[Auto Market Expert] Great Wall Motor sold 108,067 units in July, up 3.54% year-on-year. Cumulative Jan-July 691,962 units, up 2.64% year-on-year.

The growth rate is not astonishing, but the structure is improving: NEV proportion increased, overseas growth 50.93%, Haval H10 pre-sale secured 22,615 orders in 12 hours—new products are capturing the market.

Five Brands, Three Rising, Two Stable

Haval: 56,272 units, still the cornerstone. Contributed more than half of Great Wall's sales. H10 pre-sale starting from 214,800, 22,600 orders in 12 hours—the most eye-catching pre-sale performance this year. Raptor PLUS, Big Dog continue to sell well, the basic 100,000-200,000 SUV market foundation was not eroded.

TANK: 17,228 units, month-on-month growth 9.64%. New TANK 300 launched, starting from 199,800, continuing to consolidate off-road category advantages. In the 200,000-300,000 hardcore SUV market, TANK currently has no real rivals.

ORA: 10,820 units, surge 151.63% year-on-year. Fastest growth within Great Wall. ORA 5 completed second OTA, hybrid version launched. But 151% has low base effect—ORA base last year was already not high.

Great Wall Pickups: 16,006 units, up 16.22% year-on-year. Po series continues to lead domestic pickup market, Hi4-T hybrid version starts user reviews.

WEY: 7,725 units, month-on-month growth 7.43%. V9X Family version just launched, starting from 316,800. Gaoshan took the NEV MPV sales crown for First Half—the key for WEY, proves it has a foothold in the high-end market. But 7,725 units absolute volume is still small, not at the same level as Li Auto, AITO.

 

H10: 12 Hours 22,600 Orders

Haval H10 positioned as "new type of box-style vehicle", limited-time promotional price starting from 214,800. 12 hours 22,615 orders, placed in the whole industry, is a top-tier pre-sale performance.

H10 targets hardcore SUV market, 200,000-250,000 range currently only TANK 300 and Fang Cheng Bao Bao 5 two players. H10 enters with lower threshold and newer design, timing fits well.

But there is a big gap between pre-sale orders and actual delivery. Whether H10 can convert 22,600 orders into sales depends on production ramp-up speed and actual launch price.

Overseas: Growth 51%, shifting from trade export to localization

July overseas sales up 50.93% year-on-year, the fastest growing sector for Great Wall.

Specific actions: ORA lands Australia, South Africa, Malaysia, enters Spain, Italy test drive. Haval Raptor PHEV rolls off line in Uzbekistan—not exporting whole vehicles, is localization production. TANK fleet completes 3,220 km crossing in Kazakhstan, brand synchronously sponsors local activities.

Great Wall overseas is not just selling cars, it is building brand, building channels, building localized capacity. BYD and Chery have already successfully operated, Great Wall is catching up.

 

Objective Evaluation

Great Wall July has three highlights: H10 pre-sale exploded, overseas growth 51%, ORA recovered. Indicates product definition ability and global execution still online.

Two things to watch out for:

First, overall growth is not fast. 108,000 units, 3.54% year-on-year, compared to BYD (419,000), Geely Group (250,000+), Chery (276,800), volume and growth rate are not in the forefront. Domestic SUV competition intensifies, Haval basic foundation needs continuous reinforcement.

Second, NEV proportion can still improve. Great Wall did not publish NEV sales separately, but from brand structure—Haval main force still fuel and PHEV, TANK mainly fuel, ORA EV but base small—NEV penetration rate should be lower than industry average. In the background of NEV penetration rate breaking 60%, electrification transformation needs acceleration.

Our Judgment

Great Wall is a "category innovation" driven company. TANK's success proves it is good at making hit products in niche segments. H10 pre-sale data shows this ability remains.

But category innovation has a ceiling: each niche segment has an upper limit. TANK monthly sales 17,000 is already good, hard to go higher. Great Wall needs to return to annual sales 1.5 million scale, not only needs a few hit categories, but overall NEV penetration rate full improvement.

H10 is a good start. Whether it can catch on, see delivery and reputation after actual launch.

As the weather gets hotter and hotter, it's time to take your family to the mountains to escape the heat, and an MPV capable of carrying three generations of a family has also become a necessity for family users. So how exactly should you choose an MPV? A car that everyone is choosing is definitely not wrong. Latest data shows that WEY Gaoshan secured the cumulative sales champion in the sub-segment for the first four months of 2026, cumulatively gaining recognition from over 100,000+ family users, and 84% are individual family users. Besides being hot-selling domestically, WEY Gaoshan also garnered a strong response in places like Thailand and Malaysia. Even the President of Brazil tried it and gave a thumbs up, making people sigh: previously, it was always felt that imported cars were high-end, now it's the turn of Chinese cars to make foreigners say "great!" Without noticing it, WEY Gaoshan has not only become the first choice for family MPV purchases, but also made MPV a new fashion.

From the domestic sales champion to winning fans globally, what exactly did WEY Gaoshan get right? Actually, the answer lies in the details of actual vehicle usage:

Smart experience is worry-free, safety configuration is reassuring, space design makes the whole family sit comfortably, every detail gives peace of mind.

The value of WEY Gaoshan first comes from the smart experience that can be used every day. Many people's attitude towards assisted driving is "have it or not, it doesn't matter", but WEY Gaoshan turns it into a function that is used every time you go out. Picking up and dropping off children during morning and evening rush hours, automatic following and active braking while moving and stopping allow you not to keep your nerves tense; Driving cross-city with the whole family on weekends, lane keeping combined with adaptive cruise control, driving for three or four hours alone won't be too tired. It doesn't play flashy gimmicks, just down-to-earthly helping you share the most tiring operations, allowing the driver to save a lot of energy. This sense of ease is exactly what family users care about most.

Besides making driving less strenuous, the safety performance of a home MPV is of utmost importance. WEY Gaoshan uses high-strength body, all-dimensional active and passive safety, plus Hi4 Performance Edition, to build a solid wall of protection. When encountering slippery roads or needing emergency avoidance, these safety configurations that usually don't show off will step forward to share your worries. Choosing WEY Gaoshan is about a peace of mind from departure to arrival.

Even more rare is that WEY Gaoshan extends this thoughtfulness to every row of seats, truly making sure every family member has a good spot. Second and third row common rails paired with a pure flat floor allow children to move easily in the car, and the elderly don't need to bend hard to get on; Zero-gravity seats can lie flat with one click, the rear entertainment screen helps coo the baby, and after a long trip, you won't feel tired; Hi4 Performance Edition's power output is exceptionally smooth, even family members who usually get car sick won't feel that uncomfortable sitting in the car. Whether it's daily pickup/drop-off, weekend camping, or holiday self-driving, WEY Gaoshan basically achieves "children not making noise, elderly not tired, adults not stressed". One car easily handles the needs of three generations. Being able to make family friendliness to this extent, selling well is only natural.

From the cumulative sales champion of the first four months of this year, to the reputation verification of 100,000+ families, to the success in the overseas market, WEY Gaoshan didn't compete on price or configuration sheets, but down-to-earthly made "All-scenario peace of mind experience" its exclusive label. If you are also looking for a car for your family that everyone is satisfied with sitting in and feeling safe driving anywhere, you might as well experience WEY Gaoshan. Once you get on, you can feel its charm as the best-selling home MPV, not only comfortable but also fashionable, the whole family will like it!