On August 26, Chery Fengyun T7 officially launched. The new car offers three configurations: 600km Joy Edition, Comfort Edition, and Smart Edition, with a guide price range of 97,900–118,900 Yuan. From now until September 30, the early trade-in price can be as low as 94,900–115,900 Yuan.

At the launch event, musician Wu Kequn attended as a "Happiness Experience Officer" and conversed with Chery Automobile Executive Vice President Li Xueyong around "Steady Happiness", jointly launching the Fengyun T7 "Happiness Co-creation Plan".

As a new car positioned as "Global Quality Pure Electric SUV", Fengyun T7 emphasizes "Pass overseas approval first then return to domestic". According to official disclosure, the vehicle R&D cycle lasted 3 years, developed according to 2026 version E-NCAP standards, invested 81 units of durability test vehicles to complete 1.45 million km special verification, total vehicle test mileage exceeds 6 million km, covering -40°C to 55°C temperature ranges and typical road conditions such as Brazil speed humps, Mexico cobblestone roads, German highway curves, South Africa unpaved roads. Its sibling model Lepas L6 has been launched in South Africa and Thailand, and will subsequently enter Indonesia, EU, Australia/New Zealand and other markets. Chery has ranked first in Chinese brand passenger car exports for 23 consecutive years. This move aims to endorse the quality of Fengyun T7, emphasizing that the new car is adapted to global regulations and usage environments from the source, rather than simply facelifted for export.

In terms of products, Fengyun T7 highlights four major values: "Super Performance, Global Beauty, Safer, Smarter", and uses "Six Major Redundancies" including crash safety, battery safety, range equality, full-domain energy saving, handling performance, and vehicle verification as core selling points. The entire series is standard equipped with 65.05kWh Rhino Battery, CLTC range 600km (officially stated actual test 681.6km), 30%–80% fast charging takes about 20 minutes, equipped with 178kW motor and dual-source wide temperature range heat pump + High Voltage PTC. In terms of safety, it uses 80% high-strength steel, nine horizontal five vertical cage body, equipped with industry-unique shotgun structure, dual-frame subframe + Pack crash beam, as well as 9 airbags and 6D Chainmail 31-layer battery protection. The intelligent cockpit is equipped with the industry-first 4nm 8775 cockpit-driving integrated chip, supporting 300+ full-scenario automatic parking and highway pilot assistance. In terms of space, wheelbase 2700mm, space efficiency rate 84%, rear seats can be folded down to form a 1955mm×1310mm pure flat large bed.

Regarding launch policies, exclusive color (Crimson Orange, Mountain Smoke Purple) limited time free, financial interest-free, all brand 3,000 Yuan trade-in subsidy, power battery thermal runaway compensation for same model new car, intelligent driving assistance highest 5 million Yuan bottom guarantee within one year, whole vehicle lifetime warranty (including three-electric systems) and 666 Yuan purchase of lifetime basic maintenance, etc. launched simultaneously. Pre-sale 1,000 Yuan deposit offsets 2,000 Yuan purchase price expansion gift extended to August 31, 24:00.

In the 100,000 Yuan level pure electric SUV market, shortened entry-level range and requiring high configuration options for safety and intelligent driving configurations are common phenomena. Fengyun T7 chooses to list long range, fast charging, heat pump, high computing power chip, and relatively complete passive safety as standard configuration for the entire series, and uses global road test verification as quality endorsement. For family users, it attempts to implement "Steady Happiness" on relieving commuting range anxiety, expanding parking scenarios, and multiple redundancies in collision and battery safety.