On the evening of October 29, the XPeng MONA L05 was launched in Guangzhou. The event venue gathered 5,000 car owners and XPeng friends. He Xiaopeng took the stage, and his first words were expressing gratitude to everyone. The MONA series has been refined over two years, with cumulative global deliveries reaching 360,000 units, and monthly deliveries stabilizing at over 14,000 units. Among these 5,000 friends present, many are part of these 360,000 users.

The MONA L05 is available in six models, with a limited-time price ranging from 139,800 to 171,800 yuan. At the same time, users can enjoy limited-time benefits worth up to over 49,000 yuan.

At the time of the official price announcement, XPeng prepared 5,000 units of ready stock in advance, supporting order locking upon payment. Vehicle allocation can be completed as early as the night of the launch, with formal delivery starting on November 1.

After the price was announced, all 5,000 units of ready stock sold out in just three minutes. This eye-catching market performance is enough to show everyone's recognition of this car.

Today, let's change perspective and discuss the long-term strategic thinking behind this car.

XPeng is firmly advancing its global development strategy. This long-term investment is to support the brand in entering broader overseas markets. Currently, competition in the domestic new energy vehicle sector is fierce, with each brand exploring its own path for long-term growth. The direction XPeng chooses lies within the three words "Global Vehicle".

At the press conference, XPeng defined the L05 as a model designed and adapted for 82 countries and regions worldwide. A brief introduction on the PPT hides a complete high-standard development system behind it.

Selling cars to 82 countries and synchronously developing them according to the regulations and usage requirements of 82 countries are two completely different development logics. Product export means vehicles are produced domestically and then shipped overseas for sales; synchronously developing for the global market means considering regulatory requirements and usage environments of various regions worldwide from the very beginning of the project initiation.

To achieve this goal, XPeng invested 660 test vehicles, traveling to 25 countries and regions for validation, with cumulative test mileage exceeding 5 million kilometers. From extreme cold environments of minus 25°C to high-temperature scenarios of 50°C, all have been validated. The vehicle is synchronized to benchmark three five-star safety standards from China, Europe, and Australia, standardly equipped with 7 airbags to match regulatory requirements in different regions; the extended-range version is optimized to adapt to global fuel types, ensuring stable and secure use in different markets.

In July this year, XPeng brought the L03 to the European market. In September, blind orders in Europe exceeded 12,136 units. European deliveries officially started on October 13. At this year's Paris Auto Show, He Xiaopeng also announced a clear long-term goal: to achieve global annual sales of 1 million units by the end of 2030, with a target of 500,000 units in the European market.

This goal is not just simple complete vehicle export; it also includes localization production planning. Currently, the Indonesia factory has started production smoothly, and a new European production base is being planned and advanced. For now, it relies on the contract manufacturing model to start steadily. This is also the core reason why the MONA L05 was built according to 82-country standards from the early stage of development; it carries the mission of XPeng expanding into the global market.

Returning to the pricing starting from 139,800. In this pricing, there are configuration values visible to everyone, as well as a massive amount of validation investment for global development. 7-airbag configuration, three sets of five-star safety standards, hundreds of test vehicles, millions of kilometers of global road testing—these investments that users usually cannot intuitively see are integrated into the product foundation of this car. Domestic users get to experience the safety and reliability brought by this global standard first, and also witness the process of Chinese models going global together.

Vehicles designed for global development will consider the usage habits of users in different regions in the design, seeking a balanced and excellent solution among diverse needs. How this design concept that balances global considerations will bring driving and riding experiences to domestic users remains to be verified by the long-term usage experiences of domestic and overseas car owners after actual vehicle delivery.

At the same time, the strong start with orders is a great beginning. The brand will also continue to ensure subsequent delivery guarantees, converting short-term heat into a stable and sustainable delivery rhythm.

Finally, with the same budget, would you bet more on a car built solely to serve the domestic market, or a global model developed according to the regulations of 82 countries and equipped with the capability to go global?

Many people would favor models focused on local needs and suitable for daily use. However, XPeng firmly chose the track of building global vehicles, taking China's new energy product power to the whole world.

On October 29, Xpeng hosted the MONA WORLD Owner Gathering and the L05 China Launch Event in Guangzhou. 5,000 guests and owners gathered on-site to witness the official launch of the MONA family's third product — the AI Smart Fashion Large 5-Seater SUV MONA L05. The new car comes in two powertrain options: Pure Electric and Super Range Extended, with 6 configurations in total. The limited-time price starts from 139,800 RMB, with the top-spec model at 171,800 RMB, representing a 20,000 RMB reduction compared to the pre-sale price. Additionally, there are limited-time perks including free seat upgrades, high-end audio systems, custom paint colors, and discounted options for rear entertainment screens and the ROAM theme kit. This has once again exceeded consumer expectations.

