September 22, 2026, the all-new Chery QQ3 Modern Edition officially went on sale. Official guide price 88,900 Yuan, additional purchase price 86,900 Yuan, trade-in price 83,900 Yuan.

This is not an ordinary QQ3. It is the first official modified model of the QQ3 series, designed by China's first Red Dot Design Four Award-winning team, with comprehensive upgrades to the exterior and interior on the basis of the current QQ3. In other words, Chery used the Red Dot Award team to give an A0-segment small car a "factory modification".

88,900 Yuan is not cheap in the A0-segment pure electric market. The BYD Seagull starts from 69,800 Yuan, the Geely Star Wish starts from 65,900 Yuan, and the Wuling Bingo Pro even went down to 56,800 Yuan. The Modern Edition is more than 20,000 Yuan more expensive than the entry-level price of these competitors.

Where is the cost? Chery's answer is clear: design.

A "Photo-Worthy" Small Car

The core selling point of the Modern Edition is written in its name—Modern.

In terms of appearance, the new car adopts Neo-Retro retro design language, cancels the traditional black trim, changes all wheel arches and side skirts to match the body color, and adds white stripes, chrome trim, and round retro wheels. Two exclusive color schemes "Modern Times" is Vintage Green with White Stripes, while "Anne Pearl" is low-saturation Beige Pink. The head retains the QQ3 signature smiling front face, but the front grille has been reconstructed, and the front and rear bumper styling has also been upgraded.

The interior changes are even greater. The cabin introduces "Cloud Velvet Beige" color scheme, Houndstooth texture covers the central console, seats, and inner trim panels of the door. The ceiling, A/B pillars, and sun visors are all upgraded to Velvet material wrapping, and the central armrest box matches contrast-colored webbing. The seats use Houndstooth design, supplemented with contrast-colored webbing accents. It also comes with a unique smart color temperature vanity mirror in its class and a 256-color dynamic ambient light.

Houndstooth, Velvet, Vanity Mirror, Ambient Light—these configurations placed in an 80,000 Yuan level small car have a very clear logic: it is not selling a commuting tool, but a "Photo Prop". In those "Car Photos" content on social platforms, small cars are often easier to make effective effects, and the Modern Edition has made this part of the product definition.

Underlying Strength Has Not Been Cut

Beyond design, the hard strength of the Modern Edition continues QQ3's premium-level route.

Dimensions 4229×1812×1573mm, Wheelbase 2700mm. This wheelbase belongs to the first tier in the A0-segment, and the rear space will not be too cramped.

Power uses rear-motor rear-wheel drive layout, providing 58kW and 90kW two motor versions, with maximum torques of 90N·m and 115N·m respectively. All models are equipped with Rhino Battery, capacity divided into 29.48kWh and 41.28kWh, CLTC range corresponding to 310km and 420km. Fast charging from 30% to 80% does not exceed 16.5 minutes, standard with 6.6kW external discharge. The chassis is rear multi-link independent suspension, minimum turning radius 5.2 meters, U-turns and parking in the city are convenient.

In terms of intelligence, the 15.6-inch 2.5K central control screen is paired with Qualcomm Snapdragon 8155 chip, Carmind Large Model supports AI chatting and smart vehicle control, compatible with CarPlay, HiCar, CarLink three major phone interconnection protocols, equipped with 100+ scenarios automated parking and L2-level driving assistance. In safety, Five-vertical Eight-horizontal Caged Body, High-strength steel accounts for 82%, Rhino Battery reaches IP68 level waterproof dustproof, 6 Airbags plus 540° Panoramic Imaging.

420km range, 8155 chip, rear multi-link suspension—this foundation itself is competitive in the 80,000 Yuan level. The question with the Modern Edition is: Is it worth spending 20,000 Yuan more to buy a retro skin made by the Red Dot Award team and Houndstooth interior?

QQ3 is No Longer a "Dark Horse"

To discuss whether the pricing of the Modern Edition is reasonable, it cannot be separated from the market performance of the QQ3 series.

