Yueda Kia recently announced its market performance for August 2026, with sales reaching 19,588 units in that month, while cumulative sales from January to August climbed to 162,734 units. At the same time, the brand produced 20,600 vehicles in August, with the total production for the first eight months stable at 167,600 units. Behind this achievement is Yueda Kia's long-held "user-centric" development philosophy, as well as continuous product iteration and optimization addressing the actual needs of Chinese consumers.

While deepening its presence in the local market, Yueda Kia is also accelerating its overseas export strategy, forming a positive pattern of coordinated domestic and export development. Since launching export business in November 2018, the brand's cumulative vehicle exports have exceeded 650,600 units, generating export sales of over $7.22 billion. Its export product matrix consists of six models: EV5, Sportage, Seltos, K5, Sonet, and Rio, with market coverage spanning 92 countries and regions worldwide including Australia, Mexico, Saudi Arabia, etc. Additionally, Yueda Kia has also made achievements in the parts export sector, with cumulative engine exports reaching 544,110 units, mainly sold to countries such as South Korea, Russia, Czech Republic, Slovakia, Vietnam, Malaysia, India, Kazakhstan, Turkey, and Uzbekistan.

Of note is that the all-new Kia Seltos has recently been officially launched to the market. The model offers six configuration options, with an official guiding price range of 109,900 yuan to 149,900 yuan, and a fixed-price promotion has been introduced, reducing the selling price to 79,900 yuan to 119,900 yuan. The new car is built on the advanced 3rd generation i-GMP platform, offering two front-wheel-drive options in the powertrain: the first is a 1.5L naturally aspirated engine paired with an IVT intelligent continuously variable transmission, capable of outputting a maximum power of 115 hp and a peak torque of 144 N·m; the other is a combination of a 1.5T turbocharged engine and an 8AT automatic transmission, with its maximum power increased to 200 hp and peak torque reaching 253 N·m, to meet the driving performance needs of different consumers.

On September 8, Yueda Kia announced August 2026 sales data: sales volume was 19,588 units; cumulative sales for January to August were 162,734 units; August production was 20,600 units, with cumulative production for January to August totaling 16,700 units. Sales levels are comparable to joint venture brands such as Honda and SAIC-GM Buick at this stage. Although Yueda Kia's "presence" as a joint venture brand is not very strong, its market performance has shown a contrasting change.

Regarding exports, Yueda Kia started its export business in November 2018, making it one of the earlier joint venture automakers to explore overseas markets. As of now, Yueda Kia has cumulatively exported 650,600 complete vehicles, with export value exceeding $7.22 billion; the product lineup consists of Seltos, Sportage, Sonet, Ray, K5, and other models, serving 92 countries and regions including Australia, Mexico, and Saudi Arabia.

Furthermore, Yueda Kia exports not only complete vehicles but also engines. Its engine export sales volume is 544,110 units, targeting countries such as South Korea, Vietnam, India, Malaysia, Kazakhstan, Uzbekistan, Turkey, and Russia.

Kia Automotive belongs to the Hyundai Motor Group. In the first half of 2026, the Hyundai Motor Group ranked third with sales of 3.579 million units.

Whether the concept of joint-venture car manufacturing is right or wrong, whether it is conservative or sluggish, perhaps it cannot be easily concluded; although the momentum of independent brand rise is very strong, the top five in the global auto sales ranking for the first half of 2026 are still established international automakers. Apart from Hyundai Motor Group, the other four are Toyota, Volkswagen, Stellantis Group, and General Motors; Suzuki and Nissan, which were not highly expected, are also among the top ten; of course, BYD, Geely, and Chery, three local automakers, are also on the list, but their total sales are slightly lower than Toyota's.

Cars, as one of the most complex industrial products, seem to still require sufficient accumulation.

Moreover, new energy vehicles are not yet the only option, whether in the global market or the local market. For a considerable part of car consumers, fuel-powered vehicles are still an irreplaceable option. Therefore, joint venture cars like Yueda Kia that persist in the fuel-powered vehicle camp while gradually advancing the electrification of automotive products are actually more worth attention.

Among the new cars launched recently, the most eye-catching one is Yueda Kia's all-new Seltos.

The facelifted Kia Seltos has good design aesthetics, appearing to have strong sportiness and fashion sense, embodying a "urban trendy SUV" vibe; additionally, the vehicle utilizes a high-computing chip, and its infotainment intelligence level does not lose to any new energy vehicle in the same class, even supporting some small games. At the same time, the vehicle is equipped with an L2-level assisted driving system. Only the low-spec version uses ordinary cruise control, and the cockpit design is also unique.

