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In the Malaysian SUV market, many buyers compare Proton X90 and Honda HR-V when choosing a car. These two models are quite close in price and positioning. Today, we will make a detailed comparison from multiple aspects to help you save time on research.
The OTR price of Proton X90 in Malaysia is RM 106,800 - 122,800, with a total of 4 versions, including 2026 1.5T Prime X (RM 122,800), 2026 1.5T Prime (RM 116,800), 2026 1.5T Lite (RM 106,800), etc.
The OTR price of Honda HR-V in Malaysia is RM 115,900 - 143,900, with a total of 4 versions, including 2026 e:HEV 1.5L RS (RM 143,900), 2026 1.5T V (RM 137,900), 2026 1.5T E (RM 130,900), etc.
In terms of price, the starting price of Proton X90 is indeed RM 9,100 cheaper than Honda HR-V. If your budget is limited, Proton's entry-level version is already sufficient for daily needs. However, note that the savings of a few thousand may involve trade-offs in features, depending on your specific requirements.
Proton X90 is equipped with a 1.5L Turbo, 140 hp. Official fuel consumption is 7.0 L/100km.
Honda HR-V is equipped with a 1.5L Turbo, 140 hp. Official fuel consumption is 7.0 L/100km.
Both cars use the same powertrain system, and the daily driving experience is basically the same. Fuel consumption is also similar, so there is no need to dwell on this point.
The safety rating of Proton X90 is 5★ (ASEAN NCAP), active safety systems include ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).
The safety rating of Honda HR-V is 5★ (ASEAN NCAP), active safety systems include Honda SENSING (ACC, CMBS, LKAS, RDM).
Both cars have the same safety rating. Safety features in this class are quite comprehensive. New car safety is generally good, so there is no need to worry too much about this.
Proton X90 adopts FWD drive configuration.
Honda HR-V adopts FWD drive configuration.
Both cars have the same drive configuration, both are FWD, there will not be a big difference in daily driving experience.
Overall, Proton X90 and Honda HR-V are both very good models in the Malaysian market. Which one to choose ultimately depends on your personal needs and budget. It is recommended to do your research, compare quotes from several dealerships, and then test drive to make the final decision. Buying a car is a major matter, spending time doing research will definitely not be wrong.
