When an A0-class fully electric small car's order volume quietly breaks the 100,000 mark, and consistently ranks within the monthly sales club of 10,000 units for five consecutive months, the competitive landscape of the Chinese automotive market is being quietly reshaped by a product that appears to be small yet beautiful.

On September 22, the all-new QQ3 Modern Edition officially went on sale, with an official guide price of 88,900 yuan, and a trade-in price as low as 83,900 yuan. This is not merely the launch of a new car, but more like a high-score answer sheet submitted by QQ3 in the intelligent electric era—responding to all doubts about whether fine small cars still have vitality with its consistently hot sales performance.

Looking back at the history of the QQ series, with cumulative sales of over 1.6 million, and a footprint selling well in over 100 countries and regions, it has long become a unique cultural symbol within the Chinese automotive industry.

From the first-generation QQ in 2003 that entered mass life with bright colors and a smiling design, to the debut of the all-new QQ3 Modern Edition today, more than twenty years of genetic inheritance is not a simple replication of nostalgia, but a contemporary experiment about Modern Evolution.

In August, the single-month sales of the all-new QQ3 reached 19,103 units, surging 64.07% month-over-month, with overseas and domestic orders breaking 100,000. Among them, pre-sale orders in overseas markets such as Thailand and Indonesia quickly broke 20,000.

Behind these numbers lies the users' real vote on product value, and also the most intuitive footnote to the QQ series' global momentum.

The hot sales of the all-new QQ3 first stem from its dimensional attack on the design level. When peer products are still struggling with how not to look cheap, it has already taken looks are justice to the extreme.

Winning the Red Dot Design Award four consecutive times, covering four major fields of concept, product, brand, and communication design. Among them, the 2026 Red Dot Product Design Award won by the all-new QQ3 and the 2026 Red Dot Brand and Communication Design Award for the intelligent cockpit interaction interface, have given system strength endorsement from international authorities to Chery Design.

The all-new QQ3 Modern Edition adopts the Neo Retro design concept, integrating retro-futurism on the basis of round and square aesthetics. Exclusive color schemes of Modern Era and Annie Pearl, combined with full-coverage same-color paintwork technology and the same 6-layer 2K high-quality car paint as luxury cars, make every detail of this small car withstand the test of time—actual aging gloss loss is controlled within 5%, far lower than the industry standard of 20%, truly achieving no fading for ten years.

This obsession with aesthetics allows the new car to firmly secure the position of the beauty ceiling within 500,000 without doubt.

However, looks are just a ticket; the real moat lies in the dual support of cross-class quality and top-tier configuration.

In the unseen places, the all-new QQ3 Modern Edition also spent heavily. The Bedrock Body uses a five-vertical-eight-horizontal cage structure, high-strength steel accounts for 82%, hot-formed steel accounts for 16%. The strength of the 1300MPa integral hot-formed door ring is more than three times that of ordinary steel, meeting the new national standard collision requirements. Equipped with CATL cells in the Rhino battery, through 360° full-coverage high-strength armor, IP68 waterproofing, single-cell explosion-proof valve, and -35°C~60°C wide temperature range performance, it builds an invincible safety base.

The whole vehicle also passed the CAIC NESTA six-dimensional electric safety certification, from charging, electromagnetic, functional, high-voltage, battery to fire safety, comprehensively strengthening the peace of mind of fully electric travel. The addition of configurations such as 6 airbags, AEB active braking, and BSD blind spot monitoring allows the safety performance of this small car to directly benchmark against higher-level models.

In terms of intelligence and scene experience, the all-new QQ3 Modern Edition fully implements the positioning of happy partner. The Lingxi Cockpit is equipped with the Qualcomm 8155 chip and 15.6-inch 2.5K ultra-high-definition central control screen, combined with the Carmind large model, evolving the car machine from a functional entry point to an intelligent partner that understands you.

The OTA upgrade just pushed in August added functions such as vehicle exterior voice control, automatic parking egress, and 540° panoramic AVM rain night mode, making commonly used and always new no longer empty talk.

Even more surprisingly, the 70L intelligent electric front trunk supports 8 opening methods, combined with 1/4 ecological thread interface, 6.6kW external discharge, and 6 major smart scene modes, seamlessly integrating multi-life scenarios such as camping, pet companionship, and K-singing.

This precise capture of young users' pleasing-self needs makes the new car come with photo-ready attributes on social platforms, becoming a mobile symbol highlighting unique aesthetics.

From a deeper brand logic perspective, QQ3's success is essentially Chery's value reconstruction on the fine small car track.

It breaks the inherent bias that small cars must be cheap, and with a configuration list of thirteen peer-only and thirteen peer-leading features, it redefines the benchmark for the A0-class fully electric market.

Whether it is the 1300MPa integral hot-formed door ring, six-dimensional electric safety certification, or dual intelligent soft light makeup mirror, velvet headliner, these configurations originally belonging to higher-level models are relegated without reservation to the 80,000-class market.

Behind this saturated investment lies QQ series' deep understanding of global competition—only with product power exceeding user expectations can it win Global Love in both domestic and overseas markets simultaneously.

The continuous hot sales of the all-new QQ3 reveal a truth that has been long ignored: in the intelligent electric era, fine small cars are absolutely not transitional products, but important carriers bearing young users' first car, first happiness, and first lifestyle.

It proves with strength that even in the A0-class market, users still deserve the aesthetics of the Red Dot Design Award, the safety of CATL batteries, the intelligence of the 8155 chip, and the driving fun of rear rear-wheel drive.

When orders break 100,000 and monthly sales over 10,000 for 5 consecutive months become the norm, QQ3 is no longer just a car, but a cultural symbol—it marks that Chinese brands in the globalization process have finally found a path that can both adhere to quality bottom lines and release personal expression.

In the future, as more users join this wave of modern travel, the story of QQ3 may just be beginning.

