With the arrival of September, the August sales reports from various automakers have been gradually released. Great Wall Motor also announced the latest production and sales data on schedule on September 1st. It sold 113,396 new cars in a single month. Against the backdrop of the traditional car market off-season in August, the overall performance showed steady improvement. More notably, there is continuous optimization of the sales structure: sales of new energy vehicles grew by 8.55% year-on-year, while overseas market sales surged by 38.42% year-on-year. The two growth engines worked in tandem, with growth rates both outpacing the industry average. From January to August 2026, Great Wall Motor's cumulative new car sales reached 805,358 units, an increase of 1.98% year-on-year. As of now, global cumulative sales have officially broken the 17 million unit mark, ushering in another important milestone for brand development.

Looking at brands, Haval remains the sales baseline. In August, it sold 64,960 new cars, a significant month-over-month increase of 15.44%, serving as the core force driving the overall sales rebound. This wave of growth is directly related to the launch of new products. Early in August, the Haval H10 officially launched. Relying on its spacious interior, high configuration, and affordable pricing, it quickly opened the market. Large pre-orders exceeded 30,000 units within 24 hours of launch. Terminal store orders clearly began to climb, directly driving the month-over-month growth of the Haval brand. Besides the stable performance in the domestic market, Haval's overseas sales ratio continues to rise. In core markets such as Russia, ASEAN, and Latin America, Haval SUVs have become the first choice for many families due to their reliable quality and affordable pricing. The multi-point layout in the global market has also given Haval a risk resistance ability far higher than brands relying solely on the domestic market.

The Tank brand sold 17,737 new cars in August, a 2.95% month-over-month increase. Among them, the brand-new redesigned Tank 300 achieved single-month sales of 10,512 units, contributing more than 60% of the brand's sales, once again confirming the market appeal of this national hardcore off-road vehicle. Since its introduction in 2020, Tank 300 has transformed what was originally a niche hardcore off-road sector into a mass consumption market. As of now, the global cumulative user count of the Tank 300 series has approached 600,000. The brand-new replacement model, based on retaining hardcore off-road configurations such as body-on-frame construction and three locking differentials, has optimized interior texture, the smart cockpit, and urban driving comfort. It achieves both off-roading and daily commuting, accurately hitting the car usage demands of young users who balance hobbies with daily needs. At the same time, the Tank brand's overseas expansion pace has been extremely fast. In markets like the Middle East, Australia, and Russia that prefer hardcore models, there are almost no direct competitors. The premium pricing ability is also better than in the domestic market, making it a representative business card for Great Wall's high-end global expansion.

The Wey brand sold 7,367 new cars in August. As of now, global cumulative sales have reached 757,000 units. As Great Wall's high-end new energy brand, Wey experienced early positioning adjustments and finally anchored its efforts on the family high-end new energy market. In mid-August, the Wey V8X officially launched, further filling the product gap in five-seat flagship SUVs. The models built on the Guanyuan S platform have obvious upgrades in chassis, intelligence, and power. From the Lanshan SUV to the Gaoshan MPV to the V8X, Wey focuses on spacious interiors, long range, and full-scenario family use. Relying on the all-terrain adaptability of Hi4 hybrid technology and delicate luxury texture, it has gained recognition from a large number of upgrade and repurchase users. Many consumers switching from joint venture medium SUVs and MPVs include Wey in their core candidate list, and it also bears the heavy responsibility of breakthroughs for the Great Wall brand in upward pricing.

In the August data, the growth highlight is clearly the ORA brand. It sold 11,018 new cars in a single month, a year-on-year surge of 110.95%, achieving double-digit sales growth. ORA experienced a period of product and positioning adjustment in the past two years, with its rhythm slowing down. However, since this year it has clearly returned to an upward track. The brand has gradually expanded from the "Made for Women" positioning to "Young Urban Life Enthusiast". On the product end, the Good Cat series completed model upgrades, with prices dropping to a more affordable range, accurately positioning itself in the 100,000-level boutique pure electric small car market. At the same time, relying on the Guanyuan platform to achieve multi-power layout, it adapts to the needs of different global markets. In the pure electric small car lane where homogenization is serious, ORA focuses on delicate retro styling and delicate user experience, forming off-position competition with competitors focusing on cost-performance. This wave of sales doubling also marks that ORA's transformation adjustments have shown results, and it has returned to the competition sequence of mainstream pure electric small cars.