豪门比赛的门票，留给足球少年时，会多出什么意义？8月1日，香港启德主场馆里，一群穿着比亚迪队服的孩子坐上看台。他们当中有中国足球小将，也有从新疆伊犁、陕西宁陕、贵州兴仁、普安、元宝等地赶来的山区小球员。对很多孩子来说，这或许是第一次离顶级欧洲俱乐部这么近。
球场上，曼城的天空蓝与国际米兰的蓝黑战袍正面相遇。双方从传控到逼抢都踢得很投入，常规时间未分胜负，国米最终通过点球大战，以总比分4比2赢下比赛。孩子们跟着全场球迷一起欢呼，真实比赛里的节奏、跑位和临场选择，就在眼前发生。这样的观赛经历，会比训练课上的讲解留得更久。
这场对决还有一层少见的关系：比亚迪同时是曼城和国际米兰的官方合作伙伴，并担任本次赛事赞助商。两支豪门在场上争胜，合作品牌站在双方身后，“比亚迪德比”的叫法因此有了出处。它听起来像球迷玩梗，背后其实是中国汽车品牌与两个世界级足球IP建立长期连接。
赛事期间，比亚迪旗下车型承担球队通勤和后勤保障，新能源车真正进入豪门球队的日常动线。相比只在场边露出名字，这种参与更考验产品表现、服务调度和国际合作经验。中国品牌走进全球体育场景，能不能被长期信任，往往就在这些现场细节里见分晓。
我更在意的是，比亚迪没有把这场豪门聚会只留给成年球迷。邀请足球少年现场见证比赛，让品牌合作多了一条通向未来的线。彰显中国品牌的全球格局，真的可以很具象化，一边用技术服务顶级赛事，一边给热爱足球的孩子打开看世界的窗口。多年以后，他们也许记不清比分，却会记得自己曾在启德看台上，为梦想拼命喊过一次。
喺馬來西亞嘅 SUV 市場，好多買家喺揀車嘅時候都會拿 Proton X70 同 Chery Tiggo Cross 嚟做比較。呢兩款車喺價位同定位上都幾近，而家我就由多個方面做一个詳細嘅比較，幫你節省做功課嘅時間。
Proton X70 喺馬來西亞嘅 OTR 售價係 RM 106,800 - 122,300，合共有 3 個型號，包括 1.5L Standard 2WD（RM 106,800）、1.5L Executive 2WD（RM 115,800）、1.5L Premium 2WD（RM 122,300）等。
Chery Tiggo Cross 喺馬來西亞嘅 OTR 售價係 RM 88,750 - 99,750，合共有 2 個型號，包括 2025 HEV 1.5L CSH（RM 99,750）、2025 1.5T Standard（RM 88,750）等。
就價錢而言，Chery Tiggo Cross 嘅起價比 Proton X70 平咗 RM 18,050。講真，喺呢個價位級別，幾千蚊嘅差異其實唔算大，關鍵仲睇整體嘅性價比同長期使用成本。
Proton X70 配備 1.5L Turbo，馬力 140 hp。廠方油耗 7.0 L/100km。
Chery Tiggo Cross 配備 1.5L 4-cyl，馬力 105 hp。廠方油耗 6.0 L/100km。
動力方面，Proton X70 嘅 1.5L Turbo 比 Chery Tiggo Cross 嘅 1.5L 4-cyl 多咗 35 匹馬力，中段加速更有把握，尤其係行高速超車嘅時候。不過 Chery Tiggo Cross 嘅油耗可能更靚，日常市區通勤分別唔會太大。
Proton X70 車身長 4400 mm，行李箱 400 L。
Chery Tiggo Cross 車身長 4400 mm，行李箱 400 L。
兩款車嘅尺寸幾乎一樣，車廂空間分別唔大。呢個級別嘅車，日常使用完全夠用。
Proton X70 保修 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。
Chery Tiggo Cross 保修 3 年/100,000km，保養間隔 每 10,000km 或 6 個月。
總體嚟講，Proton X70 同 Chery Tiggo Cross 都係馬來西亞市場好幾款唔錯嘅車型。揀邊架，關鍵仲係睇你嘅個人需求同預算。我建議大家做好功課，多比較幾間車行嘅報價，再去試駕先做最終決定。買車係件大件事，花少少時間做功課絕對唔會錯。
喺馬來西亞嘅 SUV 市場，好多買家喺揀車嗰陣都會拿 Proton X50 同 Toyota Corolla Cross 嚟做比較。這兩款車喺價位同定位上都相當接近，今日我哋就從多個方面做一個詳細嘅比較，幫你節省咗做功課嘅時間。
Proton X50 喺馬來西亞嘅 OTR 售價係 RM 89,800 - 113,300，一共有 4 個版本，包括 1.5T Executive（RM 89,800）、1.5T Premium（RM 101,800）、1.5T Flagship（RM 113,300） 等。
