Within the domestic automotive media landscape, OMODA & JAECOO is almost a strange name. But pulling the lens to Europe — UK monthly sales breaking 10,000, brand sales soaring to second, Spain PHEV sub-segment first, Poland PHEV first, behind this set of data is a Chinese brand established only three and a half years, with cumulative sales already hitting 1.4 million units.

On October 20, O&J new model OMODA X completed its global premiere. This time, the question it has to answer is not "Can Chinese cars be sold?", but "Can a Chinese brand truly be liked by young people overseas?".

Two Names, Two Personalities

Strictly speaking, O&J is actually two brands OMODA and JAECOO, separately endowed with two personalities, belonging to O&J's global system.

OMODA targets global pioneer users, the goal is to do "the world's most professional Crossover brand", core values are fashion, future, and technology.

The name also has special meanings, O represents surprise and vitality, also means oxygen; MODA taken from Modern, corresponding to modern and trends. In design it talks CROSSVOLUTION, talks CYBER MECHA, and also has an "O-universe" ecosystem, essentially making cars as fashion items.

OMODA X premiering this time is the latest work, futuristic mecha and geometric aesthetics mixed together, the official footnote is MORE OMODA THAN EVER.

JAECCO goes down another path.

Its creed is "From Classic Beyond Classic", derived from classics, higher than classics, goal is global first brand of refined off-road. Name combined from German Jäger (hunter) and English Cool, off-road and urban, style and quality each account for half, AWD, safety, intelligence are its three grips.

On the product line, OMODA side already has OMODA 5, OMODA 7 and OMODA E5, JAECOO then by JAECOO 5, 7, 8 composed off-road SUV array.

One more city-oriented, one more outdoor-oriented; one talks trends, one talks style.

Two lines share "co-create a better life with young people" vision, such "dual brand, dual personality" combination, very rare domestically.

Three and a Half Years, from 0 to 1.4 Million Units

Although brand positioning is very unique, but facts prove, this step was quite successful.

From timeline, April 2023 brand established, July OMODA 5 listed in Malaysia, September JAECOO 7 global premiere.

January 2024, OMODA E5 global premiere; February, OMODA 5 entered Europe, first stop selected in Spain; followed Poland, Italy, UK played moves consecutively, end of year JAECOO 7 SHS-P also completed global premiere.

2025, rhythm further accelerated, May OMODA 7 global premiere, June Poland PHEV sub-segment achieved first, August JAECOO 5 entered Middle East; September, UK monthly sales break 10,000, market share 3.47%, Spain PHEV sales first, Poland total sales break 10,000; October global cumulative sales break 600,000 units, end of year cover 64 countries and regions.

2026, brand April entered France, May entered Germany, completed European market full coverage; April 24, global cumulative sales break 1 million units, become fastest brand to achieve 1 million globally; to September, this number came to 1.4 million units, market expanded to 79, dealerships 1,702, enter a new market every 16 days on average.

Three and a half years from 0 to 1.4 million units, average 16 days a new market, one a day new showroom. Such rhythm placed in global automotive industry also belongs rare.

Standards, Youth, Co-creation

Of course, all along, for Chinese automotive companies, selling scale is one thing, selling into mainstream market is another.

For example, UK market is one of Europe's most competitive automotive markets, regulations strict, users picky, monthly lists long held by old-brand car companies, and OMODA & JAECOO this September already reached brand sales second here, JAECOO 7 twice became UK monthly best-selling car model.

Can walk to this step, already cannot completely explain by China manufacturing consistent cost advantage, more important is actually O&J always persisted three core concepts: standards, youth, co-creation.

First talk standards.

According to official information, O&J products all according to global high standards develop, safety adopts A-NCAP, E-NCAP dual 5-star design, pass EU UN/ECE R171 safety management system audit and Dutch RDW certification; cabin obtained German TÜV "Pet Friendly" certification, is world's first.

16 countries, 114 authoritative media participated global actual test cumulative over 100,000 kilometers; JAECOO 8 SHS-P in Indonesia ran 1,660 kilometers range, obtained Indonesia Guinness World Record; UK UTAC Millbrook test track, two SHS-P model actual range tests compared to WLTP higher by 11.14% and 10% respectively.

Channels also included in standards, Spain dealership network in PwC VCON survey got 9.9 points, is local highest rated automotive brand.

Next talk youth.

Press conference debut Miss World, and global leading market research and data insight consulting company Kantar shared youth culture insights on-site, are all O&J brand daily part.

Currently, O&J is London Fashion Week chief partner, VALORANT VCT EMEA chief partner, sponsored Spain Mad Cool music festival, is European Professional Club Rugby EPCR official automotive partner, also named UK Women's Rugby PWR League; Jean Reno then serve as JAECOO France brand ambassador.

Can see, O&J very willing spend money where young people actually appear.

Finally co-creation, this is also most easily overlooked point.

Many people may not know, OMODA name was by global users voting selected, first model styling iterated dozens of rounds, user satisfaction rate over 92%. Poland owner casual sentence "Pets are also family", led to pet-friendly vehicle model, behind is cover 30 markets, 2,200 samples user survey, and annually twice bring overseas angel users to China for face-to-face co-creation.

On press conference, three owners speak modification stories, also based on such co-creation logic, from aesthetics to hands-on, cars slowly became personality extension. Overseas stores also made "one store two lives", daytime is coffee space, nighttime is DJ party.

Look back at press conference ending that big chorus, actually is this mechanism's natural result.

Standards decide can or cannot be recognized, youth decide is there people like, co-creation decide users willing or not willing to stay. These three things all landed, finally only then had O&J's 1.4 million units.

Summary

Of course, for O&J from China, now still is not can relax time.

