Rally Champion Factory Car Validates Handling, 618 Factory Subsidy 17,000 + National Subsidy 20,000, Million Mazda Fans' Shared Passion

Hall N8 of Chongqing Auto Show, Changan Mazda's booth was packed tight. Not because of models, but because that **EZ-60, which won 8 top world design awards** and the EZ-6 that just won "World Car of the Year Design". An old Mazda 6 owner stood in front of the car for ten minutes, finally saying: "This design is still that Mazda that makes you want to drive it just by looking at it." What shocked me more was Changan Mazda dropping a big move: **Battery Lifetime Spontaneous Combustion Compensation, No Mileage Limit, No Owner Limit** – Among joint venture new energy vehicles, only this one dares to make such a commitment.

1. Global Car Strength: 8 Design Awards + 5 Safety Certifications, Chinese Smart Manufacturing Exports to World

EZ-6 just won **"2026 World Car Design of the Year"**, becoming the first Chinese new energy vehicle to receive this honor. EZ-60 is even more fierce, sweeping the Big Three World Design Competitions: German Red Dot, iF, American IDA, accumulating 8 top global design awards — the only SUV globally to achieve this. Safety level, both cars developed according to China-Europe Dual 5-Star: EZ-6 has gathered 5 authoritative certifications including C-NCAP, E-NCAP, C-IASI, among which C-NCAP Occupant Protection Score Rate, E-NCAP Child Protection Score Rate are the highest among models tested in 2025. Battery safety exceeds to meet July 2026 New National Standard and European Standard, plus that phrase "Battery Lifetime Spontaneous Combustion Compensation", directly crushing users' final anxiety.

🏆 Design Honors EZ-6: World Car Design of the Year (First for Chinese New Energy); EZ-60: Grand Slam of 8 World Awards

🛡️ Safety Certifications China-Europe Dual 5-Star, EZ-6 Five Items Full Excellence, C-NCAP/E-NCAP Multiple Firsts

🔋 Battery Commitment Lifetime Spontaneous Combustion Compensation, No Mileage Limit, No Owner Limit, Industry First

🌍 Global Certification Domestic First Joint Venture New Energy Enterprise to Obtain Whole Vehicle Certification from EU, UK, Australia Three Major Markets

2. Handling Legend: Factory EZ-60 Presses 27 Brands, Wins National Level Rally SUV Champion

In the center of the booth, champion driver Ji Hao shared his story in the 2026 China New Energy Vehicle Rally Championship: Driving **completely factory original unmodified EZ-60 Pure Electric Version**, 6 days 910 km devil race course, facing most range-extender/PHEV opponents, hard-won Venue Race SUV Group Champion, Rally Championship Overall Runner-up. Ji Hao said: "Many opponents are modified cars, even my tires are factory. But EZ-60's chassis tuning, roll suppression, power linear output, gave me confidence in the Gobi and winding mountain roads." This is the continuation of Mazda's "Human-Machine Unity" in the electric era. No stacking motor data, but putting driving pleasure into the bones. By the way, **Fully displaying Changan Mazda's long-termism and deep accumulation in technology** — From Rotary era to Electric era, obsession with driving essence never changed.

3. Global Unified Standards: Nanjing Factory Exports to Europe, America, Australia, Domestic Sales Consecutive 7 Months Joint Venture First

Changan Mazda Nanjing Factory is Mazda's Best Overseas Factory, Domestic Sales Cars and Export Global Models Co-line Production, Quality Control Standards Fully Consistent. End of May, 80+ Overseas Dealers from Europe, Australia, Thailand specifically came to Nanjing Factory for inspection, praised manufacturing process endlessly. Currently EZ-60 has **Consecutively 7 Months Champion Joint Venture New Energy Mid-size SUV Sales**, Overseas Pre-sales Also Hot. Mazda Executives on Auto Show Scene Spoke: "Changan Mazda has become Mazda's Global New Energy Whole Vehicle Design, R&D, Manufacturing Base and Export Center. Every Chinese User Owns, is a Real Global Car."

4. Million Mazda Fan Ecosystem: Wish Journey + Public Welfare Donation Per Kilometer, Brand and User Mutual Devotion

2026, Changan Mazda Continues to Practice "User+" Thinking. "Wish Journey" lets users wish, brand helps complete; "Owner Story Collection" already launched 11 issues, have 7 consecutive years donating to primary schools public welfare experts, have couples bonded due to Mazda; "Joy Mazda Creators" encourages users to use VLOG to record car ownership life; "People's Brokers" even someone recommended 100+ friends buy Mazda. June 1st to 20th, Owner Each Drive 1 Kilometer, Brand Donates 0.1 Yuan Donation, Used to Improve Yunnan Hope Primary School Conditions — Since 2015, Changan Mazda has already in Yunnan Donated Built 12 Hope Primary Schools, Invested Over 10 Million Yuan. This strategy binding users and public welfare, indeed heartfelt.