Toyota Corolla Cross 喺馬來西亞嘅 OTR 售價係 RM 133,800 - 148,800，一共有 3 個版本，包括 2026 HEV 1.8L GR Sport（RM 148,800）、2026 HEV 1.8L Standard（RM 140,800）、2026 1.8L Standard（RM 133,800） 等。
從價錢睇，Proton X50 嘅起步價確實比 Toyota Corolla Cross 平咗 RM 44,000。如果你預算有限，Proton 嘅入門版已經可以滿足日常需求。但都要注意，平嘅那幾千塊，可能喺配備上會有取舍，具體要看你嘅需求。
Proton X50 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 ADAS (ACC, AEB, LKA, LDA, BSM, RCTA)。
Toyota Corolla Cross 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 TSS (PCS, LDA, ACC, LTA)。
兩款車嘅安全評級一樣，喺呢個級別入面安全配備都算給得好齊全。而家嘅新車安全性都不差，唔使太擔心這一點。
Proton X50 車身長 4400 mm，後備箱 400 L。
Toyota Corolla Cross 車身長 4400 mm，後備箱 400 L。
兩款車嘅尺寸幾乎一樣，車內空間差別唔大。呢個級別嘅車，日常使用完全夠用。
Proton X50 採用 4WD 驅動方式。
Toyota Corolla Cross 採用 FWD 驅動方式。
Proton 嘅 4WD 同 Toyota 嘅 FWD 喺操控上會有唔同感受，建議試駕對比。
總嘅嚟講，Proton X50 同 Toyota Corolla Cross 都係馬來西亞市場好唔錯嘅車型。揀邊一輛，關鍵都要睇你嘅個人需求同預算。建議大家做足功課，多比較幾間車行嘅報價，再去試駕做最終決定。買車係件大事，花少少時間做功課絕對唔會錯。
喺馬來西亞嘅 SUV 市場，好多買家喺揀車嗰陣都會拿 Perodua Aruz 同 Hyundai Tucson 嚟做比較。呢兩部車喺價位同定位上都幾接近，今日我哋就從多個方面做一個詳細嘅對比，幫你省咗做功課嘅時間。
Perodua Aruz 喺馬來西亞嘅 OTR 售價係 RM 72,900 - 77,900，合共 2 個版本，包括 1.5L X（RM 72,900）、1.5L AV（RM 77,900） 等。
Hyundai Tucson 喺馬來西亞嘅 OTR 售價係 RM 143,888 - 197,888，合共 5 個版本，包括 2025 HEV 1.6T AT 2WD Prestige（RM 197,888）、2025 1.6T DCT 4WD Prestige（RM 186,888）、2025 1.6T DCT 2WD Prime（RM 164,888） 等。
從價錢來看，Perodua Aruz 嘅起步價確實比 Hyundai Tucson 平咗 RM 70,988。如果你預算有限，Perodua 嘅入門版已經可以滿足日常需要。但都要注意，平嗰幾千蚊，可能喺配備上有所取舍，具體睇返你嘅需求。
Perodua Aruz 採用 FWD 驅動方式。
Hyundai Tucson 採用 FWD 驅動方式。
兩部車嘅驅動方式一樣，都係 FWD，日常駕駛感受唔會有太大分別。
Perodua Aruz 保修 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。
Hyundai Tucson 保修 5 年/300,000km，保養間隔 每 10,000km 或 6 個月。
Perodua Aruz 同 Hyundai Tucson 都係馬來西亞市場嘅主流選擇，適合家庭使用、日常通勤。如果你更睇重品牌口碑同二手價，可以優先考慮口碑更好嗰一款；如果你更在意性價比同配備，就揀配置更豐富嗰款。最終都係建議兩部都去試駕，親身體驗先係最重要。
總體嚟講，Perodua Aruz 同 Hyundai Tucson 都係馬來西亞市場幾唔錯嘅車型。揀邊一部，關鍵仲係要睇你嘅個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，先至去試駕做最終決定。買車係件大事，花少少時間做功課絕對唔會錯。
喺馬來西亞嘅 SUV 市場，好多買家在揀車嘅時候都會拿 Mazda CX-80 同 Chery Tiggo 8 Pro 嚟做比較。呢兩款車喺價位同定位上都好相近，今日我哋就由多個方面做一個詳細對比，幫你省返做功課嘅時間。
Mazda CX-80 喺馬來西亞嘅 OTR 售價係 RM 296,610 - 296,610，共有 1 個版本，包括 2025 2.5L 65km High Plus（RM 296,610） 等。
Chery Tiggo 8 Pro 喺馬來西亞嘅 OTR 售價係 RM 159,750 - 159,750，共有 2 個版本，包括 1.6L Turbo Standard（RM 130,000）、1.6L Turbo Premium（RM 145,000） 等。
