On September 2, Li Auto launched the new generation Li Auto MEGA, offering only the MEGA Home version with a nationwide unified retail price of 509,800 yuan, a direct price reduction of 50,000 compared to the previous generation.

The new car adds "Home Light" living room main light, 3500K warm light, with 2nd and 3rd rows independently touch-controlled dimming; all three independent sunroofs and five electric sunshades, with optional 270° electrically tintable glass. 2nd row rotating zero-gravity seats upgraded with floating seat cushion, featuring 18-point hot stone massage; front row also standard with dual zero-gravity seats, 2nd row additionally equipped with adaptive leveling electric table boards and a combined large dining table.

In terms of driving, the new car comes standard with steer-by-wire and rear-wheel steering, turning radius reduced from 6.2 meters to 5.5 meters; the brand new 800V active anti-roll Magic Carpet chassis has a roll suppression response of only 30 milliseconds. The "Elephant Welcome" feature allows the body to tilt within 1.5 seconds after door opening, with the sill lowering 3 cm, facilitating entry and exit for elderly and children.

In terms of intelligence, the cabin is equipped with a Qualcomm Snapdragon 8797 chip and the world's first automotive-grade 29-inch 6K OLED ultra-wide screen; intelligent driving comes standard with the Dual Mach Embodied Intelligence Set (two M100 chips, four LiDARs).

In terms of power, the 108 kWh 5C battery paired with dual-motor 4WD offers a range of 710 km, with 10 minutes of charging replenishing 500 km. Ordering during the initial sales period gifts a combined large dining table worth 3,500 yuan; the new car will also launch in Hong Kong, Macau, Singapore, Thailand and other right-hand drive markets by the end of the year.