當一台 A0 級純電小車嘅訂單量悄悄突破十萬大關，且連續五個月穩居月銷一萬輛俱樂部時，中國汽車市場嘅競爭格局，正喺被一款看似「小而美」嘅產品悄悄改写。

9 月 22 日，全新 QQ3 摩登版正式上市，官方指導價 8.89 萬元，置換價低至 8.39 萬元。呢唔單止係一款新車嘅發佈，更像是 QQ3 喺智能電動時代交出嘅一份高分答卷——用持續熱銷嘅市場表現，回應咗所有關於「精品小車是否仲有生命力」嘅質疑。

回望 QQ 系列嘅歷史，累計 160 萬 + 嘅銷量、暢銷全球 100 多個國家同地區嘅足跡，早咗令佢成為中國工業界一個獨特嘅文化符號。

由 2003 年嗰部以明快色彩同笑臉設計闖入大眾生活嘅初代 QQ，到而家全新 QQ3 摩登版登場，二十多年嘅基因傳承，並非簡單嘅情懷復刻，而係一場關於「摩登進化」嘅當代實驗。

8 月，全新 QQ3 單月銷量達到 19103 輛，環比暴漲 64.07%，海內外訂單突破 10 萬，其中泰國、印尼等海外市場預售訂單迅速突破 2 萬。

呢啲數字背後，係用戶對產品價值嘅真實投票，亦係 QQ 系列全球化勢能最直觀嘅註腳。

全新 QQ3 嘅熱銷，首先源於佢喺設計層面嘅降維打擊。當同級產品仲係為「如何唔顯得廉價」而掙扎時，佢已經將「顏值即正義」演繹到咗極致。

連續四次斬獲紅點設計大獎，覆蓋概念、產品、品牌與傳達設計四大領域，其中全新 QQ3 獲得嘅「2026 紅點產品設計獎」同智能座艙交互介面嘅「2026 紅點品牌與傳達設計獎」，令「奇瑞設計」嘅體系化實力得到國際權威嘅背書。

全新 QQ3 摩登版採用嘅 Neo Retro 設計理念，喺方圓美學基礎上融入復古未來主義，摩登時代同安妮珍珠兩款專屬配色，配合全包覆同色漆面工藝同豪車同款 6 層 2K 高質感車漆，令呢部小車嘅每一處細節都經得起時間嘅考驗——實際老化光澤損失控制喺 5% 以內，遠低於行業 20% 嘅標準，真正實現十年唔褪色。

呢種對美學嘅偏執，令新車當之無愧地坐穩咗「50 萬內顏值天花板」嘅位置。

不過，顏值只係敲門磚，真正嘅護城河喺越級品質同頂級配置嘅雙重加持。

喺瞓唔到嘅地方，全新 QQ3 摩登版同樣落足咗血本。磐石車身採用五縱八橫籠式結構，高強度鋼佔比 82%，熱成型鋼佔比 16%，1300MPa 一體式熱成型門環嘅強度係普通鋼嘅三倍多，滿足新國標碰撞要求。搭載寧德時代電芯嘅犀牛電池，通過 360°全包覆高強鎧甲、IP68 級防水、單電芯防爆閥同 -35℃~60℃寬溫域性能，構建起堅不可摧嘅安全底座。

整車更加通過中汽中心 NESTA 六維電安全認證，由充電、電磁、功能、高壓、電池至消防安全，全方位夯實純電出行嘅安心感。6 個安全氣囊、AEB 主動煞車、BSD 盲區監測等配置嘅加入，令呢部小車嘅安全性能直接對標更高級別車型。

喺智能化同場景體驗上，全新 QQ3 摩登版更加將「快樂搭子」嘅定位貫徹到底。靈犀座艙搭載高通 8155 晶片同 15.6 吋 2.5K 超高清中控螢幕，配合 Carmind 大模型，令車機由功能入口進化到識你嘅智能夥伴。

8 月剛剛推送嘅 OTA 升級，新增車外語音控制、自動泊出、540°全景 AVM 雨夜模式等功能，令「常用常新」唔再係空話。

更加令人驚喜嘅係，70L 智能電動前備箱支持 8 種開啟方式，配合 1/4 生態螺紋接口、6.6kW 外放電同 6 大智能場景模式，令露營、寵物陪伴、K 歌等多元生活場景無縫接入。

呢種對年輕用戶「悅己」需求嘅精準捕捉，令新車喺社交平台上自帶「出片」屬性，成為彰顯獨特審美嘅移動符號。

從更深層嘅品牌邏輯嚟講，QQ3 嘅成功，本質上係奇瑞對「精品小車」賽道嘅一次價值重構。

佢打破咗「小車必廉價」嘅固有偏見，用十三大同級唯一同十三大同級領先嘅配置清單，重新定義咗 A0 級純電市場嘅標竿。

無論係 1300MPa 一體式熱成型門環、六維電安全認證，定係雙智能柔光化妝鏡、天鵝絨頂棚，呢啲原本屬於更高級別車型嘅配置，俾毫無保留咗下放至 8 萬級市場。

呢種「飽和式投入」嘅背後，係 QQ 系列對全球化競爭嘅深刻了解——只有用超越用戶期待嘅產品力，先可以喺海內外市場同時贏得「全球熱愛」。

全新 QQ3 嘅持續熱銷，揭示咗一個被長期忽視嘅真相：喺智能電動時代，精品小車絕非「過渡性產品」，而係承載年輕用戶第一部車、第一份快樂、第一種生活方式嘅重要載體。

佢用實力證明，就算喺 A0 級市場，用戶依然值得擁有紅點設計大獎嘅審美、寧德時代電池嘅安全、8155 晶片嘅智能同後置後驅嘅駕駛樂趣。

當訂單突破 10 萬、連續 5 個月銷量過萬成為常態，QQ3 已經唔單止係一款車，更係一個文化符號——佢標誌住中國品牌喺全球化進程中，終於搵到一條既能堅守品質底線，又能釋放個性表達嘅路徑。

未來，隨著更多用戶加入呢場「摩登出行」嘅浪潮，QQ3 嘅故事，或許先至開始。

August 21, Chengdu Auto Show Media Day, the All-New QQ3 Modern Edition officially premiered its global debut at the China Western International Expo Center. As the first official modified model of the QQ3, the new car uses the Neo Retro New Modern design concept, blending retro aesthetics with modern manufacturing craftsmanship, drawing on the relaxing and healing lifestyle aesthetic of brand spokesperson Sun Li. Breaking out of the inherent framework of mobility tools, it turns a small car into a mobile space carrying personality, emotions, and quality life, simultaneously launching a national trial experience.