從價錢嚟睇，Chery Tiggo 8 Pro 嘅起步價比 Mazda CX-80 便宜咗 RM 136,860。講真係，喺呢個價位段，幾千塊嘅差距其實唔算大，關鍵始終睇整體嘅性價比同長期使用成本。
Mazda CX-80 搭載 2.0L Turbo，馬力 220 hp。官方油耗 9.5 L/100km。
Chery Tiggo 8 Pro 搭載 2.0L 4-cyl，馬力 170 hp。官方油耗 8.0 L/100km。
動力方面，Mazda CX-80 嘅 2.0L Turbo 比 Chery Tiggo 8 Pro 嘅 2.0L 4-cyl 多出 50 匹馬力，中段加速更有信心，尤其係跑高速嘅時候超車。不過 Chery Tiggo 8 Pro 嘅油耗可能更抵用，日常市區通勤差別唔會太大。
Mazda CX-80 車身長 4500 mm，尾箱 450 L。
Chery Tiggo 8 Pro 車身長 4400 mm，尾箱 400 L。
空間方面，Mazda CX-80 嘅車身比 Chery Tiggo 8 Pro 長咗 100 mm，車內乘坐空間會稍微寬鬆啲，尤其係後座腿部空間。如果你經常載家人或者需要放嬰兒車，車身大啲確實更實用。
Mazda CX-80 保修 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。
Chery Tiggo 8 Pro 保修 3 年/100,000km，保養間隔 每 10,000km 或 6 個月。
總體嚟講，Mazda CX-80 同 Chery Tiggo 8 Pro 都係馬來西亞市場唔錯嘅車型。揀邊一輛，關鍵始終睇你個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，再去試駕做最後決定。買車係件大事，花啲時間做功課絕對唔會錯。
喺馬來西亞嘅 SUV 市場，好多買家喺揀車嘅時候都會拿 現代 Palisade 同 寶馬 X5 來做比較。呢兩款車喺價位同定位上都幾接近，今日我就從多個方面做一個詳細嘅對比，幫你省下做功課嘅時間。
現代 Palisade 喺馬來西亞嘅 OTR 售價係 RM 368,838 - 399,838，一共有 4 個版本，包括 2023 3.8L 雙驅動 豪華 7 座位 汽油（RM 399,838）、2023 2.2T 四驅動 行政 7 座位 柴油（RM 389,838）、2023 3.8L 雙驅動 豪華 8 座位 汽油（RM 378,838） 等。
寶馬 X5 喺馬來西亞嘅 OTR 售價係 RM 470,800 - 470,800，一共有 3 個版本，包括 1.5L 標準（RM 86,300）、1.5L 行政（RM 95,300）、1.5L 高級（RM 103,300） 等。
從價錢嚟睇，現代 Palisade 嘅起步價確實比 寶馬 X5 便宜咗 RM 101,962。如果你預算有限，現代嘅入門版已經可以滿足日常需求。但都要留意，平嘅嗰幾千塊，可能在配備上會有取捨，具體要看你嘅需求。
現代 Palisade 搭載 2.0L 渦輪增壓，馬力 220 匹。官方油耗 9.5 公升/100 公里。
寶馬 X5 搭載 3.0L 渦輪增壓，馬力 350 匹。官方油耗 12.0 公升/100 公里。
動力方面，寶馬 X5 嘅 3.0L 渦輪增壓比 現代 Palisade 嘅 2.0L 渦輪增壓多咗 130 匹馬力。不過日常喺市區開，兩款車嘅動力都夠用，唔會覺得唔夠力。
現代 Palisade 嘅安全評級係 TBD，主動安全系統包括 基本。
寶馬 X5 嘅安全評級係 5★ (東盟安全評鑑)，主動安全系統包括 自動駕駛輔助系統 (ACC, AEB, LKA, LDA, BSM, RCTA)。
安全配備方面，兩款車都拿到唔錯嘅評級。不過 現代 Palisade 嘅 基本同 寶馬 X5 嘅 自動駕駛輔助系統 (ACC, AEB, LKA, LDA, BSM, RCTA) 喺功能上有啲差異，如果你比較看重主動安全嘅話，可以仔細對比一下兩者嘅功能列表。
現代 Palisade 車身長 4400 毫米，車廂 400 公升。
寶馬 X5 車身長 4400 毫米，車廂 400 公升。
兩款車嘅尺寸幾乎一樣，車內空間差別唔大。呢個級別嘅車，日常使用完全夠用。
現代 Palisade 採用前驅動驅動方式。
寶馬 X5 採用 四驅動 驅動方式。
現代嘅 前驅動同 寶馬嘅 四驅動喺操控上會有唔同感受，建議試駕對比。
總嘅嚟講，現代 Palisade 同 寶馬 X5 都係馬來西亞市場好唔錯嘅車款。揀邊一輛，關鍵都要睇你嘅個人需求同預算。建议大家做好功課，多比較幾間車行嘅報價，再去試駕做最終決定。買車係件大事，花少少時間做功課絕對唔會錯。
車型概覽
Land Rover Range Rover 值唔值得睇，第一步唔係望牌子或者外形，而係睇佢能唔能夠配合你嘅香港日常。 呢篇會集中講預算、月供同同級定位，幫你用買家角度篩走唔適合嘅選擇。
零售價 HK$ 1,521,552 - 2,189,655、完稅價 HK$ 3,298,000 - 4,848,000 令預算位置更清楚，買家可以先估算月供、保險、泊車同日常開支。