The all-new QQ3 went on sale on March 30, 2026, delivering 13,612 units in the first month, directly pulling the share of the 60,000-90,000 Yuan A0-class pure electric sedan sub-market from less than 5% to 15% in the first quarter since listing. May sales 10,425 units, June 10,524 units, August month-on-month growth 64% reaching 19,103 vehicles. Monthly sales stabilizing at the 10,000-unit level for consecutive months.

In the A0-segment market, this result is not small. More importantly, it was achieved in the context of the overall shrinkage of the A00-class market—H1 2026 A00-class sedan retail sales dropped 63% year-on-year, passenger vehicle sales below 50,000 Yuan shrank significantly. Consumers are no longer paying only for low prices, they are willing to pay a little more for small cars that are "Good looking, good to drive, good to use".

The QQ3 Modern Edition happens to step on this consumer upgrade line.

What Chery Truly Wants to Do

Looking further, the significance of the Modern Edition is not limited to a new car.

Chery Chairman Yin Tongyue said a sentence when the QQ brand returned: "We want to turn Chery QQ into China's MINI, China's Smart, into a classic belonging to China."

This is not empty words spoken at a scene. The all-new QQ3 series has won the Red Dot Design Award four consecutive times, covering Concept, Product, Brand and Communication Design fields. In the Southeast Asian market, QQ3 landed in Thailand and Indonesia under the name "CheryQ", orders from both regions total close to 10,000 units.

The official modified version is a classic technique of IP Operation. MINI has JCW, Smart has BRABUS, Beetle has R-Line. When a model starts to launch official modified special editions, it means the brand is trying to turn "Product" into "Cultural Symbol".

The pricing logic of the QQ3 Modern Edition thus becomes clear: it does not pursue maximum price-performance ratio, but uses design premium to test one thing—whether Chinese consumers are willing to pay for the "Cultural Added Value" of local brands.

Betting on Consumer Upgrade, Not Price War

Buying an A0-segment pure electric small car for 88,900 Yuan was hard to imagine two years ago. But the situation is different now.

The A0-segment pure electric market grew 190% year-on-year in the first quarter of 2026, almost all mainstream automakers have entered the field. The BYD Seagull, Geely Star Wish occupy the top positions respectively, and new players like Leapmotor A10 keep pouring in. In this market, the space for volume via low prices is narrowing, and the space for differentiation via design and experience is opening.

The Modern Edition's choice is the latter. It uses the Red Dot Award team's design, Houndstooth and Velvet interior texture, 420km range and 8155 chip smart foundation, trying to convince consumers: a small car can not only be a commuting tool, but also something people want to look at twice.

Whether this bet can win depends on how many people are willing to pay 20,000 Yuan more for "Good looking". From the performance of the QQ3 series with monthly sales breaking 10,000, the answer is at least not zero.

On June 6, the 212 off-road vehicle held the Hetai finale celebration in Qingdao. Han Qiaosheng, Han Wei, and 212 team members jointly reviewed the journey of this event.

In the recently concluded 2026 China Hetai International Rally, the 212 off-road team competed with production cars in near-stock condition, covering a total distance of 7,500 kilometers and completing the cross-level challenge of "2.0T against 3.0T". They won two championships and one runner-up title in the SS10 to SS13 stages. Finally, they became the only brand in the T2.1 production group manufacturer team to complete 100% of the race and obtained the manufacturer team runner-up position in this category.

The competing vehicle T01 has not undergone heavy racing modifications, equipped with a 2.0T engine and ZF 8AT transmission, paired with a BorgWarner heavy-duty transfer case, amplifying torque 2.64 times in 4L mode. It features a body-on-frame design with front and rear solid axles, with the chassis specially tuned for Hetai road conditions and the body made of galvanized steel. The passenger cabin roof load capacity is increased by 16%, equipped with 540° panoramic imaging and emergency call rescue functionality.

212 announced that Hetai modification kits will soon arrive at the official mall, including underbody armor, beadlock wheels, off-road tires, and recovery equipment. He Zhaopeng, General Manager of 212 Off-road Vehicle Marketing, stated: "212 aims to popularize off-road culture, giving more people the opportunity for that seed regarding distance and dreams in their hearts to take root and grow."