5. 618 Mid-Year Big Deal: Up to 37,000 Subsidy + 7,999 Yuan Exclusive Set, Test Drive Gift Jinling Gold Foil

During Chongqing Auto Show, Changan Mazda Simultaneously Launched "Ride Enjoy Summer Style Happy 618 Big Promotion": **Up to 17,000 Yuan Trade-in Factory Subsidy + 20,000 Yuan Trade-in National Subsidy**, Purchase Designated Model Gift Value 7,999 Yuan Exclusive Set (Factory Charging Pile + LLumar Sun Film + TPE Floor Mats/Trunk Mats), Also Enjoy 0 Down Payment 5 Years Low Interest (Annual Rate 1.99%) and 7,999 Yuan Lifetime No-Combustion Benefit. To Store Test Drive New Energy Model Users, All Can Gift National Intangible Cultural Heritage Jinling Gold Foil Gift. This combination equivalent to Vehicle Price Directly Reduced by Tens of Thousands, Also Lifetime Battery Guarantee, Very Sincere.

Writing at End: At Chongqing Auto Show, Changan Mazda Did Not Shout Those Vapid Slogans, But Using World-Class Awards, Rally Champion, Lifetime Battery Compensation, Million Owner Ecosystem, Honestly Tell You — ** "Still Mazda" ** Not Nostalgia, Is Still Obsessed with Good Design, Good Handling, Good Quality, Still Treat Users as Friends. If You Are Looking at 200,000 Level New Energy SUV, Might As Well Go to Hall N8 Try EZ-60, Then Ask Yourself: This Driving Sense That Makes People Laugh When Driving, Other Cars Can Give?

** Comments Discuss👇: You Think Joint Venture New Energy, Who Most Qualified To Say "Global Car"? Mazda's "Human-Machine Unity" In Electric Era Can It Still Hold Up? **

Data Source: Changan Mazda 2026 Chongqing Auto Show Official Press Conference and Promotion Manual

June 13, the 2026 Chongqing International Auto Exhibition officially kicked off. Changan Mazda, with the exhibition theme "Still Mazda", brought the classic MX-5 legendary sports car, global strategic new energy model MAZDAEZ-6, MAZDAEZ-60, and the newly launched EZ-60 Ma Edition in April to the Hall N8 booth. The scene not only showcased the brand's rich results in new energy transformation, but multiple characteristic user co-creation activities were announced simultaneously, stacked with sincere 618 mid-year car buying benefits, bringing full surprises to the on-site audience.

During this auto show, Changan Mazda launched multiple car buying offers: stacking up to 20,000 Yuan national subsidy and 17,000 Yuan manufacturer subsidy, purchasing designated models also comes with a free exclusive premium set worth 7,999 Yuan, with substantial benefit strength.

Global Quality Strength Breaks Out, Establishing Value Benchmark in New Energy Industry

MAZDAEZ-6 and MAZDAEZ-60 two new energy models, since the R&D phase strictly followed global car manufacturing standards to create, comprehensive product power received high recognition from home and abroad. In the design aspect, EZ-6 won the 2026 World Car of the Year Design award, becoming the first domestic new energy model to win this honor; EZ-60 set a record, becoming the only SUV model in the world to sweep 8 international top design awards.

In driving safety, both cars were R&D created according to China-Europe Dual Five-Star safety standards. Among them, EZ-6 gathered C-NCAP, E-NCAP and other 5 international authoritative safety certifications; EZ-60 battery protection standards met domestic new national standard and European standards in advance. Changan Mazda also solemnly promised to all new energy owners: Lifetime battery spontaneous combustion compensation, no mileage limit, no ownership transfer owner limit, comprehensively build a safety defense line for travel.

In driving control performance, EZ-60 broke out on professional fields, winning the Chinese New Energy Vehicle Rally Championship Circuit Race SUV Class Champion, Rally Race Overall Runner-up, extreme control performance received professional verification. At the auto show site, simultaneously as Changan Mazda owner and race champion Ji Hao, shared the competition experience. He drove the unmodified original factory pure electric EZ-60, fighting for 6 days, total 910 kilometers high intensity schedule. Facing many range extender, plug-in hybrid competitors, this production car emerged from 27 brands of 100 competing vehicles with stable and reliable quality and Mazda signature "Man-Machine Integration" tuning, fully proving the model original factory hardcore performance.