購車價格指南
Land Rover Range Rover 嘅購車預算可以先由 零售價 HK$ 1,521,552 - 2,189,655、完稅價 HK$ 3,298,000 - 4,848,000 開始計。香港買車唔只係睇車價，月供、保險、牌費、泊車同能源成本都會影響每月壓力。
如果有幾個版本可揀，可以先將 2026 P530 SWB Autobiography 5 Seats Petrol（HK$ 3,298,000）、2026 P530 LWB Autobiography 7 Seats Petrol（HK$ 3,298,000）、2026 P530 LWB Autobiography 5 Seats Petrol（HK$ 3,398,000）、2026 P615 SWB SV 5 Seats Petrol（HK$ 4,098,000） 放喺同一張清單。日常通勤重視舒適同易用，家庭買家就要優先睇後排、尾箱同安全配置。
核心規格重點
睇 Land Rover Range Rover 嘅規格，重點唔係背數字，而係理解佢喺香港用車場景會帶嚟咩分別。
雙渦輪增壓、8 個 汽缸 嘅動力底子，重點係市區跟車夠唔夠順、高速巡航會唔會吃力。 530 Ps / 390 kW / 615 Ps / 452 kW、750 N·m 嘅輸出，對滿載、上斜同超車都比單睇馬力數字更有意思。 車長 5052/5252 mm、車闊 2047 mm、車高 1867/1870 mm、軸距 2997/3197 mm 可以幫你預判商場停車場、屋苑車位同後排腿部空間。 手自一體(AT)、前置四駆 會影響起步順滑度、濕地穩定感同長途巡航性格。
優缺點分析
Land Rover Range Rover 嘅優點唔需要講到天花龍鳳，真正有價值係佢能唔能夠令日常用車更省心：預算位置清楚，方便同同級車直接比較、動力輸出對高速同上斜更有底氣、空間同車身尺寸方便家庭買家預判實用性。
要留意嘅係，香港停車場同窄路使用要留意車身闊度。呢啲唔一定係缺點，但係落訂前應該先諗清楚。
買家常見問題
買 Land Rover Range Rover 之前，真正要問嘅唔係單一規格，而係佢可唔可以融入你每日嘅生活節奏。
常見疑問係「Land Rover Range Rover 喺香港有邊幾個級別可以揀？」簡單講，Land Rover Range Rover 提供 SE、HSE、Autobiography 同 SV（包括 SV Black）四個級別。SE 係入門版，而 SV 係頂級高性能旗艦版。 放到實際用車，就係要睇佢對通勤、泊車、家庭乘坐同長期成本有幾大幫助。
同級對比內容
將 Land Rover Range Rover 放入同級車清單時，唔建議只用外形或者品牌光環決定。比較順序可以係：先用 零售價 HK$ 1,521,552 - 2,189,655、完稅價 HK$ 3,298,000 - 4,848,000 鎖定預算圈、再睇動力係咪足夠應付高速併線同滿載、最後睇車身大小、座位同尾箱是否適合家人。
咁樣篩選會貼近香港買家真實生活：平日塞車、商場泊車、周末去新界、甚至一家人出入，先係一部車每日要面對嘅考驗。
用車全周期指南
擁有 Land Rover Range Rover 唔係買車一刻就完結，之後仲有保險、輪胎、保養、泊車同日常能源成本要處理。
如果你主要喺市區行，視野、低速順滑度同泊車輔助會好影響心情；如果經常行高速或跨區，座椅舒適度、隔音同動力從容感會更重要。
比亞迪正式發布 2026 年 5 月產銷快報，全品牌新能源汽車單月銷量 383453 輛，同比微增 0.26%，時隔十個月實現單月銷量同比轉正；其中乘用車交付 376990 輛，環比大漲 19.4%，一掃前期車型換代陣痛，呈現國內基本盤穩固、海外銷量狂飆、高端品牌全線放量的全新格局，在國內新能源內捲加劇、特斯拉 FSD 入華、自主新品密集上市的市場環境中，走出獨有的結構性增長路線。
王朝 + 海洋兩大主力品牌 5 月合計售出 330215 輛，佔據集團總銷量超八成，仍是比亞迪銷量壓艙石，全系列共 8 款車型單月銷量突破 2 萬台，產品從 5 萬入門代步到 20 萬家用 SUV 實現全覆蓋。
王朝網內部，元家族 56691 輛、宋家族 51370 輛。雙雙跨過五萬門檻，成為品牌兩大銷量支柱，兼顧家用代步與城鄉出行需求；秦家族緊隨其後交出 28360 台穩定表現，漢、唐系列月銷維持六千級體量，深耕中大型家用轎車、SUV 細分市場；全新車型夏處於市場培育期，單月交付 1810 台，後續隨渠道鋪開有望穩步上量。
海洋網增長勢頭更為迅猛，全系五款車型跨入兩萬俱樂部：海獅 42615 台、海豹 34117 台、海鷗 39919 台、海豚 22260 台、宋 PLUS 27755 台。其中海鷗憑藉 6-8 萬親民定價穩居入門代步銷冠，海獅作為全新走量車型上市即站穩四萬量級，補齊海洋網中型 SUV 產品空白，完善海洋產品梯隊佈局。從代步小車到緊湊 SUV，兩大主品牌依托 DM-i 混動與純電雙線技術，牢牢鎖住 15 萬以內國內主流家用市場份額。
方程豹同比暴漲 139.7% 品牌向上落地見效騰勢、方程豹、仰望組成的高端矩陣 5 月合計銷售 46489 輛，正式擺脫小眾定位，成為比亞迪品牌溢價與利潤增長新支點，打破自主品牌高端化難破局的行業魔咒。