As a traditional advantage sector of Great Wall, Great Wall Pickup sold 12,288 new cars in August. Among them, overseas sales were 6,518 units, accounting for more than half, serving as the core support for export business. Having deep-plowed the pickup market for many years, Great Wall has formed a product matrix covering commercial and passenger full scenarios. The Wingle series focuses on tool attributes, while the Poer series focuses on passenger experience, accumulating extremely good reputations both domestically and overseas. In many overseas developing markets, Great Wall Pickup is synonymous with durability and high cost-performance, with market share ranking at the forefront for years. With the gradual ramp-up of overseas local production capacity, the cost advantage and delivery efficiency of pickup products will further improve. It will still be one of the baselines for Great Wall's global expansion in the future.

Overall, Great Wall's current growth logic is very clear: While stabilizing the fuel baseline in the domestic market, it steadily promotes new energy transformation; Overseas markets continue high-speed expansion, and the ecosystem global expansion mode gradually fulfills results. The 8.55% year-on-year growth rate of new energy may not seem aggressive, but it wins through parallel multi-brand, multi-price, and multi-technology routes. From entry-level ORA small cars to family-use Haval plug-in hybrids to high-end Wey models, it covers the needs of different users. Hi4 hybrid technology is also gradually being downgraded to more car models, with stronger risk resistance capabilities. The 38.42% high growth rate of the overseas market opens up long-term growth space. Unlike many car companies that rely solely on exporting complete vehicles at low prices, Great Wall takes the full ecosystem global expansion route. Not only selling cars, but also outputting channels, services, production, and even technology together. It lays out local factories in core markets such as Russia, Thailand, and Brazil. This can not only avoid tariff barriers but also better adapt to local market demands.

The global cumulative sales of 17 million units are not simply a pile of numbers, but the result of decades of product reputation and technology accumulation. From the Baoding car company that started with pickups back in the day, to the continuous domestic SUV sales champion for many years, and now to the automotive group with a global layout, behind this lies the synergy of multi-brands such as Haval, Tank, Wey, ORA, and Pickup. It is also the continuous landing of core technologies such as the Guanyuan platform and Hi4 hybrid technology.

Looking forward to the second half of the year's Golden September and Silver October sales peak season, Great Wall brands still have many new products waiting to be launched. The product matrix will be further improved, and the competitiveness of the domestic market will also continue to strengthen. In terms of overseas markets, with more local factories entering production and the opening of emerging markets, the sales growth rate is likely to remain high. Although the competition in the domestic car market remains fierce and there is continued pressure from price wars, the strategy of walking on multiple legs has allowed Great Wall to show stronger market resilience. 17 million units is just a new starting point. Whether it can continue to speed up in the future in new energy transformation and global layout remains worth following up on.

On August 11, the 2026 FIA Asia Cross Country Rally (FIA Asia Cross Country Rally, AXCR) concluded the second leg competition. In the race from Prachinburi to Nakhon Sawan, drivers from the GWM Thailand EK Group team, supported and sponsored by Mamba Racing Shocks, continued to drive two GWM TANK 300 diesel racing cars to face the complex track tests. After two consecutive legs of high-intensity competition, car driver #114 Oulan ranks 14th in the overall car group standings and 5th in the T2A-D group; driver #128 Suowar ranks 22nd in the overall car group standings and 8th in the T2A-D group.

2026 AXCR was held in Thailand from August 9 to 15, starting from Pattaya and heading north, finally arriving in Phitsanulok, with a total distance of about 2000 kilometers. As one of the most representative long-distance off-road rallying events in Asia, AXCR's complex and changing competition environment is a high-intensity test for the racing car's power, chassis, suspension, and overall vehicle reliability. Information released by the official event shows that the competition this year also continues with a long-distance route setting of about 2000 kilometers.