[Changan Mazda Owner, Champion Racer Ji Hao]

Relying on hard product strength, Changan Mazda smoothly obtained EU, UK, Australia three overseas markets whole vehicle certifications, is also the first domestic joint venture new energy car enterprise to win three certifications simultaneously, global layout steadily advanced. At the end of May, 80 overseas dealers from Europe, Australia, Thailand specially visited Nanjing Production Base, to the brand advanced production process and strict quality control system gave high affirmation. Currently EZ-6, EZ-60 overseas orders and pre-sale trend is good, in domestic market, EZ-60 has stood at the top of joint venture new energy medium SUV sales for 7 months.

Changan Mazda Auto Sales Branch Executive Deputy General Manager Wu Xuxi stated: Nowadays Changan Mazda has become Mazda global range important new energy whole vehicle design, R&D, manufacturing and export core base, brand to all new energy owners guarantee, everyone entered hand each model, are benchmark global standard high quality global car.

[Changan Mazda Auto Sales Branch Executive Deputy General Manager Wu Xuxi]

Fingering "User+" Concept, Building Brand and Owner Value Community

Occupying domestic 5 million loyal users, Changan Mazda always regards owners as brand growth road companions and value co-creation partners. 2026, brand continues to deepen **"User+"** operation thinking, launch a series of characteristic user activities, create cover car use full cycle owner ecology, let "Still Mazda" brand concept, both landed on product details, also fused into every user emotion, participate various activities owners and Ma fans, also have opportunity invited attend 2026 Fan Ceremony.

Previously online "Wish Journey" activity, holds "User Wish, Brand Assist" original intention,拉近了 brand and owner distance; has launched 11 issues of "Owner Stories Collection", gathered many warm stories: has insisted seven years donate village primary school public welfare owner, has continuous four years organize car owner meeting care special children team leader, also due to love car结缘 sweet partners, one by one true stories, outline warm vivid brand background.

[Champion Racer Ji Hao (Left) / "Joy Horse Creator" Sun Jingyi (Right) Share Own Car Life]

"Joy Horse Creator", "All People Agent" two plans, then for owners build share exchange, co-create value platform, large batch owners actively share car use daily, transmit product reputation. Post-00s EZ-60 owner Sun Jingyi as "Joy Horse Creator" representative scene share: daily work rest, she likes record car use life, as new participant, car owner partner and brand staff all enthusiastic assist, also welcome more Mazda owners join, together exchange make friends, share fun.

In addition, second season "Seedling Plan" steadily advanced, brand enters national major top universities, share with youth students in vehicle design, driving control, safety, intelligent field technical results. Synchronously launched EZ-60 national university modification design competition, not only opportunity let excellent creativity land become true, also to students open summer internship posts, help industry academia integration, apply knowledge learning.

Practice public welfare also is Changan Mazda long time persist responsibility. Since 2015 to now, brand has in Yunnan donate build 12 Hope Primary Schools, cumulative investment super 10 million Yuan, benefit 10 thousand teachers and students. This year June, brand again launch "Every Kilometer Filled with Kindness" public welfare action, convert user every travel into public welfare fund, special fund use improve Hope Primary School running conditions, let kindness with wheel constantly transmit.

618 Mid-Year Carnival Opens, Multiple Car Buying Benefits with Generous Return

Take advantage of Chongqing auto show heat, Changan Mazda officially launch **"Drive & Enjoy Summer Vibes: 618 Mega Sale"** activity, activity lasts to June 30, full series models send rich car buying offers. Car buying users can stacked enjoy up to 17,000 Yuan trade-in manufacturer subsidy, 20,000 Yuan trade-in national subsidy; purchasing designated models, gift value 7,999 Yuan premium set, include original factory charging pile, Longmo solar film, TPE floor mat and trunk mat. Finance plan aspect, support 0 down payment, 5 year low interest car buying, annual rate as low as 1.99%, also can enjoy value 7,999 Yuan lifetime zero fuel consumption rights. In addition, activity period arrive store test drive new energy models, can receive National Intangible Cultural Heritage Jinling Gold Foil good gift, more details can go to Changan Mazda authorized dealer store consult.

Inherit 百年 brand heritage, hold car making original intention, Changan Mazda always with user needs as core, use global standard polish every product, with sincere service connect thousands of owners, let "Man-Machine Integration" driving fun accompany more travel roads. June 13th to 21st, sincerely invite citizens and car fans go to Chongqing International Expo Center Hall N8 Changan Mazda booth, personally appreciate global good cars, experience unique driving fun.