Currently, many car owners will customize their cars after picking up the vehicle, giving the ride a unique style, and the All-New QQ3 Modern Edition is exactly the answer sheet after the official understands users' personalized needs. Designed and polished by a domestic team with four Red Dot Design Awards, the new car does not simply replicate retro elements, but interprets classic modern texture using modern manufacturing techniques, bringing two exclusive color options: Modern Era Green full of film atmosphere, and gentle low-saturation Anne Pearl Pink. The two tones come with healing filters and maximum visibility on the road.

Exterior details are comprehensively renewed, reconstructing the grid chrome front grille to broaden the front view, canceling the traditional black surround, wheel arches and side skirts upgraded to body-colored designs, with overall vehicle lines completed in one go. Paired with mirror chrome circular retro wheels, classic white body graphics, chrome decoration strips on the side of the door, plus optimized layered front and rear bumpers, fine texture runs through every detail of the body, easily creating a wide-body low-slung modern posture. Vehicle dimensions reach 4229 x 1811 x 1571mm, with a 2700mm ultra-long wheelbase, offering class-leading space performance among boutique small cars.

Entering the cabin, Cloud Velvet Beige exclusive interior brings high-fashion aesthetics inside. The ceiling, A/B pillars, and sun visors are all upgraded with velvet soft wrapping, the center control panel, seats, and door trim panels incorporate classic houndstooth textures, the center armrest is accented with color-blocked webbing, and tactile and visual quality improve simultaneously. Unique color temperature adjustable intelligent dimmable vanity mirror, CN95 health filter, water-based eco-friendly noise damping material, balancing exquisite atmosphere and family travel health; front row seat ventilation, heating, electric memory, steering wheel heating and other comfort configurations fully equipped, daily commute and short trips can enjoy calm comfort.

Intelligence level, the new car is equipped with Qualcomm 8155 flagship automotive chip, paired with 15.6-inch 2.5K ultra-high-definition Sunflower center control large screen, built-in Carmind AI large model, natural voice interaction, intelligent route planning, all vehicle control done in one sentence. 3D customizable desktop, 256-color rhythm ambient light, 50W wireless fast charge, 6.6kW high-power external discharge, supports CarPlay, HiCar multi-platform mobile phone interconnection, playability and practicality maxed out. 540° panoramic image, automatic parking supporting over 100 scenario recognition, full set of Level 2 driving assistance, paired with ONE BOX integrated brake system, shortest 38-meter braking distance, even novice drivers can easily handle it.

Driving control and safety are also not compromised at all, the new car adopts rear-wheel drive layout, front MacPherson + rear multi-link independent suspension, achieving 50:50 balanced axle load ratio, steering feel is delicate, 5.2-meter turning radius, old community narrow lanes easy U-turn in one go. The whole vehicle adopts five-longitudinal eight-transverse cage-style Rock Body, 82% high-strength steel, 16% hot-formed steel support, equipped with 6 airbags; Rhino battery has IP68 waterproofing, full-domain thermal runaway protection, passed six-dimensional electrical safety authoritative certification, relying on Chery global eight R&D centers strict testing standards, creating boutique small cars with the safety standards of making big cars.

As the Chinese representative among the "World's Top 3 Compact Cars", QQ3 and MINI, smart jointly build the global boutique small car pattern. The All-New QQ3 sales broke 10,000 in the first month of launch, Indonesia, Thailand overseas markets continue to sell hot, expect September overseas departure also break 10,000, domestic and foreign dual lines going up, full series cumulative collection 1.5 million users trust. It is worth mentioning, the user portrait is very distinctive, more than half of the repurchase owners come from BBA families, also nearly 23% owners use QQ3 as a gift to lovers, Qixi Festival node sales surge 80%, enough to prove it is not just for commuting, but also a carrier for conveying emotions, expressing intentions.

This Chengdu Auto Show booth builds an immersive New Modern experience area, audience can touch the Modern Edition full set of upgrade kits up close, on site also has retro instant camera check-in device, check-in publish social platform also has chance to win Sun Li pearl finish collection small card. At present stage pay 99 Yuan to participate in trial experience, get Sun Li signed limited QQ3 model, also have chance to be selected for modification show on site.

Just like that slogan — "Happy QQ, Truly Different". The appearance of the All-New QQ3 Modern Edition allows us to see the infinite possibilities of Chinese boutique small cars in quality, design, and even cultural output.

8 月 21 日，成都車展媒體日，全新 QQ3 摩登版喺中國西部國際博覽城正式迎嚟全球首秀。作為 QQ3 首款官方改裝車型，新車以 Neo Retro 新摩登設計理念，融合復古美學與現代造車工藝，汲取品牌代言人孫麗鬆弛治癒嘅生活審美，跳出代步工具嘅固有框架，將一台細車打造成為承載個性、情緒同品質生活嘅移動空間，同步開啟全國搶鮮體驗。

而家唔少車主提车後，都會自主改裝靚車，賦予座駕專屬風格，而全新 QQ3 摩登版，正係官方讀懂用戶個性化需求後嘅答卷。由國內紅點設計四獎團隊操刀打磨，新車冇簡單復刻復古元素，而係用現代化製造手法演繹經典摩登質感，帶嚟兩款專屬配色：膠片氛圍感滿滿嘅摩登時代綠，溫柔低飽和嘅安妮珍珠粉，兩種色調自帶治癒濾鏡，上路辨識度拉滿。

外觀細節全面煥新，重構網格鍍鉻前格柵拓寬前臉視覺效果，取消傳統黑色包圍，輪眉、側裙全部升級車身同色設計，整車線條一氣呵成。搭配鏡面鍍鉻圓餅復古輪轂、經典白色車身拉花、門側鍍鉻裝飾條，再加上優化後嘅分層前後保險槓，精緻感貫穿車身每一處細節，輕鬆營造闊體低趴嘅摩登姿態。車身尺寸達到 4229×1811×1571mm，2700mm 超長軸距，喺精品細車當中有越級空間表現。

走進座艙，雲絨米專屬內飾將高級定製時裝美學搬入車內。頂棚、A/B 柱、遮陽板全部升級天鵝絨軟質包覆，中控面板、座椅、門板飾板融入經典千鳥格紋理，中央扶手搭配撞色織帶點綴，觸感同視覺質感同步進階。同級獨有色溫可調智能柔光化妝鏡、CN95 健康濾芯、水性環保止震材料，兼顧精緻氛圍同全家乘坐健康；前排座椅通風、加熱、電動記憶，方向盤加熱等舒適配置配齊，日常通勤、短途出行都能享受從容愜意。