Entering the group in the front rank in the second leg, Mamba suspension underwent continuous high-intensity tests

The second leg went from Prachinburi to Nakhon Sawan. Facing gravel, mud, potholes, and constantly changing road conditions, racing cars need not only speed but also a suspension system that maintains stable damping performance under continuous impact.

According to the race team's announced results for the second leg, Oulan completed the leg in 1 hour 11 minutes 19 seconds, ranking 7th in the car group on that day and 2nd in the T2A-D group. Suowar completed the race in 1 hour 29 minutes 52 seconds, ranking 31st in the car group and 10th in the T2A-D group on that day.

After two legs, Oulan accumulated a total time of 4 hours 40 minutes 29 seconds, currently ranking 14th in the overall car group standings and 5th in the T2A-D group; Suowar accumulated a total time of 4 hours 56 minutes 04 seconds, currently ranking 22nd in the car group and 8th in the T2A-D group.

Of particular note is Oulan entering the top ten overall in the second leg and taking second place in the T2A-D group. In an environment where T2 production-based racing cars compete with a large number of high-level modified racing cars, this performance not only reflects the comprehensive competitiveness of the GWM TANK 300 diesel racing car but also ensures that the Mamba Racing Shocks installed on the racing car continue to be tested in a true long-distance racing environment.

The team also described the second leg as a day full of challenges such as gravel and other complex road conditions. The significance of AXCR itself lies in placing vehicles in an environment far exceeding the intensity of ordinary road use, continuously testing the suspension, powertrain, and transmission systems.

Not just "withstanding impact", high-intensity off-roading also tests continuous damping capability

Off-road rallying requirements for shock absorbers differ significantly from ordinary road driving.

When racing cars pass over continuous potholes, gravel, undulations, and gullies at high speed, the suspension needs to complete compression and rebound repeatedly in a very short time. If damping control is insufficient, the vehicle is prone to continuous bouncing, affecting the effective contact between tires and the ground; meanwhile, the heat generated by long-time, high-frequency work may also affect the shock absorber's working state.

Therefore, an excellent racing-grade shock system needs to solve not just single large impacts, but more importantly, maintain relatively stable damping output under long-time, high-temperature, and high-frequency working conditions.

This time, joining the GWM Thailand EK Group team to compete in AXCR also gave Mamba Racing Shocks a highly valuable real-world testing environment.

The shock absorbers developed by Mamba for high-intensity off-road applications adopt design concepts such as large-diameter cylinder barrels and externally mounted reservoir structures, increasing oil capacity and improving heat dissipation capability during the working process to support continuous work under long-distance off-road conditions. Mamba official product data also emphasizes that their external reservoir single-tube shock absorber design can increase oil capacity and help dissipate heat during shock absorber work; some high-intensity off-road products use 65mm-level cylinder bodies and multi-stage adjustable designs.

This is also the important reason why Mamba puts products into international competitions like AXCR—laboratories can provide data, but truly continuous hundreds of kilometers of off-road tracks can further verify product performance when facing high temperatures, impacts, and complex road conditions.

Large tube diameter, nitrogen, and adjustable damping provide more possibilities for complex tracks

Aiming at long-distance off-road use scenarios, Mamba high-performance shock products use technical solutions such as large-diameter structures, nitrogen shock technology, external reservoirs, and adjustable damping to improve the shock system's ability to cope with different road conditions.

Larger cylinders and oil capacity are beneficial for improving thermal management when the shock absorber works continuously under high load; the external reservoir design further increases oil capacity and creates conditions for continuous heat dissipation. Meanwhile, adjustable damping design allows targeted adjustment of the suspension working state according to racing car weight, driving style, and different leg characteristics.

For a competition like AXCR, this adjustment capability is particularly important.

From high-speed gravel roads to muddy sections, from continuous bumps to large-drop impacts, road characteristics within the same competition may change significantly. Shock absorbers need to provide sufficient support during large impacts, as well as allow wheels to quickly follow road changes, helping the racing car maintain traction and the driver's control over the vehicle.

Currently, Mamba offers various nitrogen and adjustable shock products of different specifications for hard off-road models such as the TANK 300. Some products use structural solutions such as external reservoirs and multi-stage damping adjustment, with product positioning covering daily off-road to higher intensity usage environments.