In the future, 212 has planned events including the Dakar Rally, Malaysia Sabah International Rainforest Race, Alxa T3 Challenge, and 2027 Hetai, and has launched the 2027 Hetai user driver recruitment plan. It will collaborate with Han Wei to establish a Champion Off-road Training Academy, providing systematic pre-race guidance.

On June 6, the 212 off-road vehicle held the Hetai finale celebration in Qingdao. Han Qiaosheng, Han Wei, and 212 team members jointly reviewed the journey of this event.

In the recently concluded 2026 China Hetai International Rally, the 212 off-road team competed with production cars in near-stock condition, covering a total distance of 7,500 kilometers and completing the cross-level challenge of "2.0T against 3.0T". They won two championships and one runner-up title in the SS10 to SS13 stages. Finally, they became the only brand in the T2.1 production group manufacturer team to complete 100% of the race and obtained the manufacturer team runner-up position in this category.

The competing vehicle T01 has not undergone heavy racing modifications, equipped with a 2.0T engine and ZF 8AT transmission, paired with a BorgWarner heavy-duty transfer case, amplifying torque 2.64 times in 4L mode. It features a body-on-frame design with front and rear solid axles, with the chassis specially tuned for Hetai road conditions and the body made of galvanized steel. The passenger cabin roof load capacity is increased by 16%, equipped with 540° panoramic imaging and emergency call rescue functionality.

212 announced that Hetai modification kits will soon arrive at the official mall, including underbody armor, beadlock wheels, off-road tires, and recovery equipment. He Zhaopeng, General Manager of 212 Off-road Vehicle Marketing, stated: "212 aims to popularize off-road culture, giving more people the opportunity for that seed regarding distance and dreams in their hearts to take root and grow."

In the future, 212 has planned events including the Dakar Rally, Malaysia Sabah International Rainforest Race, Alxa T3 Challenge, and 2027 Hetai, and has launched the 2027 Hetai user driver recruitment plan. It will collaborate with Han Wei to establish a Champion Off-road Training Academy, providing systematic pre-race guidance.

On the first day of the 2026 Chongqing Auto Show, Changan Mazda brought a factory-stock unmodified pure electric EZ-60 to the forefront. Not here to parade, but to show off its track record. Champion driver Ji Hao, who is also an ordinary Changan Mazda owner, stood on the exhibition platform and shared his experience of driving the mass-production EZ-60 to fight in the China New Energy Vehicle Rally Championship: a 6-day 910km course, 27 brands with 100 participating vehicles. Facing competition from most extended-range and plug-in hybrid models, this factory-stock pure electric SUV won the SUV category champion in the circuit race and the runner-up in the overall rally results.

The significance of this championship does not lie in the ranking itself, but in that it was run with a mass-production vehicle, with no modifications, no special tuning. The result directly corresponds to every ordinary user who bought an EZ-60.

Both the EZ-6 and EZ-60 models were developed according to global standards from the very beginning of the project. EZ-6 won the 2026 World Car of the Year Design award, being the first Chinese new energy model to receive this honor; EZ-60 simultaneously won 8 world-class top design awards, currently the only one in the SUV category. Design awards themselves cannot directly equate to product power, but it shows Mazda's design remains captivating, and it is top-tier under international aesthetic standards.

In the safety field, EZ-6 has passed 5 authoritative safety certifications such as C-NCAP, E-NCAP, with China-Europe dual five-star standards as its clear development baseline. EZ-60's battery safety meets new national standards and European standards requirements in advance. Furthermore, Changan Mazda offers a Battery Lifetime Spontaneous Combustion Compensation promise to all new energy users under its brand, with unlimited mileage and unlimited owners. This means after used car transactions, new owners also enjoy this benefit, which has a positive impact on resale value and second-hand circulation.