越野品牌方程豹單月 30186 輛，同比暴漲 139.7%，創下品牌上市以來月度銷量新高，旗下鎦 7 單月 18280 台，豹 5、豹 8 穩定輸出，在 25-40 萬硬派越野細分市場持續擠壓合資、進口車型生存空間。
騰勢 5 月交付 16303 台，MPV 標桿 D9 售出 6721 台，Z9 系列近 6000 台，MPV、中大型轎車雙線發力，站穩豪華新能源賽道；百萬元級超豪華品牌仰望穩步爬坡，當月交付 286 台，同比增幅 105.8%，完成自主品牌天花板產品的市場驗證，形成從十幾萬家用、三四十萬越野、五十萬豪華 MPV 到百萬元級旗艦的全價格帶產品佈局。
5 月比亞迪乘用車和皮卡海外銷量 160177 輛，同比大漲 80.7%，出口佔全系總銷量突破 42%，創下品牌出海歷史新高，成為穩住 5 月整體銷量、實現同比轉正的核心驅動力。
東南亞、歐洲、拉美成為主力增量市場，海鷗、宋 PLUS、元系列持續登頂多國新能源熱銷榜單，SHARK 皮卡連續兩月單月出口突破 4000 台；依托泰國、巴西、匈牙利、烏茲別克斯坦四大海外整車工廠落地投產，本地化生產持續落地，規避關稅同時快速下沉終端渠道。在國內車市存量競爭、價格戰常態化背景下，高速擴容的海外市場有效對沖國內車型換代帶來的銷量波動，正式從補充市場升級為比亞迪核心增長引擎。截至當前，比亞迪新能源汽車全球累計銷量已經突破 1650 萬輛，全球化版圖持續拓寬。
智駕賦能產品迭代 下半年新品蓄力衝量5 月比亞迪智能化落地迎來關鍵節點，天神之眼智駕系統成為車型核心加分項：全品牌搭載高級智駕車型保有量突破 315 萬輛，日均路測數據超 2 億公里；當月比亞迪落地城市領航、智能泊車雙安全兜底服務，成為全球首家實現兩項智駕兜底的車企，政策落地三天後，搭載天神之眼系統車型的城市 NOA 激活率暴漲 50%，智能化體驗升級直接拉動終端到店訂單轉化，為後續車型持續走量築牢產品競爭力，直面 FSD 入華帶來的智駕市場衝擊。
從數據細節來看，2026 年 1-5 月比亞迪累計銷量 1405039 輛，同比下滑 20.32%，核心誘因是全系主力車型集中換代、第二代閃充刀片電池產能爬坡受限。新款閃充電池升級快充與低溫性能，全系換代車型優先換裝新電池，但產線改造拖累產能釋放，熱門車型訂單積壓、交付延後，一定程度壓縮 5 月交付體量。
隨著二季度末二代刀片電池產能持續釋放，疊加騰勢 N8L、方程豹鎦 7 純電版、海獅 05、夏 L 等多款新車陸續登陸市場，業內普遍預判比亞迪 6 月全品牌銷量有望突破 40 萬輛。依托低端走量鎖份額、高端提利潤、海外衝增量、智能化提產品力的四維發展邏輯，在國內新能源淘汰賽加劇的當下，比亞迪全品類佈局優勢持續放大，坐穩國內新能源龍頭，加速向著全球頭部車企穩步邁進。
Have you ever seen the roads in India?
I've seen them online.
The scene is usually like this: a sedan blocked behind a cow, motorcycles running wild nearby, even milk tea vendors nearby, so "clean and hygienic".
However, in a place where many feel physically uncomfortable after watching, Toyota, Suzuki, Honda and other Japanese car companies decided to bet on India.
According to the Indian "Brand Quality Foundation" website, the three car companies will invest nearly $11 billion to build factories, increase capacity, and develop exports in India.
Some netizens commented: Did the three Japanese car companies have too much money?
In fact, they didn't have endless money to spend, nor were they bewildered by Indian curry. These Japanese car executives are much clearer than us.
Current Japanese car revenue and market share are declining. Raw material costs are soaring. Looking at the world map, finding a market that can accommodate capacity, expand share, and has gentle competition is not easy.