On June 13, the 2026 Chongqing International Automobile Exhibition officially kicked off at the Chongqing International Expo Center. At this exhibition, Changan Mazda participated with the theme "Still Mazda". Under the brand's classic legendary sports car MX-5, global strategic new energy models MAZDA EZ-6, MAZDA EZ-60, and the newly launched EZ-60 Ma Year Edition all arrived at the Hall N8 exhibition stand. This participation not only concentratedly showcased the brand's phased results in the field of new energy transformation, but also synchronously launched mid-year purchase incentives for the market.

In terms of product perspective, Changan Mazda emphasized its new energy model development logic. EZ-6 and EZ-60 were built according to global standards from the very beginning of the project. In the design field, EZ-6 won the "2026 World Design Car of the Year" award, becoming the first Chinese new energy vehicle to receive this honor; EZ-60 won 8 world-class top design awards. In terms of safety standards, both models benchmark against China-Europe Dual Five-Star Standards. Among them, EZ-6 obtained 5 authoritative certifications including C-NCAP, E-NCAP, etc., and EZ-60's battery safety meets new national standards and European standards in advance. Addressing the safety pain points of new energy vehicles, Changan Mazda provides users with "Lifetime Battery Fire Compensation" benefits, with unlimited mileage and owners.

In terms of dynamic performance verification, the unmodified factory stock pure electric EZ-60 achieved the SUV Group Champion in the track race and the overall runner-up in the rally at the China New Energy Vehicle Rally Championship. At the auto show site, driver Ji Hao, who drove this car to compete and win, shared his real-world experience of the 6-day 910-kilometer race course, believing the vehicle's quality stability and chassis tuning withstood the test of extreme road conditions.

In terms of global layout, Changan Mazda has currently obtained whole vehicle certifications from three major markets: the EU, UK, and Australia, becoming the first joint venture new energy vehicle enterprise in China to obtain these three certifications simultaneously. According to official disclosure, at the end of May this year, over 80 overseas dealers from Europe, Australia, and Thailand conducted on-site inspections of the Nanjing Plant. In terms of market performance, EZ-60 has ranked first in sales of joint venture new energy mid-size SUVs for 7 consecutive months. Wu Xuxi, Executive Vice General Manager of Changan Mazda Automobile Sales Branch, stated on site that the enterprise is positioned as Mazda's global new energy whole vehicle design, R&D, manufacturing base, and export center, committed to providing models that meet unified standards for global users.

Apart from product strengths, Changan Mazda also focused on showcasing its user operation system at this auto show. Based on the foundation of 5 million users in the Chinese market, the brand continued to promote the "User+" mindset in 2026. The "Wish Journey" project launched at the beginning of the year helped users realize personal wishes through brand assistance; the "Owner Stories Collection" which is continuously updated has launched 11 issues, recording real cases including long-term charity donors, car club organizers, and couples connected by cars, etc. In addition, the "Joyful Mazda Creators" and "All People Agents" plans encouraged owners to share car usage experiences. Post-2000s owner Sun Jingyi shared her experience of participating in content co-creation on site.

In terms of youth group expansion and social responsibility, the Season 2 of the "Green Seedling Plan" launched in May is entering national universities to carry out exchanges, and simultaneously holding the EZ-60 National University Modified Design Competition, providing internship opportunities for excellent students. In the charity field, since 2015 the brand has cumulatively donated and built 12 Hope Primary Schools in Yunnan, investing over 10 million Yuan; the "Every Kilometer is Kindness" campaign launched in June this year converts users' driving mileage into charity funds to improve teaching conditions.

Tied to the Chongqing Auto Show event, Changan Mazda simultaneously launched the "Enjoy Summer Driving Vibe, Savor 618 Major Sale" campaign. From now until June 30, car purchase users can enjoy up to 20,000 Yuan in national trade-in subsidies and 17,000 Yuan in plant trade-in subsidies; purchasing designated models can gift a Premium Package worth 7,999 Yuan (including original factory charging pile, LLumar sun film, and TPE floor mats/trunk mats). Regarding financial policies, a 0 Down Payment 5-Year Low Interest Plan is provided, with an annual fee rate of 1.99%, and attached with a Lifetime Zero Fuel Cost benefit worth 7,999 Yuan. In addition, users who test drive new energy vehicles at the store can also be gifted National Intangible Cultural Heritage Jinling Gold Foil.