智能層面，新車搭載高通 8155 旗艦車規芯片，搭配 15.6 英寸 2.5K 超高清向日葵中控大屏，內置 Carmind AI 大模型，自然語音交互、智能路線規劃、全車車控一句話搞定。3D 可自定義桌面、256 色律動氛圍燈、50W 無線快充、6.6kW 大功率外放電、支持 CarPlay、HiCar 多平台手機互聯，可玩性同實用性拉滿。540°全景影像、支持百餘種場景識別嘅自動泊車、全套 L2 級駕駛輔助，搭配 ONE BOX 集成制動器，最短 38 米煞車距離，新手司機都能輕鬆駕馭。

駕控同安全同樣毫不妥協，新車採用後置後驅佈局，前麥弗遜 + 後多連桿獨立懸掛，實現 50:50 均衡軸荷比，轉手手感細膩，5.2 米轉彎半徑，老小區窄巷輕鬆一把掉頭。整車採用五縱八橫籠式磐石車身，82% 高強度鋼、16% 熱成型鋼加持，配備 6 個安全氣囊；犀牛電池擁有 IP68 防水、全域熱失控防護，通過六維電安全權威認證，依托奇瑞全球八大研發中心嚴苛測試標準，以造大車嘅安全標準打造精品細車。

作為“世界三小只”中嘅中國代表，QQ3 同 MINI、smart 共同構筑全球精品細車格局。全新 QQ3 上市首月銷量破萬，印尼、泰國海外市場持續熱銷，預計 9 月海外發車同樣破萬，海內外雙線走高，全系累計收獲 150 萬用戶信賴。值得一提嘅係，用戶畫像極具特色，超半數增購車主來自 BBA 家庭，仲有近 23% 車主將 QQ3 作為禮物贈予愛人，七夕節點銷量暴漲 80%，足以證明佢唔止代步，更係傳遞情緒、表達心意嘅載體。

今次成都車展展台打造沉浸式新摩登體驗區，觀眾可近距離觸摸摩登版全套升級套件，現場仲有復古拍立得打卡裝置，打卡發布社交平台仲有機會領取孫麗珠光收藏小卡。現階段支付 99 元即可參與搶鮮體驗，收獲孫麗親簽限量 QQ3 模型，仲有機會入選改裝大秀現場。

正如嗰句 slogan——“快樂 QQ，自有不同”。全新 QQ3 摩登版嘅亮相，讓我們睇到中國精品細車喺品質、設計、乃至文化輸出上嘅無限可能。

This article originates from AutoR Interviews, author Jia Hongbing

"The return of the all-new QQ, we are not simply competing with opponents to make this market more competitive. We hope to give users a new choice, to have a warmer companionship with QQ."

"Many A0 class small cars in the industry are making 'trade-offs', but users actually don't want to make trade-offs; they want it all. We use platformization and scale to bring down costs without reducing user experience."

"The Chinese market is just a part of the all-new QQ. Since its birth, it has been built as a global car according to global standards."

—— Chery QQ Owner Zhang Hongyu

Interview with Chery QQ Brand Owner Zhang Hongyu: How Does QQ Return?

Produced   by: AutoR

Host: Jia Hongbing

Guest: Zhang Hongyu

Chery Automobile's senior 'veteran', possessing deep accumulation in the automotive industry for over 20 years. He personally experienced and witnessed the history of the first generation of Chery QQ sweeping the nation and becoming a national divine car; now, he shoulders the main burden again, serving as the all-new Chery QQ brand owner.

He takes the lead in the operations of the product sequence for the all-new QQ. Relying on the 'Grand Middle Platform' system of big Chery, he promotes the full chain from brand definition, product development, manufacturing to terminal delivery, committed to opening a new chapter for the QQ brand in the electrification and intelligence era facing the global market through intelligent pure electric native platforms and 'tech with warmth'.

AutoR interviews Chery Automobile QQ Brand Owner Zhang Hongyu: How Does QQ Return?

01.

All-new QQ operates independently within the Chery system

AutoR: You have a new Title here, I am quite interested, why call it 'QQ Owner'?

Zhang Hongyu:QQ returns, refreshed, actually at this time point, domestic brands are not just Chery, everyone is thinking about brand issues.

Chery already has Fengyun, Jetour has Shanshui, Jetour high-end Zhongheng, Chery's high-end also has Exeed.

If QQ returns again as a brand brand, it seems quite a lot.

Of course QQ should also be a brand with a lot of feelings, the first generation of QQ everyone still likes it very much!

So for the first product of the all-new QQ return, we still want to use hardcore product power to respond to everyone's expectations.

Why call it Owner? It is back to what I just said, that we don't want to come back and use a new brand organizational structure to do it, we still want to borrow the ability of the big system.

I as the product person in charge, later our team said, then you just call Owner!

This naturally came out, in fact it is still pushing forward according to the idea of operating as an independent brand.

From brand to product definition, to product development to manufacturing to delivery to the whole terminal delivery, experience channel operation management, in fact it still runs according to a set of organizational structure.

Overall I lead this team, in charge of everyone pushing this thing, so everyone gave me a name Owner.

AutoR: How many people are in your team now?

Zhang Hongyu: It is the wholeQQ from brand to marketing to terminal channels, to product definition development, this is actually QQ team exclusive, we this team total about 1,000 people.

AutoR: Over 1,000 people?

Zhang Hongyu:Over 1,000 people. Then the whole backend also has us do product engineering development specially, do engineering development verification, do manufacturing delivery, do quality control management, these are actually Chery whole 'Grand Middle Platform' give us do support, equivalent to we make requirements, we set targets, they have to give us delivery, to reach my requirements.

Then this is 'Big Chery' system team help us do support, we exclusive team now already about 1,000 people.

AutoR: You are also an old Chery person, here for more than 20 years.

Zhang Hongyu: Yes.

AutoR: Actually the first generation QQ was also nearly 20 years ago, exactly you witnessed the first generation QQ to now second generation QQ resurrection. When the first generation, you originally in Chery what position?

Zhang Hongyu: Cannot mention position, now also cannot mention any position.

Do Chery, everyone still very happy.

We hope regardless of do QQ or do Chery other brand cars, must do it well, let users like.