So, it wasn't that Japanese car companies chose India, but because they had no choice.
The Pain of Japanese Car Companies
Past Japanese cars were truly the envy of others.
Ask old drivers who drove Japanese cars over ten years ago, talking about Japanese cars, almost no one doesn't give a thumbs up, cheap price, fuel saving, durable...
Even many Japanese cars needed to be bought at a markup, but who would think this iron fortress would be beaten out of sight in a few short years.
With the wave of new energy vehicles coming, electrification and intelligence became the goal for many domestic car companies to "leapfrog". Relying on China's strong new energy vehicle industry chain advantages and car companies' own persistence on R&D and technology, Chinese independent brands quickly achieved "leapfrogging".
Domestic cars once criticized are now becoming more and more common on the roads, even surpassing joint ventures in share.
According to CPCA data, in April 2026, the share of independent brands reached as high as 62.5%, far exceeding Japan's 13.1%.
You need to know, the Chinese car market is the largest car market in the world. Losing speed in the Chinese market is like losing a huge piece of cake.
Meanwhile, the main theme of the Chinese market in recent years is still price wars. Racing on configuration, price, and service has become a normal state, which also had a huge impact on Japanese cars' profits.
Apart from China, Japanese cars are also not doing well in the US.
On January 20, 2025, Trump swore in as the 47th US President, starting a series of chaotic operations, including imposing additional car tariffs in the name of national security, causing the tariff rate for imported Japanese cars to reach as high as 27.5% at one point. Although it decreased later, it was still far higher than the initial tax rate.
This operation directly led to a tariff loss of over 2 trillion yen for seven Japanese car companies in fiscal year 2025.
Looking at Japan itself, it is actually not easy either.
Middle East geopolitical conflicts blocked shipping in the Strait of Hormuz, transportation costs and raw material costs soared, Japanese car companies also had to suffer in silence.