On June 13, the 2026 Chongqing Auto Show grandly opened. Changan Mazda, themed "Still Mazda", brought the classic legendary sports car MX-5, global strategic new energy model MAZDA EZ-6 (hereinafter referred to as EZ-6), MAZDA EZ-60 (hereinafter referred to as EZ-60), and the April-launched EZ-60 Mazda Edition to the N8 Hall booth, comprehensively showcasing the latest results of the enterprise's new energy transformation, and simultaneously announced a series of user co-creation activities. At the same time, Changan Mazda launched the 618 Mid-Year Mega Promotion. Based on up to 20,000 RMB national subsidy and 17,000 RMB factory subsidy, purchasing designated models enjoys an exclusive premium package worth 7,999 RMB.

Global Vehicle Strength Endorsement, Setting a New Energy Value Benchmark

EZ-6 and EZ-60 were built from the beginning of product development with global standards. In terms of design, EZ-6 won the "2026 World Car of the Year Design" award, becoming the first Chinese new energy model to receive this honor. EZ-60 is even the only SUV globally to win 8 world-class top design awards simultaneously. Regarding safety, both models were built strictly according to China-Europe dual five-star standards. EZ-6 obtained 5 authoritative safety certifications including C-NCAP, E-NCAP, etc. EZ-60 battery safety meets new national standards and European standards in advance. Changan Mazda further promised all new energy users: "Lifetime fire compensation for batteries, no mileage limit, no owner limit".

In terms of handling, EZ-60 successfully took the championship in the SUV group of the venue race and the runner-up in the overall race results of the China New Energy Vehicle Rally Championship, verifying its ultimate handling strength. At the auto show site, Changan Mazda owner and also champion driver Ji Hao shared his journey of driving the original factory unmodified pure electric EZ-60 to compete in the China New Energy Vehicle Rally Championship. In the 6-day 910-kilometer devil schedule, facing competition from the vast majority of extended-range/ plug-in hybrid participating models, relying on EZ-60's ultimate quality stability and "human-machine integration" tuning, broke through from 100 participating cars of 27 brands, completing the extreme verification of EZ-60's original factory mass-produced car performance.

[Changan Mazda Owner, Champion Driver Ji Hao]

Currently, Changan Mazda has successfully obtained complete vehicle certifications from the three major markets of the EU, UK, and Australia, becoming the first domestic joint venture new energy vehicle enterprise to hold all three certifications simultaneously. Overwhelming global quality has won widespread recognition in international markets. At the end of May, more than 80 overseas dealers from Europe, Australia, and Thailand specially visited the Nanjing factory, giving high praise to the production process and quality control system. Currently, sales and pre-sale trends for EZ-6 and EZ-60 overseas continue to be positive. In the domestic market, EZ-60 has consecutive 7 months held the joint venture new energy mid-size SUV sales championship.

Changan Mazda Auto Sales Branch Executive Vice President Wu Xuxi stated: "Changan Mazda has become Mazda's global new energy complete vehicle design, R&D, manufacturing base and export center. We solemnly promise that every Mazda new energy user owns a true global vehicle."

[Changan Mazda Auto Sales Branch Executive Vice President Wu Xuxi]

Adhering to "User+" Thinking, Building a Value Community Between Brand and Users

The 5 million users in the Chinese market are partners in the development of the Changan Mazda brand and co-creators of value. In 2026, Changan Mazda will continue to practice "User+" thinking, launching a series of user co-creation activities, building a multi-dimensional, full-lifecycle user ecosystem, making the promise of "Still Mazda" not only reflected in the value details of products but also integrated into emotional resonance with every user. For users and Mazda fans who participate in Changan Mazda's series of activities, there will be opportunities to participate in the 2026 Fan Gala.

The "Wish Journey" launched at the beginning of the year, with the two-way rush of "User Wishes, Brand Support", allowed Changan Mazda to truly walk into users' lives. Behind every wish is a unique emotional connection between the user and Mazda. The "Owner Story Collection" launched cumulatively for 11 issues has become a display window for Mazda fan spirit: Here are public welfare experts who donated to poor primary schools for 7 consecutive years, love leaders who organized car clubs to care for special needs children for 4 consecutive years, and sweet couples who got to know each other because of Mazda. These real and vivid stories form the most moving background color of the Changan Mazda brand.

The "Joy Mazda Creator" and "Nationwide Broker" plans provide users with a platform to co-create brand value. Since the launch of the activities, a large number of Mazda fans who use lenses to record car ownership life and use reputation to convey product value have emerged. "Post-00s" EZ-60 owner Sun Jingyi shared her feelings as a "Joy Mazda Creator": "Usually busy with work, but can use my spare time to share driving feelings. I am a newbie, participating for the first time, but whether it's car friends or Changan Mazda staff, they will spare no effort to help me. If you are a Mazda owner, like to share and love making friends, welcome to join Joy Mazda Creator".

