,上海終於能夠自己造轎車咗。70 多年嚟,上汽見證咗中國汽車工業由零起步到越嚟越強:1983 年桑塔納落廠,開啟合資時代;1997 年上海通用成立,23 個月就建成投產,被稱為“上海速度”;2006 年推出自主品牌榮威;2016 年做咗全球首款互聯網汽車榮威 RX5;2020 年又創立咗高端智能電動品牌智己。
呢條路行嚟,上汽一直堅持一個理念:“識車更識你”。講白啲就係,技術要硬,但更要令用戶開得爽、用得舒服。由桑塔納國產化到合資 2.0 技術合作,由互聯網汽車到全線控底盤、固態電池、AI 大模型上車,每一次進步都係為咗將高科技變成實實在在嘅駕駛體驗。1 億輛車,都係 1 億份用戶嘅信任。
第 1 億輛車係智己 LS9 Hyper,集上汽 70 多年技術於一身
呢輛智己 LS9 Hyper,算係上汽技術嘅大成之作,代表住新能源車“新三大件”時代嚟啦。佢搭載咗下一代底盤技術,全線控四輪轉向係同級首發;智駕方面有 520 線激光雷達 + 英偉達 Thor 芯片;三電系統用咗全域 800V 高壓平台同恆星超級增程。佢仲提前預留咗 L3 級以上高級智駕嘅升級能力。另外,首發“上汽金標颶風三電機”,百公里加速輕鬆進 3 秒俱樂部。更勁係,跟紫金山實驗室合作,全球首發咗“內生安全”技術,把安全從物理層面擴展到資訊同系統安全,呢個係 AI 時代開車唔可唔要嘅保障。
第 1 億位用戶係 Momenta 嘅 CEO 曹旭東,而 Momenta 正好係上喺智駕領域嘅核心合作伙伴。雙方一齊搞嘅智駕技術已經用喺自主同合資多個品牌度。“合作伙伴變成車主”,呢唔單止係賣車,更係智能汽車生態圈入面嘅深度共鳴。

1 億輛背後,係上汽全品牌、全球化嘅硬實力
上汽有整車、零部件、出行服務、金融、國際經營、創新科技六大板塊,形成咗一個完整嘅產業鏈。2026 年前四個月,上汽累計賣咗 130.2 萬輛,連續四個月係中國車企銷量第一。其中自主品牌賣咗 91 萬輛,佔比接近 70%;新能源車賣咗 41.2 萬輛;海外賣咗 45.9 萬輛,同比大漲 50.2%。
交車儀式上,上汽旗下自主同合資品牌齊齊上陣。自主品牌呢邊:尚界 Z7、華境 S、榮威 M7、MG4 半固態電池版、五菱星光 560、上汽大通 eDeliver5、紅岩重卡、躍進大拿 T1、申沃純電客車、依維柯聚星 EV 等,覆蓋咗個人出行、家用、商用、物流等場景。合資品牌亦都亮出咗“合資 2.0”嘅成果:大衆 ID. ERA 9X 全球首發咗 Momenta R7 強化學習世界模型,上市一個月交付超 7000 台;AUDI E7X 打算成為奧迪全球首款 L3 級自動駕駛落地嘅車型;別克至境 E7 基於“逍遙”超級融合架構,上市一個月交付破萬台。
儀式以上海為主要會場,畫面接力到南京、柳州、太原以及英國、印尼、新加坡等地,開創咗中國汽車品牌嘅新玩法。呢背後係上汽多年全球化佈局嘅底子:海外有 100 多個零部件生產基地、3000 多個經銷商網絡,建成倫敦等 3 大研發中心,仲有泰國、印尼、印度、巴基斯坦 4 個製造基地;安吉物流有 42 艘滾裝船,8 條國際航線覆蓋東南亞、歐洲、美洲。目前上汽嘅產品同服務遍布 170 多個國家同地區,海外累計銷量突破 700 萬輛。MG 連續 11 年係中國品牌歐洲銷冠,2025 年喺歐洲賣咗 30 多萬輛,成為首個喺歐洲同英國累計銷量破百萬嘅中國品牌。今年 3 月,MG 喺德國法蘭克福搞咗技術日,全球首發咗半固態電池同 Hybrid+ 混動技術,Hybrid+ 家族海外單月銷量已破 2 萬。2025 年上汽發布咗海外"Glocal 戰略”(全球 + 本土),從“產品出海”轉向“價值鏈出海”,令“中國智造”行得更遠。

1 億輛係過去嘅答卷,更係新嘅起跑線
1 億輛,係上汽 70 多年發展嘅一個階段性成績,亦係面向智能電動未來嘅“二次創業”新起點。2014 年,上汽積極響應“發展新能源車係汽車大國邁向強國嘅必由之路”,率先全面轉型。12 年後嘅今日,由智能電動轉型嘅“一馬當先”,到自主同合資、乘用同商用、國內同海外“萬馬奔騰”,上汽會繼續堅持“識車更識你”嘅理念,令科技創新真正惠及每一個用戶。
由 1955 到 2026,由第一個用戶到第 1 億個用戶,由摸索起步到行業引領——上汽會繼續跟全球用戶、夥伴“億路同行”,一齊創造更美好嘅出行未來。