Progress in going global is one of the key information disclosed by Changan Mazda at this auto show. Currently, the brand has obtained whole vehicle certification for the EU, UK, and Australian three major markets, being the first domestic joint venture new energy automotive enterprise to secure all three certifications simultaneously. At the end of May, over 80 overseas dealers from Europe, Australia, and Thailand specially visited the Nanjing Factory for inspection, giving extremely high praise to the production process and quality control system. The EZ-6 and EZ-60 models are currently in a continuously advancing stage for overseas sales and pre-sales.

At the same time, EZ-60 has held the sales champion title for joint venture new energy mid-size SUVs continuously for 7 months in the domestic market. Although the scale of this niche track is not large, it shows that the product acceptance among the target user group is very stable.

Changan Mazda continues its consistent community strategy, with activities like Wish Journey, Owner Story Collection, Joy Mazda Creator, and Citizen Agent continuing to advance, aiming to establish a longer-term user emotional connection beyond the product. The Young Sprouts Plan Season 2 launched this May entered universities nationwide and simultaneously opened the EZ-60 University Modification Design Competition, opening summer practice slots to students. Since 2015, Changan Mazda has cumulatively donated and built 12 Hope Primary Schools in Yunnan, with a total investment exceeding 10 million yuan. In June, it initiated the Every Kilometer Has Kindness charity action again, converting user travel mileage into charity funds.

Worth mentioning is that at this auto show, Mazda also brought the MX-5, this classic convertible sports car that has existed for decades with multiple iterations but is still on sale. It appeared in an auto show themed on new energy, in a sense declaring to the outside world that Mazda's product logic has never been to follow the trend; it has the courage to embrace China's new energy, and also the persistence on classic fuel cars. Leveraging this Chongqing International Auto Show moment, Changan Mazda simultaneously launched the 618 Mid-Year Promotion. Until June 30, consumers purchasing vehicles can enjoy up to 20,000 yuan National Trade-in Subsidy, combined with 17,000 yuan Manufacturer Subsidy Replacement Subsidy. Purchasing designated models also gifts a worth 7,999 yuan Exclusive Set (containing original factory charging pile, LLumar solar film, TPE floor mats, and trunk mats), and offers a 0 down payment, 5-year low-interest plan, with an annualized rate of 1.99%. Additionally, it gifts a worth 7,999 yuan Lifetime Zero Fuel Benefit, and the test drive gold foil giveaway event is still continuing.

On June 6, the 212 off-road vehicle held the Hetai finale celebration in Qingdao. Han Qiaosheng, Han Wei, and 212 team members jointly reviewed the journey of this event.

In the recently concluded 2026 China Hetai International Rally, the 212 off-road team competed with production cars in near-stock condition, covering a total distance of 7,500 kilometers and completing the cross-level challenge of "2.0T against 3.0T". They won two championships and one runner-up title in the SS10 to SS13 stages. Finally, they became the only brand in the T2.1 production group manufacturer team to complete 100% of the race and obtained the manufacturer team runner-up position in this category.

The competing vehicle T01 has not undergone heavy racing modifications, equipped with a 2.0T engine and ZF 8AT transmission, paired with a BorgWarner heavy-duty transfer case, amplifying torque 2.64 times in 4L mode. It features a body-on-frame design with front and rear solid axles, with the chassis specially tuned for Hetai road conditions and the body made of galvanized steel. The passenger cabin roof load capacity is increased by 16%, equipped with 540° panoramic imaging and emergency call rescue functionality.

212 announced that Hetai modification kits will soon arrive at the official mall, including underbody armor, beadlock wheels, off-road tires, and recovery equipment. He Zhaopeng, General Manager of 212 Off-road Vehicle Marketing, stated: "212 aims to popularize off-road culture, giving more people the opportunity for that seed regarding distance and dreams in their hearts to take root and grow."

In the future, 212 has planned events including the Dakar Rally, Malaysia Sabah International Rainforest Race, Alxa T3 Challenge, and 2027 Hetai, and has launched the 2027 Hetai user driver recruitment plan. It will collaborate with Han Wei to establish a Champion Off-road Training Academy, providing systematic pre-race guidance.