[Champion Driver Ji Hao (Left) / "Joy Mazda Creator" Sun Jingyi (Right) sharing their car ownership life]

The second season of the "Green Seedling Plan" officially launched in May is currently entering top universities nationwide, deepening communication with young students on Changan Mazda's practical results in design, handling, safety, intelligence, and other fields. The concurrently launched EZ-60 National University Modification Design Competition not only provides opportunities for excellent works to come true creatively, but also opens summer practice and internship quotas to the broad youth, further promoting the application of learning to practice and industry-academia integration.

The practice of social responsibility also cannot be separated from the joint participation of users. Since 2015, Changan Mazda has cumulatively donated and built 12 Hope Primary Schools in Yunnan, with a total investment of over 10 million yuan, benefiting tens of thousands of teachers and students. In June, Changan Mazda launched the "Goodness in Every Kilometer" public welfare action again, transforming every user's trip into a public welfare fund, all used to improve the learning and living conditions of Hope Primary Schools, letting love be delivered on the wheels.

618 Mid-Year Mega Promotion Arrives, Multiple Benefits to Reward Users

Taking the Chongqing Auto Show opportunity, Changan Mazda simultaneously launched the "Drive Enjoy Summer Flavor, Joy Enjoy 618 Big Promotion" activity. From now until June 30, all series models launched major car purchasing gifts: Up to 17,000 RMB replacement factory subsidy and 20,000 RMB trade-in national subsidy, purchase designated models get a premium package worth 7,999 RMB (original factory charging pile + Longmo Solar Film + TPE Floor Mats/Trunk Mats), enjoy 0 down payment 5 years low interest (annual fee rate 1.99%) and lifetime zero combustion rights worth 7,999 RMB. In addition, all users who visit the store to test drive new energy models will be given a National Intangible Cultural Heritage Jinling Gold Foil.

"Still Mazda" is never just a slogan. While inheriting the century-old brand genes, Changan Mazda always puts user needs first. Changan Mazda builds every product well with global standards, connects every user with sincerity, and provides users with "human-machine integration" driving pleasure. From June 13 to 21, the general public can visit the Changan Mazda booth at the Chongqing International Expo Center N8 Hall to experience the charm of global vehicles.

On June 13, the 2026 Chongqing Auto Show officially kicked off. Changan Mazda made a strong appearance at the Hall N8 booth with the theme "Still Mazda", showcasing classic legendary sports car MX-5, global strategic new energy model MAZDA EZ-6, MAZDA EZ-60, and multiple new EZ-60 Mazda Edition models launched in April in one go, concentrating on displaying the rich results of the brand's new energy transformation, while launching multiple user co-creation activities, and simultaneously rolling out sincere 618 Mid-Year Car Buying Benefits, sincerely repaying the vast number of consumers.

Outstanding Global Quality and Strength, Establishing Industry Value Benchmark for New Energy

The EZ-6 and EZ-60 new energy models appearing this time were strictly built following global standards from the R&D phase, with comprehensive strength leading the industry. In terms of design, MAZDA EZ-6 won the 2026 World Car Design Award, and was also the first new energy model in China to win this award; MAZDA EZ-60 became the only SUV model globally to sweep 8 world top design awards, and its design strength is widely recognized internationally.

In terms of safety performance, both models were built according to China-Europe Dual 5-Star safety standards. Among them, EZ-6 won 5 international authoritative safety certifications such as C-NCAP, E-NCAP; EZ-60 battery safety standards align in advance with domestic new national standards and European standards. Changan Mazda also solemnly promised to all new energy vehicle owners: Lifetime coverage for battery spontaneous combustion, no limit on mileage, no limit on vehicle transfer owners, safeguarding travel safety.

In the core driving and control domain, EZ-60 strength is equally eye-catching, winning the Chinese New Energy Vehicle Rally Championship Circuit SUV Group Champion and Rally Overall Runner-up. At the auto show, Ji Hao, who is simultaneously a Changan Mazda owner and a race champion, shared his participation experience on site. He drove the unmodified original factory pure electric EZ-60, competing in a high-intensity schedule lasting 6 days and covering a total of 910 km, standing out from 27 brands and 100 competing vehicles among the competition of extended-range and plug-in hybrid models. The stable quality of the vehicle and Mazda's signature "Human-Machine Integration" tuning expertise fully verified the hardcore performance of EZ-60 original factory production cars.

With solid product quality, Changan Mazda has successfully obtained whole vehicle certifications from the EU, UK, and Australia three major overseas markets, and is the first domestic joint-venture new energy car company to collect these three certifications. At the end of May, over 80 overseas dealers from Europe, Australia, and Thailand visited the Changan Mazda Nanjing Plant specially, giving high affirmation to the brand's production process and quality control system. Currently, EZ-6 and EZ-60 overseas pre-sales and sales performance are climbing steadily, and in the domestic market, EZ-60 has sat firmly on the sales champion throne of joint-venture new energy mid-size SUV for 7 consecutive months.