Regarding power, this car provides two series options: 1.5L and 1.5T.

The 1.5L version is matched with a CVT transmission. Its maximum power of 84.4kW can satisfy daily commuting; the limited-time price for this series is 79,900 to 99,900 CNY. The 1.5T version is matched with an 8AT transmission. Its maximum power reaches up to 147kW, possessing a high level among engines of the same displacement; the limited-time price for this series is 99,900 to 119,900 CNY.

Such a compact SUV is still a good family car option.

Recently, Yueda Kia announced that August sales reached 19,588 units, with cumulative sales from January to August reaching 162,734 units. August vehicle production was 20,600 units, with cumulative production from January to August at 167,600 units, demonstrating steady development resilience. This is mainly due to Yueda Kia always adhering to the business concept of "user-centric", iterating products continuously around Chinese users' mobility needs, creating more diversified and smarter new mobility experiences for consumers with high-quality, high cost-performance products.

The all-new Kia Seltos launched on August 26 is a representative masterpiece tailor-made by Yueda Kia for Chinese users. As a global heavyweight model for Kia, the all-new Seltos, based on inheriting Kia's unified global quality, aims to build the "Smartest Fuel SUV", deeply combining Chinese users' smart mobility needs. It features a standard 27-inch ultra-wide thin screen and Qualcomm Snapdragon 8295P flagship chip across the entire series. It includes popular local apps like iQIYI, QQ Music, Douyin, and Changba, paired with BOSE premium sound and Dolby Atmos, creating an immersive entertainment cabin integrating "Mobile Game Hall", "In-Car KTV" and "Private Cinema", allowing users to experience smart features comparable to new energy vehicles on fuel cars; Additionally, the all-new Seltos boasts a golden powertrain system of 1.5T+8AT rarely seen in its class, a 2,690mm wheelbase the longest in its class, flexible and practical transformable space, and grade-climbing comfort and convenience configurations. With full-spec strength, it brings high-quality mobility experiences beyond the class level, and with nationwide "fixed price" starting at 79,900 yuan, it redefines the value benchmark for joint-venture SUVs, bringing a more efficient and transparent super-value car buying experience!

At the same time, to further lower the threshold for users to purchase cars, Yueda Kia also provides a time-limited "Six Major Full-Configuration Purchase Gifts" with a value of up to 24,000 yuan, specifically including: 3 years interest-free upon 0 down payment purchase, 3,000 yuan trade-in subsidy, time-limited extra gift of specified exterior color or 12,000 brand APP points, 5 years unlimited data free, 2,888 yuan powertrain warranty extended to 10 years 200,000 km for 888 yuan (first non-commercial owner), test drive lottery to win up to 5,000 yuan purchase voucher, providing whole-cycle user care from purchasing to using, making car buying easier and car using worry-free!

Worth noting is, in order to return to the vision of young Chinese consumers and establish a deeper emotional resonance with them, on August 20, Kia announced Cai Xukun as "Kia Brand Spokesperson", which is also the first time Cai Xukun endorses an automobile brand. As a pioneer musician in the Chinese and world music scenes, Cai Xukun's personal proposition of "Being the Protagonist of Your Own Life" highly aligns with Kia's brand concept of "Follow Your Heart", both encouraging users to stay true to their hearts and proceed with determination on the road of life, making Kia and Cai Xukun's mutual pursuit surpass traditional commercial endorsements, becoming a valuable spiritual dialogue, jointly interpreting the value resonance of staying true to self and becoming the protagonist.

As the first all-new model endorsed by Cai Xukun for Kia, the full-spec strength of the all-new Seltos and its undefined product core align with Cai Xukun's image of bold breakthrough and enterprising advancement. Both are continuously advancing in their respective fields, jointly interpreting the undefined multi-dimensional charm. This deep spiritual resonance also makes the all-new Seltos no longer limited to a mere mobility tool, but also become a carrier for young people to express themselves, realizing the two-way transmission of product strength and spiritual value.

Similarly worth mentioning is that the series of thematic videos presented by Kia and Cai Xukun — Romantic Dream Chapter was released on August 26, receiving enthusiastic market feedback; on September 7, the Handsome Charm Chapter officially launched, and the Dynamic Vitality Chapter will also be launched on September 18, fully presenting the attitude proposition of "Being the Protagonist" with the all-new Seltos and Cai Xukun. For more details, please follow Kia's official accounts on WeChat Channels, Weibo, etc.