As for whether the new Xpeng MONA L05 would be criticized harshly by netizens, the enthusiastic reaction from the on-site and live-streaming audiences, plus the fact that 5,000 pre-delivery units sold out within 3 minutes, speaks for itself. Consumers felt the sincerity of the Xpeng MONA L05, so naturally, they wouldn't criticize it, but were eager to take the new car home immediately. It is reported that following the price announcement, Xpeng saw a surge in online traffic, and pre-owners at offline stores rushed to secure orders. It is almost certain that the MONA L05 will sell as well as the previous MONA L03. Xpeng learned from the L03's delivery issues caused by production capacity constraints and prepared 5,000 pre-delivery units in advance, but they were snapped up in minutes, suggesting Xpeng may have understocked this time.

Large 5-Seater Space, Travel Freedom for 5 People and 9 Boxes

The MONA L05's looks have been praised many times, so we won't elaborate further here. Instead, let's discuss the space performance expected from a large 5-seater SUV. The MONA L05 redefines space standards with an 87% ultra-high efficiency ratio. Front headroom reaches 1030mm, and rear effective legroom is 1063mm, allowing even passengers 1.9 meters tall to sit comfortably. When fully loaded with 5 people, the MONA L05's 702L extra-large trunk can easily accommodate 8 suitcases, plus one more in the front trunk, totaling 9 luggage pieces. This is very convenient for group travel, eliminating worries about not fitting all luggage when fully occupied.

The roof also has roof rack interfaces, allowing large equipment like snowboards and kayaks to be carried along. With 41 storage spaces and 22 expansion interfaces inside the car, it allows seamless switching between diverse scenarios such as camping, Karaoke, board games, etc. The front row seats can be flat with one click, instantly turning into a power nap cabin, while the dual cinema mode makes long journeys full of fun.

Dual Powertrain for One Vehicle, Plus Flagship-Level Intelligence

The MONA L05 offers two powertrain options: Pure Electric and Super Range Extended, covering different travel ranges to provide diverse choices for users. The Pure Electric version has a CLTC range up to 635km, with an average power consumption of just 11.7kWh/100km. A 30%-80% fast charge takes only 15.8 minutes, adding 285km of range with just 10 minutes of charging. The Super Range Extended version offers a total range of 1310km, with a pure electric range of 310km and fuel consumption of only 5.26L/100km when the battery is depleted. Daily use allows for zero-fuel travel, compatible with global fuel standards. The range extender start-stop is imperceptible, and the quietness rivals that of a pure electric vehicle.

A crucial statistic is that mid-to-high level smart driving vehicle orders account for 91% of the Xpeng MONA series, proving that over 90% of Xpeng owners are willing to pay for advanced smart driving. Moreover, more than half of MONA owners use smart driving for their daily commute, showcasing user trust in Xpeng's ADAS. The MONA L05 Ultra SE version features the Xpeng Turing 2nd Gen VLA model with an effective computing power of 1500 TOPS, offering world-class smart driving capabilities. The Max version features the Xpeng Turing 2nd Gen VLA Lite, retaining over 90% of the full-blooded version's capabilities through model distillation, arguably the ceiling of industry L2-level assisted driving capabilities.

Global Safety Standards, 5 Million Kilometers of Rigorous Verification

The MONA L05 was developed according to three major 5-star safety standards: China, Europe, and Australia. It features a high-strength steel-aluminum mixed body, standard 7 airbags, and a multi-rescue system after collisions. Regarding active safety, it is equipped with AEB, AES, and stable driving functions even with a flat tire, and successfully passed the extreme load test with 5 people and 9 boxes. The 'Peng You Shou Wang' (Peng Friend Watch) driver incapacitation assistance system can automatically pull over to safety and send a distress signal in emergency situations. As a model developed for 82 countries globally, 660 test vehicles of the MONA L05 were used, covering over 5 million kilometers across 25 countries. It also completed the 'Golden Outer Ring' challenge, traveling 8,000 kilometers from Guangzhou to Heihe with a temperature difference of over 45 degrees Celsius, verifying reliability in extreme environments.

Final Thoughts

According to statistics, the Xpeng MONA series has delivered over 360,000 units in two years since launch, with an average monthly sales of 14,000 units. The MONA M03 has been the sales champion of the 100,000-200,000 RMB pure electric sedan segment for 24 consecutive months. The SUV product MONA L03 entered overseas markets such as Europe, Australia, and Thailand, becoming a benchmark for Chinese smart cars going global. Now with the launch of the MONA L05, it not only fills the gap in Xpeng's 150,000 RMB large 5-seater SUV market but also, with its 'Space + Intelligence + Safety' all-around performance, provides an uncompromising travel solution for young global users, expected to become another trend blockbuster in the global market. What do you think?