From Chinese off-road competitions to international events, competing in AXCR for the third consecutive year

For Mamba, the 2026 competition has another layer of significance—it is the brand's third consecutive year competing in the Asian off-road rally.

From domestic off-road competitions to international long-distance rallies under complex environments in Southeast Asia, Mamba is using competitions as an important link for product development, verification, and technical accumulation by continuously participating in real combat.

Compared to simple brand exposure, the greatest value of long-distance off-road rallying lies in the cars facing unpredictable real environments every day. Mud, gravel, water wading, high temperatures, and continuous impacts will push components to higher load states, while data and driver feedback in the competition can also serve product development and subsequent upgrades in reverse.

This is also the important significance of Mamba adhering to "test vehicles with racing, test products with racing".

Especially against the background of Chinese hard off-road models continuously moving into overseas markets, the joint participation of Chinese automotive brands and Chinese auto parts brands in international competitions is forming a new technical showcase window. This time, Mamba's partnership with the GWM Thailand EK Group team to compete in AXCR is not just an event cooperation, but another real-world test of Chinese high-performance suspension products on the international off-road stage.

Two legs are just the beginning, more arduous challenges continue. As the second leg ends, the competition of 2026 AXCR has just entered a critical stage. Next, the racing cars will continue to advance towards Kamphaeng Phet and Phitsanulok, continuing to face the test of complex weather during Thailand's rainy season and different types of off-road surfaces.

For the GWM Thailand EK Group team, car #114 has already entered the top five of the T2A-D group, car #128 also remains in the top ten of the group, and both racing cars have successfully completed the first two legs, preserving the opportunity to further improve rankings for the upcoming races.

For Mamba Racing Shocks, every leg, every high-speed impact, and every kilometer of complex road conditions means new product verification. The track is never the end point of product promotion, but the starting point for verifying performance. From standing on the AXCR stage for the third consecutive year to officially supporting the GWM Thailand EK Group team to compete in international events in 2026, Mamba is bringing Chinese high-performance shock absorbers to a stricter and broader international stage through real competitions again and again.

Next, as the 2026 FIA Asia Cross Country Rally continues to deepen, Mamba Racing Shocks will also welcome more severe leg challenges together with two GWM TANK 300 racing cars, continuing to verify the performance and reliability of Chinese off-road suspension products with real stage performance.

Old Wei and Great Wall Motor's "one-click like, share, and favorite" is back again.

On July 16, WEY V9X Family Edition launched, with the 1.5T Super Hybrid pulling the threshold down to the 330,000 yuan range; on July 18, Great Wall H10 started pre-sales, with the name and location chosen by netizens; on July 19, the brand new Tank 300 emerged again with Hi4-Z.

Three cars, three brands, within four days, Wei Jianjun fired off all the bullets he had saved for half a year.

The excitement is real. But behind the excitement, there is another set of numbers. On the first two days of the new car blitz, Great Wall's half-year profit forecast was released—net profit between 2.35 billion to 2.6 billion yuan, nearly 4 billion yuan less than the previous year, almost halved. The capital market didn't dump the stock, instead it was strangely calm. Old Wei took action in time, breaking down the reasons for the profit decline on social platforms: overseas tax subsidy delays, exchange rate fluctuations. The market didn't run, this round was narrowly passed.

But with three new cars launching simultaneously, Great Wall's hand was also clearly shown—at this timing node, a battle without retreat must be fought.

Tank: Defending a fortress is always harder than attacking

Tank's current position is rather awkward.

Sold 92,600 new cars in the first half of the year, a 10 percent drop year-on-year. In June alone, 15,700 units were sold, with the decline expanding to 27%. Think back to five years ago when Tank 300 first came out, adding 50,000 yuan still meant no cars available, now monthly sales dropped from the peak of 10,000 to around 3,000.

To be honest, the cars aren't bad, the track has changed. In 2026, boxy SUVs are all the rage, more than 40 players squeezed in, no one cares if it's a pure hardcore off-road anymore. Opponents' hard-core castles that couldn't be attacked for years were topped directly by a "boxy SUV that looks like off-roading". Tank's moat was bypassed.