At the same time, the immersive fan support launch event is booming. Everyone can not only taste the new car at zero distance on-site and experience the interesting smart cabin, but also participate in exclusive support activities together. Checking in can get surprise gifts, jointly experiencing the undefined multi-dimensional charm interpreted by the all-new Seltos and Cai Xukun. Currently, Urumqi, Changsha, Harbin, Guangzhou, and Tangshan are conducting mall displays, which will continue until September 13; from September 12 to September 27, fan support activities will also continue to land in Jinan, Chongqing, Qingdao, Suzhou, Wuhan, Wuxi, Shanghai, Nanjing, etc. core business districts in 20 cities. For more activity details, please follow Kia official accounts on WeChat Official Account, Weibo, etc. or consult Kia authorized dealers.

In addition, from September 11 to September 20, the all-new Seltos new car tour event will also continue in Yancheng, Jinan, Shenyang, Lhasa, Lanzhou, Ningbo, Xiangshan, Hefei, and Zhengzhou 9 cities, allowing consumers to personally experience the outstanding charm of this global star SUV at their doorstep.

Whether it is the product value of full-spec strength, or the 79,900 yuan starting non-traditional "nationwide fixed price", super-value "six major full-configuration purchase gifts", and jointly releasing the value proposition of "Being the Protagonist of Your Own Life" with Cai Xukun, all show Kia's full sincerity for Chinese users. Kia also hopes to re-link Chinese consumers through the all-new Seltos, become a companion on their life's road, and drive towards a new stage of life together!

On September 1, the 2027 model year Kia K3 also welcomed its launch, offering 5 models, official guide price 97,300 yuan - 115,300 yuan, direct price drop of 15,600 yuan across the series. Among them, the 1.5L Comfort Premium Edition "nationwide fixed price" is only 69,900 yuan. The new car inherits the K3's reliable and durable classic quality, comfortable and convenient driving experience, and high quality-value product value, equipped with multiple advanced comfort and convenience configurations, bringing higher quality mobility experience for Chinese users.

At the same time, to give back to the trust of vast Chinese users, Yueda Kia also launched multiple exclusive purchase rights, including time-limited 500 yuan down payment to enjoy 3,000 yuan expansion rights upon ordering, 1-5 years 0 down payment starting 0 interest or low interest (financial interest subsidy up to 7,500 yuan), 4,500 yuan trade-in subsidy, 2,000 yuan fuel card gift for targeted groups (fresh graduates/ new couples/ newborn families/ educators/ medical staff/ media practitioners), 5 years 5 times basic maintenance material free, further lowering the threshold for consumers to purchase cars.

Believing that with the arrival of the all-new Seltos and the 2027 model year Kia K3, relying on comprehensive advanced product power and transparent fixed price system, it will also further enhance market competition advantages, injecting new power for the brand sales' continuous growth.

Finally, similarly worth noting is, in the latest 2026 China Vehicle Dependability Study SM (VDS) released by global authoritative consumer insight and market research institution JD Power on August 20, Kia was awarded Top 10 for Vehicle Reliability in the mainstream vehicle market. This authoritative recognition further confirms Yueda Kia's adherence to quality and deep cultivation on product level, and also continuously fortifies the foundation for the brand market sales steady upward.

At the same time, Yueda Kia steadily promotes overseas export business, the development trend of domestic and export sales developing side by side is further consolidated. Since starting export business in November 2018, Yueda Kia cumulative export of vehicles exceeded 650,600 units, export sales revenue exceeded 7.22 billion US dollars, constructing an export matrix composed of EV5, Sorento, Seltos, K5, Sonet, and Solus 6 models, export coverage covering Australia, Mexico, Saudi Arabia, etc. global 92 countries and regions; cumulative export of engines 544,110 units, export sold to South Korea, Russia, Czech Republic, Slovakia, Vietnam, Malaysia, India, Kazakhstan, Turkey, Uzbekistan and other countries.

For Yueda Kia, not only want to be a leader of technology, but also want to be a long-term partner users trust. In the future, Yueda Kia will continue to adhere to the business concept of "user-centric", fulfill the solemn promise of "In China, For China" with solid actions, creating a more warm and higher value mobile life for Chinese users.

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