Europe's policies and compliance costs still have uncertainty; from "youth's fashion items" walk to "mainstream family choices", product spectrum still needs to continue fill. October 12 Paris auto show, OMODA 4 completed France premiere, OMODA 5 NEXT welcomed Europe premiere, fill is this step.

For domestic consumers, currently O&J already accumulated a complete globalization product definition, a strategy taking design as core competitiveness, a service system making user co-creation into mechanism, however whether and when enter domestic, currently still is a question mark.

But can confirmed, when this lively OMODA X NIGHT stage concluded, a Chinese brand overseas accepted by young people story, will surely let more countrymen understand and remember.

Wuhu, October 20, 2026 Local Evening, Chery OMODA & JAECOO International User Summit and Eco-Congress Core Gala ——OMODA X NIGHT (OMODA Night) grandly launched at Wuhu Old Shipyard 1900. Taking century-old industrial heritage as the stage, this cross-border fashion feast gathers dealers, overseas car owners, international media, Miss World representatives from 79 global markets. With the core of 'CROSSVOLUTION Crossover Evolution', it welcomes the global premiere of the new crossover model OMODA X, continuously practicing the brand's vision of 'Co-Create A Beautiful Life With Young People' , and showcasing Chery's global brand strength of being born global, born new energy, and born individual to the world.

Breaking away from the traditional new car launch framework, OMODA X NIGHT is a crossover show that integrates automobiles, fashion, music, youth culture, and user co-creation. The venue opened up OMODA Trendy Urban and JAECOO Refined Outdoor dual scene experience zones, implementing brand-significant lifestyle scenarios such as Cyber Mech aesthetics, e-sports trends, refined camping, and pet-friendly cabins, allowing global partners traveling from afar to immensively understand OMODA & JAECOO's brand proposition of 'One Car Two Worlds, One Store Two Lives' .

The main highlight of the evening ——OMODA X made its formal global premiere, showing a distinct attitude of 'MORE OMODA THAN EVER'. The new car continues the OMODA CYBER MECHA Cyber Mech design language, implements the CROSSVOLUTION Crossover Evolution concept, integrates sharp geometric aesthetics, combining the agility of sports cars with the rugged wildness of off-roaders, breaking traditional vehicle category boundaries, representing a new expression of OMODA's Crossover spirit. OMODA X relies on Chery SHS Super Hybrid Technology System, balancing long range, low energy consumption, and strong power, while developed following E-NCAP and A-NCAP dual five-star global safety standards, created for global young pioneer users. It is both a flowing fashion item and a mobility carrier adapted to diverse urban and outdoor scenarios.

At the gala scene, Kantar brought the global Gen Z youth culture trend insight report, interpreting today's global youth aesthetic propositions, interest preferences, and mobility demands; Miss World representatives from multiple countries took the stage, bringing diverse fashion shows, echoing the brand's global youth power layout rooted in fashion venues like London Fashion Week and Madrid Fashion Week; OMODA owners from different countries including the UK, Spain, Thailand, Indonesia, Brazil, etc., took the stage in turn, sharing modification stories and car usage lives, telling co-creation stories belonging to different regions. At the end of the event, OMODA & JAECOO brand theme song world premiere, multi-country owner representatives sang together on the same stage, the love of different languages and different skin colors gathered in one place, interpreting the brand co-creation core.

OMODA & JAECOO brand head shared the brand's globalization report card on site: Since the brand set sail in April 2023, in just three and a half years, global cumulative sales exceeded 1.4 million vehicles, business covers 79 global markets, built a network of 1702 dealerships, entering a new market every 16 days on average, creating the fastest global million sales record. Europe, Southeast Asia, Latin America, Oceania bloom in multiple points, UK, Spain, Thailand, Indonesia and other markets continue to top the sub-category lists, new energy becomes the core engine of growth. The brand takes global growth power, global standard power, global youth power, global co-creation power as four pillars, walking a path different from traditional going overseas mode: relying not on single product output, but rooting in local culture, understanding local youth, extending cars into trend lifestyle symbols.

'The name OMODA itself was selected by global user voting; JAECOO pet-friendly cabin comes from the co-creation result of Polish user real demands.' The brand head said, the underlying logic of the brand has never been selling cars all over the world, but walking into the cultural scene of global youth, and defining products, defining trends, defining mobility life with them. From VALORANT esports events, global music festivals, fashion shows, to Rugby event IP cooperation, multi-country brand ambassador linkage, OMODA & JAECOO continues to dialogue with users in scenarios loved by young people, putting 'Co-Create A Beautiful Life With Young People' into practice.

As the twin brands built by Chery for the global market, OMODA focuses on the global Crossover trend track, highlighting Fashion, Future, Technology; JAECOO anchors on the global refined off-road track, highlighting urban and outdoor symbiosis. The two brands share Chery's global R&D, hybrid, smart, safety systems, adhere to global unified quality standards, won TÜV Rheinland pet-friendly certification, E-NCAP/A-NCAP dual five-star, and authoritative car awards from many countries globally, verifying product strength with strict markets.

This time OMODA X NIGHT landing in Wuhu is not only the formal debut of OMODA X for the global market, but also an important internal and external assembly of Chery's global brand. Between the new and old collision of the century-old shipyard, users and partners from all over the world together with Chery see a new sample of Chinese cars going overseas: no longer just manufacturing output, but a two-way co-creation of aesthetics, culture, and lifestyle.

Facing the future, OMODA & JAECOO will continue to improve global R&D, manufacturing, channel layout, continue to launch new energy crossover and urban off-road products that fit the needs of the global new generation, continue to dig deep into youth culture circles, carve 'Crossover' into products, give 'Co-creation' back to users, and let the national trend automotive power originating from Chery continue to grow in the global market.