But Tank is not motionless. The brand new Tank 300 pushed the wheelbase to 3010mm, Hi4-Z combined power 560kW, 0-100 in 4.3 seconds, pure electric range up to 200 km. Tank Brand CEO Gu Yukun said at the pre-sale launch event, this is the "look that Tank 300 should have, defined by users." Put this in 2022, it was a declaration of strength that no one dared to question; put in 2026, it sounds more like a self-alert.

Greater pressure comes from within. WEY itself is positioned as premium, Haval brand also wants to go up, for a long time, Tank's off-road advantage will inevitably be diluted by both brother brands and external opponents. Defending a fortress is always harder than attacking.

This forces Tank to continuously innovate categories. The brand new Tank 300L is positioned as a trendy off-road SUV for younger groups, against the background of obvious product homogenization in the hardcore off-road track, new cars rely on hybrid power, factory modification expansion capabilities, luxury cabin to form differentiation—you copy my boxy SUV, I play my ecosystem.

Gu Yukun revealed, after pre-sales started, market order performance exceeded earlier predictions, "daily order volume is equivalent to previous month's sales." On the basis of defense, Tank departs again.

WEY: Caught the world champion's ball, can it catch the market?

WEY is the brand Wei Jianjun bet his surname on.

In 2025, it finally returned to the 100,000 units mark. This first half of the year, also held the 29 percent year-on-year growth. Numbers look good, but cannot say it is stable yet. The main force of increment is still Gaoshan, the real test of WEY's premium quality is flagship V9X.

For this, WEY launched Family Edition again, to lower threshold, expand fire. Wei Jianjun personally delivered new cars to Table Tennis Olympic Champion Chen Meng. This is not the first time WEY captured a champion owner—Wu Minxia and Pan Xiaoting are both on the list. After car delivery ceremony ended, the two played ball skills. After two rounds, Chen Meng didn't let much, Old Wei earned a point, shouted "Everyone has their own area of expertise, in this lifetime let's just do cars well."

Chen Meng had a sentence, very suitable for WEY: "Sports and car making are the same, basic foundation is very important. Only experts can see it, laypeople cannot see it." Everyone knows WEY's technical foundation is thick, but suffered in telling marketing stories well. No blame for Wei Jianjun once scolded "Good cars selling poorly is a crime".

Objectively speaking, V9X launched two months, results not best, but stable. In large orders, choosing 2.0T version more than 1.5T, extended version ratio exceeded expectations—people buying this car are not looking for cheap, looking for "stuff inside".

Now Family Edition pulls 1.5T Super Hi4 to 331,800 yuan, after rights 316,800 yuan starting, dual power four models cover 300,000 to 400,000 yuan range, grabbing the Li Auto L8 and AITO M8 crowd. Product power absolutely not bad: Full series standard dual-chamber air suspension, rear wheel steering, pure electric over 400 km, combined nearly 1,700 km, VLA large model assisted driving can understand instructions like "overtake front slow vehicle".

World champion's ball, Old Wei caught it. Whether V9X can catch the market's ball, see result in second half of year.

H10: Give the word "Great Wall" back to Great Wall

H10 might be the most intriguing car Great Wall has this year.

No "HAVAL" tail badge, directly on "GWM" and "Great Wall Auto" four big characters. Said internally argued over this—Haval team felt "flagship taken by others", Wei Jianjun firmly decided: Respect netizen voting.

No one thought, behind this is Great Wall's biggest strategic turn in ten years. In 2026, Wei Jianjun spoke clearly: Great Wall has only one main brand, Haval, Tank, WEY, ORA, Po are categories, not independent brands.

H10 is the first step of collection. Cars sold in Haval channel,车尾 hangs GWM, front temporarily leaves HAVAL—transition period stabilizes channel interests, and lets "Great Wall" stand firm on flagship first.

Technically also, era of five brands doing platforms separately ended, all collected back to unified base platform, compatible with five power types, R&D cost said to drop seven tenths.

Past few years, overseas market this logic already ran through—after changing to GWM badge, brand awareness rose forty percent. Now reverse guide back to domestic, using one car to carve "Great Wall" two words into consumer minds again.