Executives looking at the reports, their backs went cold, only to find a new growth curve.
So, Japanese car companies didn't fall in love with India, there was nowhere else to go.
Deep Thought on Choosing India
So, what magic does India have, to make Japanese car companies invest heavily?
The first advantage is big. In 2025, the Indian car market achieved 5.517 million new car sales, up 6% year-on-year, breaking the historical record, ranking as the third largest car market in the world, exceeding Japan for four consecutive years, second only to China and the United States.
The value of this doesn't need me to say much. India achieved this result mainly because India has been promoting tax reduction policies to promote consumption, which led to a significant increase in domestic consumption willingness.
The second advantage is close, meaning it is close to places where Japanese cars sell well, such as Africa.
So, India for Japanese car companies is more like a convenience store built in the center of a crossroad. You don't need to ship cars to eight countries separately, just build well at this stop in India, then unload ship by ship, and you can save a lot of costs.
The Nikkei also believes that India is expected to become its global car supply center.
The third advantage is stability. You know, Japanese cars' advantage is fuel cars, after all, the three major components of engines, gearboxes, and chassis, they have played for many years, technology accumulation is number one in the world.
But the Chinese car market has fully promoted electrification and intelligence development, leading to Japanese cars' advantage becoming weaker and weaker, impossible to play out. But India is different, it has the characteristics of few charging piles and slow electrification process. Indian old people buying cars still look for cheap, fuel saving, easy to fix, and these three points are exactly Japanese cars' old trade.
Especially Suzuki, always been India's car market evergreen, almost always sitting on the best-selling model throne, reputation of being worry-free, better than any advertisement.
So, Japanese car companies' vigorous layout of the Indian market is obviously carefully considered.
But, is the Indian market really that easy to mix?
The Hard-to-Bite Indian Market
Of course, India is not perfect like a hot commodity, its disadvantages are as obvious as its advantages, and every one is enough for Japanese car companies to face a hard time.
First talk about electrification. Yes, right now India has few charging piles and electric cars don't sell well, it is indeed a shelter for Japanese fuel cars. But you have to think, how long can this "shelter" avoid?
India previously shouted the slogan of 30% of new cars being electric vehicles by 2030. Although it sounds like bragging, but can't help but they really give subsidies, really build charging stations.
Imagine, what if one day India suddenly wakes up, starts vigorously promoting electrification, doing infrastructure, charging piles popping out like mushrooms after rain, then Japanese cars will be dumbfounded?
Isn't this a version of the Thai market?
Back then Japanese cars in Thailand won easily. The entire Southeast Asian market was called Japanese cars' backyard. Result Thailand took the lead in promoting electrification. Chinese electric vehicles came in, directly became a hot commodity. Look at Japanese cars again, share in Thailand falling down rapidly.
If India accelerates electrification, history will likely repeat, and this time, Japanese cars don't even have a place to flee, how to prevent will become the first problem for Japanese car companies.
Next talk about policy. India's policy is like a pot of curry, you never know if you will eat chicken or potato next time.
This magical country, today low tariff encourages building factories, tomorrow may fine you a huge amount. What's more annoying is mandatory joint venture. Foreign car companies want to sell cars in India, have to find local partners to partner up. When your factory is built, supply chain is done, India directly backstabs you. At that time whether adding money or withdrawing capital, what you get is heartache.
So you see, this market like India is like a mango that looks very sweet, bite the first mouth it's okay, chew two more mouths hit the hard core.
Japanese cars now is calculating, while the core hasn't bit the tooth, hurry up to nibble a few more mouths, but the core will bite sooner or later, just don't know which day.
Epilogue
Japanese cars this trip to India, not go for tourism, is go to make a living.
Chinese and Southeast Asian dining tables are more crowded, production and transportation costs have risen. Looking around the world, only this pot in India is still steaming, even if what is boiling inside is curry-flavored stones, have to bite hard and chew down.
Japanese car companies want to expand market, India wants to pull economy, solve employment, both sides have their own thoughts.
As for the ending is Japanese cars in India regain their glory, or like past competitors shamefully walk away, then is not known.
But no matter how, this play just started, we slowly watch is okay.
Anyway India's story, never bored.