First generation QQ why there so big sales, actually essence is still that car from modeling above say, is grow on everyone's aesthetics point.

That car in that era, its color very bright, color many, let users have many choices.

At the same time its product power also very capable, in that time small cars achieved large space, chassis also very solid, its power also very strong.

Many users actually drive QQ that small car still open to Lhasa up, Lhasa certain degree represent do car, your hardcore mechanical performance still very solid.

Users many spontaneously set up car owner association, we also set up QQ primary school, actually is users through QQ this platform, many people become very good friends, some also borrow this platform do their career make very well.

QQ second time return, I personally think also is everyone's voice, users very look forward.

Today we again come do all-new QQ, more confident, because today electrification, intelligence, Chery technology foundation strength stronger.

So we more confident do QQ every car can achieve user interaction experience sense, driving experience sense should can do better.

So we not simple come do a compete with opponent car, or let user choose very hard car, we hope it can achieve like past QQ same, it very classic, it very different, it very lively, it can reflect young people that kind exploration, free.

Put this spirit can return to new QQ, we want do such thing.

So we all-new QQ, actually company still spent heavy money create a new platform, call intelligent pure electric platform.

It can in electronic architecture, chassis platform these aspects just can very well realize, we future regardless whether in space, in driving, in intelligence, in OTA above, it can do infinite stretch.

We not simple go compete with opponent, let this market more competitive, we hope let users have a new choice, can with QQ do more warm companionship.

We internal team say we must use more temperature technology, give users bring best, extreme experience.

All-new QQ3 everyone can see four get users point call high appearance, large layout, strong body, more understand you.

We talk large layout is space not only big, not only more is easy to use, more is you maybe use more use want, so we for this why like put front trunk, we want do many kind open way, actually we think each kind open way it may certain in scene under let your experience sense pull full, let you very convenient.

I once with our team say, I say we do a voice interaction, you think ah, I say mom drive car go pick her own baby, then in school gate, this baby use he like wake word open front trunk, put his schoolbag in.

I say that instant open and auto close that instant, this kid absolutely in his classmate face, he is full sense of pride, this certain degree reflect this car technology, but more reflect it has temperature technology, it understand you.

So we hope do such QQ, this is Chery confidence, technology strength.

QQ second time return time, we think we can achieve call 'King Return, One Step到位'.

02.

All-new QQ focuses on A0 class small cars

AutoR: Chery so many brands, QQ in Chery new brand group, it status a what position?

Zhang Hongyu: We now should call product sequence, just belong Chery brand below product sequence, focus do this kind call A0 class level small cars.

This kind car we hope for a kind call have passion, explore, can enjoy in it also willing to share (people provide), just hope put our brand build have this slogan spirit a product sequence.

So our product you will see it very suitable do DIY, it very lively.

At the same time its inside technology factors many, just this kind intelligence.

And this kind intelligence thing still can constantly OTA, it this chassis solid, let you can go farther place.

These are we QQ next do product, we want grasp technology route.

For example our space and driving, we just use all-new intelligent pure electric platform go create.

We next car wheelbase may can achieve 2 meters 8 above, this platform will make our internal space, regardless height, main line above this length and width, it all will very comfortable.

AutoR: China many brands also all do A0 class small cars, and all are pure electric, just our this native pure electric platform have what advantage no?

Zhang Hongyu: This platform because is new consider ah! It from start design time, is with user demand as origin go consider, at the same time consider do multi model have extendibility, so in chassis platform above, first achieve rear drive layout.

Rear drive layout benefit lies in put front space give let out, it has front trunk.

This kind small cars past all are oil cars, oil cars sure front drive, because engine all in front ah, engine gearbox in front you then less space utilization, very convenient electric front trunk it just unable achieve.

This must rely on platform layout, another, I just said chassis layout above, we in steering, braking above all consider future extend models.

So this kind platformization, universal design, future small cars cost also favorable, it not let users do configuration trade-off, actually use we this kind platformization, universalization put scale do up, cover multiple markets.

So my cost can hit down, but user experience I not reduce, his demand not reduce.

For example its computing power must enough, it can support from domain control to central integration, so it can constantly OTA.

It not a piecemeal, makeshift car, now industry small cars, I not say complaint our friends not good, everyone actually all for users do very hard, also do all very excellent, but overall say I think many directions still in trade-off.

Because you trade-off after, he will inconvenient, or his experience just not so good.

For example some want range do very high very long, but he for this more pile cost after, other place maybe do interior do pull weak a bit, plastic sense stronger, or material use maybe it smell just not how good, even he sometimes in body chassis safety on he maybe do some sacrifice, in turn he some maybe is chassis driving comfort above maybe he also sacrifice, for example he use torsion beam, then you think he use torsion beam that this bump, pass shock absorber strip it sure uncomfortable ah!

We consider small cars time, we second row often consider elderly want with family together, weekend time go out elderly sit back, itself elderly he just endure not fiddle, you this small car again bump, that sure not like sit ah.

This not our original intention, these are we consider do QQ time, we how use platform put it create well.

03.

Born Global, China is just one of QQ's markets

AutoR: We know Chery export very powerful, QQ is a face global market model, you on its global sales how view?

Zhang Hongyu: Now domestic brands all go export, call domestic brand strengthen, make strong, do long-term, inevitable experience this process.

Especially this one two year, should domestic brand export do all very excellent.

Chery because always do overseas market, always do global layout, Chery do time is longest, from performance look also not bad, continuous many years all domestic brand export first.

QQ from start all consider global layout, right steering like Thailand, Indonesia, Malaysia these markets, still left steering markets, we all are do global layout.

So this car from start platform design time, in development verification time, we all according to local law, regulation and user demand.

So I in launch release meeting once say, we QQ3 actually experienced various exams, global big exam, practice a body skill.

So you in China market buy QQ3, actually it is fit global car standard.

This year 5 month, I just go to some right steering markets, like Malaysia, Indonesia, to 9 month I will go Europe like UK, Aus New these markets, about next year beginning just direct global pave. China just is me this QQ one market.

AutoR: Then on its sales have what expectation?

Zhang Hongyu: Sales ah naturally bigger better.

Currently look, domestic market demand should very lively, last year year, this Geely one car Xingyuan just sell 460,000 units, and single month sales several months just passed 50,000, and it now overseas export also very good; include BYD many small cars, like Seagull, Dolphin, these cars export also very good.