Wu Xuxi, Executive Vice President of Changan Mazda Automobile Sales Branch, stated that nowadays Changan Mazda has become the global new energy vehicle design, R&D, manufacturing and export core base, and the brand guarantees that every consumer purchasing a Mazda new energy model can own a truly high-quality Global Car.

Persist in User First, Multi-dimensional Activities to Build a Brand-User Value Community

Changan Mazda, boasting 5 million loyal users in China, has always practiced User+ Development Thinking, continuously building a full dimension, full lifecycle user ecosystem, allowing the brand and owners to connect deeply and co-create value. Owners and Mazda fans participating in various brand activities also have the opportunity to be invited to attend the 2026 Fan Festival.

The Wish Journey Activity launched at the beginning of the year, adhering to the concept of User Wishes and Brand Support, shortens the distance between the brand and users, leaving countless warm emotional stories. The 11th edition Owner Story Collection gathers many positive energy owners: there are public welfare enthusiasts persisting in donating to poor primary schools for seven years, leaders organizing car clubs to care for special children for four consecutive years, and couples who met through cars and accompanied each other, with one true story constructing the brand's warm spiritual core.

At the same time, Joy Mazda Creator and Citizen Ambassador two plans provide owners with platforms to share, communicate, and co-create. A large number of owners proactively share their daily car usage, conveying product value through real reputation. Post-00s EZ-60 owner Sun Jingyi, as the Joy Mazda Creator representative, shared on site, she stated that in the process of sharing car usage life, she received enthusiastic help from car friends and staff, and also welcomed more Mazda owners to join in.

The Green Seedling Program Season 2 launched in May continues to enter top universities across the country, showcasing the brand's technical achievements in design, driving control, safety, and intelligent fields to young students. The EZ-60 National University Modification Design Competition conducted synchronously, not only has the opportunity for excellent creativity to land as reality, but also opens summer internship positions for students, deepening industry-academia integration.

On the road of public welfare, Changan Mazda has always walked hand in hand with users. From 2015 to present, the brand has donated and built 12 Hope Primary Schools in Yunnan, with cumulative investment over 10 million yuan, benefiting over 10,000 teachers and students. This June, the brand launched the Goodness Per Kilometer Charity Action again, converting users' daily travel into a charity fund, all used to improve Hope Primary School operating conditions, letting love continue to be transmitted with the wheels.

618 Mid-Year Mega Sale Officially Opens, Multiple Car Buying Benefits Full of Sincerity

Taking advantage of the Chongqing Auto Show opportunity, Changan Mazda launched "Ride Enjoy Summer Style, Joy Enjoy 618 Big Promotion", the activity continues until June 30. Buying cars during the activity可享受 high comprehensive subsidy, boutique gift pack and flexible financial plan, at the same time can also receive exclusive car use rights. Visiting the store for a test drive of new energy models, can also receive one exquisite souvenir gift.

This auto show will continue until June 21, welcoming citizens and car fans to visit the Changan Mazda booth at Hall N8 of Chongqing International Expo Center to experience the unique charm of the full range of global models up close. In the future, Changan Mazda will continue to adhere to century-old brand genes, polish products with global standards, connect users with sincere service, letting more people feel the pure driving pleasure of "Human-Machine Integration".

June 13, the 2026 Chongqing Auto Show grandly opened. Changan Mazda, with the theme "Still Mazda", brought the classic legendary sports car MX-5, global strategic new energy models MAZDA EZ-6, MAZDA EZ-60, and EZ-60 Year of the Horse Edition to the N8 Hall booth, fully showcasing the latest results of the enterprise's new energy transformation. Meanwhile, Changan Mazda launched the 618 Mid-Year Mega Sale. Based on up to 20,000 yuan national subsidy and 17,000 yuan factory subsidy, purchasing designated models enjoys a exclusive luxury package worth 7,999 yuan, returning substantial benefits to the vast majority of consumers.

The EZ-6 and EZ-60 participating in this exhibition were built with global standards from the beginning of product development, truly achieving "Made in China, Global Quality". In terms of design, EZ-6 won the "2026 World Car of the Year Design" award, becoming the first Chinese new energy model to receive this honor; EZ-60 became the only SUV globally to win 8 world top design awards simultaneously. The two models, relying on unique Kodo design aesthetics, stood out from the homogenization wave in new energy.