Before Great Wall H10 pre-sales started, Wei Jianjun posted a long Weibo, personally set tone for this car—"New Species". He said this is the market's only "large six-seater boxy SUV", one car doing three things: MPV space, City SUV intelligence, Off-road passability. Old Wei revealed many details: 70 plus car reviews, engineers suffered by him enough. Car paint adjusted over a hundred rounds, door closing sound adjusted over 30 versions, just for the "thud" of that dull sound, "cannot scatter, cannot break".

In 2026, Great Wall's "collection" in domestic market, H10 opened a door. Whether to walk through, must see how sales go in second half of year, also see if next generation models dare to completely take away HAVAL. Collect back, harder than tearing out.

Half-Year Report: Profits Halved, But No One Left

In first half of 2026, Great Wall Motor net profit attributable to shareholders expected 2.35 billion to 2.6 billion yuan, down nearly 60 percent year-on-year. Unexpectedly, market didn't dump stock, instead voted support with feet.

Wei Jianjun's frankness is biggest bonus point. He mentioned two core objective factors for profit decline:

Firstly, 2025 first half confirmed 2.274 billion yuan overseas tax subsidies, this year subsidies delayed, base significantly shrank;

Secondly, last year exchange gain 1.493 billion yuan, this year exchange rate fluctuations generated exchange losses, one increase one decrease nearly 4 billion yuan difference, directly wiped out profit.

Excluding two non-recurring factors, main business operation remains stable, second quarter performance环比 significantly rebounded.

Of course, what truly holds Great Wall's base color is overseas. First half of year export 290,000 units, year-on-year growth 47 percent, June alone over 60,000 units, overseas sales proportion approaching 50 percent. Great Wall relied on Thailand, Brazil local factories and multi-power routes, hard to avoid a wave of frontal battle.

Of course, this strategy now looks effective, tax and exchange rate also explain one thing: Overseas is moat, but also seesaw—when you step on it, don't know which head will suddenly lift up.

Domestic market brands differentiation obvious. Haval micro-growth 1.82 percent, base didn't lose; WEY grew three tenths, but V9X still climbing slope, premium not fully established; Tank a bit dangerous, hardcore track torn open a hole. ORA relied on low base turned over a body, but volume too small, cannot support scene.

But Great Wall still has one card others cannot copy: Health. Its end of June domestic inventory coefficient only 1.3, industry average is 2.0. Dealers not pressing goods, cash flow not broken, this in whole industry "trading price for volume" time, is almost unique confidence.

From current view, Great Wall Motor market not running relies on two points: Overseas held growth, low inventory held health.

But danger not resolved. Second half of year three new cars whether to hold volume up, still question mark. Capital market given patience, never infinite refill. Great Wall cannot relax.

The Indestructible Old Wei

Finally talk about Wei Jianjun this person.

First half of year his most viral moment, was singing "No More Hesitation" with fresh college graduate, whole process off-key, also self-mock guitar playing was staged.

A 62-year-old billionaire boss, willing to lay "imperfection" before camera. This thing placed 3 years ago at Great Wall, didn't want to think about.

Even more fierce, he went to Chengdu to be delivery staff, wore work uniform to user do PDI inspection; went to Hangzhou to be sales consultant, accompanied customer test drive. He just one sentence: "My endorsement is not walking form, from R&D, quality, service to user needs, all managed."

Someone asked him afraid to crash, he returned: "Crash very likely, but my psychological quality better."

Where is confidence? "Great Wall products maybe not best, but company most transparent, most honest."

He said enterprise competition to end is "value aesthetics competition"—Integrity, transparency, quality, long term. This words in today's auto circle, sounds like "alternative speech".

But exactly this "alternative", lets Great Wall profit halved time, market not run. Capital market believes not numbers, Old Wei sentence "I manage this car for lifetime".

First half of year just prelude. July 16 to 19 these four days new car blitz, is Great Wall second half of year opening move.

Tank wants to defend fortress, WEY wants to break situation, H10 wants to find new anchor for Haval. Three lines, three battlefields, Wei Jianjun and team all bet on.

2026 second half of year, Great Wall whether "can see result in the end", must see how these three battles fought.