Buy electric car, its experience sense better than oil car very much, economic performance also very good, use maintenance cost also low, then consumer is understand, so I believe choice people will more more.

AutoR: This small car this year actually some new technology configurations, for example like 80,000 yuan install LiDAR, some want run world model, but we feel this QQ3 actually not above go compete. In intelligence driving aspects we how layout?

Zhang Hongyu: We this car also configure Falcon500, on Highway NOA above is not have problem.

On Sharing Edition above all up automatic parking, just parking assist. This small cars parking assist, we think user should be use high frequency scene, because many moms she on parking mind actually still have anxiety, include young people just get driving license, so we in Sharing Edition two configurations up, automatic parking all have.

Because QQ in this platform also plan new others models, we also will with this intelligence driving ability continuous enhance, cost continuous dip, finally also must put it perfect match to QQ above go, but this must look intelligence driving experience maturity and it can give consumer pricing, because small cars overall sale price should not high, so must overall put it match well.

I think in intelligence driving above, especially domestic brands, in chip, computing power, large model above, this development in multiple models above application more and more mature, I believe more and more excellent.

AutoR: Is future QQ this product line how arrange? For example have QQ5, still a car is right?

Zhang Hongyu: Later we will with industry will gradually release these information, overallQQ dream still very big, global layout, we also aim for more consumers can choose QQ, as mission to go develop, so later models have bigger point, also more personality point, all go launch.

AutoR: If take five years as one time node, you hope five years after, QQ can achieve a what vision can satisfy your effort?

Zhang Hongyu: I think right now we first step go well, first step go well, everything possible.

Of course is company include shareholder, expect maybe all very big ah!

QQ overall because we global layout, according now industry this kind A0 class car currently development trend look, I think we achieve a bigger target should have challenge, but should we have confidence.

"Interviewing Pioneering Figures, Recording Human Mobility Transformation." AutoR Interviews is AutoR Network's in-depth interview column launched for AI and future mobility field, planned and hosted by AutoR Network founder, editor-in-chief Jia Hongbing.

AutoR Interviews ID:DeepAutoR

Cooperation or news tips contact email: zhubian@autor.com.cn

Contact person WeChat: buyuziya

以下文章來源於智駕訪談錄，作者老賈

「全新 QQ 嘅歸來，我哋唔係簡單去跟對手競爭，令呢個市場更捲，我哋係希望俾用戶有另一個新選擇，能夠同 QQ 做更溫存嘅陪伴。」

「行業入面好多 A0 級細車都在做『取捨』，但用戶其實唔想取捨，佢哋全部都想要。我哋就係利用平台化、規模化將成本打落嚟，但唔減配用戶嘅體驗。」

「中國市場只係全新 QQ 嘅一部分，佢由出世開始就係按照全球標準打造嘅全球車。」

——奇瑞 QQ 主理人 張紅玉

對話奇瑞 QQ 品牌主理人張紅玉：QQ 點樣歸來

出   品：智駕網

主 持 人：賈紅兵

對話嘉賓：張紅玉

奇瑞汽車資深「老兵」，擁有超過 20 年嘅汽車行業深厚積澱。佢親歷並見證咗第一代奇瑞 QQ 風靡全國、成為國民神車嘅歷史；而家，佢重挑大樑，擔任全新奇瑞 QQ 品牌主理人。

佢全面牽頭負責全新 QQ 嘅產品序列營運，依托大奇瑞嘅「大中台」體系，由品牌定義、產品開發、生產製造到終端交付進行全鏈路推進，致力於通過智能純電原生平台同「有溫度嘅技術」，開啟 QQ 品牌喺電動化、智能化時代面向全球市場嘅全新篇章。

智駕網對話奇瑞汽車 QQ 品牌主理人張紅玉：QQ 點樣歸來？

01.

全新 QQ 喺奇瑞體系內獨立運作

智駕網：你這有一個新嘅 Title（頭銜），我好感興趣，點樣叫「QQ 嘅主理人」？

張紅玉：QQ 回歸，煥新返嚟，其實喺呢個時間點，自主品牌其實唔單止奇瑞，大家諗住都喺諗品牌嘅問題。

奇瑞已經有好似風雲、捷途有山海、有捷途高端縱橫，奇瑞呢邊嘅高端仲有星途。

QQ 一返嚟，如果又係一個全新嘅品牌好似挺多嘅。

當然啦 QQ 應該都係一個好有情懷嘅品牌，第一代嘅 QQ 大家都好鍾意嘛！

所以全新 QQ 歸來嘅第一款產品，我哋都係想用硬核產品力回應大家嘅期待。

點樣叫主理人？就係返到我剛才講嘅，就係我哋唔想一返嚟，就係用一個全新品牌嘅組織架構來弄，我哋都係想借助於大體系嘅能力。

我作為呢個產品嘅負責人，後來我哋團隊就話，你就叫主理人啦！

呢個就自然而然嘅也就出來咗，實際上佢都係按照一個獨立品牌運行嘅思路喺推進。

由品牌到產品定義、到產品嘅開發到生產製造到交付到整個終端嘅交付，體驗渠道嘅營運管理，實際上都係按照一套組織架構嚟運行嘅。

總體係我牽頭呢個團隊，喺負責大家推進呢件事，所以大家畀個名叫做主理人。

智駕網：我哋呢個團隊而家有幾多人？

張紅玉：就係整個QQ 我哋由品牌到營銷到終端嘅渠道，到產品嘅定義開發，呢啲實際上都係 QQ 團隊專屬嘅，我哋總共呢個團隊大概有 1,000 幾人。

智駕網：1,000 幾人？

張紅玉：1,000 幾人。然後整個後台仲有俾我哋專門做產品嘅工程開發，做工程開發驗證嘅，做製造交付嘅，做品控管理嘅，呢啲實際上都係奇瑞整個「大中台」俾我哋做支援，相當於我哋提要求，我哋定目標，佢哋要俾我哋交付，要達到我嗰個要求。