Safety is Changan Mazda's core bottom line. Both models are built strictly according to China-Europe dual five-star standards. EZ-6 secured 5 authoritative safety certifications including C-NCAP, E-NCAP, etc., and EZ-60 battery safety meets new national and European standards in advance. Changan Mazda further solemnly promises all new energy users "lifetime battery spontaneous combustion compensation, no mileage limit, no owner limit", completely dispelling user safety concerns.

Handling is the soul of Mazda. EZ-60 successfully won the China New Energy Vehicle Rally Championship Circuit Category SUV Group Champion and Rally Overall Runner-up. At the auto show site, Changan Mazda owner and champion driver Ji Hao shared his experience driving a factory-stock unmodified pure electric EZ-60 to fight in the rally. In the 6-day 910-kilometer grueling schedule, facing competition from the vast majority of extended-range / plug-in hybrid participating models, EZ-60 relied on ultimate quality stability and "Jinba Ittai" tuning, successfully breaking through from 27 brands and 100 participating cars.

Currently, Changan Mazda has successfully obtained full vehicle certification for the EU, UK, and Australia three major markets, becoming the first domestic joint venture new energy car enterprise to secure all three certifications simultaneously. At the end of May, more than 80 overseas dealers from Europe, Australia, and Thailand specifically visited the Nanjing Factory, giving high praise to the production process and quality control system. Overseas market sales and pre-sale trends continue to be positive. In the domestic market, EZ-60 has been the sales champion of joint venture new energy mid-size SUV for 7 consecutive months. Global quality wins dual recognition from domestic and international markets.

On June 13, Changan Mazda, with the theme "Still Mazda", showcased its global strategic new energy vehicle models MAZDA EZ-6, EZ-60, and the EZ-60 Horse Year Edition launched in April at the 2026 Chongqing Auto Show. Simultaneously, it launched a mid-year 618 mega sale. Based on up to 20,000 yuan in national subsidies and 17,000 yuan in factory subsidies, purchasing designated models enjoys a dedicated exclusive premium set worth 7,999 yuan (original factory charging pile + Longmo solar film + TPE floor mats/trunk mats).

EZ-6 and EZ-60 are two global strategic models since Changan Mazda's comprehensive new energy transformation. Among them, EZ-6 won the "2026 World Car of the Year Design" award, becoming the first Chinese new energy vehicle to receive this honor. EZ-60 is even the only SUV in the world to simultaneously win 8 top global design awards. In terms of safety, both models are built strictly according to China-Europe Dual Five-Star standards. EZ-6 obtained 5 authoritative safety certifications including C-NCAP and E-NCAP. EZ-60 battery safety meets new national standards and European standards ahead of schedule. Changan Mazda further promises all new energy users "battery lifetime spontaneous combustion insurance, unlimited mileage, unlimited owner".

In terms of handling, EZ-60 successfully won the Champion of the SUV category in the venue race and the runner-up in the overall ranking of the China New Energy Vehicle Rally Championship, verifying its extreme handling power. At the auto show, Changan Mazda owner and champion driver Ji Hao shared his story of driving the factory-original unmodified pure electric EZ-60 to compete in the China New Energy Vehicle Rally Championship. In the grueling 6-day, 910-kilometer schedule, facing competition from the vast majority of extended-range/plug-in hybrid participating models, relying on EZ-60's extreme quality stability and "Man-Machine Unity" tuning, it broke out of 27 brands' 100 participating cars, completing the extreme validation of EZ-60 factory production car performance.

Currently, Changan Mazda has successfully obtained whole vehicle certifications for the three major markets of the European Union, the United Kingdom, and Australia, becoming the first domestic joint venture new energy automaker to win all three certifications simultaneously. Its solid global quality has won wide recognition from the international market. At the end of May, more than 80 overseas dealers from Europe, Australia, and Thailand specifically visited the Nanjing Factory, giving high praise to the production technology and quality control system. Currently, overseas sales and pre-sales of EZ-6 and EZ-60 continue to show a positive trend, and in the domestic market, EZ-60 has been the sales champion of joint venture new energy mid-size SUVs for 7 consecutive months.

Wu Xuxi, Executive Deputy General Manager of Changan Mazda's Automotive Sales Branch, stated: "Changan Mazda has become Mazda's global new energy whole vehicle design, R&D, manufacturing base, and export center. We solemnly promise that every Mazda new energy user owns a true global car."

"Driving Intelligence" Viewpoint: Among new energy vehicles in the same class and price range, the value-for-money ratio of EZ-6 and EZ-60 is actually seriously undervalued by the consumption market. If you don't care too much about those flashy configurations, but care more about safety, driving fun, and comfort, then these two cars are truly worth trying.