那這個就係「大奇瑞」嘅體系團隊喺幫我哋做支撐，我哋專屬嘅團隊而家已經大概有 1,000 幾人。

智駕網：你也都係奇瑞嘅老人咯，喺度有 20 多年啦。

張紅玉：係。

智駕網：其實第一代 QQ 都將近 20 年前咯，正正就係你見證咗第一代 QQ 到而家第二代 QQ 嘅復活。第一代嘅時候你原來喺奇瑞係一個乜樣嘅職位？

張紅玉：講唔上職位，而家也講唔上乜嘢職位。

做奇瑞嘛，大家都好開心。

我哋係希望無論係做 QQ 仲係做奇瑞其他品牌嘅車，都要做到最好，俾用戶鍾意。

第一代嘅 QQ 之所以有咁大嘅銷量，其實本質上就係嗰個車從造型上面嚟講，就係長啱咗大家嘅審美點上。

嗰個車喺嗰個年代，佢嘅色彩好鮮豔，色彩好好多，俾用戶有好多選擇。

同時佢嘅產品力都好能打，喺嗰個時候就係細車做到大空間，底盤都好紮實，佢嘅動力都好強。

有好多用戶其實將 QQ 嗰種細車仲開到拉薩上咗去，拉薩一定程度上代表住做車子，你嘅硬核嘅機械性能都好紮實。

用戶好多自發成立咗車友會，我哋仲成立咗 QQ 小學，實際上就係用戶通過 QQ 呢個平台，好多人都成為咗好好嘅朋友，仲有嘅借助於呢個平台將佢哋嘅事業做得好好。

QQ 再次嘅回歸，我個人認為都係大家嘅呼聲，用戶好期待。

我哋而家再次嚟做全新 QQ 嘅時候，更有底氣喇，因為而家嘅電動化、智能化，奇瑞嘅技術底座嘅實力更強咯。

所以我哋更有底氣將 QQ 每款車做到用戶交互嘅體驗感、駕乘嘅體驗感應該能夠做得更好。

所以我哋唔係簡單嚟去做一個跟對手競爭嘅車，或者話俾用戶選擇好艱難嘅車，我哋係希望佢能夠做到好似過去 QQ 一樣，佢好經典，佢好與眾不同，佢好活潑，佢能夠體現年輕人嗰種探索、自在。

將呢種精神能夠歸到新 QQ 上，我哋就想做呢樣嘢。

所以我哋全新嘅 QQ，實際上公司都係花咗重金打造咗一個新平台，叫智能純電平台。

佢能夠喺電子架構、底盤平台呢啲方面就係能夠好好嘅實現，我哋未來無論係喺空間、喺駕乘、喺智能化、喺 OTA 上面，佢能夠做無限嘅伸展。

我哋唔係簡單去跟對手競爭，令呢個市場更捲，我哋係希望俾用戶有另一個新選擇，能夠同 QQ 做更溫存嘅陪伴。

我哋內部團隊話我哋一定要用更有溫度嘅技術，俾用戶帶來最佳嘅、極致嘅體驗。

全新嘅 QQ3 大家都可以見到四個 get 用戶嘅點叫高靚相、大格局、強體魄、更識你。

我哋講嘅大格局就係空間唔單止大，唔單止係更加係好用，更多係你可能會越用越鍾意，所以我哋為此點解好似將前備箱，我哋要做成多種開啟方式，其實我哋認為每一種開啟方式佢可能都喺一定嘅場景下令你嘅體驗感拉爆，令你好便捷。

我曾經同我哋團隊話，我講我哋搞一個語音交互，你諗下啦，我講阿媽開住車去接她自己個細路，然後喺學校門前，呢個細路用佢鍾意嘅喚醒詞打開前備箱，將佢個書包放落去。

我講嗰一瞬間打開同自動關上嗰一瞬間，呢個小朋友絕對喺佢嘅同學面前，佢係滿滿嘅自豪感，呢在一定程度上體現咗呢個車嘅科技，但更多嘅係體現咗佢係有溫度嘅技術，佢識你。

所以我哋係希望要做呢樣嘅 QQ，呢就係奇瑞嘅底氣，技術實力。

QQ 再次回歸嘅時候，我哋認為我哋能夠做到叫「王者歸來，一步到位」。

02.

全新 QQ 專注於 A0 級細車

智駕網：奇瑞這麼多品牌，QQ 喺奇瑞新嘅品牌群組入頭，佢處於一個咩樣地位？

張紅玉：我哋而家應該叫產品序列，就係屬於奇瑞品牌下面嘅產品序列，專注做呢種叫 A0 級別嘅細車。

呢一類車我哋希望為一類叫有激情、探索，能夠樂在其中而且樂意分享 (嘅人提供)，就係希望將我哋品牌打造成有咁樣 slogan 精神嘅一個產品序列。

所以我哋嘅產品你會看到佢好適合做 DIY，佢好活潑。

同時佢入面科技感嘅因素好好多，就係呢種智能化。

而且呢種智能化嘅東西仲能夠不斷 OTA，佢呢個底盤嘅紮實，令你能夠去到更遠嘅地方。

呢啲都係我哋 QQ 接下來做產品，我哋要把握嘅技術路線。

比如說我哋嘅空間同駕乘，我哋就用全新嘅智能純電平台去打造。

我哋下一款車嘅軸距可能能做到 2 米 8 以上，呢個平台會令我哋內部嘅空間，無論係高度，主線上面呢個長度同寬度，佢都會好舒適。

智駕網：中國好多品牌都在做 A0 級嘅細車，而且都係純電嘅，就我哋呢個原生嘅純電平台有咩優勢沒有？

張紅玉：呢個平台因為係全新考慮嘅嘛！佢由一開始設計嘅時候，就係以用戶嘅需求為原點去考慮，同時考慮咗做多車型要有可延展性，所以喺底盤平台上面，首先係做到後驅佈置。

後驅佈置嘅好處係在於將前面嘅空間俾讓出嚟，佢有前備箱。

呢種細車過去都係油車，油車肯定係前驅，因為引擎都喺前面嘛，引擎波箱喺前面你就少咗空間嘅利用，好便捷嘅電動前備箱佢就無辦法實現咗。

呢個就要靠平台佈置，另外一個，我剛才講嘅底盤嘅佈置上面，我哋喺轉向、制動上面都係考慮咗未來嘅延展車型。

所以呢種平台化、通用化嘅設計，未來對細車嘅成本都有利，佢唔係俾用戶做配備嘅取捨，實際上係利用我哋呢種平台化、通用化將規模做落嚟，覆蓋多個市場。

所以我嘅成本能夠打落嚟，但係用戶嘅體驗我唔有減，佢嘅需求我無減。

比如說佢嘅算力要夠，佢能夠支撐從域控到中央集成，所以佢能夠不斷 OTA。

佢唔係一個拼拼湊湊嘅、湊合嘅車，而家行業嘅細車，我唔係話吐槽我哋嘅友商唔好，大家其實都為用戶做得好努力，都做得好優秀，但總體上嚟講我認為好多方向都係喺取捨。

因為你取捨咗之後，就會唔方便喇，或者話佢嘅體驗就冇咁好喇。

比如話有想將續航做到好高好長，但係佢為此多堆咗成本之後，其他地方可能將內飾做得差啲，塑料感更強，或者係材料用得可能佢個氣味就好唔好，甚至佢有嗰種時候可能喺車身底盤嘅安全上佢可能會做一啲犧牲，進而佢有嘅可能就係喺底盤嘅駕乘舒適性上面可能佢都要犧牲，比如說佢用扭力桿，那你諗下佢用扭力桿嗰個顛簸、過減震帶佢肯定唔舒服嘛！

我哋考慮細車嘅時候，我哋第二排經常考慮老人家要同家人一起，週末嘅時候出行老人家坐喺後面，本身老人家就受唔住折騰，你呢種細車再顛簸，嗰肯定唔鍾意坐嘛。

呢就唔係我哋嘅初衷，呢啲就係我哋考慮做 QQ 嘅時候，我哋點樣用平台將佢打造好。

03.

生而全球，中國只係 QQ 嘅一個市場

智駕網：我哋知奇瑞嘅出海好強大，QQ 係一個面向全球市場嘅車型，你對佢嘅全球銷售係點睇？

張紅玉：而家自主品牌都在出海，叫自主品牌壯大、做強、做長久，必然要經歷嘅呢個過程。

尤其呢一兩年，應該自主品牌出海做得都好優秀。

奇瑞因為一直喺做海外市场，一直喺做全球佈局，奇瑞做嘅時間係最耐嘅，從業績上嚟講都唔錯，連續多年都係自主品牌出海第一。

QQ 由一開始就考慮咗全球化嘅佈局，右軚好似泰國、印尼、馬來西亞呢啲市場，仲係左軚嘅市場，我哋都喺做全球化嘅佈局。

所以呢個車由一開始平台設計嘅時候，喺開發驗證嘅時候，我哋都按照當地嘅法律、法規同用戶嘅需求。

所以我喺上市發布會上都曾經講，我哋 QQ3 實際上係經歷咗各種考試，全球大考，練就一身本領。

所以你喺中國市場買嘅 QQ3，實際上佢係符合全球車嘅標準。

今年嘅 5 月份，我就要去一啲右軚嘅市場，好似馬來西亞、印尼，到 9 月份我就會去歐洲嘅好似英國、澳新呢啲市場，大概喺明年嘅年初就直接全球鋪咗。中國只係我嗰個 QQ 嘅一個市場。

智駕網：咁對佢嘅銷量有咩預期嗎？

張紅玉：銷量嘛當然越大越好啦。

而家睇嚟，國內嘅市場需求應該係好旺盛嘅，去年一年，呢個吉利一款車星願就賣咗 46 萬台，而且單月銷量有幾個月份就過咗 5 萬，而且佢而家海外嘅出口都好棒；包括比亞迪嘅好多細車，好似海鷗、海豚，呢啲車出口都好。

買個電車，佢嘅體驗感比油車要好好多，經濟性又好好，使用維護成本又低，那消費者係明白嘅，所以我相信選擇嘅人會越來越多。

智駕網：呢種細車今年其實有啲新技術配置，比如話 8 萬蚊裝激光雷達，有嘅要跑世界模型，但我哋感到呢個 QQ3 其實冇喺上面去競爭。喺智駕方面我哋係點佈局嘅？

張紅玉：我哋呢個車都配置咗獵鷹 500，喺高速 NOA 上面係冇問題嘅。

喺分享版上面都有自動泊車，就係泊車輔助。呢種細車嘅泊車輔助，我哋認為用戶應該係使用高頻嘅場景，因為好多媽媽佢對泊車心入面其實都係有焦慮嘅，包括年輕人剛拿到駕照，所以我哋喺分享版嘅兩個配置上，自動泊車都有。

因為 QQ 喺呢個平台上面仲規劃咗全新嘅其他嘅車型，我哋都會隨著呢個智能駕駛能力嘅不斷增強，成本不斷下探，最終都要將佢完美嘅配搭到 QQ 上面去，但係呢就要睇智駕體驗嘅成熟度同佢能夠給予消費嘅定價，因為細車總體上嘅售價應該係唔高嘅，所以要整體將佢配搭好。

我諗喺智能駕駛上面，尤其係自主品牌，喺晶片、算力、大模型上面，呢個開發喺多個車型上嘅應用越來越成熟，我相信會越來越優秀嘅。

智駕網：就係未來 QQ 嘅呢個產品線係點安排嘅？比如說有 QQ5，仲有一款轎車係唔係？

張紅玉：後面我哋會同行業入面會逐步地釋放呢啲資訊，總之QQ 嘅夢想都係好大嘅，全球佈局，我哋都係衝住為更多嘅消費者能夠選擇到 QQ，作為使命嚟去發展，所以後面嘅車型有更大一點嘅，都有更個性一點嘅，都會去推出。

智駕網：如果以五年為一個時間節點嘅話，你希望五年之後，QQ 能够达到一個咩樣嘅願景能夠滿足您嘅努力？

張紅玉：我諗而家我哋就將第一步走好，第一步行好咗，萬事皆有可能。

當然就係公司包括股東，期待可能都係好大嘛！

QQ 總體上因為我哋全球佈局，按照而家行業呢種 A0 級車而家嘅發展趨勢嚟睇，我諗我哋實現一個更大嘅目標應該有挑戰，但係應該我哋有信心。

「對話先鋒人物，紀錄人類出行變革。」智駕訪談錄係智駕網面向 AI 與未來出行領域推出嘅深度訪談欄目，由智駕網創辦人、主編賈紅兵策劃主持。

智駕訪談錄 ID:DeepAutoR

合作 or 新聞線索提供聯絡郵箱：zhubian@autor.com.cn

聯絡人微信：buyuziya